Exploring Indigenous Cultures in Australia’s Northern Territory

Summary


  • The oldest living cultures in the world


  • Kakadu, where the landscape tells the story of the Bininj and the Mungguy


  • The Tiwi, on islands where culture is lived daily


  • The Larrakia, guardians of Darwin’s territory

In Australia, Aboriginal culture is not confined to museums. It is still transmitted through languages, stories, ceremonies, and knowledge of the land. A reality particularly visible in the Northern Territory, where Aboriginal and Torres Strait Islander peoples account for 26.3% of the population, compared with 3.2% nationally. For several days, we traveled on assignment to meet three Top End peoples to understand how these cultures continue to live and reinvent themselves today.

The oldest living cultures in the world

Indigenous peoples have occupied Australia for at least 65,000 years. Long before the arrival of the British in 1788, the continent consisted of hundreds of distinct nations, each with their own language, traditions, territories, and social systems. To speak of “Aboriginal culture” in the singular is therefore misleading.

Despite this diversity, certain beliefs and values cross many communities. The most important is undoubtedly the relationship to Country. For Indigenous peoples, the land is not merely a geographic space. It gathers ancestors, animals, plants, waterways, sacred sites, and the narratives associated with them. Humans are not owners of it: they are its guardians.

This worldview is expressed notably through Dreaming stories, the “Time of Dreams.” Stories that recount the creation of the world by ancestral beings, shaping landscapes and establishing the rules that govern relationships between humans, animals, and nature.

Among these foundational figures, the Rainbow Serpent occupies a central place in many northern Australian traditions. Associated with water, fertility, and creation, it is said to have shaped rivers, billabongs, and certain landforms during its journeys.

The Indigenous societies also rely on highly developed kinship systems. A person’s identity is defined by their clan, family ties, ceremonial responsibilities, and sometimes their totem, associated with an animal species, plant, or natural element. Some rights and duties are transmitted through the father, others through the mother. Marriage rules are strictly regulated, and unions traditionally could occur only between certain categories of people.

In several northern Australian communities, some relationships are subject to avoidance rules. For example, an adult man should not speak directly to his mother-in-law. Other restrictions sometimes apply to siblings after puberty.

Kakadu, where the landscape tells the story of the Bininj and the Mungguy

Listed as a UNESCO World Heritage site for its natural and cultural riches, Kakadu is primarily the ancestral land of the Bininj and Mungguy. The site is co-managed by the traditional owners and Parks Australia.

Here, culture is omnipresent in the landscape. Every escarpment, every water point, and every floodplain holds a particular meaning and forms part of a complex network of stories handed down through generations.

Visitors often discover this culture through the impressive sites of Ubirr and Burrungkuy. With thousands of paintings made across different eras— some dating back as far as 20,000 years— Kakadu hosts one of the world’s most significant concentrations of rock art.

The so-called “X-ray” style is perhaps the most famous. Artists depicted animals with their bones, organs, and internal anatomy. Barramundi, turtles, and crocodiles thus appear as true biological diagrams.

But this art is not limited to these depictions. Kakadu’s cliffs also house Mimi figures, spiritual beings described as extremely slender and living in rock crevices. According to the traditions of western Arnhem Land, they would have taught humans hunting, dancing, and painting.

There are also scenes of hunting, Dreaming narratives, and paintings illustrating early contacts with the Macassan fishermen from Indonesia and later with Europeans.

For the Bininj and Mungguy, these works are not merely artistic. They constitute real open-air libraries, meant to transmit knowledge about animals, the seasons, sacred places, and social rules.

This knowledge of the land is reflected in the way they observe the environment. Unlike the Western calendar, Kakadu residents distinguish six seasons. Each season is identified by precise cues: the flowering of certain plants, the arrival of migratory birds, crocodile behavior, and the rising waters.

These observations guide hunting, fishing, gathering, and the controlled burning practiced for millennia. Today, these knowledge systems still play a crucial role in managing the national park.

The Tiwi, on islands where culture is lived daily

To the north of Darwin, one must go by sea to reach the Tiwi Islands. The forests, beaches, and mangroves shape a world apart, long kept difficult to access from the mainland. The Tiwi have developed a distinctive culture there, with their own languages, stories, ceremonies, and codes of life.

Here, the sea is both a means of travel and a source of food. Fishing, hunting, and gathering remain part of the lives of some families. From a young age, people learn to recognize species, know where to find them, and when to harvest. This knowledge is passed on in the field, by accompanying parents or grandparents.

