The Rise of Japan’s Haunted Real Estate Market

Tokyo is brimming with stories that send a chill down the spine. Ryua experiences one on a daily basis. From her very first visit to this apartment in the Japanese capital, the young woman recounts to the BBC, on Friday, October 30, that she sensed something was off. She recalls that a man stood there, fixing her with a dark gaze. The real estate agent, for his part, saw absolutely nothing. Rather than flee, this young aidoru, or performer in the entertainment world, decided to move in anyway.

“I’m a bit of a nonconformist, so I decided to befriend this peculiar male ghost,” she explains. Four years later, she still lives in the same studio where she hears spectral voices and footsteps. Far beyond Halloween folklore, Japan holds a singular relationship with spirits, such as the yōkai.

No Hiding the Property’s History

In the Land of the Rising Sun, there is a whole vocabulary tied to paranormal phenomena and even a term for those tormented spirits who refuse to leave: yuurei. These wandering souls are thought to be people who died under violent or tragic circumstances, who took their own lives, fell victim to murder, or died alone in their homes. For buyers or tenants who aren’t particularly superstitious, this belief opens the door to advantageous deals.

When searching for housing in Japan, it isn’t surprising to come across a category of discounted properties, the jiko bukken (literally “stigmatized or incident-related properties” in French). In line with government guidelines in force since 2021, real estate agencies are required to disclose to buyers any tragedy that occurred there resulting in a disappearance.

This transparency, mandatory for three years for rentals and indefinitely for sales, makes a big difference for the wallet. In Ryua’s case, she had been told clearly that a man had committed suicide in her 25-square-meter studio, located in the trendy Setagaya district. She pays 45,000 yen per month, about 254 euros, versus the usual 62,000 yen asked for such a property. A discount of nearly 30%!

Oshimaland, a site specialized in these transactions

The Tokyo-based real estate agent Erik Oskamp confirms that Japanese people are particularly reluctant when faced with these offers. If an apartment near a cemetery struggles to find a buyer, it’s even more difficult when the dwelling is one in which someone has died by suicide. When they learn about it afterward, most tenants quickly pack their bags.

This cultural reluctance sometimes benefits different profiles, such as Diane Tincher, an American who has lived in Japan for nearly forty years. In Kagoshima’s rural region in the southwest, she was able to acquire a large three-bedroom house for about half the usual price, solely because an elderly woman had died there. She says she does not believe in ghosts, but concedes that the Japanese do hold firm beliefs about them. “If there is a ghost, I am grateful to it every day… to live in such a splendid and affordable house”, she jokes in a BBC interview.

To hunt down this rare gem, Diane Tincher turned to the Internet. Launched in 2005, Oshimaland is a site dedicated to crowd-sourced listings of these “stigmatized properties” across Japan, and now also internationally. In the past, these homes had little appeal, but the surge in real estate prices and the cost of living has given them renewed visibility. A 2025 survey reveals that more than half of Japanese people today say they would be willing to rent a jiko bukken if the rent remains sufficiently enticing.

Normandy: Visitor Numbers Rise as Spending Remains Under Pressure


Le tourisme normand a retrouvé une dynamique plus favorable à l’approche de l’été 2026 - Depositphotos.com, StevanZZ

CroisiEurope


After a mixed spring, Normandy’s tourism activity improved over the course of the summer 2026.

Attendance held steady in July and the level of satisfaction among professionals reached its best level in August.

A dynamic however slowed by tourists who are more mindful of their budgets and by significant gaps between the coast and the inland areas.

In April, tourist overnight stays fell by 9.8%, in a context of more cautious consumption, notably due to rising fuel prices and the decline in purchasing power.

The trend then reversed. Overnight stays rose by 6.2% in May, then by 3% in June. The attendance was notably supported by a favorable calendar and several episodes of heatwaves.

In hotels, INSEE data show a more stable evolution: 678,000 overnight stays in April (-1.6%), 820,000 in May (-0.8%) and 850,000 in June (+1.7%).


A favorable summer, especially along the coast

In July, 57.9% of interviewed professionals judged their activity as good, marking a 15.1-point rise from June. Campsites and tourist gîtes and furnished rentals exhibit the highest satisfaction levels, at 80% and 71.9% respectively.

