IFTM: Could the trade show also be an opportunity to rethink your career?


Transition professionnelle : un salon comme l’IFTM peut devenir un révélateur, car on y retrouve son marché mais aussi une partie de soi - Depositphotos.com, rclassenlayouts

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The IFTM will once again gather those who shape tourism, from September 15 to 17.

For three days, badges will cross in the aisles, appointments will follow one another, business cards will be exchanged, and conversations will sometimes extend well beyond the official salon hours.

Because a B2B show is primarily a place for business. People come here to meet clients, partners, discover markets, discuss innovation or prepare for the months ahead.

But there is also something more subtle at play.

You will reconnect with former colleagues and you will cross executives you have known for a long time. You discover that someone has changed companies, that someone else has created their own activity, or that another has just taken on a new responsibility. You then measure the evolutions of a sector, sometimes without even realizing it.

And within this collective movement, a personal question sometimes makes its way.

And it is not necessarily because one is looking for a job, but sometimes simply because one senses that something must evolve.

After a few years in the same company or after a reorganization, a departure, or simply the desire to give one’s career a different direction, a show like the IFTM can become a revealer, because you find your market but also a part of yourself.



Passing from a search-oriented mindset to a positioning-oriented mindset

This is particularly true for executives, because when an executive leaves their post, voluntarily or not, the temptation is strong to want to very quickly find a comparable situation (same level of responsibility, equivalent scope, same title).

One must “bounce back.” And if possible, quickly.

Yet, the real challenge of a professional transition often lies elsewhere. It is not only about finding a job. It is about finding a direction again.

After ten, fifteen, or twenty years of a career, a manager never starts from scratch. They depart with solid experience, know-how, an understanding of organizations, but also a more precise awareness of what they no longer want. Their professional capital has evolved.

The problem is that we often keep presenting ourselves by our last job title. We have been HR directors, sales directors, marketing directors. We have held certain roles in certain companies and, when that tenure ends, we naturally seek to reclaim its equivalent.

However, a career path is not reducible to a job title.

Behind a post lie skills, experiences, problems solved, transformations supported, environments in which one has learned to be effective. It is precisely this process of putting things into perspective that enables moving from a search logic to a positioning logic.


A professional show can be valuable during a period of transition

In a period of professional transition, the reflex is often to multiply approaches. As if volume would automatically generate more opportunities (more resumes, more applications, more contacts).

Yet, by trying not to close any doors too many, one can end up not being clearly identified behind any door.

A professional who presents themselves as “open to any opportunity” signals availability but does not necessarily give a precise reason to consider them.

Conversely, the one who can explain what they bring, in which contexts their experience is particularly useful, and what they now wish to build becomes much more legible.

The market does not necessarily notice those who can do everything. It notices those whose value is identifiable.

That is also why a professional show can be valuable during a period of transition. Not to distribute their CV there, nor even to find a job there, but to listen attentively. Observe sector transformations. Understand leaders’ concerns. Hear new needs. See new ways of working emerge.


Being able to talk about one’s experience

There is a substantial difference between saying “I’m looking for a position” and being able to talk about one’s experience, its professional convictions, and what one would like to contribute in the future.

In the first case, you are seeking an opportunity. In the second, you open a conversation.

And it is often in these conversations that trajectories one had not imagined arise. It could be a mission, a consulting activity, an entrepreneurial project, a meeting that leads to another meeting or simply a discussion that helps understand that a skill acquired over the years can have value in a very different context.

In this perspective, the network is no longer a mere list of people to call when one needs a job. It is a professional ecosystem that one nourishes over time.

A show like the IFTM is one of those places where this ecosystem meets in person.

The field shows that career paths are not as linear as one might imagine. That some professionals switch sectors, that others leave salaried jobs, that some accept a role less obvious on paper and find new momentum there.

Perhaps that is, ultimately, the true interest of a rendezvous like the IFTM for a professional in reflection: to rethink what comes next.


Record Year for Canada’s Largest Travel Trade Show


Stand de Destination Canada au salon Rendez-vous Canada 2026 © Destination Canada

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Rendez-vous Canada est le plus grand salon touristique professionnel organisé par Destination Canada, l’office de tourisme du pays.

« In three days of meetings in Toronto, more than 60,000 appointments took place between international buyers and Canadian sellers, generating CAD 100 million in sales. » Gloria Loree, Senior Vice President of Marketing Strategy and Chief Marketing Officer for Destination Canada.

More than 500 international buyers traveled, 100 more than last year, from 24 countries including Destination Canada’s nine strategic markets: France as well as the United States, the United Kingdom, Germany, Australia, Japan, China, South Korea, and Mexico. The invited buyers represent tour operators, travel agencies, OTAs and Canadian receptive operators.


