E-commerce: Booking.com Breaks Into the Top Spots as Travel Gains Ground


E-commerce : Booking.com monte sur le podium, les plateformes de voyage progressent - Depositphotos.com Auteur bigtunaonline

Climats du Monde


Travel confirms its weight in the e-commerce habits of the French. In the second quarter of 2026, a period marked by the summer vacation preparations, several platforms in the sector recorded high audience levels in the ranking published by FEVAD and Médiamétrie//NetRatings.

In total, 53 million internet users, or 90.4 % of the French population aged 11 and above, consulted monthly at least one of the Top 20 e-commerce sites or apps. The overall ranking audience rose slightly compared to the first quarter, with 380,000 additional monthly unique visitors.

In this landscape, the major names of travel-related e-commerce are present.


Fevad: Where Do Booking, Airbnb & Co Stand?

The main progression concerns Booking.com. The booking platform gains one position and climbs to the 3rd rank in the standings, behind Amazon and Leboncoin.

It records 22.47 million average monthly unique visitors, i.e. 38.3% coverage of the French population, and 2.44 million daily unique visitors.

Booking.com now moves ahead of Temu, which occupied the third spot in the previous quarter.

Another travel player present in the ranking: Airbnb. The platform sits in 13th place, with 14.59 million monthly unique visitors, or a 24.9% coverage of the French population.

Airbnb also counts nearly 1.98 million daily unique visitors. The platform gains one place in the ranking.

Rail transportation is not left out. SNCF Connect ranks 15th in the Top 20, with 13.09 million average monthly unique visitors.

The platform represents a coverage of 22.3% of the French population and brings together 1.55 million daily unique visitors.

Finally, Veepee closes the Top 20 with 8.53 million monthly unique visitors and 1.59 million daily unique visitors.

If the platform is not exclusively travel-focused, travel is nonetheless an integral part of its offering.


Audience e-commerce · France
Top 20 E-commerce Sites – Q2 2026
Average monthly unique visitors, coverage and daily visitors. Source: FEVAD / Médiamétrie//NetRatings.

All players – top 20

53 031

90,4 %

Rank
Site

Average monthly unique visitors (000)
Coverage in France (%)
Daily unique visitors (000)

1

=

Amazon*
41 184

70,2 %

10 488

2

=

Leboncoin.fr*
32 095

54,7 %

8 285

3

▲ 1

Booking.comtourisme
22 470

38,3 %

2 439

4

▼ 1

Temu
21 307

36,3 %

5 377

5

▲ 1

Vinted*
20 071

34,2 %

6 327

6

▼ 1

E.Leclerc*
19 985

34,1 %

3 051

7

▲ 1

Lidl*
18 669

31,8 %

2 644

8

▼ 1

Carrefour*
18 588

31,7 %

2 512

9

▲ 3

SHEIN
15 477

26,4 %

3 653

10

▼ 1

Cdiscount*
15 389

26,2 %

1 343

11

▼

AliExpress
15 126

25,8 %

2 745

12

▲ 1

Leroy Merlin*
14 858

25,3 %

1 282

13

▲ 1

Airbnbtourisme
14 590

24,9 %

1 983

14

▼ 3

Fnac*
13 988

23,8 %

995

15

=

SNCF Connect*tourisme
13 094

22,3 %

1 546

16

=

Decathlon
12 884

22,0 %

972

17

▲ 2

Intermarché*
9 953

17,0 %

1 280

18

▼ 1

Auchan
9 936

16,9 %

1 042

19

NEW

ManoMano*
9 038

15,4 %

605

20

=

Veepee*
8 529

14,5 %

1 593

*Sites affiliated with the FEVAD. Médiamétrie and Médiamétrie//NetRatings – Global Internet Audience – Category created specifically for Fevad – Average Q2 2026 – France – Base: 11 years and older – Copyright Médiamétrie//NetRatings – All rights reserved.

Beachcomber Adventure 2027: The Challenge Returns with 12 Spots Up for Grabs


Les inscriptions à la Beachcomber Aventure 2027 sont ouvertes du 1er septembre au 15 décembre 2026, directement sur leur site. Photo : Beachcomber Resorts & Hotels.

