By the end of July, departures showed a 5.6% drop in the number of files compared with July 2025. Sales volume fell by 4.5%, while the average basket rose by 1.2%, to €2,098. However, the increase in the basket is not sufficient to offset the contraction in volumes.
France sees its sales volume fall by 4%, with the number of bookings down by 7%. The 4% increase in the average booking value helps to limit the impact. The short- to medium-haul segment displays better resilience, with a sales volume down by only 1.9% and the number of bookings down by 2.7%.
Long-haul, however, remains the market’s main fragility point. The number of bookings drops by 18.5% and the sales volume by 17.6%, despite a slight uptick in the average spend.
The Top 20 destinations illustrate this polarization. France remains at the top despite a 7.2% decrease, while Spain edges up by 4.1%. Morocco (+6.4%), Albania (+288.2%), Japan (+28.3%), and Norway (+15.8%) are among the main growth destinations.
Conversely, several markets post steep declines: Turkey (-35.3%), the United States (-39.1%), Egypt (-22.5%), Portugal (-20.8%), and Tanzania (-23.9%).
A slowdown compared to July 2025: business volume -4.5%, bookings -5.6%, with the average spend up slightly (+1.2%) at €2,098. The rise in spend does not compensate for the drop in volumes; the market is clearly slowing down in demand.
Medium-haul
Long-haul
Reservations stabilize: turnover is almost flat (-0.3%), bookings down (-3.7%), while the average spend increases (+3.5% to €1,909). The market remains more supported by value than by volumes.
Medium-haul
Long-haul
As August 2026 departures approach: reservations remain lower than 2025 — turnover down 7.5%, bookings down 9.1% — despite a rise in the average spend (+1.7% to €2,289). Long-haul remains the most fragile segment (-18% in bookings).
Medium-haul
Long-haul
Departures & reservations July: 01/07 – 28/07/2026 · August: reservations 01/01 – 28/07/2026, departures 01/08 – 31/08/2026.
Data drawn from travel agencies using the Orchestra platform (20+ brands, minimum 2 years).
EDV-Orchestra Barometer: Bookings Rise in June, but Summer Remains Below 2025 Levels
While SETO announced on Thursday July 2 a deficit of 85,000 customers for the summer, the latest Orchestra figures – which, recall, only account for reservations made through this channel (custom trips, stays booked directly on TOs’ B2B, or the dynamic package created by agencies are notably excluded) – also show that, by the end of July, reservations for departures in July-August 2026 were lower than those of the previous year.
The number of files continues to fall by 8.2%, with a business volume down 7.9%. However, the trend is gradually improving: the lag was still about 10% a month earlier.
The medium-haul segment once again demonstrates the strongest resilience (-5.7% in dossiers), while long-haul continues to suffer (-19.2%). Travelers continue to favor nearby destinations, to the detriment of longer journeys.
Among the most dynamic destinations for the summer are Albania (+255%), Montenegro (+21%), Canada (+12%), Norway (+7%), Morocco (+4.5%), and the Dominican Republic (+2.3%). Spain manages to hold (+0.2%), while France, Greece, Egypt, Turkey or the United States remain down.
Summary:
June departures still lag behind
June reservations rebound
A marked retreat compared with June 2025: business volume -4.9%, dossiers -5.5%, with the average basket rising slightly (+0.7%) to €1,567. These results confirm a cautious entry into the summer period.
Medium-haul
Long-haul
Net improvement in bookings: business volume turns positive again (+2.3%) after a -21% in May, driven by an average basket up (+3.9% to €1,868) which compensates for the slight drop in dossiers (-1.6%). The average lead time stands at 60 days (-1 day vs 2025).
Medium-haul
Long-haul
Summer July-August 2026: reservations still behind (volume -7.9%, dossiers -8.2%), but the decline is narrowing compared with late May. The average basket is almost stable at €2,490 (+0.3%). Long-haul remains the most affected (-19% in dossiers).
Medium-haul
Long-haul
Data drawn from travel agencies using the Orchestra platform (20+ brands, at least 2 years).
‘;
}
function fill(id,data){
var h=””;
for(var i=0;i
new Chart(document.getElementById(‘edvC5′),{
type:’bar’,data:{labels:vL,datasets:[{data:vD,backgroundColor:vC,borderRadius:3}]},
options:{indexAxis:’y’,responsive:true,maintainAspectRatio:false,
plugins:{legend:{display:false},tooltip:{callbacks:{label:function(c){return c.raw+’ %’}}}},
scales:{x:{grid:{color:grid},ticks:{color:txt,font:{size:10},callback:function(v){return v+’ %’}}},
y:{grid:{display:false},ticks:{color:txt,font:{size:11}}}}}
});
})();