The heatwave episodes also favored the destination, perceived as a cooler alternative to other French regions hit by heatwaves and fires. The regional federation of outdoor hospitality thus speaks of a refuge destination effect.

In August, nearly 70% of professionals reported a good level of activity and nearly one in three estimated their activity was higher than in August 2025.

Note however: the Flux Vision Tourisme data are not exceptionally available for this month. August trends therefore rely mainly on the survey conducted among the professionals.

The occupancy rate of tourist furnished accommodations stood at 68.8% in August, up by 10.2 points compared to July and almost steady year-on-year.


South-Western clientele on the rise

Parisians, Normans and residents of Hauts-de-France remain the main French clientele. The summer, however, is marked by a growth in guests from the Southwest.

In July, the share of Occitanie in French overnight stays rises from 2.7% to 4.6%, a year-on-year increase of 74.7%. Nouvelle-Aquitaine also grows, from 3.4% to 5.2% (+58.2%).

On the international front, Germans, Dutch and Belgians are among the main nationalities observed this summer. British visitors remain behind, in line with the trend observed since the start of the year.

Despite a better-oriented tourist activity, professionals note greater caution among visitors regarding their budget.

L’UMIH Normandy notably notes a 20 to 25% drop in the average ticket in traditional dining. According to Normandie Sites, nearly one site out of two also records a drop in turnover in 2026 compared with 2025.

In campsites, demand shifts more toward bare pitches, less costly than rental accommodations.


September bookings still uncertain

The summer momentum does not yet allow predicting the end of the season. For September, 45.5% of professionals report stable reservations, while 36.5% notice a decline.

The rise of last-minute and ultra-last-minute reservations also complicates activity forecasts.

Normandy thus approaches the year-end with a double challenge: maintaining attendance while facing price-conscious clientele and increasingly late bookings.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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EDV-Orchestra Barometer: Bookings Rise in June, but Summer Remains Below 2025 Levels


Observatoire EDV-Orchestra : les réservations repartent en juin, mais l'été reste sous le niveau de 2025 - Depositphotos.com  Auteur DimaBaranow

Costa Rica


After months of decline, does the latest EDV-Orchestra barometer dedicated to June 2026 performance signal a turning point?

While SETO announced on Thursday July 2 a deficit of 85,000 customers for the summer, the latest Orchestra figures – which, recall, only account for reservations made through this channel (custom trips, stays booked directly on TOs’ B2B, or the dynamic package created by agencies are notably excluded) – also show that, by the end of July, reservations for departures in July-August 2026 were lower than those of the previous year.

The number of files continues to fall by 8.2%, with a business volume down 7.9%. However, the trend is gradually improving: the lag was still about 10% a month earlier.

The medium-haul segment once again demonstrates the strongest resilience (-5.7% in dossiers), while long-haul continues to suffer (-19.2%). Travelers continue to favor nearby destinations, to the detriment of longer journeys.

Among the most dynamic destinations for the summer are Albania (+255%), Montenegro (+21%), Canada (+12%), Norway (+7%), Morocco (+4.5%), and the Dominican Republic (+2.3%). Spain manages to hold (+0.2%), while France, Greece, Egypt, Turkey or the United States remain down.

Summary:

June departures still lag behind

June reservations rebound


Observatory of French Holidays
The Travel Companies · Orchestra / Travelsoft
July 2026



01 Departures in June 2026

A marked retreat compared with June 2025: business volume -4.9%, dossiers -5.5%, with the average basket rising slightly (+0.7%) to €1,567. These results confirm a cautious entry into the summer period.

-4,9 %
Business Volume
-5,5 %
Number of dossiers
+0,7 %
Average basket
€1,567
Geographic areas — departures in June 2026 vs 2025
France
Medium-haul
Long-haul
Top 20 destinations — departures in June (bookings by comparison with 2025)



02 Reservations in June 2026

Net improvement in bookings: business volume turns positive again (+2.3%) after a -21% in May, driven by an average basket up (+3.9% to €1,868) which compensates for the slight drop in dossiers (-1.6%). The average lead time stands at 60 days (-1 day vs 2025).

