Ambassador Cruises Unveils 2028 Season It itineraries


No fewer than 20 new cruises departing from Dunkirk and Marseille!

Renaissance en escale dans les îles Féroé © Andy Humbert

PONANT


With its new 2028 schedule, Ambassador Cruises continues to expand its travel offerings departing from Dunkirk and Marseille, aboard Renaissance, a ship with an intimate ambiance accommodating only 1,198 guests. From the fjords of Norway to the Greek islands and the historically rich cities of the Mediterranean, this new program of 20 cruises broadens travel possibilities, with a throughline: departures from French ports. Beginning in spring, Renaissance will return to the port of Dunkirk to explore Northern Europe, and Marseille to cruise the Mediterranean. Francophone passengers will again enjoy aboard Renaissance its unique ambiance, its traditional décor, its convivial atmosphere and the quality of the gastronomy and the crew’s service.


Ireland returns in force and new ports enrich the 2028 season

Among the highlights of the 2028 season, Ireland makes a major comeback with the cruise Ireland and British Coasts, from July 16 to July 24, 2028. Departing from Dunkirk, Renaissance will head toward Cobh, gateway to Cork, then Dún Laoghaire, the port of Dublin, before continuing to Liverpool and the Isles of Scilly, for an itinerary between legends and wild landscapes. The 2028 lineup also brings its share of novelties with the return of Oslo, on the itineraries of the April 10 and September 3 cruises, while Naxos and Kos will be offered for the first time from Marseille, on the May 15 cruise. In the Adriatic, Trieste and Šibenik will also join the season’s itineraries, with a stop on the June 18 cruise. Finally, Portimão will enter the program during the repositioning cruise linking Marseille to Dunkerque on July 5, offering a new opportunity to discover the Algarve and its vertiginous landscapes.


Big novelty for 2028: A cruise to Egypt and traces of the great ancient civilizations

With the cruise Egypt and Ancient Civilizations, Ambassador Cruises offers from Marseille a true journey through the history of the Mediterranean, meeting the great civilizations that shaped its heritage. From Malta to Greece, passing by Egypt and Turkey, each port of call opens the doors to a new chapter of history, between ancient ruins, historic cities and Mediterranean landscapes.

The journey begins in Valletta, whose imposing fortifications and Baroque buildings attest to Malta’s rich past. A UNESCO World Heritage site, the capital offers an initial immersion into this Mediterranean where cultures crossed for centuries. Then, two days in Alexandria allow time to discover the second-largest city of Egypt and its fascinating heritage, but also to visit one of the most emblematic monuments of humanity: the pyramids of Giza, on an excursion to Cairo. Facing the Sphinx and the pyramids of Khufu, Khafre and Menkaure, the power of ancient Egypt is unveiled.

The cruise then continues toward Turkey, with a stop at Kuşadası, gateway to the spectacular archaeological site of Ephesus. Among the best-preserved remnants of Antiquity, its monumental streets, the Library of Celsus and its Grand Theatre recount the grandeur of one of the most important cities of the ancient world. In Crete, Agios Nikolaos offers a port of call between Mediterranean douceur and ancient heritage. Around the famous Voulismeni Lake, the town reveals a warm atmosphere, while history enthusiasts can embark on a discovery of Lato, one of the major Doric city-states on the island. Built between two hills, the ancient city notably preserves its agora, its theatre, its temples and the vestiges of public buildings, offering a remarkable testimony to the history of Crete.

The last leg of this historical journey, Sicily offers a choice between heritage and volcanic landscapes. From Messina, it will be possible to reach Taormina, perched above the Ionian Sea and famous for its ancient theatre, or to explore Etna, Europe’s highest active volcano. A final port of call that closes this traverse of the Mediterranean civilizations.


