UMIH: Franck Chaumès and Valentin Prudon Unveil Their 14 Commitments


Franck Chaumès et Valentin Prudon articulent leur programme autour de trois axes - Depositphotos.com @rclassenlayouts

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Candidates for the presidency and the confederal vice-presidency of UMIH, Franck Chaumès and Valentin Prudon frame their program around three pillars: defend, adapt, and unite.

Their plan includes 14 commitments aimed at supporting businesses in the face of economic difficulties and sector transformations.

The preservation of the traditional restaurant sector is their first commitment. According to the UMIH Economic Observatory of the Restaurant Sector and the Order of Chartered Accountants, the sector’s average turnover declined by 6.5% in the second quarter of 2026, year over year. The decline also stands at 6.5% for the first six months of the year.

Following a deterioration in profitability in 2025, the candidates propose, among other measures, a harmonized display of homemade dishes, the creation of a title “artisan restaurateur”, and a Permis d’entreprendre including 35 hours of training in management, law, and governance.

They also seek to enable local and temporary regulation of new openings in areas deemed saturated, in consultation with elected officials and professionals.


Transmission and Resources for the Territories

The project intends to raise from €500,000 to €1 million the relief on capital gains from sale and the relief on registration duties for the buyer. It also proposes amortizing the purchase of a business over seven to ten years.

Another axis: strengthening the economic tools available to professionals. The candidates want to extend to all hospitality trades the economic observatories developed with the Order of Chartered Accountants, with data by trade and by department.

They also propose increasing to 80% the share of APG HCR funds redistributed to representative organizations.


A Platform of Services for Members

Franck Chaumès and Valentin Prudon finally want to develop a national platform offering legal, tax, and social assistance, notably leveraging artificial intelligence.

The creation of UMIHLab, dedicated to innovation, should also enable testing and benchmarking of solutions for businesses.

The program also includes measures concerning tourist furnished accommodations and paracommercial activities, as well as housing for seasonal workers and support for rural establishments and tourist territories.

Until the vote on October 13, 2026, the two candidates plan to meet with professionals and elected officials of the departmental UMIH to present their 14 commitments.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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CSR and PR: How to Show Your Commitments Without Greenwashing [ABO]


RSE et communication : les clés pour valoriser ses engagements sans greenwashing - Depositphotos.com, katiindies

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TourMaG inaugurated, on May 29th, a brand-new event for members of its MemberShip Club.

A webinar led by one of its experts and devoted to a topic that has become essential for the players in tourism: responsible communication and the promotion of CSR commitments.

It was therefore Camille Le Guilloux, trainer in marketing and responsible communication and a columnist for TourMaG, who led this session of decryption of best practices for communicating about environmental actions without falling into the traps of greenwashing.

During this presentation, participants were notably able to revisit the central role of communication in the support of the ecological transition.

The speaker reminded that responsible communication is not limited to promoting CSR actions, but also involves questioning the impact of the messages conveyed and their coherence with the company’s real commitments.



CLICK ON THE ATTACHED FILE BELOW TO DOWNLOAD THE WEBINAR PRESENTATION

webinaire_rse_membershipclubbytourmag.pdf
Webinaire_RSE_MembershipClubByTourMaG.pdf
 (3.28 MB)


Four Golden Rules for Showcasing Your Commitments

The webinar also allowed revisiting the “four golden rules” of responsible communication: relying on tangible evidence, measuring the impacts of messages, respecting all stakeholders, and ensuring coherence between the displayed commitments and the actions taken.

A large portion of the session was devoted to greenwashing, defined as any communication likely to mislead the public about the reality of environmental performance of a product, a service, or an organization.

The consequences can be significant: loss of consumer trust, damage to reputation, legal risks and a slowdown of the ecological transition.

To avoid these pitfalls, several recommendations were shared, notably the need to prioritize quantified data, to nuance certain environmental terms, and to be transparent about the limits of the undertaken efforts.

In conclusion, Camille Le Guilloux invited professionals to prioritize sincerity and progress over perfection, while cautioning against another emerging risk: greenhushing, which involves stopping all communication about environmental initiatives for fear of criticism.

As a bonus, here is the link to the video on the eco-design of print materials mentioned during the webinar : www.youtube.com/watch?v=HrtYDNT4_7M


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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