On the islands, the stories told overlay the landscapes. A rock, a beach, or a patch of forest may be associated with an ancestor, a Dreaming episode, or a particular rule. Places are thus never completely separated from the stories attached to them.

But it is especially during ceremonies that this culture takes on a spectacular dimension. The best known is the Pukumani, a funerary ritual organized after the death of a community member. The ceremony accompanies the deceased and marks the separation between the living and the one who has died. It mobilizes families, songs, dances, body painting, and ritual objects. Among these objects are the famous Pukumani poles, tall wooden posts erected around the grave. Carved and painted with motifs unique to Tiwi culture, they are made for a specific person and participate in the funeral rite.

Art is everywhere on the islands. Paintings, sculptures, textiles, and contemporary objects reuse motifs and stories passed down within the communities. Artists are now adapting them to new media and exhibiting them abroad. Contemporary creation thus becomes another way to carry Tiwi culture far beyond the islands.

The inhabitants live with their era: they go to school, work, use the Internet, and travel. But ceremonies, stories, language, and country-based knowledge continue to find their place in community life.

The Larrakia, guardians of Darwin’s territory

At first glance, Darwin has little in common with Kakadu’s wild landscapes or the Tiwi Islands. The capital of the Northern Territory lines up roads, buildings, shops, and residential districts. Yet beneath the modern city lies the ancestral territory of the Larrakia, the “Saltwater People.” The sea plays a central role in this culture, as do the rivers, mangroves, and lands surrounding the city.

Colonisation profoundly disrupted this relationship to the land. The establishment of the city, population movements, and policies imposed on Indigenous peoples reduced their access to lands and disrupted the transmission of their languages and practices. But Larrakia culture has not disappeared. Today it is experiencing a significant revitalization movement, driven especially by families, artists, and community organizations.

This culture is visible even in Darwin’s public spaces. Works of art, place names, ceremonies, and events help make the Larrakia history visible in a city where visitors could easily forget that they are on Indigenous land.

Darwin is also a meeting place for the Territory’s various cultures. Aboriginal people from Arnhem Land, the Tiwi Islands, the Kimberley, and the Australian interior live there, work there, or come to practice their art. The capital thus brings together languages, artistic styles, and traditions that are very different. In galleries and cultural centers, one can move in a few streets from a Tiwi work to a painting from Arnhem Land or to a desert artist’s creation.

The Museum and Art Gallery of the Northern Territory houses the National Aboriginal and Torres Strait Islander Art Awards (NATSIAA), which highlight the contemporary work of Aboriginal and Torres Strait Islander artists from the Torres Strait every year. The Larrakia Cultural Centre also sits within this dynamic. Its opening in September 2026 is intended to showcase to the public Larrakia cultural objects that have recently been repatriated after being kept abroad for decades.

Rights Long Denied

The Aboriginal and Torres Strait Islander peoples of the Torres Strait were long excluded from many civil rights in Australia. At the federal level, the right to enroll and vote in elections was granted to all Indigenous Australians in 1962. Queensland was the last state to grant them voting rights in local elections, in 1965. Enrollment and voting only became mandatory for Indigenous citizens in 1984.

A major turning point also occurred in 1967. In a referendum, more than 90% of voters approved a constitutional amendment allowing, among other things, the counting of Indigenous populations in the national census and giving the federal Parliament the power to legislate specifically on their behalf.

Since then, the rights and representation of the First Peoples have remained a key issue in Australian public life. In 2023, a referendum proposed embedding in the Constitution an “Aboriginal and Torres Strait Islander Voice,” a body to represent Indigenous peoples before Parliament and the federal government. The proposal was rejected by voters, with 39.94% of national votes in favor.

Despite legal and political advances, significant socio-economic gaps persist between Indigenous populations and the rest of the population. The national program “Closing the Gap” aims in particular to reduce these gaps in health, education, employment, housing, and safety. The Australian government publishes annually a progress report on achievements and remaining targets.

Beyond the ballot box, memory tensions also surface each year around January 26 (the date of the arrival of the First Fleet in 1788), Australia’s official national day. Called “Invasion Day” or “Survival Day” by its critics, this date has sparked a growing national debate, with Indigenous peoples and their supporters denouncing the celebration of the beginning of colonization and their dispossession.

Maxime Pialat (Supertripper): Exploring Acquisition Opportunities Abroad (Video)




TourMaG – How is business travel faring today in the current geopolitical context?

Maxime Pialat : Business travel is doing quite well. It is probably the most resilient segment of the travel industry. We are seeing a slight dip in demand, but it remains very limited.