Ambassador Cruises’ Must-See Itineraries Still on the Program

In 2028, the flagship itineraries that define Ambassador Cruises are on the calendar. Departing from Dunkirk, Norway is explored in all its facets, with summer departures to admire its fjords bathed in the midnight sun, but also in autumn, when the aurora borealis season opens again, with the cruise “Arctic Lights” departing from Dunkirk on October 4, 2028. Iceland and the Faroe Islands are also on the agenda on a 12-day cruise departing August 22, 2028. Earlier, in April 2028, the Baltic Sea will be highlighted on a 10-night cruise. Departing from Marseille, the Greek Islands reveal their laid-back lifestyle, their ancient sites and their dream beaches on a 13-night cruise in May. From June 18 to July 1, Renaissance returns for an in-depth discovery of the Adriatic, with the must-sees Dubrovnik, Kotor, Corfu and Argostoli, as well as the gems Šibenik, Trieste and Saranda.


A new TV spot to be unveiled starting October 11!

Since October 11, Ambassador Cruises has strengthened its visibility with a broad television advertising campaign. Over several weeks, the company’s new 20-second spot will be aired, mixing broadcast channels and TNT, with broadcasts notably on TF1 and France 2. The campaign will also continue from October 23 with two new waves of broadcasts. To accompany this presence on the small screen, Ambassador Cruises will also be visible on streaming platforms and on connected TVs via an Ad Pause setup on TF1+.


Presidential Election: Alliance France Tourisme Unveils Its Five Priorities


Olivier Ginon (GL Events) et les professionnels du tourisme réunis au Stade de France. Photo: TB

CroisiEurope


Between the Pope’s visit on September 25 and France’s national team football match on October 2, the window of opportunity at the Stade de France was narrow. Yet it was enough for Alliance France Tourisme to convene a gathering there on September 28.

It was not on the pitch, but in a hushed lounge opening onto the stands, that the organization gathering France’s leading companies in the sector unveiled its proposals to weigh in on the debate of the upcoming presidential election.

The chosen venue was not merely symbolic of France’s capacity to make events (sporting, cultural…) a lever for tourism today and tomorrow.

It also served as a reflection of a tourism landscape today largely driven by private players who fight to ensure France remains the world’s top tourist destination.


« We Must Go After the Clients »

Thus, the swift introduction of Olivier Ginon, CEO of GL Events, a group specialized in business tourism and events, who took over Stade de France management in August 2025 and has notably expanded major concerts there.

« In 12 months, we welcomed a million more visitors than in previous years, with strong economic spillovers for the regions » he noted, a pointed nod to the previous administration.

« We need product strategies, we must go after clients », he added, seeing in that a proof that ambitious goals can pull a country that had been at a standstill forward. We all hope for a powerful rebound after the election.


A Clear Course and a Stable Framework

Alliance France Tourisme outlined a roadmap, because « it is not forbidden to dream that some candidates take an interest in tourism » added Dominique Marcel, president of the organization.

« We are not asking for money: we want a direction, political leadership and a stable framework » explains Alliance France Tourisme, with the aim of creating value rather than merely hosting more international visitors.

The short-term objective is to lift international visitor spending from €77.5 billion in 2025 to €100 billion by 2030, without « bringing more people to the same places, at the same times ».

Meanwhile, Alliance France Tourisme notes that the French represent two-thirds of France’s €222 billion in tourism expenditure and that « this reality must stay at the heart of any national tourism strategy ».

Read also : Tourism: “maintaining an accessible offer is a challenge for our economy,” according to Serge Papin


Three Measures to Boost International Revenues

Thus, simply lengthening all visitors’ stays by half a night (for trips ranging from 3 nights to a month) would translate into an additional €5.8 billion in revenue, calculated by the organization.

In the same logic, improving experiences with a clearer, higher-quality offering would raise the average spend by 15% over five years without increasing the flux, yielding €12.7 billion in revenue.

Finally, a strengthened off-season tourism (mountains in summer, cities outside peak season, developing offerings in new destinations) could boost overnight stays by 5% in five years, equating to an extra €4 billion in revenue.

