World Tourism Fair 2027 Launches New B2B Space


Le salon Mondial du tourisme se déroulera du 11 au 14 mars 2027 - Photo SMT

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The World Tourism Show announces the creation of the Travel Business Hub, a space dedicated to exchanges among tourism professionals.

According to the press release published by the organizer, this new gathering will take place on Thursday, March 11, 2027 and Friday, March 12, 2027, in Hall 7.1 of Paris Expo Porte de Versailles, in parallel with the consumer show, scheduled through March 14.

The Travel Business Hub will be organized around three zones. The Travel Business Meetings will allow professionals to arrange meetings with potential partners and the media. Ten Travel Meeting Suites will be available for booking for the two days.

The Travel Business Workshops will host conferences focused on market trends, industry evolutions, and the challenges facing the tourism sector. Finally, the Travel Business Lounge will be devoted to informal exchanges and networking.


Several Partners Already Announced

“With the Travel Business Hub, the World Tourism Show offers a new mid-year business appointment,” explains Christel Marzullo, the show’s director, in the press release.

Destinations, tourism organizations, tour operators, travel agencies, hoteliers and carriers are among those targeted by this new space.

L’Adonet, les Entreprises du Voyage, Tourisme & Handicaps, la Fédération française des techniciens et scientifiques du tourisme (FFTST) et TourMaG are among the announced partners.

Professionals will also be able to couple their participation in the Travel Business Hub with a presence at the consumer show, which welcomed more than 73,300 visitors in 2026, according to the organizer.

Q3 Corporate Bankruptcies: What About the Tourism and Travel Sector?


Défaillances d'entreprises au 3e trimestre : quid du secteur du tourisme et du voyage ? - Photo IA Chat GPT

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Corporate insolvencies stabilized in France in the third quarter of 2026. According to the Altares study, 14,652 procedures were opened between July and September, representing a year-over-year rise of just 0.5%. Across a twelve-month period, however, nearly 72,000 businesses defaulted, a record-high level.

The accommodation sector is among the weakest links. Insolvencies there rise by more than 30%, with hotel insolvencies up by 28%. Short-term tourist accommodation accounts for 32 procedures, i.e., twice as many as a year earlier. The restaurant industry also deteriorated, with 1,694 insolvencies, up by almost 10%. Fast-food establishments grow by 15.8%, versus 6.3% for traditional dining.

In the travel sector, 28 insolvencies were recorded in Q3 2026, up from 24 a year earlier (+16.7%). Travel agencies remained stable with 13 procedures, while tour operators increased from 5 to 7 insolvencies. Booking services and related activities rose from 6 to 8 procedures.

See infographic

In the realm of passenger transportation, the trend is upward: 208 insolvencies were recorded in Q3, versus 181 in the corresponding period of 2025, a rise of 14.9%. Taxis account for 197 procedures, up from 168 a year earlier (+17.3%). Regular passenger road transport and other road passenger transport remain stable.


Direct judicial liquidations decline slightly (-1.2%)

Developments remain mixed across other sectors. Construction, the leading sector by insolvencies with 3,452 procedures, records a 3.1% decrease. Manufacturing industry also improves (-11.8%), as do transport and logistics (-1.6%).

Business services retreat by 1.7%. Conversely, difficulties persist in the food trade (+15.3%) and beverage outlets (+13.4%). Agriculture continues its decline, with a 3.9% rise in insolvencies.

Commerce related to personal care is also in the red (+11%), spanning from pharmacies to optics and orthopedic goods. The same goes for bookstores (+10%), sporting goods stores (+16%), and hardware stores (+18%).

On an economy-wide scale, direct insolvencies declined slightly (-1.2%), while judicial reorganizations increased by 4.2%. Enterprises with fewer than three employees accounted for 75% of procedures, with 10,960 defaults, up 2.9%.

For Thierry Millon, head of Altares’ studies, “the surge in insolvencies seems to have passed, but corporate financial fragility remains.” The study also identifies 50,510 threatened jobs in the third quarter, a figure down by nearly 3% year over year.


Altares · Corporate Insolvencies
Insolvencies in the Travel & Passenger Transport Sector
Safeguard openings, restructurings and direct liquidations · Q3 2026
Q3 2026
vs Q3 2025

National context
Altares study — October 13, 2026
14,652 insolvencies in Q3 2026 (all sectors combined) (+0.5%)
With 14,652 procedures opened between July 1 and September 30, the third quarter marks a stabilization at a historically high level. September alone sets a record with 7,100 insolvencies. Over a rolling 12 months, nearly 72,000 companies defaulted. The number of threatened jobs fell by 3% year on year to 50,010 employees. “The peak of insolvencies may be behind us, but the fragility of companies’ finances remains,” summarizes Thierry Millon, head of Altares’ studies.
14 652
Q3 procedures

52 700
in 9 months

50 010
threatened jobs (−3%)

72 000
over 12 rolling months

Key figures · Q3 2026 – Travel & Transports

Travel Sector
28
insolvencies
▲ +16,7 % vs Q3 2025

Travel Transports
208
insolvencies
▲ +14,9 % vs Q3 2025

Combined total
236
insolvencies
▲ +15,1 % vs T3 2025



Focus
Travel Sector
28 insolvencies in Q3 2026

Travel agencies
7911Z

13
= 0,0 %

vs Q3 2025 · Q3 2024

Q3 22Q3 23Q3 24Q3 25Q3 26

Tour operators
7912Z

7
▲ +40,0 %

vs Q3 2025 · Q3 2024

Q3 22Q3 23Q3 24Q3 25Q3 26

Booking services
7990Z

8
▲ +33,3 %

vs 6 in Q3 2025 · 6 in Q3 2024

Q3 22Q3 23Q3 24Q3 25Q3 26

Travel Sector — Annual Insolvencies History
Travel Agencies + Tour Operators + Booking Services
96
93
97
94
72
90
103
120
104
2017
2018
2019
2020
2021
2022
2023
2024
2025

Analysis : After a peak of 120 insolvencies in 2024, the travel sector fell back to 104 in 2025 (−13.3%). In Q3 2026, it records 28 insolvencies, up from 24 in Q3 2025 (+16.7%). The rise is driven by tour operators (7 vs 5) and booking services (8 vs 6), while travel agencies remained stable at 13. Over the first nine months of 2026, the sector totals 84 insolvencies, vs 82 over the same period in 2025 (+2.4%).



