Brittany

b[From May 18 to June 30, 2026, Lorient Bretagne Sud Tourisme innovates with “Ker [care] Lorient,” an initiative aimed at encouraging sustainable tourism anchored in the territory. ]b

Directly inspired by the Copenhagen-originated CopenPay model, the destination becomes the first in France to adopt this concept of “contributive tourism”.

Launched in the summer of 2024 in the Danish capital, the scheme aims to highlight the climate-positive efforts by tourists.

Thus, during their stay, travelers can benefit from a free lunch, a boat excursion offered, or a free bike rental, if they prefer the train rather than the plane to travel to Copenhagen, or the bike rather than the car once on site.

Back to France and to “Ker Lorient”.

Without shaming visitors, the principle is to celebrate responsible actions.

Vacationers who opt for a slower pace and help preserve the territory are rewarded with exclusive perks. An original invitation to explore Southern Brittany differently.

This pass, offered free of charge and sent by email after online registration, is aimed at visitors who stay at least two nights at the hotel, or three nights in a campsite or bed and breakfast, and who adopt an environmentally respectful approach.

Train, bike, hiking, boat-bus or even a car-free full day: every action counts.

In return, a network of local partners committed to sustainable practices offers specific perks and discounts.

Pass holders will, for example, have access to discounts on guided tours of the Le Minor hosiery workshop, to discounts on Sunday stays at the hotel, or to benefits with nautical operators and eco-responsible cafés in the region.

A concrete way to transform the visitor into a temporary resident and to effectively support the local economy.

Read: Slow Village aims for international expansion and about thirty sites by 2030