Read also : Tourism: France is not the world’s leading destination, according to the president of Alliance France Tourisme


A Long-Term Vision, Over 20 Years

To strengthen the tourism and events sector, Alliance France Tourisme has also laid out five long-term priorities with actionable measures and measurable results.

The first is to equip France with a 20-year national strategy that endures through every political transition.

It would be revisited every five years, based on the impact of decisions taken (calculated using 3 to 5 reference indicators kept constant over time) and to adapt to evolving conditions.

The organization advocates for ongoing leadership that brings together the State, the regions and businesses for greater effectiveness.


Simplify Procedures and Encourage Investment


Secure the Financing of Apprenticeship

Employment and training constitute the fourth priority. In the AI era, human intelligence remains essential in a service-oriented profession, notes Alliance France Tourisme.

Yet, the organization believes it is necessary to “safeguard support for apprenticeships and work-study and guarantee multi-year stability of their funding.”

It also calls for an “Act II” of the Avenir Professionnel law by developing degree programs in companies, and to improve pathways to support social mobility and entrepreneurship.


Better Structuring of Excellence Pathways

Finally, Alliance France Tourisme seeks a better structuring of excellence pathways ( gastronomy, craftsmanship-focused tourism, heritage, oenotourism… ) to stand out in an increasingly competitive international landscape.

« France possesses unique assets but too often presents them separately. We must move from simply adding know-how to true chains of excellence ».

In this framework, events and business tourism must form a strategic axis, according to Alliance France Tourisme, through the establishment of a national plan to conquer congresses, trade shows and events and a better coordination between sport, culture, tourism and events to encourage longer stays.

Building on this contribution to the 2027 presidential election, the organization will now need to share its tourism vision with the various candidates.


Thierry Beaurepère Written by Thierry Beaurepère Journalist
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Explora Journeys Unveils Its 2027–2028 Itineraries


Explora Journeys présente deux nouvelles collections de voyages pour l'hiver 2027-2028 - Photo : Explora Journeys

CroisiEurope


Explora Journeys expands its cruise program for the 2027-2028 winter season with two new collections aboard EXPLORA I and EXPLORA V.

These itineraries replace the voyages originally planned for the Middle East and the Red Sea. The announced program complements the itineraries already scheduled for EXPLORA II and EXPLORA IV in the Caribbean, as well as for EXPLORA III in Asia.

From December 2027 to March 2028, EXPLORA I will offer 10 trips across South America, with 37 destinations, including 20 new ports.

The ship will sail to Brazil, Uruguay, Argentina, the Falkland Islands, and Chile, with itineraries reaching Patagonia and Cape Horn.


Explora V for its inaugural winter season

Five port calls with overnight stays are planned, notably in Buenos Aires, Puerto Madryn and Rio de Janeiro, as well as eight late departures allowing to extend shore visits.

Explora V will inaugurate its first winter season with 21 itineraries between December 2027 and April 2028.

The program will unfold in three phases: a first leg in the Western and Central Mediterranean and in North Africa, followed by a stop in the Atlantic islands in January, before a return to the Mediterranean from March.

To read: Explora Journeys celebrates the departure of EXPLORA III after its christening in Barcelona

Among the announced calls are Istanbul, Salerno, Livorno, Palma de Mallorca, Kotor, Ibiza, Casablanca and Lisbon. Prolonged calls and several overnights are also planned.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Airbnb Unveils a Series of New Features: AI, Ski Rentals, and Recommendations


IA, location de ski, recommandations... Airbnb dévoile une série de nouveautés - Logo Airbnb

Aer Lingus


Airbnb a présenté plusieurs nouveautés pour l’automne 2026.

La plateforme introduit notamment de nouvelles fonctionnalités sociales et des outils d’intelligence artificielle.

Les utilisateurs peuvent désormais se connecter avec leur famille, leurs amis ou des personnes avec lesquelles ils ont déjà voyagé.

Une « carte de voyages » permet ensuite de visualiser leurs destinations, les logements dans lesquels ils ont séjourné, leurs recommandations et les prochaines destinations prévues.