+2,3 %
Business Volume
-1,6 %
Number of dossiers
+3,9 %
Average basket
€1,868
60 days
Average booking lead → departure
-1 day vs 2025
€1,868
Average basket
+3,9 % vs 2025
23,5 %
Late booking < 30 days
vs 23,4 % in 2025

31,4 %
Early booking > 90 days
vs 32,1 % in 2025

Geographic zones — June 2026 reservations vs 2025
France
Medium-haul
Long-haul
Top 20 destinations — reservations in June (bookings by comparison with 2025)



03 Summer holidays 2026

Summer July-August 2026: reservations still behind (volume -7.9%, dossiers -8.2%), but the decline is narrowing compared with late May. The average basket is almost stable at €2,490 (+0.3%). Long-haul remains the most affected (-19% in dossiers).

-7,9 %
Business Volume
-8,2 %
Number of dossiers
+0,3 %
Average basket
€2,490
Geographic zones — reservations for Summer 2026 vs 2025
France
Medium-haul
Long-haul
Top 20 destinations — reservations for summer (bookings by comparison with 2025)

Traveler profiles — Summer 2026 holidays
Solos
3,5 %
Dossiers -14,0 % · €1,574
Duos
36,2 %
Dossiers -8,3 % · €2,102
Families
46,6 %
Dossiers -8,3 % · €2,562
Friend groups
13,9 %
Dossiers -5,9 % · €3,494

Categories of stays — Summer 2026 holidays
Packages
-7,5 %
Cart +1,6 % · €2,550
Accommodations
-9,4 %
Cart -0,1 % · €1,097
Circuits
-15,0 %
Cart -2,6 % · €5,577

Top 10 cities by dossier count — Summer 2026 (departure changes)

Source: Observatory of French Holidays — The Travel Companies · Orchestra / Travelsoft — July 2026
Data drawn from travel agencies using the Orchestra platform (20+ brands, at least 2 years).

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Inbound Tour Operator of Tomorrow: The Rise of Group Travel Strategy


© Únia Travel / Image générée par IA à titre illustratif

CroisiEurope



The group journey has not spoken its last word. It is evolving, just as travelers, agencies and the ways of discovering a destination are evolving. In a world where everything seems bookable in a few clicks, the need to travel together, to share an emotion, to discover a culture with others, and to feel accompanied remains profoundly current.

At Únia Travel, this conviction guides the vision of tomorrow’s receptive partner: a hands-on ally capable of helping agencies design travel experiences that are more personalized, more reliable and more meaningful.


Group travel answers a need that will not disappear

We sometimes hear that group travel is coming to an end, as if new generations will inevitably travel solo, organize everything online, and do without support. At Únia Travel, we do not share this view.

Group travel still has a future because it answers a profoundly human need: the need to share, to meet, to exchange and to experience something together with others. Traveling is not just about moving from one point to another. It is about creating shared memories, discovering a culture with a guided perspective, being surprised by a meeting, a tradition, a flavor or a local story that one might not have found alone.

Even future generations will crave connection. They will likely want travel that is freer, more immersive, closer to the local culture. They will want to understand more, experience deeper moments, and feel like actors in their own journey. But that does not mean the end of the group. It means the end of standardized groups.

The group journey of tomorrow will be more personalized, more flexible, and better aligned with travelers’ real profiles. For agencies, this evolution represents a real opportunity, but it also requires more guidance, more anticipation, and a precise knowledge of the terrain. This demand is especially important for French-speaking senior groups, where pace, comfort, quality of meals, travel times, and accompanying support play a crucial role in the success of the stay.


Tomorrow’s receptive partner can no longer be merely an assembler

For a long time, the role of a receptive partner could be summarized fairly simply: find the right hotels, book the restaurants, coordinate the guides, organize the visits and ensure the program runs smoothly on site.

These tasks remain essential. But today, they are no longer enough.

An agency expects more from its local partner. It needs a counterpart who understands its clientele, its commercial constraints, its deadlines, its positioning, and its objectives. A group program must not only be feasible; it must be coherent, legible, well-paced, adapted to travelers’ profiles, and attractive enough to sell.