Fifteen French buyers traveled to Toronto

Among the fifteen French buyers attending Rendez-vous Canada this year were the major players in travel distribution and tailor-made journeys: Cercle des Voyages, eDreams ODIGEO, FRAM, Imagine Canada / JMB Voyages, Interkal’Air, Kuoni / Vacances Fabuleuses, La Route des Voyages, lastminute.com, Les Maisons du Voyage, Naar, Travel Abroad and Voyage Privé.

One of them, Antony Enault, explains: “As Head of North America Production at Cercle des Voyages, I find Rendez-vous Canada essential for developing new partnerships with Canadian suppliers, discovering the latest trends in North American tourism, and enriching our product range through direct exchanges with key players in the Canadian travel industry.”

This French delegation illustrates the growing interest of the hexagonal market for a destination that focuses on authentic, immersive experiences deeply connected to nature, vast spaces, and human encounters that define Canada’s identity.


A strategic meeting for tourism professionals

The event is built on pre-scheduled ten-minute business meetings between buyers and sellers. An efficient organization that allows professionals to concentrate months of sales prospecting into just a few days.

“This year, buyers were able to meet more than 900 sellers representing 628 Canadian companies: destinations, receptive operators, accommodations, carriers and experience providers from across the provinces and territories. It’s a unique opportunity!” comments Cyrielle Bon, Chief Executive Officer of Destination Canada in France.

In addition to the business meetings, participants could discover the province of Ontario through several familiarization trips before and after the fair, and through tours of Toronto during the event. These programs allowed international buyers to experience authentic experiences, open to nature and the human encounters that characterize the Canada brand.


Toronto, Ontario © Destination Canada


Toronto and the province of Ontario: a showcase of contemporary Canada

A cosmopolitan city and international gateway to the country, with direct air access from France, Toronto provides an ideal setting for urban explorers. A multicultural and dynamic metropolis, it fully embodies the image of modern Canada: open, creative, and oriented toward human experiences.

Wildlife watching, slow mobility, nature-based accommodations, Indigenous experiences, and multi-activity stays were among the products most sought by the French buyers in Toronto.

The host city treated them well: it is an ideal starting point for exploring Ontario, with Niagara Falls and wineries just 1.5 hours by road; the Muskoka chalet region 2 hours north; exploring lakes, rivers and streams on the way to Kingston and Gananoque toward the neighboring province of Quebec; and of course a visit to Canada’s federal capital: Ottawa!


Calgary, Alberta © Destination Canada


Meetings scheduled for 2027

Rendez-Vous Canada 2027 will celebrate the event’s 50th anniversary: we look forward to welcoming many of you from April 28 to May 1, 2027 in Calgary, Alberta!

Travel agencies, OTAs, and tour operators based in metropolitan France, please contact Maryse Normandeau, head of trade partnerships for Destination Canada in France: [email protected]. She will provide you with all the essential information to plan your visit to this fair.


CSR and PR: How to Show Your Commitments Without Greenwashing [ABO]


RSE et communication : les clés pour valoriser ses engagements sans greenwashing - Depositphotos.com, katiindies

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TourMaG inaugurated, on May 29th, a brand-new event for members of its MemberShip Club.

A webinar led by one of its experts and devoted to a topic that has become essential for the players in tourism: responsible communication and the promotion of CSR commitments.

It was therefore Camille Le Guilloux, trainer in marketing and responsible communication and a columnist for TourMaG, who led this session of decryption of best practices for communicating about environmental actions without falling into the traps of greenwashing.

During this presentation, participants were notably able to revisit the central role of communication in the support of the ecological transition.

The speaker reminded that responsible communication is not limited to promoting CSR actions, but also involves questioning the impact of the messages conveyed and their coherence with the company’s real commitments.



CLICK ON THE ATTACHED FILE BELOW TO DOWNLOAD THE WEBINAR PRESENTATION

webinaire_rse_membershipclubbytourmag.pdf
Webinaire_RSE_MembershipClubByTourMaG.pdf
 (3.28 MB)


Four Golden Rules for Showcasing Your Commitments

The webinar also allowed revisiting the “four golden rules” of responsible communication: relying on tangible evidence, measuring the impacts of messages, respecting all stakeholders, and ensuring coherence between the displayed commitments and the actions taken.

A large portion of the session was devoted to greenwashing, defined as any communication likely to mislead the public about the reality of environmental performance of a product, a service, or an organization.

The consequences can be significant: loss of consumer trust, damage to reputation, legal risks and a slowdown of the ecological transition.

To avoid these pitfalls, several recommendations were shared, notably the need to prioritize quantified data, to nuance certain environmental terms, and to be transparent about the limits of the undertaken efforts.

In conclusion, Camille Le Guilloux invited professionals to prioritize sincerity and progress over perfection, while cautioning against another emerging risk: greenhushing, which involves stopping all communication about environmental initiatives for fear of criticism.

As a bonus, here is the link to the video on the eco-design of print materials mentioned during the webinar : www.youtube.com/watch?v=HrtYDNT4_7M


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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