Airbnb ajoute également un guide des quartiers, proposant des informations sur l’ambiance, les activités, les restaurants et les transports.


Airbnb : nouveautés IA et nouveaux services

Airbnb intègre progressivement l’IA à toutes les étapes du voyage, en commençant par les États-Unis, avec une recherche par texte ou par voix, des filtres intelligents capables d’identifier automatiquement les critères recherchés, des descriptions de logements générées par l’IA et un outil permettant de comparer plusieurs annonces grâce à un résumé de leurs principales caractéristiques.

L’assistance client par IA est également disponible dans plus de 50 langues, avec désormais une option vocale par téléphone, précise un communiqué.

A côté des nouveautés technos, la plateforme propose aussi de nouveaux services.

La livraison de repas dans les logements Airbnb est proposée, tandis que la livraison de courses, déjà lancée aux États-Unis, s’étend à l’Europe.

Des services de blanchisserie et de location d’équipement pour bébé sont aussi annoncés dans certaines villes américaines.

Dans les Alpes françaises, Airbnb propose en outre la location de matériel de ski et de snowboard via des partenaires locaux.

Pour les hôtes, Airbnb annonce enfin de nouveaux outils, notamment une tarification dynamique (ajustement en fonction de l’offre et de la demande pour chaque jour), des plans 3D pour permettre de mieux visualiser l’agencement d’un logement, une analyse des revenus générée par l’IA ainsi qu’un calendrier multi-annonces qui permet de modifier : prix, disponibilités, conditions d’annulation ou réductions pour toutes leurs annonces à la fois, ou seulement pour certaines d’entre elles.

Atlantic Airways Unveils New Fare Range Starting in November


Atlantic Airways renouvelle sa gamme tarifaire et prépare la reprise de ses vols directs entre Paris et Vágar - Photo: Nicolas Vera Ortiz

CroisiEurope


Beginning November 1, 2026, travelers will be able to choose among three fare levels across Atlantic Airways’ entire network.

The Light fare includes a cabin bag of 8kg and a personal item, while the Standard adds a 23kg checked bag.

The Flex fare, the most comprehensive, includes two 23 kg checked bags, the ability to modify the journey without extra fees, access to the lounges of partner airports and the fast-track at the relevant airports.

It also provides a protection in case of no-show, with the option to modify or refund the ticket up to one year after the date of the flight.

These new formulas apply to bookings made from September 3, 2026 for flights operated from November 1.


Up to 20% discount on direct flights

To accompany this new fare grid, Atlantic Airways is offering up to 20% off its direct flights operated between November 1, 2026 and June 1, 2027.

The offer applies to connections to or from the Faroe Islands from Copenhagen, Billund, Aalborg, Paris, London, Edinburgh, Reykjavik and Oslo. The promotion is valid for tickets booked before September 8, 2026 at 23:59 on the company’s website.

For the French market, it notably covers the resumption of the direct Paris–Vágar link on April 23, 2027. The flight from Paris-Charles de Gaulle, Terminal 2B, is announced with a duration of 2h40.

The company also highlights the winter period on the Faroe Islands, with notably the northern lights, the discovery of Tórshavn, and landscapes that are less frequented than in the summer season.

Events: C.Mathez Voyages Unveils Ambitions With New Brand Maison Laget [ABO]


Avec Maison Laget, Voyages C. Mathez veut montrer à tous le savoir-faire de ses équipes - Photo : Voyages C.Mathez

CroisiEurope


Among the women leaders in tourism, she is certainly among the most active.

Her face is well known in the sector, as she has contributed for many years to the smooth running of our institutions.

Vice-president of the Manor network, administrator and treasurer of the APST and of the EDV… you will of course recognize Michelle Laget Herbaut.

While women are thinning as one climbs to the highest echelons of the profession, the president of Voyages C. Mathez, a specialist – among other things – in business travel and events, particularly enjoys financial management and continues to keep a close eye on the books at the highest level. “I’ve always been immersed in the institutional world“, she tells us.