For Únia Travel, this evolution is obvious: a receptif must do more than just organize a trip. It must help the agency sell it, secure it, and build customer loyalty. It must become the agency’s eyes and ears on the ground, anticipate constraints, and ensure that every choice serves the final experience of the group.

Receptives capable of advising, personalizing, anticipating, and securing will become even more indispensable partners for tourism professionals.


© Alena Darmel - Pexels


Personalization begins with listening

In a market where many offerings look alike, personalization becomes a genuine lever of differentiation for agencies.

At Únia Travel, this personalization starts with listening. Who are the travelers? What is their rhythm? What have they already visited? What level of comfort do they expect? Does the agency seek an accessible program, an original experience, an in-depth cultural circuit, or a proposal capable of surprising a loyal clientele?

The answer cannot be the same for everyone.

That is why Únia defends a simple idea: the product must adapt to the client, and not the other way around.

This approach requires field knowledge, proximity, and flexibility. A successful program is not necessarily the one that offers the most; it is the one that finds the right balance between discovery, comfort, pacing, pleasure, budget, and flow.

It is in this spirit of personalization and listening that Únia Travel develops more differentiated ideas, notably through the Únia Signature universe: proposals built around local flavors, celebrations, traditions, lesser-known experiences, or themes capable of giving real personality to the journey.


Technology at the service of the field, not in place of it

Talking about the tomorrow’s receptive partner also means talking about technology. But at Únia Travel, technology is not an end in itself. It only has value if it concretely improves the service provided to agencies and the smooth running of on-site operations.

This reflection particularly focuses on new tools that can facilitate exchanges with agencies, speed up certain communication steps, make proposals clearer, and simplify file tracking. The aim is to give professionals more legible, more practical, and easier-to-use supports in their own commercial work.

It also concerns how to better convey information to the various participants in a trip: internal teams, guides, drivers, local partners. A well-prepared, well-shared, and easily accessible file directly contributes to the stay’s success. In group travel, the quality of the experience depends as much on program design as on how precisely information circulates before and during the trip.

Technology should save time, streamline exchanges, organize information more effectively, and improve responsiveness. But it does not replace field knowledge, professional intuition, or human relationships.

A tool can speed up a response, but it cannot sense whether a program is too dense for a senior group, nor know whether a step is enjoyable in theory but not suited in practice. It does not replace the experience of a team that knows destinations, suppliers, the habits of French-speaking groups, and agencies’ expectations.

The modernity of tomorrow’s receptive partner will thus be hybrid: more tools, yes, but still more guidance. More speed, but without sacrificing quality. More structure, but without standardizing the travels.



Tell us about your projects: we are here to help you build them, adapt them, and succeed with them.


Le réceptif de demain : pourquoi son rôle devient plus stratégique pour les voyages de groupes

A receptive DMC agency specializing in the design and organization of tailor-made group trips, stays, and guided circuits in Andorra, Occitania, Spain and Portugal.

For your group projects, programmed itineraries, tailor-made stays, or specific requests:

[email protected]

[00376] 720 600

www.uniatravel.com

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Museums and Health: The Rise of Museotherapy [ABO]


Lorsqu’une personne observe une œuvre, des zones cérébrales associées au plaisir et à la relaxation sont activées - DepositPhotos.com, anyaberkut

CroisiEurope


Tout le monde a entendu parler du syndrome de Stendhal ?

Celui éprouvé par le célèbre écrivain en visitant la basilique Santa Croce à Florence au cours de laquelle il est passé par un état à mi-chemin entre l’extase esthétique et une transe mystique, au contact des artistes qui en ont signé les splendeurs.

Consacrant la magie dont est capable une œuvre d’art sur nos émotions, ce syndrome qui s’est manifesté chez l’écrivain par toutes sortes de sensations physiques, ne constitue pas qu’une légende.

Le contact avec de beaux paysages, des monuments, des œuvres d’art qu’elles soient musicales ou graphiques, naturelles ou artificielles est indéniablement à la base d’un sentiment de bien-être dont nous avons tous besoin.

D’où la prolifération d’offres culturelles dans les programmes des voyagistes et la forte demande exprimée par bon nombre de touristes de tous âges pour des visites de sites et monuments exposant toutes sortes d’œuvres antiques ou contemporaines témoignant d’une part du génie humain et de l’histoire d’un pays, mais capables, d’autre part, de sublimer le mental de chacun d’entre nous.



