Impact Consultants Turbocharges Sales Representation


Devi Pentamah et Rodolphe Lenoir. Photo : Paula Boyer

TAP Air Portugal


Created in 2021 by two partners, Rodolphe Lenoir and Paul de Rosen, the tourism-focused consulting firm Impact Consultants decided to accelerate its commercial representation.

Main asset to support this ambition: the recruitment of Devi Pentamah as Director of Tourism Development. Former head of sales at Hilton, this new hire subsequently founded VIV Consulting, a firm specialized in the commercial representation of tourism players.

By combining strategic advisory and commercial representation, Impact Consultants, which now brings together 15 employees and posted revenue of €1.9 million in its latest financial year, anticipates in the short term an increase in its business volume of 10 to 15 %.

“Our ambition, said Rodolphe Lenoir at a press conference in Paris on Tuesday morning, is to become the reference for growth consulting and for commercial representation for tourism, hospitality and leisure players in France but also in Europe, excluding air transport”.


Already five new clients

“Consulting and commercial representation have long evolved as two distinct professions. Yet today, companies are looking more for support capable of linking strategic thinking to its operational execution. This is what we aim to offer“, insisted Rodolphe Lenoir.

According to him, the originality of the model developed by Impact Consultants lies in the combination of human expertise and tools derived from consulting, nourished by DATA and AI.

Now known in the consulting world (he works notably for Accor and TUI), Impact Consultants is not exactly a rookie when it comes to commercial representation. For five years, the B2B specialist firm has represented PortAventura World in its commercial development on the French market.


With the arrival of Devi Pentamah, Impact Consultants has already broadened its roster with several new collaborations: Mauzil DMC, a receptive agency based in Mauritius; Alize Travel, a DMC based in Morocco; Odysséo, the first oceanarium of the Mascarenes; and, finally, Acajou Beach Resort & Spa, an eco-friendly hotel in the Seychelles.

Negotiations are, moreover, well advanced with an Indian DMC and with operators in the Middle East, but their finalization has been delayed by the war in the Middle East, added Rodolphe Lenoir.

Recently, Impact Consultants has seen its two founders joined by three new partners: Alexandre Veau, Manuel Chevallier and Hélène Millet.


PAULA BOYER Published by Paula Boyer Head of LuxuryTravelMaG section – TourMaG.com
See all articles by Paula Boyer

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Impact Consultants: Your Growth Partner for Tourism & Travel


© Impact consultants

Top of Travel


A trajectory built on action

This is not merely another consulting firm that studies, diagnoses and delivers recommendations that are theoretically sound. IMPACT CONSULTANTS only recommends organisations and practical solutions which its partners stand behind, drawing on their hands-on experience as business leaders. Founded by Paul de Rosen and Rodolphe Lenoir, the firm grew with a simple idea: in the Travel sector, a firm’s value is measured by its usefulness and its ability to move projects forward concretely.

A few reference points: +150 assignments completed for players in Travel, €1.9M in revenue in 2025, a team of 15 people and a pool of 25 experts mobilized across more than 8 countries, 3 offices (Paris, Marseille and Monaco). Clients such as Accor, La Compagnie des Alpes, Maeva, Air Austral, Palomino, Digitrips or PortAventura have trusted this approach.


Accelerate your growth today, build your performance for tomorrow

At IMPACT CONSULTANTS, the mission is clear: to be useful by solving growth challenges, now and for the long term.

This translates into an approach that is both strategic, to guide or secure the structuring choices (markets, model, positioning, international growth), operational, to produce measurable results (sales, distribution, RM/pricing, go-to-market), and change-management oriented : as the Travel market evolves continuously, the firm aims to provide its clients with the best information and analyses on practices to navigate this context effectively.


Four levers, one direction: your performance

IMPACT CONSULTANTS operates in four complementary areas, all aimed at a single objective: to accelerate and sustain the growth of its clients.

Growth plan — Markets, positioning, international and external growth: the firm helps its clients secure their structuring choices and cross their next milestones.

Commercial services — Deep commercial effectiveness: organization of sales teams, management of distribution networks, concrete go-to-market plans. No theory: practical mechanics that work.

Offer management — Revenue optimization, reliability and activatability of commercial data, performance-driven governance. Better-informed decisions, margins better preserved.

Transformation and data management — Support for transformation projects (digital, organizational, tools): the firm helps its clients steer change by embedding evolutions in teams and processes.


Tangible results, proven on the ground

International is in the DNA of IMPACT CONSULTANTS. New markets, new channels, new partners: the firm mobilizes a network of experts in more than 8 countries to test hypotheses on the ground, secure local feasibility and accelerate execution.

These interventions translate into concrete results: PortAventura World exceeded its targets in the French market in the first year; Digitrips was supported in its phases of international testing; Futuroscope for the commercial plan backing the €300 million investment; Accor for implementing a new high-performing global organization; or Palomino for the sale of its activities to Jancarthier.

Do you have growth ambitions for 2026 and beyond? Don’t leave your trajectory to chance. Let’s transform your projects into concrete results together. Let’s talk about your next milestone.


Contact IMPACT CONSULTANTS


IMPACT CONSULTANTS : Le partenaire de croissance des acteurs du Tourisme et du Travel
Rodolphe Lenoir

Email: [email protected]

Website: https://www.impactconsultants.eu/

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