Distribution of the 28 Travel insolvencies · Q3 2026
Agencies 46.4%
Tour operators 25.0%
Booking services 28.6%

Travel agencies (13)
Tour operators (7)
Booking services (8)



Transport
Passenger transport
208 insolvencies in Q3 2026

⚠
Taxis & VTC — Sector under intense pressure
4932Z
197
insolvencies in Q3 2026
▲ +17,3 %

Taxis and VTC account for 94.7% of passenger transport sector insolvencies. The rise has been ongoing since 2021 (305 → 857 in the 2025 annual figure). In Q3 2026, the sector shows 197 insolvencies, up from 168 in Q3 2025, after 281 in Q1 and 254 in Q2 2026.
319
515
571
339
305
395
470
648
857
2017
2018
2019
2020
2021
2022
2023
2024
2025

Other transport sub-sectors · Q3 2026
Sub-sector
Q3 2025
Q3 2026
Evolution

Maritime transports
1
4
+300 %

Inland waterways
0
0
—

Air transports
3
1
−66.7 %

Regular road transport
3
3
= 0 %

Other road transport
7
7
= 0 %



Summary
Annual comparative evolution
Travel Sector
Annual insolvencies 2017–2025
2017
96
2018
93
2019
97
2020
94
2021
72
2022
90
2023
103
2024
120
2025
104

Total Passenger Transports
Annual insolvencies 2017–2025
2017
453
2018
650
2019
669
2020
413
2021
341
2022
454
2023
543
2024
726
2025
925

Source : Altares — Insolvency statistics
Safeguard openings, restructurings and direct liquidations · Q3 2026
NAF codes: 7911Z, 7912Z, 7990Z (Travel) · 5010Z, 5030Z, 5110Z, 4932Z, 4939A, 4939B (Passenger Transports)

Autumn Exhibitions in Paris Should Boost Tourism


Trois œuvres de Mary Cassatt exposées à Orsay : mère allaitant son enfant (à g.), Femme dans une loge (à d.), et Jeune fille au banjo, une œuvre achetée pour enrichir les collections nationales à l'occasion de la rétrospective (au milieu) - Photos prises par PB à Orsay, composition générée par IA

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It is an unprecedented retrospective that the Musée d’Orsay in Paris is presenting up to January 31, 2027.

Realised in collaboration with the National Portrait Gallery in London and the Museum of Fine Arts in Boston, it showcases the breadth of talent of a painter little known to the French public, the American Mary Cassatt.

Until now, French national museums had never dedicated major exhibitions to this important figure of the Impressionist movement who, a friend of Manet, Berthe Morisot, and Edgar Degas, nonetheless lived six decades in France.

Organized on the occasion of the centenary of her death, the Orsay Museum exhibition comprises more than 80 paintings, prints and pastels, drawn from European and American collections.

It is an engaging portrait of this artist that emerges. Mary Cassatt had made independence the guiding principle of her life. In a milieu that was then largely male-dominated, she managed to establish herself as a professional painter. And to live from her art.

Her depictions of elegant young women, moving in society, hosting at home or enjoying theater, are delicate. Moving, her paintings of “mother and child”—her favored theme—convey a most striking sense of life in motion.

They also reflect a tender intimacy that Cassatt herself did not personally experience: at her time, women’s lives remained largely governed by conventions and prejudices; she remained single, dedicating herself entirely to her career.

Linked to American elites by birth, Mary Cassatt also played a pioneering intermediary role with American collectors to acquaint them with the French avant-garde of the period. This modern, engaged woman also actively participated in the fight for women’s suffrage.


Cézanne, the other autumn blockbuster exhibition

In addition to introducing this American artist, the Musée d’Orsay is devoting, until January 31, 2027, an exhibition—and an immersive virtual reality experience—to Auguste Bartholdi, a major figure of 19th-century French sculpture, best known to the general public for his Statue of Liberty.

Symbolic of the ideals of his era, this gigantic work, installed in New York Harbor since 1886, has since stood as a major and universal symbol.

Moreover, the Grand Palais is hosting a blockbuster exhibition “Cézanne and Us” which traces, with nearly 180 works, how the work of the Aix-en-Provence painter (1839-1906) has been discovered, interpreted, and transformed, from the late 19th century to today.

We should also mention, at the Louvre, the exhibition devoted to the important 17th-century Spanish painter Francisco de Zurbarán (until January 25, 2027), the exhibition “Eternal Tintoretto” at the Jacquemart-André Museum, the “First Nations” exhibition at the Quai Branly Museum (until January 10, 2027) or, at the Petit Palais, the exhibition “Bruxelles 1900” which will offer a plunge into the artistic scene of the Belgian capital at the turn of the 20th century and the Belle Époque, highlighting its role as a major hub of European modernity.

Finally, two expositions continue to mark Monet’s centenary: “Monet, Painting Time” at the Musée de l’Orangerie (until January 25, 2027) and “Histories of Landscapes: From Monet to Hockney” at the Musée Marmottan, also until January of next year.

Also read: A stroll in the Seine valley, in Claude Monet’s footsteps.

Beyond Parisians and provincial audiences, these exhibitions—especially those around Monet and the Cassatt retrospective—are likely to attract a broad international clientele, including Americans.

There is little doubt if one recalls that between March and July of this year, the exhibition “Renoir and Love: The Happy Modernity” drew 644,855 visitors at the Musée d’Orsay. And the exhibition “Matisse” drew 567,188 visitors at the Grand Palais.


During the summer, a drop in museum attendance and revenue


Les musées et leurs collections permanentes sont un atout pour l'industrie touristique parisienne - DepositPhotos.com, AndreyKr

Just like these blockbuster exhibitions, museums and their permanent collections are an asset to the Parisian tourism industry.

Unless it is Paris’s excellent tourism momentum (+8.3% year-on-year in May 2026) that directly feeds the queues at exhibitions and museums.

However, last summer, repeated heat waves weighed on the attendance of Parisian museums. Indeed, the Louvre had to close 11 times from 4 p.m. during heat peaks in June and July 2026, resulting in the cancellation of 60,000 tickets, a 9% drop in attendance compared with summer 2025, and revenue losses estimated at 1 million euros.

The Louvre is by no means an isolated case. Other Parisian museums and cultural venues, and even Versailles Castle, had to adjust their hours, temporarily close certain spaces, or curtail activities during heat peaks, thereby recording declines in attendance and financial losses for the season.

