Beyond the Game: Mastering the Payments Revolution in Sports Tourism


© Airwallex

Aer Lingus


It is true that with forty-eight nations, 104 matches, 16 host cities spread across three countries, and nearly 10 million visitors moving between them, the World Cup put payment systems to the test. Most businesses respond to this kind of outage with one or more of the following solutions: a backup terminal, offline transactions, or cash payments. For that to happen, someone needs to notice the problem and take action. Recovery takes a few minutes, which translates into revenue loss. But there is another option: a modern payments infrastructure can absorb the outage upstream, even before the transaction reaches the terminal. By relying on multiple acquirers and networks, it routes every payment through the most reliable path, intelligently retries, and redirects traffic in real time. Neither staff nor customers notice the incident.

Whether it’s to pursue their passion in dreamlike settings or to cheer on their favorite team, sports fans are ready to cross continents. Events like the FIFA World Cup, the Olympic Games, or marathons draw crowds. Global sports tourism weighed more than $700 billion in 2025 and is expected to exceed $800 billion in 2026, according to Fortune Business Insights. Such crowd movements require well-oiled logistics as well as a robust and globally adapted payments infrastructure. This is a challenge Arsenal Football Club knows well. The club brings together an international community of supporters and aims to offer them first-class hospitality. To that end, Arsenal modernized its payments infrastructure.

Arsenal fans book hotel packages from around the world, and the club can now offer them a country-specific payment experience, while maintaining real-time visibility of bookings by market.

“Together, we are worth more than the sum of our parts. Airwallex understands what we are trying to build. Their platform helps ensure that our supporters anywhere in the world, from a street corner to the other side of the planet, enjoy a seamless experience when they book a housing package,” summarizes Omar Shaikh, Director of Partnerships for the club.

Jan Van den Hengel, CEO of Tripsite, a family business specializing in sports and adventure stays, shares the view. “Our business rests on the idea of removing friction for both our customers and our suppliers,” he notes. “With our former financial infrastructure, it was simply impossible,” he adds.

Tripsite abandoned disparate tools to manage its bank accounts, payments and FX operations in favor of a single platform, through which the company simplified multi-currency payments and achieved substantial savings. Today, the experience is smoother for customers, for suppliers, and for the company itself.

User experience is also at the heart of WeSki’s model, an online platform that enables skiers and snowboarders to search and compare millions of ski trips.

“Our platform was designed to deliver the most advanced user experience in the travel industry, allowing customers to customize every aspect of their ski vacation,” says David Benzimra, co-founder and CEO of the travel start-up. It followed, therefore, that WeSki would accept payments from its customers in their currency of choice. This is now possible thanks to a solution that optimizes different elements of its finances by bringing them together on a single platform. The new financial infrastructure has also simplified payments management with the supplier network, spread across the globe. The simplification of international payments with multi-currency accounts has further reduced WeSki’s operating costs and helped boost margins. But the financial aspect isn’t the most striking advantage of the migration. “For our finance team, the streamlined process has significantly reduced the time spent on administrative tasks,” explains David Benzimra. This has improved WeSki’s operational efficiency and allowed them to focus more on customer needs.

Pour découvrir en détail comment tirer parti de votre infrastructure de paiement pour améliorer l’expérience client, renforcer les relations avec vos fournisseurs et réduire vos coûts, consultez notre page dédiée au secteur du voyage.


Contact Airwallex


Au-delà du match : réussir la révolution des paiements dans le tourisme sportif
Website: www.airwallex.com

facebook linkedin twitter instagram youtube


Installment Payments: A Crisis-Proof Strategy to Navigate Uncertainty


The Freefall in Bookings for Spring 2026

© Fuzz - Pixabay

Top of Travel


The barometer figures from EDV-Orchestra, published in April 2026, sketch a crisis landscape for the travel sector. March records a 15% drop in the number of bookings and a 19.4% decline in booking revenue, while departures are down 9.7% in the number of travelers.

