Deadly landslide strikes UNESCO World Heritage site in Cappadocia

Three people, including a foreign national, were killed and five others injured when a rock column collapsed on Thursday at a UNESCO World Heritage site in Cappadocia, in central Turkey.

The site, which draws visitors from around the globe, hosts formations known as “fairy chimneys” formed by ancient volcanic activity. They are now destabilized by both natural processes and over-tourism.

A deadly rockfall in broad daylight

The bodies of three individuals, including one foreign national, were recovered beneath the stones, Nevşehir governor Huseyin Kok said. Five others were injured, authorities added, one of whom remained in hospital on Thursday evening.

The incident occurred at 15:15 local time (12:15 GMT) following “a rockfall caused by a landslide in the town of Göreme”, the governor specified.

An investigation has been opened by the Nevşehir prosecutor’s office and is due to begin Friday morning. The nationality of the foreign victim has not been specified.

Images from the Turkish news agency IHA showed a vast plume of dust rising beside a parking area, as well as the body of a victim trapped beneath a massive rock.

Bulldozers and rescuers, equipped with powerful flashlights, were at work well after nightfall, sometimes quieting the machines in hopes of catching the calls of potential survivors beneath the enormous blocks that had broken away from the cliff. “Our teams pulled back after determining that it was no longer necessary to continue the operations”, the governor said shortly after 7:30 p.m., implying that the toll was final.

A World Heritage site fragile under the pressure of tourism

The site has been on the UNESCO World Heritage list since 1985. It was also popularized by the on-site film “Winter Sleep” by Turkish director Nuri Bilge Ceylan, Cannes’ Palme d’Or winner in 2014.

“In a striking landscape shaped by erosion, the Göreme valley and its surroundings host rock-cut sanctuaries (…), troglodyte villages and underground towns, vestiges of a traditional human settlement whose beginnings date back to the 4th century”, the UN agency writes on its site.

But UNESCO also describes a place that would require serious, coordinated management. “Over-tourism and certain acts of vandalism have been reported and some incompatible constructions have been introduced”, it laments. Conservation plans and protection measures exist, but the situation calls for an integrated regional plan with “adequate financial, political and technical support”, the agency adds.

Studies completed in 2003 proposed that the site’s development respect natural zones “as they were declared in 1976”. In September of last year, local authorities took stock of the resumption of restoration work in 2024.

“Cappadocia is a very important destination, but it also has very fragile rock formations”, admitted the head of the site’s managing body, Aydoğan Cem Aslanbay, to the Daily Sabah newspaper. “We are doing everything we can to prevent further degradation.”

He noted that the site attracts roughly 4.5 million visitors each year and generates about $2.5 billion in revenue, drawing tourists from around the world, including hot-air balloon enthusiasts who can soar over this extraordinary landscape.

In 2024, a similar rockfall had occurred without any casualties.

Has Dubai Tourism Recovered After Drone Strikes?

Life in Dubai seems to have returned to its normal course, at least outwardly. While air traffic has resumed and restaurants are once again fully booked, tourists remain hesitant to visit, particularly because the emirate is still threatened by missiles and drones coming from the Gulf.

Even though most attacks have been intercepted before reaching the United Arab Emirates, fear is still present on the ground. This is why hotels, airlines and hospitality and food-service players are redoubling efforts to entice visitors to return.

Tourism stakeholders are trying to reassure visitors

CNN Travel went to meet several Dubai residents to better gauge the situation on the ground. The outlet in particular spoke with Naim Maadad, founder and CEO of Gates Hospitality, who explained that information relayed by international media did not necessarily reflect the reality on the ground. “Airports, hotels, restaurants and tourist attractions remain fully operational”, he said at first. He then stated that the main challenge was psychological.

“Travel advisories, insurance limitations and international news inevitably influence consumer behavior, even if the on-the-ground reality is very different. The sector must therefore redouble its efforts to communicate reassuring, transparent and trustworthy messages, without giving the impression of downplaying regional sensitivities,” he said. Victor Abou-Ghanem, CEO of STORY Hospitality, also stressed that travel warnings were hindering visitors’ return.

“For a family planning a vacation, a government advisory, an insurance restriction or the fear of flight disruptions can be enough to postpone a trip, even if the destination operates normally”, he recounted before adding that money was also a factor, with oil prices impacting air tickets. Economists warn that repercussions could be felt long after a durable ceasefire. They estimate that Dubai’s hotel occupancy could fall to as little as 10% in the second quarter, down from 80% before the conflict.

Measures put in place to revive tourism

In response to this decline in tourism, Dubai authorities acted by launching an ambitious set of support measures designed to speed up the rebound. Among them were the suspension of the daily hotel tax applied to upscale establishments, the removal of the 7% municipal tax on hotel and restaurant invoices, the deferral of hospitality-related sales fees, and the waiving of fees for the extension and cancellation of event permits.

The authorities also allowed hotels, serviced apartments and holiday homes to defer payment of taxes on lodging and dining for three months, easing pressure on operators as visitor numbers began to rise again. Businesses responded by offering promotions and incentives rarely seen since Dubai’s post-pandemic tourism boom.

A fashion designer based in Dubai for nearly 20 years, who asked to remain anonymous, said the scale of discounts currently offered across the emirate is unprecedented since the Covid-19 pandemic began, especially in the tourist district of J1 Beach. “Many of these places, once crowded, are now offering exceptional discounts. The city keeps functioning, people keep going out, but businesses must double their efforts for every customer,” he stated.