Nevertheless, this negative impact was absorbed by other periods, so that overall annual attendance should not collapse.

According to Paris je t’aime, the total number of tourists in Greater Paris remained stable compared with 2025 (6.4 million visitors). Indeed, during the summer, visitors largely changed their habits, shunning museums to seek outdoor coolness.


PAULA BOYER Published by Paula Boyer Journalist LuxuryTravelMaG – TourMaG.com
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Tourism Deregulation: Copying the Spanish Model — A Bad Idea?


Les députés Alexis Jolly et Vincent Rolland ont déposé un rapport très commenté dans le secteur touristique - Depositphotos

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It is no longer really in doubt that France’s days, perhaps months, on the top step of the podium are numbered.

We are talking here, of course, about the world’s leading tourism power. If it isn’t first in terms of revenue—as it ranks third behind the United States and Spain—it still remains ahead in the number of visitors.

But its runner-up shows a very different growth. And this is beginning to worry the higher-ups, starting with our deputies.

To such an extent that a mission of information on the obstacles to the development of the tourism economy was commissioned by the Economic Affairs Committee of the National Assembly.

This mission has delivered its conclusions with the aim of unleashing the full potential of the tourism economy. Behind this document, we find a deputy from the National Rally, Alexis Jolly, and another from the Republican Right, Vincent Rolland.

And, for the two elected officials, tourism is above all a business affair.

“France attracts more visitors than its competitors, but earns less wealth from them. This paradox shows the gap between what our country actually benefits from and what it could really retain“, they write in the introduction.

A line that reminds us of something.


Norms, obstacles, Spain, tax and aviation… a pro-business semantic

In July 2025, Alliance France Tourisme held a symposium at the Palais du Luxembourg.

The organization had then stated that it was time to move beyond the sole quantitative objective to focus on value. Farewell to the 100 million international visitors, welcome the ambition of generating 100 billion euros in receipts from these same travelers.

In 2025, France had reached a record in tourism revenues, with 77.5 billion euros.

And to allow tourism to go into overdrive and cut through the brakes with a chainsaw-like efficiency, the two elected officials spoke with 18 organizations representing a broad spectrum of actors, including professional federations, public operators, elected officials, and experts.

The brakes, as the document states, were mainly highlighted by Alliance France Tourisme, a “place of reflection and action” that brings together players such as Pierre & Vacances, Accor, Air France, the Compagnie des Alpes, SNCF Connect or Disneyland Paris, but also many others.

A lobbying body that recurs often, indeed very often, since it appears among the most cited occurrences in the report, with 35 appearances. Just as “Spain” and “Spanish” are cited 24 times, “norm” 40 times, “development” 39 times, “brake” 29 times, then “aviation” 19 times, and “tax” 18 times.

A rhetoric that thus highlights the economic aspects of the industry, sometimes obscuring its side effects.

“The repeated appearance of Alliance France Tourisme raises ethical questions about this report.

It looks like propaganda or advocacy. The industry defends itself, because it creates jobs and economic spillovers, which is normal and will not bother anyone. But it must not do so by manipulating the numbers. We must compare comparable data.

After the summer we lived through, with wildfires and heatwaves, highlighting aviation, when it is the only sector that does not decarbonize while all the others do, that is not serious.

For me, they mock the planet, working conditions and land pressure. It’s a kind of forward rush that astonishes me, laments Prosper Wanner, sociologist and lecturer-researcher in cultural mediation of the arts at Aix-Marseille University.


Tourism: “We will never have the same model as Spain”

If aviation makes efforts, by renewing its fleet and incorporating so-called sustainable fuel, the figures do not bend enough.

According to the Ministry of Ecological Transition, CO2 emissions from commercial passenger air transport in France rose by 4% in 2024, slightly less than traffic, which grew by 6% in passenger-kilometer equivalents.

This is not all. The report would also be based on distorted figures, such as those for foreign visitors’ receipts in Spain, which include international flights, something not taken into account in France.

“They also include both aviation and travel packages. Aviation accounts for 20% of this sum, and travel packages 18%. The receipts are therefore inflated by 38% compared to our country.

The report does not take into account the leakage rate in Spain, i.e., the money that leaves the country without being redistributed to the local population, which is substantial.

There have been studies showing that on the Canaries, package holidays account for nearly 50% of stays. In Benidorm, it’s 40%. The leakage rate is therefore substantial.


Here we are comparing two very different models,

recontextualises Prosper Wanner.

To read: “The Canaries are not for sale,” the reasons for the anger

If Spain thrives on the international tourism stage, let us not forget that its very intensive model would be hard to duplicate in France.

Not only do we lack the infrastructure to host hundreds of thousands of travelers in all-inclusive hotels along the coast year-round, nor the airports, nor even the weather.

“We will never have the same model as Spain.

We will never be able to do that on the Atlantic coast, simply because when it is 30 degrees in Tenerife, it is 17 degrees in La Baule or 18 in Biarritz. In October, people go to Tenerife; they don’t go swimming in Vendée.

If we look at Corsica’s four airports, they total almost ten times fewer passenger arrivals than Palma de Mallorca Airport, with 4.37 million passengers versus 33 million for the single Spanish airport, editor’s note ndlr.

If we want ten times more people arriving in Corsica, we need ten times more supply. But I doubt the Corsicans want ten times more tourists
“, recaps Jean Pinard, head of the Futourism consultancy.


“We mainly find a logic of deregulation”

To compete with the Spanish tourism industry, the report therefore proposes revising the standards to facilitate the development of tourism offerings in France.

The problem mainly concerns environmental and urban planning rules, such as species preservation and the principle of zero net artificialization, the ZAN.

The two deputies thus propose to exempt renewal projects of tourist equipment from environmental assessment. For modernization projects, they also suggest granting automatic recognition of a reason of imperative of public interest, in order to move any wild species that might be involved by these projects.

The application of the ZAN principle should also adapt to the geographic and economic particularities of territories, by providing exemptions for structuring tourism projects.

“When environmental regulations are mentioned, the deputy Jolly (RN, ed.) presents them as an ‘organized sabotage’.

Officially, he does not call for their removal, but wishes that they stop being used as a systematic brake on investment. The statement remains troubling, in a context where climate disruption constitutes a major threat.

He also denounces the power of certain networks that would have made blocking a strategy, hinting that any form of opposition should cease.