On the other hand, in this climate of uncertainty, some companies are tending to tighten their budgets a bit. Despite that, the market remains broadly solid and we all hope for a return to greater stability in the coming months.

TourMaG – Supertripper nevertheless continues to show strong growth?

Maxime Pialat : Yes, we are fortunate to operate in a very positive dynamic. For several years now, we have been growing at about 40% per year and we maintain this pace.

At a constant scope, we may observe a slight slowdown on the order of 5 to 6%, but acquiring new clients allows us to keep a growth rate between 30 and 40%. Our objective remains to reach 40% this year.


“Our ambition is to combine technology and service”

TourMaG – You are a French company with French technology; in this context, does technological sovereignty become a business argument?

Maxime Pialat : Sovereignty is a fundamental topic. Today it has become rare to respond to a tender without being asked about sovereignty questions. At Supertripper, we have a real advantage since we are the only French business travel agency that controls the entire value chain, from technological design to distribution.

We develop our platform in-house at our Paris offices and we also operate all associated services. Developers, travel agents, and support teams work together within the same organization.

TourMaG – Your image remains very technology-oriented. What role does technological development play within the company?

Maxime Pialat : We are indeed a highly digital company, even though our ambition is to combine technology and service. We position ourselves as an actor that will offer both to businesses, with an efficient technology featuring numerous direct connections, homegrown tools for both our travel agents and our clients on the SBT side, and at the same time a service side with travel agents who are all experts in their field and who typically have 15 to 20 years of experience.

Concretely, about one third of our staff works on product and development. Another third is devoted to customer service and to assisting the companies. The final third covers support and administrative functions.


AI: “Our objective is to bring added value to genuinely enhance the user experience”

TourMaG – Artificial intelligence is omnipresent. What is your approach?

Maxime Pialat : We take the issue of AI very seriously. But we also see a lot of “AI washing”. There are many announcements around AI in travel, but some refer to capabilities that aren’t truly AI and don’t necessarily add value to the user experience.

At Supertripper, we have an AI roadmap. Our goal is to deliver added value to genuinely improve the user experience. This can be done directly in the product through new features, or by strengthening the efficiency of our teams: travel agents and support.

We already use AI to help our travel agents analyze client requests and process files more quickly. The idea is to transform our experts into “super experts”.

TourMaG – Since your integration into the Marietton group, what has changed?

Maxime Pialat : Marietton is a group that represents more than 2 billion euros in activity and more than 1,600 employees. In addition, the strength of the GIE ASHA, which negotiates suppliers for 6 billion euros per year, adds to that.

For us, this brings buying power on the financial side and on the negotiation side, which will ultimately allow our clients to benefit from the best prices on all services.

However, in the day-to-day management of Supertripper, product strategy or management, nothing changes. The objective is precisely to preserve our agility while benefiting from the group’s power.


“We are exploring several acquisition opportunities to become a European player”

TourMaG – So you can truly stay agile within a large group?

Maxime Pialat : Yes, it all depends on the management’s vision. We are fortunate to have joined a group that wants to let the companies it acquires continue their trajectory. Our road map remains the same. Supertripper’s growth trajectory continues unabated.

Marietton Développement will come in to provide more support as an accelerator. The vision does not change; it accelerates.

TourMaG – Exactly, how will you accelerate? Do you seek growth in other markets?

Maxime Pialat : The priority remains to continue our growth in France to become the largest French agency specialized in business travel. In parallel, we are studying several acquisition opportunities that could accelerate our development and make us a European player in the coming years. This is a true objective.

We are actively looking at possibilities that could enable us to establish ourselves in other markets.


Supertripper: clients ranging from SMEs to large accounts including ETIs

TourMaG – So Supertripper would be ready to conduct acquisitions?

Maxime Pialat : We are looking to leverage our technology and to develop the brand so that we can have the same impact as we do in France on other markets in Europe.

TourMaG – Is it easier to enter a market by acquiring an existing player rather than starting from scratch?

Maxime Pialat : There are all sorts of viewpoints. To establish in a new country, I think it is easier to succeed with the support of local expertise, with collaborators who know the market, and with an existing client base. That greatly facilitates entry and reduces the time needed to understand the market.

TourMaG – What is your client profile today?

Maxime Pialat : We work with a very diverse clientele, ranging from SMEs to large accounts, including ETIs. We are currently seeing strong growth in the ETI and large-account segments. We complete numerous client acquisitions in this area. Today, we consider that we are capable of supporting and serving any type of company, regardless of its size.