Nathalie Bueno: The Complementarity with Contrastes Voyages Is a Breath of Fresh Air [ABO]


Le groupe Contrastes rachète les parts de François-Xavier de Boüard - Crédit photo : NB

Hurtigruten


Having helped shape tourism of yesterday and today, the baby-boomer generation is gradually edging toward retirement.

This postwar generation, which witnessed the explosive growth of travel, built thousands of clubs and businesses and now accounts for about 22% of the French population.

At Selectour, leaders aged 60 and above make up 25% of the workforce, and more importantly, they want to sell. With retirement comes the question of what lies ahead for their enterprises.

François-Xavier (de Bouärd, ed.) turned 70 this summer, and he welcomed his ninth grandchild. The question of the company’s capital future was now on the table.

There were two options. The first was that I take over Secrets de Voyages on my own, or that I partner with someone.


On a personal level, I favored a partnership, provided I could sense a real alignment with potential buyers, share values—both human and professional—and a common vision.

We had two meetings, one with Contrastes and another with another organization
“, recounts Nathalie Bueno, chief executive officer of Secrets de Voyages.



Secrets de Voyages and Contrastes: it all started with a word whispered by… a receptive operator!

In both personal and professional life, every story or twist can be sparked by a single encounter. This is the case with the purchase of François-Xavier de Bouärd’s shares, the president of Secrets de Voyages.

A decade after taking over the tour operator, the leader was seeking an exit route to enjoy a well-deserved entrepreneurial retirement, following a long and fruitful career.

And the proposal came through an unexpected channel—via a supplier.

Our Asia-based receptive partner, who also collaborates with Contrastes, met the leaders a few weeks ago.

They told him that the group wanted to broaden its influence a bit. They are well established in the south of France, but the segment of very high-contribution clients is largely centered in Paris.

They were looking for a company with a strong reputation, positioned in ultra-luxury, and with autonomous leadership. So our receptive partner suggested Secrets de Voyages
“, explains the CEO with a smile.

Then, after a discussion, the obvious path became clear. The future of the concierge business would follow in the footsteps of Contrastes, a company generating 7 million euros in revenue across diverse areas such as tailor-made travel, golf-focused stays, and event organization.


Secrets de Voyages: “we were still quite alone in our corner”


Secrets de Voyages : développer sa clientèle, affréter et lancer de nouvelles brochures grâce à son rapprochement avec le groupe Constrastes - Crédit photos : Contrastes
This rapprochement should not eclipse Secrets de Voyages; it should elevate it.

It’s fantastic news, because it means I will never be alone again, and that’s wonderful.

Not that I was really alone, as François-Xavier was there, and this entrepreneurial venture has been an extraordinary opportunity. Yet, even with two people at the helm, we were still operating in isolation.

If we had the freedom to act and the agility of a small organization, the trade-off was that we were limited by our financial and human resources.

To move to the next level, there were not fifty options. We needed to equip ourselves with additional means and competencies.

Since Contrastes is multidisciplinary, we will be able to meet all the demands of our clientele
“, says Nathalie Bueno, delighted to remain in her role after the share purchase.

The small team will now be able to respond to all the wishes of its travelers, whether they are on the far side of the world, on a golf green, or organizing a team meeting in southern France, and also beyond.

To read: The luxury, Secrets de Voyages edition

It remains to be seen how this complementarity will work on a daily basis.

This complementarity is, to me, a breath of fresh air. A company capable of renewing itself, expanding its scope, and growing the skills and knowledge of its members can only be a win for all involved.

For the coming years, we want to truly enjoy our time within Secrets de Voyages
“, Nathalie Bueno tells us.


Secrets de Voyages: expanding its client base, chartering, and launching new brochures

The company remains fully autonomous and becomes one of the group’s strong brands.

We enjoy a modest reputation, at least in B2B. Moreover, our model is mixed, unlike Contrastes, which operates only B2C.

Our ambition is to restart growth in the Paris region and to expand our client base there. Having a larger team to lean on will allow us to go on the offensive.

I want to publish magazines and brochures tailored for our clients, including a publication dedicated to women, another on luxury train cruises and on exceptional ships we could charter. Fifty percent of our sales happen outside brochures, so a good portion starts from a clean page.

Conversely, technologically, we have a bit of an advance and also a strong ground contracting with many hotels. We will therefore assist Olivier de Nicola and Jean-François Fréméry’s teams on these points, while they will help us with air travel and other internal applications.

The idea is to combine the best of both worlds
“, elaborates Nathalie Bueno.

The chief executive runs a team of five, serving nearly 700 clients per year.

Secrets de Voyages defines itself as a concierge service, guiding its travelers in every detail, able to open doors to the finest Swiss watch maisons, to deliver highly specific sun creams by air, or to deploy a banner on a Venice bridge for a marriage proposal.