The term ‘simplification’ is omnipresent in this report. But behind this buzzword, there is mainly a logic of deregulation


“This mode of denialism in tourism cannot leave anyone indifferent”

This proposal draws smiles from many observers, because it is championed by Alexis Jolly, deputy from the National Rally (National Rally, RN).

This same party unveiled, in its counter-budget presented as the matrix of the economic program for its presidential candidate, the objective of abolishing “almost all agencies and other parasite organizations,” Marine Le Pen explained. Moreover, inside Atout France, everyone is preparing to pack up in the event of RN’s victory.

“The environment is seen only as a regulatory constraint, which slows down or raises the cost of tourism investment, in a line of thought very much of the 20th century, preceding the dissemination of scientific knowledge about the role of transport, especially in climate warming.

Instead of questioning the possible level of tourism activity in light of environmental constraints, the project aims to adapt these constraints to allow tourism projects to go ahead.

In a heated current of events, where the anxiety of one age group translates into a large social movement that questions and/or unsettles, this denialism to the fashion of tourism, which goes as far as proposing a kind of ‘tourism acceleration desk,’ cannot leave anyone indifferent
“, asks Rémy Knafou, geographer and author of the book Hypertourisme, tourism tested by its excess.

For observers interviewed, the report seems more rooted in the policies of Trump and Milei than in those of Pedro Sánchez.

The Prime Minister, who has greatly increased the minimum wage, has taken various measures to channel the side effects of the tourism industry and also faces popular opposition to tourism development.

Caroline Mignon, the president of Acteurs du Tourisme Durable, laments that no actor from the associative world, environment groups or NGOs, such as ADEME or the French Biodiversity Office, were consulted. The report therefore, according to her, includes no real transition objective.


Sports Tourism: The Industry Shifts Gears


Le tourisme sportif passe progressivement d’une logique de volume à une logique de valeur - Depositphotos.com Auteur Wavebreakmedia

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« Sports tourism isn’t a niche, it’s systemic. » The formulation from Nicolas Dayot, deputy president of the Confederation of Tourism Actors, sums up the two days of exchanges organized in Mandelieu-la-Napoule.

For a long time regarded as a specialized segment, sports tourism now sits at the crossroads of several major sector priorities: territory attractiveness, off-season management, ecological transition, health, mobility, flow distribution, and renewal of the tourist experience.

The European Federation of the Sports Industry (FESI) estimates the global market for sports tourism at 585 billion euros, with nearly 40% realized in Europe.

Its secretary-general, Jérôme Pero, highlighted a structural weakness above all: the lack of a common definition and methodology that would allow precise measurement of flows and impacts. The federation is now calling for the creation of a European observatory of sport, physical activity and sports tourism.


From Sporting Practice to Destination

One of the main evolutions discussed during the congress concerns the role of sport in the tourist experience. It is no longer merely about bringing practitioners to a competition, a hotspot, or an equipment.

« We must move from a logic of practice to a logic of destination », summarized Jean-Louis Rodrigues, president of EuroSIMA. Sport becomes a way to discover a place, to meet its inhabitants and to experience its landscapes.

This evolution requires destinations to look well beyond infrastructure. A cycle route, a hiking area or a surfing spot by themselves do not constitute a tourist product. There must be options to rent and repair equipment, to find suitable accommodation, to access the site, to book a service, to obtain reliable information or to be assisted when one is not familiar with the rules of the activity.

The Destination France à Vélo program, whose first 30 laureates have just been announced, illustrates this approach. Criteria include the quality of the cycling offer, services, accommodations, car-free accessibility, local governance or events.

Cycling also concentrates several of the transformations currently pursued by tourism: it helps address seasonality, irrigates less-visited territories and creates infrastructures that also serve residents for leisure or daily mobility.


Major events urged to leave a legacy

The other major topic of debate concerned the model of sporting events. The number of spectators and immediate economic spillovers no longer suffice to define their success. Territories now look more to the legacy left after the event: infrastructures, sporting practices, mobility, jobs, skills, attractiveness or quality of life.

The Grand Départ of the Tour de France 2028 in Reims is thus conceived well in advance as a tool capable of supporting local cycling, mobility, associations and the territory’s tourism offer.

But acceptability becomes a major challenge as well. The roundtable dedicated to UTMB (Ultra-Trail du Mont-Blanc, editor’s note) was particularly enlightening. In the face of increasing attendance and a rise in brand activations, the city of Chamonix and the organizer now work around three pillars: the sporting format, brand presence and spectator management.

The environmental question also enters the equation. The UTMB Group has been measuring its carbon footprint since 2024 and aims for a 20% reduction compared to the reference year, while testing measures intended to guide the mobility behaviors of its participants.

At the same time, shrinking public funds force organizers to rethink their economic models. Several speakers argued that communities could no longer be solicited once the project is defined: funding, legacy and alignment with the territorial strategy must now be addressed from the design phase of the event.


Climate, Health and New Uses

Climate change is also accelerating the transformation of the sport-tourism offer. Nordic France provided a very concrete example.

Consulted on the creation of a “Maison du Nordique” in Valberg, the organization recommended favoring a “House of Outdoor Activities,” capable in the future of supporting other practices if snow conditions no longer permit maintaining the current model.

Beyond climate issues, several interventions have placed health and well-being at the heart of the topic. Sport and tourism are increasingly linked to prevention, active aging, social ties or the pursuit of reconnection. Sport vacations thus no longer respond solely to a performance-driven logic.

This evolution aligns with the forward-looking trends presented by Armelle Solelhac, CEO of SWiTCH, on the future of sport tourism by 2035: the search for memorable experiences, disconnection, frugality, the appeal of iconic places, and rewarding responsible behaviors.

As discussions progressed, one idea ultimately became apparent: sports tourism is gradually shifting from a volume-based logic to a value-based logic.

A value that is economic, but also social, environmental and territorial. For tourism professionals, the challenge is now less about adding a sports activity to a stay and more about asking what experience their destination can truly enable for which visitors and under what conditions.


About Armelle Solelhac


Photo : Armelle Solelhac

With a Master’s degree in law and from ESCP Business School, Armelle Solelhac set off in 2005 on a world tour across 286 ski resorts, spanning 27 countries on 5 continents over 2 years.

Upon return, she founded SWiTCH, a marketing and CSR strategy consultancy focused on tourism and outdoor sports.




