From Camping to Hospitality: Huttopia Opens Two New Properties at Lake Aiguebelette


Philippe Bossanne, cofondateur d'Huttopia entouré du directeur d'Huttopia Domaine du Lac, des élus de la région, dont le maire de Lépin-Le-Lac - Photo CE

Costa Rica


« This is an event for the group » announced Philippe Bossanne, co-founder of Huttopia, this Thursday, July 9, on the occasion of the inauguration, not of one but of two new sites on the shores of Lake Aiguebelette in Savoie.

The group strengthens its regional presence with the simultaneous opening of two new addresses: Huttopia Domaine du Lac – Maison Ronde, combining hotel service with nature-oriented accommodations, and OnlyCamp Le Ferrand, a campsite dedicated to tents, vans and other caravans.

With this double inauguration, Huttopia now brings the number of its establishments around the lake to four, alongside Huttopia Lac d’Aiguebelette and OnlyCamp Les Peupliers.

In total, the group says it has invested nearly 20 million euros around Lake Aiguebelette since its arrival in 2017, « without resorting to public funding » insists Philippe Bossanne.



La Maison Ronde rénovée : hôtel 3 étoiles de 13 chambres, réception, bar, terrasse... - Photo CE

The flagship project concerns the transformation of Huttopia Domaine du Lac – Maison Ronde.

« The overall project cost us nearly €9 million » specifies Philippe Bossanne during the inauguration.

It includes notably the revival of La Maison Ronde. Built in the 1920s–1930s as a hotel, the establishment later became a holiday center in the 1950s before closing its doors for almost three decades.

« I didn’t even know that this building stood right next to the Le Curtelet campsite, which we had acquired », recalls the founder. Fascinated for a long time by its architecture, he eventually decided to undertake a rehabilitation project that he now acknowledges as particularly ambitious.

« Wanting to rehabilitate this building wasn’t very reasonable », acknowledged Philippe Bossanne at the inauguration. The leader explains that he quickly realized the project would exceed the initial estimates.

For several decades, the building remained abandoned. In 2020, Serge Grollier, the Mayor of Lépin-le-Lac, took the matter in hand again and launched a call for proposals: « When we visited La Maison Ronde in 2020, we found a real ruin, with many brambles on the site, but we were convinced it needed to be brought back to life », he recalled during the inauguration.

In 2022, the choice fell on an operator who wished to transform the site into a youth hostel, but the project did not go through. It was in 2023 that the search for investors was restarted and Huttopia was approached.

« It is a success when you see the quality of the result obtained by Huttopia and the companies that contributed to the projects, after only seven months of work, five of which were carried out in the mud due to heavy rains. Opening for the 2026 season is a real feat » added the Mayor.


The new Domaine du Lac combines hotel, hotel lodges, canvas-and-wood tents, and chalets


L'espace de séminaire associé à l'offre hôtelière permet de diversifier l'offre sur le Domaine du Lac - Photo CE

« We do not have a financial shareholder demanding dividends every year. This allows us to reinvest and carry out this type of project », explained the Huttopia co-founder, asserting a participatory family capitalism.

If the Domaine du Lac is operated under a 90-year lease, Philippe Bossanne acknowledges that the challenge now is economic. « The balance of such a project is not obvious. It will have to appeal and attract a lot of people »

The new Domaine du Lac now combines several activities on a single site: a 13-room 3-star hotel in La Maison Ronde along with 12 wooden hotel lodges, 59 outdoor accommodations (32 wooden chalets and 27 canvas-and-wood tents), a café, a beach, a jetty, water activities as well as an old hunting pavilion converted into a seminar space capable of hosting up to 80 people.

« This hotel offering with our hotel lodges and the seminar space will allow us to fill the wings during the shoulder seasons, and perhaps in autumn as well. We must always pursue the project’s viability. » states the group’s founding president.

The establishment will be open from April to mid-November and aims at both local clientele—particularly from Lyon and Chambéry—and international visitors. The Maison Ronde could also, in a later phase, develop a dining offer for local customers: « We have planned it, but for now it is not on the agenda. »


A development built around the lake


Vue sur le lac d'Aiguebelette depuis le Domaine du Lac - Photo CE

The history of Huttopia at Aiguebelette developed gradually.

Philippe Bossanne explains that he was first approached by local officials to develop the first Huttopia campground on the lake: Huttopia Lac d’Aiguebelette opened in 2017.

The success of this installation then led the group to take over Les Peupliers, and, during a real estate visit, the OnlyCamp Le Curtelet campsite, which has become today Huttopia Domaine du Lac.

In addition, there is a fourth address, adjacent to Les Peupliers, the OnlyCamp Le Ferrand, inaugurated on this same day in its new configuration.

The two sites will also be brought together next year to become OnlyCamp Grands Peupliers.


OnlyCamp Le Ferrand: €1 million invested


OnlyCamp Le Ferrand a bénéficié d'une rénovation l'hiver dernier pour 1 million d'euros - Photo CE

The OnlyCamp Le Ferrand campsite also underwent an investment of more than €1 million.

The works mainly focused on infrastructure, the complete renewal of networks, the creation of a new sanitary block, the modernization of the living center, and the development of a dining offer.

Faithful to its philosophy, the site is dedicated to bare pitches. « We decided to make it a 100% pitch campsite, where people arrive with their tent, caravan, van or motorhome », explained Philippe Bossanne.