A habit she inherited from her father, Jean Laget, the founder of Voyages C. Mathez.



Voyages C.Mathez, a diversified group to endure

Together with her sister, Brigitte Bailet, they have taken the reins of the family business and shared the roles.

Brigitte, based in Nice – where the group’s headquarters is also located – oversees the southern France activity, with teams based in Marseille.

Michelle, on the other hand, runs the northern side from the Paris region. At the head of the group, they juggle three activities: cruise receptive in all the main ports of France, business travel and events.

A diversification that allows Voyages C.Mathez to stay on course, despite all kinds of uncertainties.

“We really need to have several strings to our bow. Depending on the year, some activities will perform better than others, and vice versa. That’s how we manage to get by and endure,” says Michelle Laget Herbaut. “Because with all the hurdles we’ve faced, we can say that our profession is very resilient.”.


Fanny Herbaut Chauveau: the third generation steps into leadership

But while Michelle Laget Herbaut embodies the face of Voyages C. Mathez, behind the scenes, another family member is gradually taking the reins of the business.

She has even just been officially named the third in the group.

Relatively discreet, Fanny Herbaut Chauveau, the daughter of Michelle Laget Herbaut, began her career in the events department nearly 14 years ago, as a project manager.

A graduate of a master’s in human resources, she has also managed the entire HR side of Voyages C.Mathez since 2012, i.e., the management of 47 people, plus about a hundred payroll records during peak season for the guides who work for the cruise receptive arm.

Hesitant at first about starting a profession she did not know, she benefited from the training provided by her mother to get started. It must be said that she has grown up in the milieu since her youngest days. “My grandfather used to take me with him on the cruise ships and my mother in the field. I would help with the cloakroom after-hours with her“, recalls Fanny Herbaut Chauveau.

For four years now, she has become the head of the group’s events division in Paris. And since last week, the new deputy general manager. “We discussed this a lot this summer with my mother. She wished to step back from operational duties, do less fieldwork to focus on financial management and on her institutional role.

I am therefore adding to my responsibilities the business ticketing, which is an important area for us, as well as the commercial division
“, continues Fanny Herbaut Chauveau.


Maison Laget, a new pillar for Voyages C.Mathez

If the new DGA is indeed set to refresh the communications, marketing, and SEO across Voyages C.Mathez’s various activities, she has decided to tackle first the launch of a new brand for its events business.

“Our clients have long known that Voyages C.Mathez also has an events subsidiary, and word-of-mouth has always worked well. However, we are completely invisible online to potential new clients. When you search for ‘event agency’, we don’t show up. That’s normal because we are identified as ‘Voyages’. Today, I want to develop other sectors and other clients, because I want to grow the company“, says Fanny Herbaut Chauveau.

September 15, 2026 marks the birth of Maison Laget, whose name pays tribute to the group’s founder, and which is defined as “a complementary brand, with a high-end positioning, designed for public as well as private or corporate events“, adds Michelle Laget Herbaut.

With the aim of showing everyone the know-how of Voyages C. Mathez’s teams. “In the era of AI and service delivered instantly, all the time, it was very important for us to return to the basics, to keep that warmth and still a concierge-like touch, to be a partner rather than a mere supplier.

Of course I could launch a platform to sell transfers or breakfasts, but if there is no human behind it, it makes no sense
“, emphasizes Fanny Herbaut Chauveau.

Maison Laget will initially have a website, an Instagram page, and a LinkedIn page.


Business Travel: Hcorpo Unveils New Generative AI Features


Hcorpo intègre de nouveaux outils d'intelligence artificielle générative dans la gestion du voyage d'affaires - Depositphotos.com, Tadamichi

Climats du Monde


The hotel booking platform Hcorpo is deploying a new suite of tools integrating language models to meet the constraints of finance departments, purchasers and business travelers.

This technological evolution revolves around three major levers designed to simplify access to data, optimize costs and automate compliance with travel policies within organizations.

Salomé Mogier, Chief Commercial Officer of Hcorpo, notes: “Artificial intelligence is becoming a new interface between employees and the company’s systems.