In 2016, she embarked on a second world tour of more than 100 coastal destinations in 14 countries across 4 continents.

In October 2019, she published a book that has become a reference on the Management and Marketing of Mountain Resorts worldwide.

Violence on October 17: Tourism and Hospitality Professionals Demand Action


Violences du 17 octobre : les professionnels du tourisme et de la restauration réclament des mesures - photo prise en 2023 à Paris  - Depositphotos.com Auteur Ale_Mi

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ADN Tourisme, l’ANETT, la Confédération des Acteurs du Tourisme (CAT) et INNTO France condemn the looting and the destruction that affected several French cities.

They cite in particular the fire at the Lyon tourist information office, the damage to shops, and the attacks on public buildings.

In their joint statement, the organizations warn about the economic consequences of these violences and their repercussions on France’s image abroad.

« Premier destination touristique mondiale, la France ne peut accepter que la répétition d’images de violences et de pillages compromette la confiance de ses visiteurs et son rayonnement international. »

They call on the President of the Republic and the Government to take « without delay, all necessary measures to put an end to these violences, guarantee the safety of people and property and durably restore republican order. » The statement continues: « Beyond material damages, these events directly threaten the tourism economy. »

« Attacking a place dedicated to welcoming visitors, to the discovery of our territories and to our heritage, is a blow to the very values of hospitality, openness and sharing that underpin the tourism vocation of our country. »

The organizations add: « It is unacceptable that in France, independent professionals and often family-owned businesses can see in a few hours the efforts of a lifetime and their working tools destroyed. »


UMIH and GHR Call for Support for Victims

On the hospitality sector side, UMIH also condemns the vandalism and recalls that the right to work, to undertake and to welcome customers in safety must be protected just as much as the right to demonstrate.

The organization calls the affected professionals to contact their UMIH departmental offices in order to inventory the damages and facilitate the compensation procedures. Its confederal president, Franck Chaumes, believes that establishments cannot be, “protest after protest, those footing the bill for the violence.”

The GHR also expresses its solidarity with the victims and asks the Government to specify the emergency aid planned, notably for cash flow, compensation and the maintenance of employment. It stresses that the facilities forced to close continue to bear charges despite the stoppage of their revenue.

Outdoor Tourism: Clear Sky International Acquires Three Companies in France and Ireland


Tourisme de plein air : Clear Sky International acquiert trois entreprises en France et en Irlande - Logo DR

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Clear Sky International announces the acquisition of Holidays&Co and Destination Express in France, as well as Campsited in Ireland.

The group, headquartered in Ireland, intends to bring together several brands of travel distribution to build a pan-European platform dedicated in particular to camping, holiday rentals, and ski breaks.

The new group brings together six brands: Camping-and-Co.com, TripandCo.com, Mobilhome-Express.fr, Location-Vacances-Express.com, Ski-Express.com and Campsited.


Six brands united around outdoor tourism

Founded by Guillaume Patrizi, Holidays&Co developed its approach to camping stays distribution with Camping-and-Co.com and to vacation rentals with TripandCo.com.

In parallel, Destination Express, founded by Frédéric Hernandez, specializes in online distribution of vacation rentals and ski holidays, as well as in comparing camping offers. Its activities are anchored notably by the brands Location-Vacances-Express.com, Ski-Express.com and Mobilhome-Express.fr.

Finally, Campsited offers travelers the chance to discover and book camping and outdoor experiences across Europe. Its integration should enable Clear Sky International to extend its presence beyond the French market.


Frédéric Hernandez, founder of Destination Express and strategic advisor to the group, stated: « The travel distribution landscape is evolving rapidly, but technology alone is not enough. Creating long-term value relies on combining deep market knowledge, trusted relationships, and complementary expertise. Clear Sky gives us the opportunity to bring these strengths together, to share what each company does best, and to create new opportunities in European markets. I am very pleased to continue contributing to this ambition as the platform develops. »

On his side, Guillaume Patrizi, founder of Holidays&Co and strategic advisor to the group, added: « The European tourism market is extraordinarily rich, yet remains fragmented. The goal is not simply to build a larger group. It is to bring together proven companies, strong brands, and experienced entrepreneurs, and to create more value by combining their know-how across the various European markets.

It is this long-term vision that gives meaning to the project: preserving what makes each company strong and successful, while creating the conditions for them to go further together. I am happy to continue contributing to the development of this ambition on a European scale.
»

Is the Tour de France Really a Driver of Tourism Attractiveness?


Tour de France : "L’impact économique est comparable à la Coupe du monde de rugby" - Depositphotos

Attitude Hotels


It is a giant that sends a chill down the spine.

Its 21 switchbacks thread through the Grandes Rousses massif, over 14 kilometers, with an average gradient of 8%, for a total elevation gain of more than 1,120 meters.

And it is in the frenzy of turn 7 of Alpe d’Huez, crowded by thousands of overexcited Dutch fans, battered by the heat of a stifling July and by the scent of hops, that a figure worthy of Paul Seixas with a few more years behind him sways and tries to forge a path, while asking the Dutch supporters to please… scan a QR code to answer his survey.

Here are the conditions under which part of Yannick Cabrol’s work was carried out as part of the study on the socio-economic impact of the 2026 Tour de France, commissioned by Isère Attractivité.

A question that might seem irrelevant, given how the event draws spectators and brings crowds to the roadside.

“I hopped on a bike and had a QR code banner printed. I paused at every bend and the Dutch came to scan my QR code to answer a short questionnaire about where they came from, the days they spent here, their expenditures, etc. It was an exceptional moment, especially since I climbed the Alpe d’Huez twice. For the community, the aim wasn’t to calculate a possible return on investment, but to determine whether public intervention is fiscally worthwhile and, above all, whether it generates a surplus of economic activity.

For the economy, it’s a tremendous success“, reveals the founder of SEGAT Impact.


Tour de France: 2% of overnight stays and 3% of expenditures in all of Isère!

If no one questions the media success and the enormous echo chamber that the event creates, the spillovers are still assessed on a rough estimate.

Thus, nearly 600,000 people were expected in the 21 bends.

For the first time, the report provides somewhat more structured figures, as the Isère department invested 1.74 million euros for four stages and the cyclosportive organized by ASO, the organizer of the Tour.

