Rendez-vous Canada est le plus grand salon touristique professionnel organisé par Destination Canada, l’office de tourisme du pays.
« In three days of meetings in Toronto, more than 60,000 appointments took place between international buyers and Canadian sellers, generating CAD 100 million in sales. » Gloria Loree, Senior Vice President of Marketing Strategy and Chief Marketing Officer for Destination Canada.
More than 500 international buyers traveled, 100 more than last year, from 24 countries including Destination Canada’s nine strategic markets: France as well as the United States, the United Kingdom, Germany, Australia, Japan, China, South Korea, and Mexico. The invited buyers represent tour operators, travel agencies, OTAs and Canadian receptive operators.
« In three days of meetings in Toronto, more than 60,000 appointments took place between international buyers and Canadian sellers, generating CAD 100 million in sales. » Gloria Loree, Senior Vice President of Marketing Strategy and Chief Marketing Officer for Destination Canada.
More than 500 international buyers traveled, 100 more than last year, from 24 countries including Destination Canada’s nine strategic markets: France as well as the United States, the United Kingdom, Germany, Australia, Japan, China, South Korea, and Mexico. The invited buyers represent tour operators, travel agencies, OTAs and Canadian receptive operators.
Fifteen French buyers traveled to Toronto
Among the fifteen French buyers attending Rendez-vous Canada this year were the major players in travel distribution and tailor-made journeys: Cercle des Voyages, eDreams ODIGEO, FRAM, Imagine Canada / JMB Voyages, Interkal’Air, Kuoni / Vacances Fabuleuses, La Route des Voyages, lastminute.com, Les Maisons du Voyage, Naar, Travel Abroad and Voyage Privé.
One of them, Antony Enault, explains: “As Head of North America Production at Cercle des Voyages, I find Rendez-vous Canada essential for developing new partnerships with Canadian suppliers, discovering the latest trends in North American tourism, and enriching our product range through direct exchanges with key players in the Canadian travel industry.”
This French delegation illustrates the growing interest of the hexagonal market for a destination that focuses on authentic, immersive experiences deeply connected to nature, vast spaces, and human encounters that define Canada’s identity.
One of them, Antony Enault, explains: “As Head of North America Production at Cercle des Voyages, I find Rendez-vous Canada essential for developing new partnerships with Canadian suppliers, discovering the latest trends in North American tourism, and enriching our product range through direct exchanges with key players in the Canadian travel industry.”
This French delegation illustrates the growing interest of the hexagonal market for a destination that focuses on authentic, immersive experiences deeply connected to nature, vast spaces, and human encounters that define Canada’s identity.
A strategic meeting for tourism professionals
The event is built on pre-scheduled ten-minute business meetings between buyers and sellers. An efficient organization that allows professionals to concentrate months of sales prospecting into just a few days.
“This year, buyers were able to meet more than 900 sellers representing 628 Canadian companies: destinations, receptive operators, accommodations, carriers and experience providers from across the provinces and territories. It’s a unique opportunity!” comments Cyrielle Bon, Chief Executive Officer of Destination Canada in France.
In addition to the business meetings, participants could discover the province of Ontario through several familiarization trips before and after the fair, and through tours of Toronto during the event. These programs allowed international buyers to experience authentic experiences, open to nature and the human encounters that characterize the Canada brand.
“This year, buyers were able to meet more than 900 sellers representing 628 Canadian companies: destinations, receptive operators, accommodations, carriers and experience providers from across the provinces and territories. It’s a unique opportunity!” comments Cyrielle Bon, Chief Executive Officer of Destination Canada in France.
In addition to the business meetings, participants could discover the province of Ontario through several familiarization trips before and after the fair, and through tours of Toronto during the event. These programs allowed international buyers to experience authentic experiences, open to nature and the human encounters that characterize the Canada brand.
Toronto and the province of Ontario: a showcase of contemporary Canada
A cosmopolitan city and international gateway to the country, with direct air access from France, Toronto provides an ideal setting for urban explorers. A multicultural and dynamic metropolis, it fully embodies the image of modern Canada: open, creative, and oriented toward human experiences.
Wildlife watching, slow mobility, nature-based accommodations, Indigenous experiences, and multi-activity stays were among the products most sought by the French buyers in Toronto.
The host city treated them well: it is an ideal starting point for exploring Ontario, with Niagara Falls and wineries just 1.5 hours by road; the Muskoka chalet region 2 hours north; exploring lakes, rivers and streams on the way to Kingston and Gananoque toward the neighboring province of Quebec; and of course a visit to Canada’s federal capital: Ottawa!
Wildlife watching, slow mobility, nature-based accommodations, Indigenous experiences, and multi-activity stays were among the products most sought by the French buyers in Toronto.
The host city treated them well: it is an ideal starting point for exploring Ontario, with Niagara Falls and wineries just 1.5 hours by road; the Muskoka chalet region 2 hours north; exploring lakes, rivers and streams on the way to Kingston and Gananoque toward the neighboring province of Quebec; and of course a visit to Canada’s federal capital: Ottawa!
Meetings scheduled for 2027
Rendez-Vous Canada 2027 will celebrate the event’s 50th anniversary: we look forward to welcoming many of you from April 28 to May 1, 2027 in Calgary, Alberta!
Travel agencies, OTAs, and tour operators based in metropolitan France, please contact Maryse Normandeau, head of trade partnerships for Destination Canada in France: [email protected]. She will provide you with all the essential information to plan your visit to this fair.
Travel agencies, OTAs, and tour operators based in metropolitan France, please contact Maryse Normandeau, head of trade partnerships for Destination Canada in France: [email protected]. She will provide you with all the essential information to plan your visit to this fair.
The webinar also allowed revisiting the “four golden rules” of responsible communication: relying on tangible evidence, measuring the impacts of messages, respecting all stakeholders, and ensuring coherence between the displayed commitments and the actions taken.
Published by Amelia Brille 