Business travel will naturally follow this evolution. But AI does not replace the expertise of Travel Managers, buyers or finance departments. It enables them to access the right information instantly and make better decisions.”
»


H-SmartPay et l’analyse décisionnelle pour automatiser la gestion financière et les achats

The first innovation, named H-SmartPay, automates the selection of the financial model at the moment of booking.

By analyzing the country, the reporting entity, tax rules and VAT recovery objectives, the solution applies in real time the most suitable scenario (Merchant Model, VAT Recovery or the standard regime) within a single environment, thus avoiding manual parameterization and the multiplication of accounts.

At the same time, Hcorpo integrates a decision intelligence tool that allows Travel Managers and buyers to query their expense databases directly in natural language.

The system is capable of generating analyses, savings simulations, recommendations for bids (RFPs) or comparative charts without requiring complex analytical skills or the use of traditional dashboards.


La réservation conversationnelle directement intégrée aux LLM d’entreprise

The third feature introduces hotel booking within the AI environments already used by employees, such as ChatGPT Enterprise, Claude, or Microsoft Copilot.

Travelers can thus express their travel needs as natural-language queries, such as searching for a property that meets specific location and service criteria.

The AI agent interrogates the Hcorpo ecosystem to select compliant offers, automatically applying price ceilings, company-negotiated contracts, user preferences and internal validation workflows.

This setup guarantees compliance with the travel policy while simplifying the booking journey for the employee.

Solea Unveils New Arrivals for the 2026-2027 Season


Solea prépare la saison 2026-2027 avec une nouvelle organisation de son offre autour de trois brochures - Photo : Solea

MSC Croisières


For its 2026-2027 season, Solea is evolving the presentation of its offer with the launch of three thematic brochures.

The objective stated by the tour operator is to clarify its positioning as a specialist while supporting the expansion of its catalog.

The offering is now organized around three major universes: the Indian Ocean and the Middle East, the Caribbean, which for the first time benefit from a dedicated brochure, and Africa, proposed under the Equato by Solea brand.

This new organization should allow for greater emphasis on the various travel possibilities offered by the tour operator, from beach stays to tours, including personalized experiences.


Océan Indien : de nouvelles adresses et formats de séjour

In the Indian Ocean, Mauritius remains a priority market for Solea, with notably strengthened presence of Sunlife.

The tour operator also intends to rely on its partnerships with major hotel chains as well as its exclusive resale rights with Club Med.

Among the properties involved are notably Bali, the Seychelles, Kani and Finolhu in the Maldives.

The 2026/2027 catalog also enriches itself with new hotels and new stay formats in Mauritius, Réunion, the Seychelles, Sri Lanka, the Maldives and Bali.

In the Middle East, Solea maintains in its offering Dubai, Abu Dhabi, Jordan and Oman, with a selection oriented toward both urban discoveries and desert experiences. Several new upscale establishments complete the program.


Les Caraïbes disposent désormais de leur propre brochure

Another season novelty: Solea now dedicates a full brochure to the Caribbean. The tour operator also expands its catalog with two new destinations: Barbados and Dominica.

Known in particular for its Platinum Coast, Barbados enters the programming with a focus on luxury and beach stays.

Dominica, nicknamed the “nature island of the Caribbean”, completes the offer with a positioning more oriented toward intimate and ecotourism.

These two additions join the destinations already offered by Solea in the region, notably the French Caribbean (Antilles), the Dominican Republic and Mexico. The Mexican catalog also benefits from several new features, with new hotels as well as a new themed circuit.


Equato by Solea étoffe son offre en Afrique

Africa holds a special place in the tour operator’s strategy through Equato by Solea. The brand specializes in small-group or private tours, with itineraries that can be adjusted to meet travelers’ expectations and budgets.

For 2026/2027, Equato expands its program across several African markets, including Madagascar, Tanzania, Zanzibar, Kenya, Rwanda, Senegal, South Africa, Mozambique and Namibia.