“To obtain a precise figure, we scrutinized Flux Vision data. According to our calculations, starting from the Tour Stage and ending on the evening of the last stage, there were 450,000 additional visitor-days. We are talking here about the surplus compared to the average observed three weeks before and three weeks after the event.

As the race passages and the mythology surrounding this ascent grow, they have built the equivalent of a maxi Stade de France in the heart of the Alps, it’s incredible.

These 450,000 visitor-days translate into 290,000 additional overnight stays“, details Yannick Cabrol.

These five days under the Tour de France therefore accounted for 2% of annual overnight stays and 3% of expenditures (also annual) at the department level.

We are far from a few extra euros, especially since the very loud and festive Dutch supporters do not leave their favorite bend for a week and therefore do not sleep in hotels every night.

Yet, their presence is far from neutral for the local economy. “The impacts are huge for a sporting event, and this despite your observation about the Dutch visitors. Thousands, even tens of thousands of people sleep in their cars or in motorhomes. This turns the roadside into places of lodging.

And it should be noted that, summer or winter, there is no issue filling hotels in the Alpe d’Huez. The surge in spending is explained by a massive re-marketing of dormant beds, because people who own secondary residences imagine they can earn quite a lot of money when the Tour comes.

We also found that these visitors, contrary to what one might think, are people who spend a lot.
“, announces the report’s author.


What is the impact of the Tour de France 2026 in Isère?

Four stages, including two finishes at Alpe d’Huez, and the Étape du Tour: the spillovers measured by SEGAT Impact for the Department of Isère and Isère Attractivité.

38.4 M€direct economic impact in one week
19-25 Julystudy period
4 stagesand a cyclosportive
5,800responses to four surveys

Return on public investment

How much money did public funds generate in returns?

22 €d’activité directe pour les entreprises locales par euro de dépense publique locale

38.4 M€d’impact économique direct (HT)dont 16,2 M€ lors de la première arrivée à l’Alpe d’Huez
1.74 M€de dépense publique localesoit 1,3 € par Isérois, ticket versé à A.S.O. compris
3 M€de TVA supplémentaire pour l’Étatgénérée par les visiteurs étrangers
400 000 €de taxe de séjour(1)à mettre en regard des 1,74 M€ de dépense publique locale

Attendance and employment

450,000 additional visitor-days in one week

450 000visitor-days linked to the Tour de France

+ de 60 % by foreigners

174emplois en équivalent temps plein sur un an
290 000nuits supplémentaires
2 %des nuitées touristiques annuelles du département
3 %de la consommation touristique annuelle du département

Distribution des retombées

Who benefits, who loses

Share of impact captured by the stage towns

88 %

Share of impact in hotels and restaurants

66 %

Restaurant owners calling the Tour “an economic boon”(1)

73 %

Hoteliers calling the Tour “an economic boon”(1)

70 %

Museums and tourist sites reporting a negative impact

67 %

-30 to -50 %of attendance for cultural and heritage venues along the route(1)

Visitor profile

An audience that spends more, is younger, and less often managerial




95 €average daily expenditure per tourist coming for the Tour, French and foreign, excluding transport(1)
73 €average daily expenditure for a tourist in Isère in the summer(1)

In the Oisans, foreign tourists spend 147 € per day, versus 92 € for a French tourist.

4.8average length of stay of a Tour participant(1)
4.4average length of stay of visitors in Isère in summer, outside the Tour(1)

Visitors to Isère outside the Tour de France

35 %

All visitors during the Tour

47 %

Foreign visitors during the Tour

53 %

Share of 25-44-year-olds among visitors(1).

Average Isère tourist

56 %

Tourist coming for the Tour de France

48 %

Foreign spectators of the Tour de France

29 %

Foreign spectators, Rugby World Cup 2023

65 %

Share of executives among visitors(1).

Étape du Tour effect

19% of amateur cyclists stayed to watch the Tour

Organized a week before the pros’ passage, the cyclosportive gathered nearly 15,000 participants. Its economic impact reaches 3.3 M€(1).

40 %de retombées en plus, environ, grâce aux séjours prolongés par rapport à l’Étape du Tour seule
84 %des participants français déclarent vouloir revenir en Isère
87 %des participants étrangers déclarent vouloir revenir en Isère

Mise en perspective

Un impact comparable à la Coupe du monde de rugby 2023

Coupe du monde de rugby, Marseille (6 matchs)

50 M€

Tour de France, Isère (4 étapes)

38,4 M€

Coupe du monde de rugby, Bordeaux (5 matchs)

29 M€

Impact économique direct(1).

64 Mtéléspectateurs pour l’étape 20, deuxième étape la plus suivie au monde
x 6passages de vélos sur la montée de l’Alpe d’Huez par rapport à la même semaine de 2025
7 sur 10Isérois fiers du passage du Tour de France


Source : SEGAT Impact, étude d’impact socio-économique et médiatique du Tour de France 2026 en Isère, pour le Département de l’Isère et Isère Attractivité (communiqué du 19 octobre 2026). Méthodologie DGE ; plus de 5 800 réponses à quatre enquêtes, données Flux Vision et dépenses transmises par les collectivités.

(1) Données communiquées à TourMaG.com par SEGAT Impact lors d’un entretien, octobre 2026.


Tour de France: “L’impact économique est comparable à la Coupe du monde de rugby”

Indeed, and this is the big surprise of the report, the four stages and the cyclosportive, with its 14,000 participants, generated 38.4 million euros in spillovers for the department.

By way of comparison, the Rugby World Cup 2023 had a 50 million euro impact for Marseille (six matches) and 29 million euros for Bordeaux (five matches).

However, the costs are quite different between the two events, especially since one happens every year.

“Overall, the Tour de France, in terms of consumer profile, length of stay, and number of spectators in surplus, represents an additional economic impact comparable to the Rugby World Cup.

But the audiences are not the same. 65% of rugby spectators are executives; 29% for foreign visitors at the Tour stages.

In the medium term, one could hypothesize that this first audience might come back, but it’s essential to distinguish between having the purchasing power to return and the reason for making another trip to France. No one measures this
“, explains Yannick Cabrol.

If direct, pre-tax impact is assessed at 38.4 million euros, “public money from taxpayers generated a surplus of activity that almost exclusively benefits private actors, notably two-thirds to hoteliers and restaurant owners. It is an event that acts as an engine of economic activity, but it does not sustain itself.

Then there is a kind of preconception that Tour de France visitors do not spend, yet we have found that they spend more than the average visitor.

