Sun PhuQuoc Airways Entrusts European Sales Representation to TAL Aviation Group


Sun PhuQuoc Airways confie sa représentation commerciale en Europe à TAL Aviation Group - DepositPhotos.com, Iryna_Rasko

MSC Croisières


As part of its international expansion, Sun PhuQuoc Airways partners with TAL Aviation Group to structure its commercial presence in the European market.

Based on Phu Quoc Island, the airline, a subsidiary of the Sun Group, plans to grow its fleet to 32 aircraft by the end of 2026, including four widebodies, in order to strengthen its routes in Asia and to prepare its long-haul network.

The European market is strategically important to us as we develop our international network. The in-depth market knowledge and TAL Aviation’s strong relationships with industry professionals make it the ideal partner to support our long-term growth in the region,” says Tran Viet Loi, the commercial director of Sun PhuQuoc Airways.


A historic order of 40 Boeing 787-9 Dreamliners to support long-haul

This expansion strategy rests on a major investment plan to renew the fleet.

On February 18, 2026 in Washington, D.C., the airline formalized a contract worth $22.5 billion for the acquisition of 40 Boeing 787-9 Dreamliners.

This commitment represents the largest order of wide-body aircraft in the history of Vietnamese commercial aviation.

The gradual arrival of these aircraft will enable the operator to operate direct connections between Vietnamese hubs, Europe and other international destinations.

Gideon Thaler, CEO of TAL Aviation Group, welcomed the partnership: “We are delighted to represent Sun PhuQuoc Airways in Europe. This partnership reflects our commitment to delivering premier representation and distribution.”


Comprehensive management of sales and partnerships in Europe

TAL Aviation’s mandate includes activating travel agency networks, supporting reservations, and developing strategic partnerships with industry players.

The group will rely on its network of local agencies to establish the airline’s presence among European customers.

Through this framework, Sun PhuQuoc Airways aims to position Phu Quoc and the region’s major Vietnamese cities at the heart of tourist and business flows coming from Europe.

Impact Consultants Turbocharges Sales Representation


Devi Pentamah et Rodolphe Lenoir. Photo : Paula Boyer

TAP Air Portugal


Created in 2021 by two partners, Rodolphe Lenoir and Paul de Rosen, the tourism-focused consulting firm Impact Consultants decided to accelerate its commercial representation.

Main asset to support this ambition: the recruitment of Devi Pentamah as Director of Tourism Development. Former head of sales at Hilton, this new hire subsequently founded VIV Consulting, a firm specialized in the commercial representation of tourism players.

By combining strategic advisory and commercial representation, Impact Consultants, which now brings together 15 employees and posted revenue of €1.9 million in its latest financial year, anticipates in the short term an increase in its business volume of 10 to 15 %.

“Our ambition, said Rodolphe Lenoir at a press conference in Paris on Tuesday morning, is to become the reference for growth consulting and for commercial representation for tourism, hospitality and leisure players in France but also in Europe, excluding air transport”.


Already five new clients

“Consulting and commercial representation have long evolved as two distinct professions. Yet today, companies are looking more for support capable of linking strategic thinking to its operational execution. This is what we aim to offer“, insisted Rodolphe Lenoir.

According to him, the originality of the model developed by Impact Consultants lies in the combination of human expertise and tools derived from consulting, nourished by DATA and AI.

Now known in the consulting world (he works notably for Accor and TUI), Impact Consultants is not exactly a rookie when it comes to commercial representation. For five years, the B2B specialist firm has represented PortAventura World in its commercial development on the French market.


With the arrival of Devi Pentamah, Impact Consultants has already broadened its roster with several new collaborations: Mauzil DMC, a receptive agency based in Mauritius; Alize Travel, a DMC based in Morocco; Odysséo, the first oceanarium of the Mascarenes; and, finally, Acajou Beach Resort & Spa, an eco-friendly hotel in the Seychelles.

Negotiations are, moreover, well advanced with an Indian DMC and with operators in the Middle East, but their finalization has been delayed by the war in the Middle East, added Rodolphe Lenoir.

Recently, Impact Consultants has seen its two founders joined by three new partners: Alexandre Veau, Manuel Chevallier and Hélène Millet.


PAULA BOYER Published by Paula Boyer Head of LuxuryTravelMaG section – TourMaG.com
See all articles by Paula Boyer

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