Moana Voyages Tahiti: Autaea’era’a, Breath of Brotherhood


The truth behind the scenes: shared effort

Trophées du Heiva i Tahiti 2026 - © Heiva i Tahiti Officiel

Hurtigruten



This year again, the To’atā stage vibrated with a bright energy, carried by the magic of tableaux of a beauty newly revealed. At the heart of this fervor, several colleagues from our agency lent their breath and grace to three groups of the edition: Nonahere, Nuna’a e hau and O Tahiti E.

If artistic rivalry was real under the glow of the spotlights, it quickly faded into the shadows backstage to make way for an evident mutual aid, composed of sincere embraces and whispered encouragements after the effort. This is where the great truth of Heiva lies: the competition crowns a winner, but it first requires the absolute respect for others’ work. Far from a mere race for prizes, the true victory resides in this intimate communion and in the pride of keeping, together, a shared culture alive.

Setting foot on this stage is to embrace the vertigo of a stage fright that twists the stomach and an almost electric excitement. For the artists, it is the moment to deliver what has been worked on for months in the shadows, and to offer immense recognition to the families, whose patience has been stretched by the long weeks of absence. Climbing onto the stage is to prove to them that every sacrifice was worth it: each dancer carries within them a fragment of the Fenua’s history.

For each, the tears that fell at the end of the show were not only due to physical fatigue, but to the release of months of accumulated tension. Aligning dozens of different temperaments, with their strengths, their doubts and their cracks, and guiding them forward in a single stride: that is the most beautiful bet of these troupes.

The echo of voices: hīmene as the memory of the world

The dance would be nothing without the breath of the texts and the poetic power of the voices. The true foundations of the show, the songs carry the troupe’s message, enveloped by custom-made vegetal costumes. In the Tahitian language, poetry unfolds in subtle metaphors and images of rare strength. And when one dances with the ’āʻau — with the guts —, emotion travels through the air unfiltered. In front of the jury, individualities fade to form a single body, a single voice carried by a single objective: to render the theme clear and vibrant. This total work, born from the partnership between a troupe leader and its author, is a fleeting gift that each group has only one hour to offer to the world.

But beside the dance, there is the vocal thrill of the hīmene groups. These polyphonic chants are not mere performances: they are the original breath, where the human voice replaces all instruments. It is the story of a people without writing who chose to entrust their memory, their legends, and their lineages to the sheer power of their vocal cords.

When the choirs of the tārava or the ru’au rise, the audience holds its breath before this true vocal eruption. No need for artifices: on one side, heavy, muffled basses that resonate like the earth trembling beneath our feet; on the other, high, almost metallic voices that soar to touch the sky. It is a physical chant, a bodily and visceral fervor that grips the throat instantly. Through these waves of harmonies impossible to notate on a score, the Mana of the ancients awakens. Far more than a contest category, hīmene is a matter of transmission. It is the heartbeat of a culture that refuses to fade and that continues, from one generation to the next, to shout its pride in existing.


The elegance of resilience and humility

The verdict of a competition always comes with its own murmurs, between the cheer that frees and the heavy silence of those who still hoped. The moment the names are announced, it’s natural to falter under the weight of regrets. Yet once the excitement subsides, brotherhood reclaims its rights. Paying tribute to the victors is not a renunciation; it is respect. It is to receive the result with head held high, not as an end, but as a promise: the promise to always honor our roots.

Because beyond competition, Heiva remains fundamentally a matter of patience and feeling. It was written in the coolness of rehearsal nights, when fatigue numbed the muscles but the spirit refused to yield, wearing the bodies down until the collective intoxication that sweeps away pain.

In the warmth of homes, this quiet strength gives each artist the power to go on stage.

But this raw force only touches the sacred when it bows before something greater. It is humility that reminds us that no man or woman is greater than the culture they serve. By applauding their peers, every artist agrees to step back so that the Whole can shine. At the end of the night, Heiva’s true victory isn’t written on a precious wooden trophy, but in that invisible and sovereign memory that keeps the mā’ohi heritage more alive than ever.


Groupe Nonahere - Catégorie Hura Tau (Professionnelle) - © Heiva i Tahiti Officiel


Moana Voyages: an inside experience of passion

At Moana Voyages, this fervor deeply inspires our consultants, whether they are passionate performers on the To’atā stage or amazed spectators. Our team does not merely design itineraries: they embody this vibrant culture that is now being shared around the world through workshops and international performances.

Our mission goes far beyond a simple island-to-island trip; it is to make you feel this Mana, carried by the breath of chants and the grace of dances. Integrating this legendary show into your stay is a promise we can fulfill. Thanks to our limited-access passes, our specialists will be delighted to reserve your seats, offering you a moment of pure magic at the heart of Polynesian tradition.