They spend a lot because accommodations are more expensive, and in dining, because they want to eat at French restaurants. There is a volume effect, but also a price effect


Tour de France: an event that draws in the… youth!

One thing is certain: the Tour de France contributes to France’s aura and helps maintain a certain attractiveness of the country.

“I’m not convinced by the monetization method, which is advertising value equivalency, of media spillovers during any sporting event“, nuance. The consultant, however, affirms, “with 50% audience in France and significant shares abroad, due to the sporting stakes, it’s a fantastic three-week promotional film about France, broadcast nearly everywhere in the world.”

Then comes the question of how flows linked to the Tour’s visibility are distributed. I hypothesize that they likely concentrate in places where sport is practiced, then somewhat on heritage sites
, says the analyst.

To read: Tour de France: we spent a day on the caravan!

If cycling can nourish in some people the image of a somewhat old-fashioned sport, that did not stop Netflix from dedicating a TDF series that refreshed its audience and broadened it beyond early fans.

And this is also one of the other surprises of the study: the average age of visitors.

“Typically, in Isère, 25-44 year-olds represent on average 35% of the visitor population. During the Tour, it rises to 47%. And if we only look at the foreign traveler population, 25-44 year-olds represent 53% of the roadside supporters. So truly, it’s an event where young people come in large numbers, and especially young foreigners.

It’s also the only opportunity for small and mid-sized towns to host a major international and free sporting event
, continues Yannick Cabrol.



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UK and Spain: Essential set-jetting tourism information [ABO]


La revue de presse internationale de la semaine - Depositphotos.com Auteur serezniy

PONANT


In the Week’s Press Review for October 5, 2026:

WTTC: European tourism expected to rise by 3.1% in 2026

France: the United States warns its nationals amid protests

Set-jetting turns TV series into travel destinations

Alaska Airlines aims to triple its international routes by 2030

Golf tourism expands to new destinations

UK: Fees to seat children with their parents scrapped


Spain: tourism accelerates, but costs weigh on profits

Southwest Airlines integrates its flight data into ChatGPT

Quirky! La Grande Vadrouille: 60 years on, fans continue the tour!



WTTC: European tourism expected to rise by 3.1% in 2026


Selon WTTC, le tourisme européen devrait progresser de 3,1 % en 2026. @depositphotos/sdecoret

According to WTTC’s latest forecast, presented in Malta from October 7 to 9, the industry is expected to grow by 3.1% in Europe in 2026, outpacing the broader European economy.

International visitor spending is also projected to rise by 5.8%. The summit highlights investments, connectivity, AI, and sustainable growth.

An article from traveldailynews.com


France: the United States warns its nationals amid protests


En raison des manifestations, les Etats-Unis ont classé la France au niveau 2, « prudence accrue ». @depositphotos/frlegros

The United States has issued a security alert for France, urging its nationals to avoid protest zones and anticipate disruptions to transportation.

The State Department keeps France at Level 2, “Enhanced precautions”.

More to read on travelweekly.com


Set-jetting turns TV series into travel destinations


Warner Bros surfe sur la tendance du set-jetting et propose ainsi une expérience immersive autour de Gilmore Girls. @depositphotos/s_bukley

Set-jetting, the practice of traveling to filming locations of films and TV series, continues to grow.

Warner Bros thus offers an immersive Gilmore Girls experience, allowing fans to revisit the Stars Hollow scenery. In Europe, Dubrovnik, Madrid, and Sardinia also benefit from the craze for destinations seen on screen.

A piece of information to be found on euronews.com


Alaska Airlines aims to triple its international routes by 2030


United Kingdom: Fees to seat children beside their parents scrapped


Le Royaume-Uni supprime les frais pour placer les enfants avec leurs parents et corriger un nom.  @depositphotos/4pmphoto@gmail.com

Since October 2, British airlines can no longer charge parents to guarantee a seat next to their child under 14.

Passengers can also correct simple misspellings of their name on their booking for free. The UK is also preparing a scheme to allow airlines to share information about regularly disruptive passengers.

An article from euronews.com


Spain: Tourism accelerates, but costs weigh on profits


L'Espagne se dirige vers une année touristique record. @depositphotos/Dudlajzov

Tourism in Spain grew more strongly than expected this summer, with tourism GDP up 3.5% in Q3 and revenue rising 4.1%, according to Exceltur.

Foreign demand, particularly North American (+14.6%), significantly supported this momentum. But a 7% increase in costs is limiting company profits. For 2026, Exceltur foresees tourism GDP growth of 2.7%.

According to an article published on reisevor9.de


Southwest Airlines integrates its flight data into ChatGPT


Southwest Airlines permet désormais à ChatGPT d’accéder directement aux infos de ses vols afin de fournir des informations plus fiables et actualisées. @depositphotos/jhansen2

Southwest Airlines now allows ChatGPT to access its schedules, availability and fares directly, to provide more reliable and up-to-date information.

Booking, however, remains on the airline’s website. This development illustrates the convergence of generative AI with reservation systems, especially for business travel and last-minute trips.

Discover the full article on business-travel.de


Quirky! La Grande Vadrouille: 60 years on, fans continue the tour!


Le film, La Grande Vadrouille, continue d’attirer les touristes en Bourgogne, notamment à Beaune. @depositphotos/packshot

Sixty years after its release, La Grande Vadrouille continues to attract tourists in Burgundy.

In Meursault, Beaune, Vézelay or Noyers-sur-Serein, visitors come tracing the footsteps of Bourvil and Louis de Funès, sometimes from Belgium, Switzerland, or even English-speaking countries.

In Meursault, some even arrive on a true pilgrimage to rediscover the film’s iconic scenes, which had surpassed 17 million admissions in France.

Read more on lefigaro.fr

Tourism Office: From Reception to Territorial Engineering [ABO]


Office de tourisme : de l’accueil à l’ingénierie territoriale ? - DepositPhotos.com, andreynekrasovone

PONANT


When Anne-Catherine Ostertag begins her career in the 1980s, the dominant model of the tourist office is still that of physical welcome: informing, handing out documentation, knowing the hours and accommodations, speaking the visitor’s language. Forty years later, this hierarchy of skills has been overturned and the traditional figure of the receptionist has largely disappeared.

But welcoming hasn’t vanished with time: it has transformed. The tourist office today must inform, but also analyze data, lead projects, support businesses, engage with local authorities, think about mobility, build offerings, and understand the social and environmental transformations of the territory.

