Itinerea Group Unveils Its 2027 Group Catalog


© itinerea group

CroisiEurope


A catalog that accompanies the group’s new identity

Since June 1, 2026, CALAFELL EVASION and PROMENADE have been brought together under a single identity: ITINEREA GROUP.

The 2027 catalog is the first edition to fully reflect this evolution. It combines the experience gained over the years in Spain and Portugal with an offering that is now clearer, more coherent, and easier to identify.

Professionals can find both must-see itineraries and more original routes. The catalog can thus be used to select a program ready for marketing, to prepare a brochure, or to build a trip tailored to a specific request.


A comprehensive program across the entire Iberian Peninsula

In Spain, the offering notably covers Andalusia, Catalonia, Barcelona, Madrid, Castile, the Costa Brava, the Costa Dorada, the Costa Blanca, the Costa del Azahar, Cantabria, the Basque Country, and the northern part of the country.

The Balearic Islands and the Canary Islands complete this program with seaside stays, discovery itineraries, hikes, and opportunities for departures outside the peak season. Andorra is also represented through mountain products, winter getaways, and active programs.

In Portugal, travelers can discover Lisbon, Porto, the central region, the Alentejo, the Algarve, the Minho, and the Douro Valley. Madeira and the Azores also feature prominently with itineraries focused on landscapes, hiking, and nature.

This diversity allows professionals to entrust several projects to a single interlocutor, whether it’s a grand cultural circuit, a base-to-base stay, an island discovery, or a thematic program.


27 new offerings to refresh the brochures

The novelties are easily identifiable in the index by the “N” pictogram. Twelve new programs pertain to Spain and Andorra, while fifteen are devoted to Portugal, Madeira, and the Azores.

In Spain, the 2027 program notably expands active travel and grand discovery itineraries with hiking in Andalusia, the Great Coastal Walk, the Grand Tour of Spain, or the Grand Tour of Tenerife.

New products are also offered in Minorca, Lloret de Mar, Aragon, and Andorra, as well as winter getaways in Torremolinos and Tenerife.

In Portugal, several novelties highlight the country’s heritage and grand landscapes: Hiking between Minho and Douro, Portugal Authentic, The Route of Wonders, The Land of the Navigators, The Jewels of Portugal, or Portugal Otherwise.

The archipelagos are particularly well represented with Madeiran Nature & Hiking, In the Heart of Madeira, Madeira: Sky and Sea, Hiking in the Azores, and Azores, the Nature Archipelago.

These novelties complement the products already valued by partners and allow them to progressively introduce new destinations or themes into their programs.


A tool designed for tourism professionals

The 2027 group catalog has been designed as a true B2B commercial support. It allows selecting a trip by destination, duration, season, budget, or the participants’ profile.

Each program can also serve as a basis for creating a customized project. Accommodation, transport, meals, excursions, guided tours, activities, and on-site assistance can be adapted to the group’s expectations.

The ITINEREA GROUP teams support professionals in choosing the destination, organizing the steps, and selecting the services. This on-the-ground knowledge relies on a network of local partners in Spain, Portugal, Andorra, and the archipelagos.

The group’s strengthened presence in Madeira and the Azores, notably through a local collaboration in Funchal, also enables more precise support for these developing destinations.


A new edition geared toward the future

With more than 100 products and 27 new offerings, the 2027 group catalog brings together must-see destinations, thematic experiences, and off-season journeys in a single resource.

It highlights ITINEREA GROUP’s ambition to become a reference partner for the design and organization of group trips in the Iberian Peninsula and its archipelagos, while maintaining a close, responsive, and personalized service.

The 2027 catalog is available from ITINEREA GROUP teams. Professionals can contact them to receive this new edition, obtain information about a program, or build a tailor-made group trip.



Itinerea Group: Calafell Evasion Rebrands to Support Its Growth


Calafell Evasion devient Itinerea Group ce 1er juin 2026. @itinerea group

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At the origin, the name Calafell Evasion directly referred to the town of Calafell, on the Costa Brava, where the activity began three decades ago. « Back then, we specialized in Costa Brava products and we worked as a local receptive operator for this destination », explains Jérôme Pouil, Chief Executive Officer.

But over the years, the company significantly broadened its scope. From the Costa Brava, the activity expanded to Spain, then to Portugal to cover the entire Iberian Peninsula. A gradual transformation that saw the company grow from three employees to nearly fifty today.

The recent acquisition of the Portuguese receptive Promenade, in April 2025, has also accelerated the consideration around a more global identity. « Calafell Evasion, Promenade… this was becoming complicated. We needed a name capable of representing the whole group and our long-term vision » says the leader.


A new identity, but the same spirit

The choice of the name Itinerea Group was not immediate. Several months of reflection were needed before finding a legally available and unifying appellation for the teams. « It is only a commercial brand; there is no change in the company or its spirit. We remain the same family business, close to our clients », insists Jérôme Pouil.

The company, historically oriented towards French coach operators, progressively diversified its client base by also working with tour operators and travel agencies. Despite this growth, the company maintains an artisanal positioning, particularly in group tourism.

« The receptive business remains a very human and artisanal métier, especially for groups. The current priority is to protect our teams, recruit, train and invest in technology », explains the leader.


Madeira and Portugal at the heart of development


Les équipes de Calafell Evasión et de Promenade réunies sur le stand de Calafell Evasión à l'IFTM top Resa en septembre 2025. - Photo CE

Among the recent novelties is the opening, since April 1, of a delegation in Madeira. A local colleague now officially represents the company there.

The destinations offered today cover Spain, Portugal, the Balearic Islands, the Canaries and Madeira, with a clear intent to stay focused on the Iberian Peninsula rather than dispersing into other markets.

The acquisition of Promenade already appears as a strategic success. According to Jérôme Pouil, activity in Portugal should record this year a growth between 30% and 40%.

The operation was conducted in a spirit of continuity with Mariana Delgado, former head of Promenade, with whom the leader had professional relations for more than twenty years.

« It was a logical evolution to strengthen our presence in Portugal in a lasting way », he says.


Technology and artificial intelligence

On the technology front, Itinerea Group is currently working on the development of new tools dedicated to group tourism, in partnership with a Spanish player.

Artificial intelligence is also among the priorities for the next two years.

« We have a technology migration program spanning one to two years. These are significant evolutions that require time and training », explains Jérôme Pouil.

If other opportunities for external growth could be studied in the future, the group primarily aims to consolidate its expertise in the Spanish and Portuguese markets, mainly with francophone clients.


Quebec and MICE in the sights

Simultaneously, Itinerea Group begins to develop the Francophone Canadian market, notably in Quebec, with longer stays and a different approach to cultural tourism.

The group also notes An increase in requests in the MICE and seminars segment, even though its core activity remains cultural tourism and leisure travel, particularly among the senior clientele.

« Calafell Evasion, that was our history and origins. Itinerea is the direction we want to take for the future », sums up Jérôme Pouil.