Museums and Museotherapy

In the forefront of these places that foster encounters with “the beautiful,” museums are no longer content with simply engaging the public; they now pair the experience with a palette of wellbeing practices capable of multiplying positive sensations in our brain and body.

This is how one can conduct a yoga session or attend a concert or take a simple stroll and feel real benefits.

Where? In any museum, or in those that offer museotherapy workshops such as the Fine Arts Museum in Lille.


Montreal: A Museum on Prescription

C’est cependant historiquement parlant, l’Association des médecins francophones du Canada, en collaboration avec le Musée des Beaux-Arts de Montréal, qui a mis sur pied un projet original qui a permis à des milliers de patients de bénéficier d’une visite au musée, octroyée sur ordonnance, en complément de leurs traitements conventionnels.

Après des expérimentations dans les années 1990-2000, notamment via le programme Meet Me du MoMA destiné aux patients atteints d’Alzheimer, l’initiative canadienne fait de la « muséothérapie » une pratique à part entière, où le musée se transforme en un lieu de soin et de mieux-être.

Dès 2016, Nathalie Bondil, alors directrice du musée et considérée comme une pionnière sur la question, défendait l’idée « qu’au XXIe siècle, la culture sera pour la santé ce que le sport a été au XXe siècle : l’expérience culturelle contribuera au mieux-être, comme la pratique du sport à notre forme physique ».

Bondil, aujourd’hui directrice du musée et des expositions de l’Institut du monde arabe à Paris, enseigne la muséothérapie à l’École du Louvre.

Bruxelles, pour sa part, a été la première ville à lancer des prescriptions muséales en 2022. Sur le même modèle.

Montpellier a suivi et vu naitre le projet Art sur ordonnance. A Paris, le projet Bulle d’Art a réuni Paris Musées et le fonds d’art contemporain pour proposer des méditations guidées devant des œuvre d’art.

Au Louvre-Lens, on expérimente un espace de thérapie comme au Hamo au Palais de Tokyo à Paris… Sans compter les séances de musicothérapie qui, pour leur part, sont plus nombreuses et anciennes.

Lire aussi : « La petite histoire » : un avatar du tourisme de mémoire pour aller mieux


Scientific Evidence

Mais, est-on bien sûr de l’intérêt de cette thérapie ? Eh bien, oui.

Grâce à une étude de l’University College de Londres menée sur un échantillon de 6 000 personnes pendant 12 ans, on a constaté que le taux de mortalité est plus faible chez les personnes qui ont pu fréquenter régulièrement un musée que chez les autres.

Au Japon, un muséologue Izumi Ogata a continué l’expérimentation de 2020 à 2024 avec son projet de bain muséal « Haku/Butsu/Kan/Yoku » en japonais, sur un échantillon de 1 300 personnes. Conclusion : une baisse généralisée de l’anxiété et un ajustement de la pression artérielle.

Plus probant encore, un rapport de l’Organisation mondiale de la santé (OMS) s’est employé à explorer les effets bénéfiques de l’art sur la santé.

Après avoir analysé plus de 900 études internationales, le Bureau régional pour l’Europe de l’institution est catégorique : il confirme la façon dont différentes formes d’arts – littérature, culture, arts de la scène, arts visuels, arts en ligne – peuvent promouvoir la santé.

Du diabète à l’obésité, du stade gestatif à la fin de vie, de la petite enfance jusqu’aux personnes âgées, les arts font bel et bien montre de leurs effets positifs : améliorer le sommeil des enfants avec des histoires au coucher, la prise de décisions des adolescents avec une formation théâtrale, les fonctions cognitives chez les personnes atteintes de démence grâce à la musique, les fonctions motrices chez les patients atteints de Parkinson grâce à la danse…

Bref, les exemples de cette étude parue en 2019 sont légion. Mais, comme le précise Christopher Bailey, responsable des arts et de la santé à l’OMS, « Les arts n’ont pas pour but de guérir – ils ne guérissent pas le cancer. Mais les arts peuvent soigner. »

Lire aussi : Colère, exaspération, dépression : le temps du bien-être actif revient