In a few decades, we have moved from tourist information to territorial engineering», analyzes Anne-Catherine Ostertag.

Her career illustrates this. Coming from social and family economics, she entered tourism with an internship at Gîtes de France, created her first office in Outre-Forêt, then joined the Bruche valley in 1988. This initial training centered on the social realm will prove decisive: listening, observing, understanding and showing empathy constitute the foundation of the profession.

As tools become more sophisticated, certain human qualities gain value. Curiosity is one of them. Anne-Catherine Ostertag has made it a key recruitment criterion, even favoring atypical backgrounds: a professional translator, but also a chemical engineer.

This latter background brought both a sensitivity to service and the scientific rigor useful for processing data and for observation. Because value no longer resides in the amount of information held. Knowing everything becomes impossible.

The job consists more in qualifying information: knowing not only that a site exists, but when to visit it, for which audience, under what conditions, and why. In short, transforming data into advice. This requires an intimate knowledge of the territory. Site visits, educational tours and direct experimentation with the offering must remain essential elements of ongoing training.

General knowledge, curiosity and knowledge of the territory thus become as important as technical skills. And that is the paradox of AI: the easier access to information, the more valuable the ability to make sense of it becomes.

Another revolution has occurred since the mid-2010s: the tourist office no longer works only for the tourist. Residents frequent local product shops, seek information about their own territory; newcomers also become an audience to welcome.

The office must now reach out to its publics, work beyond the walls and support local professionals. It becomes a player in the territorial relationship.

The history of the Bruche valley provides an illustration. When Anne-Catherine Ostertag arrived there in 1988, the territory underwent the decline of the textile industry. Tourism was sometimes seen as a substitute activity for a territory that would have no other economic future.

The first challenge is then less about attracting tourists than about restoring confidence in the residents: inviting them to tell their valley, allowing them to become aware, through visitors’ eyes, of the value of what they consider ordinary. This is already a form of territorial engineering: building a collective narrative from what actually exists rather than fabricating an artificial destination.



The new HR challenge: learning how to learn and becoming a “trusted third party”


La Vallée de la Bruche dans le Bas-Rhin - Photo OT Vallée de la Bruche

Digital skills are now essential, ranging from practical mastery of a spreadsheet to data analysis. But they must be accompanied by project management abilities and a capacity to work with local authorities, businesses, associations and funders.

Another central skill becomes crucial: knowing how to adopt the user’s point of view, “putting on the tourist’s eyes.” How does a visitor reach a hike from the station? What obstacles does a person with a disability encounter? What information is he really missing?

Mobility illustrates this evolution. For a long time, the tourist offering was designed around cars. It must now consider trains, bikes, walking, intermodality and the continuity of the journey. New skills emerge at the intersection of tourism, transport and planning.

More broadly, climate, agriculture, mobility, culture, urban planning, biodiversity or digital technology force tourism professionals to engage with very different worlds.

Hence, what should be recruited? Probably less a fixed catalog of skills and more a permanent capacity to learn. For Anne-Catherine Ostertag, the main HR challenge is to find professionals able to question themselves, to keep learning, and not to stay trapped by established practices.

She sees AI as an opportunity: it can automate certain tasks, speed up processing and free up time. But it also creates a risk: the possibility of plausible, perfectly worded information that is false. Hence a new strategic function for tourism offices: to become trusted third parties. In a world of information overload, the office may no longer be the holder of information, but the one who can verify it, contextualize it, and guarantee it thanks to its knowledge of the territory.

The foresight of occupations cannot be separated from that of organizations. Who should do what tomorrow? For Ostertag, the answer cannot be purely legislative. In the face of territorial diversity, she favors a subsidiarity logic, based on dialogue, common sense, and the search for the best added value at each level. The same thinking applies to skills.

Territorial tourism workforce planning (GPEC) could become a reflection on the ecosystem of skills needed by the territory. Some will stay within offices; others will be pooled at departmental, regional or national scales; again others will need to be sought from specialists in mobility, climate, data or planning. The challenge is no longer that every office can do everything, but that it can mobilize the right expertise.


Preserving the uniqueness of tourism


La Vallée de la Bruche

This cross-cutting approach carries however a risk: the risk of diluting tourism into broad attractiveness policies. Economic development, agriculture, residential life and business location fall under a holistic vision of territorial planning.

But they should not obscure the singularity of tourism: hospitality. Not easily measurable by profitability alone, it remains an essential territorial capital. The office can thus become a space of mediation between visitors, residents, professionals and elected officials, a kind of “glue” in territories and a society that is increasingly fragmented.

This evolution also changes the role of leaders. Running a territorial office is no longer just about increasing attendance or economic spillovers. One must participate in decisions about the very model of tourism: what kind of tourism do we want? Which projects are compatible with water resources, land, or landscapes?

The director of a territorial office (rather than tourism) will tomorrow need to understand environmental, economic and territorial issues, dialogue with elected officials and defend a vision. This requires a competence rarely listed in job descriptions: the courage to arbitrate.


Hence, tomorrow’s tourism professionals may be less exclusively “touristic.” They will need to understand data and AI, but also mobility, the environment, public policies and planning.

They will work with farmers as well as with digital specialists, with residents as well as with elected officials. And they will also need to preserve at the same time what lies at the heart of the trade: welcoming. So atypical career paths could take more space.

Social sciences, engineering, geography, environment, culture or digital fields can enrich tourism’s traditional skills. The HR challenge will be less about finding a candidate who already masters all dimensions of a position than about identifying someone who possesses the curiosity, empathy, rigor and capacity to learn needed to grow with them.

Finally remains a skill that artificial intelligence does not render obsolete: deeply knowing one’s territory. In the Bruche Valley, lacking some traditional markers of Alsatian tourist imagery, it was necessary to build a destination from its own distinct traits: its landscapes, its people, hiking, its industrial and social history, and the contemporary memory of the Struthof.

This experience perhaps sums up the future of the profession. The professional will not merely need to know an offer and know how to sell it, but to understand what makes a territory unique, to preserve it, to tell its story, and to connect it with those who live there or discover it. The Bruche Valley’s motto, “L’accueil, notre nature”, then takes on a particular resonance.

Tourism will remain, first and foremost, a meeting: that between a visitor, residents and a territory. And this meeting will stay deeply human.