New itineraries and properties thus complement the existing offering.


Deux marques pour développer le sur-mesure

Beyond its three destination universes, Solea also aims to differentiate itself through a more personalized offering with two complementary brands.
Signature d’Exception by Solea targets the high-end bespoke travel segment. The service includes pre-departure assistance with, notably, premium-seat selection, visa assistance, transfers in a prestige vehicle, Fast Track, and access to airport lounges.

On the other hand, Solea Villas offers a selection of villas and private residences with a pool. The collection is especially present in Mauritius, Réunion, the Seychelles, Bali, Guadeloupe, Martinique, Saint Martin, Saint Barthélemy, and the Dominican Republic.

To support the launch of this new season, Solea teams will embark on a national roadshow to meet travel agents starting at the season’s beginning.

Several stops are planned between September 8 and October 8, 2026: Paris, Avignon, Rennes, Brest, Lille, Toulouse, Lyon, Nice, Béziers, Biarritz, Montpellier, Saint-Étienne, Mulhouse, Nancy, Normandy and Reims.


Celebrity Cruises Unveils 2028-2029 Itineraries


Programmation 2028-2029 de Celebrity Cruises.   Photo: Celebrity Cruises

Hurtigruten


Celebrity Cruises unveiled its 2028-2029 schedule, notably featuring four Edge-class ships in Europe.
The line also plans to extend certain seasons and add new ports of call, with itineraries ranging from 7 to 14 nights depending on the destination.
The Celebrity Beyond, recently refurbished, will return to Europe for the first time since 2023. Departing from Southampton, it will present 7- to 14-night cruises to Norway, Iceland, and Scandinavia, while the Celebrity Apex will head toward Scandinavia and the British Isles.


Celebrity Cruises: Japan Available Year-Round

The Celebrity Solstice, recently renovated, will, in 2028, embark on its first full season in Japan, from April through October. The line will also offer extended calls at Kyoto and Aomori, as well as itineraries that allow exploration of Tokyo and Okinawa.

Celebrity Cruises will also bolster its offerings in Alaska, with three ships planned in the region. For the first time, the Celebrity Equinox will feature seven-night itineraries between Vancouver and Seward, while the Celebrity Edge will begin its fifth Alaska season.

The 2028-2029 schedule also includes itineraries to Australia and New Zealand, Southeast Asia, South America and Antarctica, as well as to Bermuda, Canada and New England.

Reservations for Europe, Bermuda, Canada and New England open on August 25, 2026. Sales will follow on September 1 for Alaska, Hawaii and South America, then September 29 for Australia and the winter 2028-2029 in Asia.

IFTM 2026: Tech Zone Unveils Its Immersive Space


L’Espace Immersif de la Tech Zone proposera 11 expériences autour de l’IA et des technologies immersives à IFTM 2026 - Visuel : IFTM

Hurtigruten


The Immersive Space of the Tech Zone returns to IFTM 2026 with a program featuring 11 experiences dedicated to new technologies.

Located at Stand A075 and led by Travel Tech Factory and KaviAR Tech, this space aims to demonstrate in a concrete way how AI and immersive technologies can transform reception, guidance, destination discovery or even the planning of a trip.

Among the experiences offered, visitors will notably be able to create a postcard using AI, test virtual agents capable of exchanging in more than 50 languages, or discover an immersive 3D and 360° travel agency.

Other devices will enable attendees to experience mixed reality, to virtually visit destinations, or to exchange live with a professional located at the other end of the world.

The Immersive Space will also offer virtual reality headsets, an augmented reality exhibition, and solutions blending technology with artistic creation.


AI-Focused Training Sessions

In parallel, free 20-minute micro-trainings will be offered over the three days of the show by KaviAR Academy and 360 Sharing. They will cover, among other topics, yield management, customer relations, management and the everyday uses of AI in daily life.

The Immersive Space will also host a presentation dedicated to Rambouillet Tourist Office, which is deploying an embodied agent across its territory.