Long-haul travel is particularly battered by tensions in the Middle East, with a 29% drop in bookings. The disruptions to Gulf hubs (United Arab Emirates and Qatar) are to blame, while Egypt and Turkey lose more than 66% of their bookings.

And for the summer of 2026, the outlook confirms this weakened trend: bookings for July–August are already 7% below last year in revenue. More telling still, the share of late bookings rises by 7% compared with 2025.

This dynamic weighs heavily on agencies and tour operators: March and April, traditionally key months for locking in summer sales, prove disappointing, creating unprecedented pressure on cash flow.


Installment payments, an immediate lever in the face of the crisis

In this tense context, installment payments (or BNPL, “buy now pay later”) emerge as an immediate operational response. First lever: remove budget constraints as prices soar. The average cart for summer 2026 already reaches €3,040, and long-haul packages are soaring due to the combined effects of rising jet fuel costs and tightening air capacity.

In this setup, the ability to split the payment into 2, 3 or 4 installments without fees dramatically changes the perception of cost. Sector data compiled by Alma confirms: BNPL leads to a 20% increase in the average cart for packages that combine transport and lodging. This uptick signals a psychological shift: rather than giving up in the face of a high price, the customer authorizes the trip initially planned by smoothing the financial outlay.

Second lever, crucial in the 2026 context: supporting the late-booking shift. The hesitancy linked to current uncertainty translates into an explosion of last-minute bookings, at the moment when prices are the highest. In this setup, installment payments offer this flexibility in a few clicks, with the same ease as a cash payment, even for substantial sums. Contrary to common beliefs that BNPL is limited to small baskets, solutions like Alma accept transactions up to €15,000, thus covering most family needs and even premium segments.

Third dimension often underestimated: adaptation to multichannel. Alma’s data thus show that 40% of installment payments in the travel sector are made at physical agencies. Just as during the Covid crisis, periods of uncertainty see customers favor human contact in agencies or by phone to be reassured. Alma supports this dynamic by enabling networks to offer installment payments across all channels, ensuring a consistent experience no matter the contact point.


Why over 410 operators have already embraced Alma

BNPL is now widely adopted in the travel sector. More than 410 operators currently trust Alma, including industry heavyweights: SNCF Connect, Sunweb, KLM, Perfect Stay, Weekendesk, Compagnie des Alpes, Showroomprivé, Corsica Ferry, Campings.com, and GNV.

The results speak for themselves: +10% in acquiring new customers, 15 to 30% of revenue generated via BNPL depending on the period, +6% loyalty. Installment payments facilitate the purchase decision at every stage, from discovery to repeat bookings.

This performance rests on a scoring model tailored to travel specifics. In a sector with high baskets and sometimes impulsive decisions, Alma has developed industry expertise that guarantees the maximum acceptance rate without increasing risk exposure.


When Installment Payments Become Essential

Beyond the cyclical response to the current crisis, BNPL is thus part of a durable transformation of consumer behavior. Today’s travelers refuse to choose between anticipation and flexibility. They want to be able to book at the moment they deem opportune, with payment options suited to their personal situation.

In a market that remains volatile, installment payments offer a structural answer. They turn uncertainty into a commercial opportunity by supporting new behaviors rather than letting them be dictated by conditions.

For travel professionals, Alma is no longer just an option but a permanent lever for commercial steering. In times of crisis, the solution secures sales by lifting budget barriers and supporting the late booking. In growth phases, it maximizes the average cart and improves loyalty.

While fuel surcharges accumulate and prices are not expected to revert immediately to pre-crisis levels, waiting for customers to get used to new rates is not a strategy. Alma offers an immediate solution to unlock sales: ease purchasing by smoothing the financial outlay, even for baskets now exceeding €3,000. More than 410 operators have already made this choice.


Would you like to learn more or propose Alma to your clients?


Le paiement fractionné, réflexe anti-crise pour piloter l'incertitude

Email : [email protected]

Site web : www.almapay.com

linkedin