MSC Croisières


Beachcomber Aventure returns in 2027 with a new edition that promises its share of challenges and surprises.

After celebrating its 10th anniversary in 2026, the educational tour organized by Beachcomber Resorts & Hotels once again invites travel agents to take on the challenge for a chance to experience an immersive stay on Mauritius.

The top 12 Beachcomber trip sellers will fly in February for four days of adventure at Trou aux Biches Beachcomber Golf Resort & Spa, accompanied by Denis Brogniart, the iconic figure of adventure games.


How to participate?

To try their luck, travel agents must register directly on the Beachcomber Aventure site. Then, record their sales realized between September 1 and December 15, 2026. in one or more of the 8 Beachcomber hotels on Mauritius.

Each sale will contribute to the participants’ turnover. This will determine their position in the ranking, with the objective: to be part of the Top 12.


Four days of adventure in the heart of Mauritius


L'édition 2026 de la Beachcomber Aventure est à retrouver sur nos réseaux sociaux ainsi que sur notre site internet ! Photo : Beachcomber Resorts & Hotels.

The lucky selected will be able to participate in a series of challenges and experiences that blend personal growth, discovery and moments of relaxation.

On the program, notably:

* sporting challenges inspired by adventure games

* a kayaking race

* archery events

* exploration of Mauritian fauna and flora

* gastronomic experiences

* wellness moments at the spa

…And other surprises!


With this new edition, Beachcomber Aventure once again aims to reward travel agents and enable them to discover Mauritius in a different way.

Sell, accumulate, win and try your luck to experience Mauritius differently.

A edition to follow here, on TourMaG !

EDV Mediterranean Convention in Shanghai: Last Remaining Spots


Convention EDV Méditerranée : cap sur Shanghai en vol direct au départ de Marseille - Depositphotos.com Auteur anekoho


MSC Croisières


The EDV Méditerranée member agencies are turning their attention to Asia.

For its 2026 convention, the regional delegation chaired by Christine Crispin will take tourism professionals to Shanghai, from December 8 to 13, 2026, with a major asset: a direct flight from Marseille, operated by Shanghai Airlines.

“A longer and more comprehensive version from December 8 to 18 will allow those who wish to discover the essence of China, still at an exceptional price” adds the president of EDV Méditerranée.

Dubbed « Dive into the World of Tomorrow Together », this convention aims to combine professional exchanges, the discovery of a metropolis in full transformation, and cultural immersion.

The program includes, in particular, working meetings, visits to Shanghai’s main districts, a discovery of Tongli village, as well as a closing dinner before the return to Marseille, also ensured by a direct flight.

The convention is open to all travel agencies, not only those affiliated with EDV Méditerranée. Note: last places available – registrations until August 31.


Sightseeing in Shanghai, and the option to extend to Beijing

Participants will discover several facets of Shanghai: the Bund, the former French Concession, Pudong, the Yu Garden, the Jade Buddha Temple, and the Shanghai Museum. The stay will also feature local experiences, such as a Tai Chi session, an acrobat show, or a tasting of culinary specialties.

Professionals wishing to extend their trip can opt for a five-day extension that will take them to Xi’an and Beijing. On the program: the Terracotta Army, the Great Wall, the Forbidden City, the hutongs, and the Temple of Heaven.

Departures will be from Marseille, with the possibility for professionals joining the group from another destination to participate without the international flights.

Siem Reap: Best Spots for Craftsmanship and Cuisine

From workshops where ancestral know-how is handed down to tables that reinvent Khmer cuisine without betraying its soul, Siem Reap, located in the northwest of Cambodia (about 315 km from Phnom Penh, the capital), reveals a creative and indulgent face. Between artist homes, engaged school-restaurants, iconic addresses and new culinary gems, the city offers an immersion into Cambodian culture, through those who keep it alive day in and day out.

Craftsmanship and Museums for Aesthetes

The Satcha Handicraft Workshops with the Masters of Craft