The site now has 190 bare pitches spread over four hectares, with direct lake access.

For Axel Pénin, the managing director of OnlyCamp, this strategy responds to a sustained demand from traditional campers. The brand network, now with 104 destinations, favors bare pitches, simple yet high-quality facilities and a deliberately affordable pricing policy: « A family with two children can spend a week in the heart of summer for less than €250 », he notes.

A single rate is applied across all OnlyCamp campgrounds, regardless of location.

Pitches for two people are offered at €12 (no swimming) or €15 (with swimming) in off-peak season, then €17 and €24 between July 1 and August 31.


Huttopia Le Domaine du Lac – Maison Ronde under the spotlight


Céline Eymery Published by Céline Eymery Editor-in-Chief – TourMaG.com
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European Camping Group: Aims to Surpass €1 Billion Quickly


European Camping Group : "Nous voulons rapidement dépasser le milliard d’euros" - Photo ECG

CroisiEurope


TourMaG – How is the 2026 season unfolding for European Camping Group (ECG) ?

Sébastien Manceau : The season is generally going quite well, but it is marked by significant uncertainty. This uncertainty seems mainly linked to the situation in Iran, with a double effect. On one hand, it pushes part of our customers to stay closer to home and thus favor Europe, which could be favorable for us. On the other hand, there is pressure on fuel prices, on inflation, and above all a fear of a renewed inflation, which makes consumers very cautious.

Today, the early season is good: the May weekends are performing very well, Ascension was full and Pentecost looks promising as well. By contrast, the peak season remains more uncertain. We are a bit behind last year. For the last two or three months, we have mainly observed that it is the coming weeks that are filling up.

There is therefore a scenario where the season will be very good if bookings accelerate in the coming weeks. And another scenario, less dynamic but not disastrous either. The real question is about July-August.


The season marked by strong uncertainty

TourMaG – Does the post-season offer more visibility?

Sébastien Manceau : Yes, September is very good. We have a sizable German clientele, representing between 12% and 15% of the group’s customers, and this clientele books a lot for September.

Moreover, every year September advances. July tends to be tougher while September becomes excellent. The uncertainty really concerns August.

But we are moderately worried: customers want to go on vacation and we still have good stock, with nice mobile homes on beautiful campsites. The question will mainly be about price, in a context where purchasing power remains under pressure.

TourMaG – Do behaviors differ according to European markets?

Sébastien Manceau : We are observing broadly the same attitude across countries. In recent weeks, German customers are performing particularly well, as are British customers. By contrast, French customers have been somewhat weaker for about a month and a half to two months.

On destinations, France was fairly ahead but is now lagging a little, mainly because it depends heavily on French clients. Italy, which was lagging, is performing very well again. Spain has been doing well for several years.

Croatia, which was very dynamic a few years ago, is cooling a bit since joining the euro, with price increases pushing some clients to make different choices.


TourMaG – Can the move upmarket in camping become a brake in an inflationary context?

Sébastien Manceau : We do not think so. On the contrary, inflation makes camping proportionally more attractive than other types of accommodation such as holiday residences or vacation clubs.

At ECG, we mainly cover segments 3 to 5 stars, with a very strong presence in 4- and 5-star. What we observe is that 4- and 5-star campsites are gaining market share every year, both over other campsites and over other types of accommodation.

I’m talking more about moving up in comfort than about moving up in prestige. Clients want more space, bigger mobile homes, higher-quality infrastructures. This is an evolution that we see across tourism for decades.


Consolidation: “Southern Europe is a priority”

TourMaG – You acquired the Spanish group Alannia in 2025. Is Spain a safe bet?

Sébastien Manceau : Spain is indeed a safe bet. Our aim is to consolidate our position as the only truly pan-European camping operator.

We were already present in Spain with around forty destinations, but we wanted to strengthen. Alannia comprises five campsites and 2,700 pitches, with very high-quality products located near Alicante, not on the Costa Brava as many players do.

These are year-round campsites, with a management team that has demonstrated real know-how. The idea is clearly to continue our development in Spain.

TourMaG – What are now your priority target markets?

Sébastien Manceau : Southern Europe is a priority. We want to continue to grow in Spain and Italy, even though we remain open to other opportunities.

The market remains extremely fragmented. In France, there are still about 7,400 campsites and only about a thousand belong to groups. There are therefore many consolidation opportunities.


“Our objective is to carry out between five and ten acquisitions per year”

TourMaG – Growth mainly through acquisitions?

Sébastien Manceau : Greenfield growth is virtually impossible, especially in France. I would be unable to name more than two or three new campsites created in the last ten years.

There are therefore two levers left: acquisitions and organic growth. Last year, we completed 13 acquisitions, including five via Alannia. This year, we are already at five, soon to be six.

Our objective is to execute between five and ten acquisitions per year. And at the same time, we continue to invest heavily in our existing portfolio.

TourMaG – What does direct distribution represent for your group?

Sébastien Manceau : Direct sales account for more than 90% of our activity, precisely 91%. Intermediaries represent only 9%, mainly specialists like Camping.com or Maeva.

We also use Booking.com marginally, for example for atypical products or certain clienteles we reach less easily.

The rest is distributed via our websites, our call centers, the CSE, and our own OTA. Mastering this distribution is extremely important to us.



Céline Eymery Publié par Céline Eymery Rédactrice en Chef – TourMaG.com
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