On the sidelines of a press conference held as part of the IFTM, Laurent Abitbol, president of Marietton Développement, announced on Tuesday, September 15, 2026, that his group would continue its external growth strategy by pursuing asset acquisitions. « Certarès wants us to buy assets, hard assets » he stated.
Two days later, the deal was completed. The group is accelerating its development in experiential hospitality with three operations recently confirmed.
Through its receptive network Akilanga – Altanueva – Amahuaca, it acquired a 22-unit camp located in the Sacred Valley of Peru, 40 minutes from Machu Picchu.
In Tanzania, two camps of 14 units each (including two family tents) also join its portfolio, one in the Serengeti and the other in Tarangire.
The teams working in the camps themselves helped build them. The furniture, notably the beds, was designed on site and then produced from prototypes.
A third camp is also in the works to the south of Tarangire.
« This third camp will enable the creation of a new tourist itinerary. The southern exit provides access to lakes where hippos and crocodiles live, opening the way to an aquatic safari experience.
This itinerary will also enable encounters with tribes, which are still not frequently visited by tourists, » details Frédéric Braun, CEO of Akilanga, Altanueva and Amahuaca.
Two days later, the deal was completed. The group is accelerating its development in experiential hospitality with three operations recently confirmed.
Through its receptive network Akilanga – Altanueva – Amahuaca, it acquired a 22-unit camp located in the Sacred Valley of Peru, 40 minutes from Machu Picchu.
In Tanzania, two camps of 14 units each (including two family tents) also join its portfolio, one in the Serengeti and the other in Tarangire.
The teams working in the camps themselves helped build them. The furniture, notably the beds, was designed on site and then produced from prototypes.
A third camp is also in the works to the south of Tarangire.
« This third camp will enable the creation of a new tourist itinerary. The southern exit provides access to lakes where hippos and crocodiles live, opening the way to an aquatic safari experience.
This itinerary will also enable encounters with tribes, which are still not frequently visited by tourists, » details Frédéric Braun, CEO of Akilanga, Altanueva and Amahuaca.
A project for an eco-lodge in Peru
This announcement comes just one week after announcing the acquisition of a private lodge, adjacent to a 5,000-hectare reserve in South Africa, whose opening is scheduled for November 2027.
In Peru, the acquisition of the new camp is only a first step. The group also plans to open an eco-lodge : « A new itinerary will be created to relieve the Sacred Valley of crowds.
The objective is to stop concentrating flows on back-and-forth trips to Machu Picchu, but to implement a looping circuit, in one direction or the other. This will help distribute flows more evenly, notably between flights and trains.
Therefore we plan to open an eco-lodge on this new itinerary, on the mountainside », adds Frédéric Braun.
The project foresees the construction of about twenty units built with bamboo and palm leaves. The identified terrain already hosts coffee and cacao crops, allowing the development of experiences around these productions, as well as lunches with Altiplano communities, accessible during a half-day excursion.
In Peru, the acquisition of the new camp is only a first step. The group also plans to open an eco-lodge : « A new itinerary will be created to relieve the Sacred Valley of crowds.
The objective is to stop concentrating flows on back-and-forth trips to Machu Picchu, but to implement a looping circuit, in one direction or the other. This will help distribute flows more evenly, notably between flights and trains.
Therefore we plan to open an eco-lodge on this new itinerary, on the mountainside », adds Frédéric Braun.
The project foresees the construction of about twenty units built with bamboo and palm leaves. The identified terrain already hosts coffee and cacao crops, allowing the development of experiences around these productions, as well as lunches with Altiplano communities, accessible during a half-day excursion.
Developing a more experiential tourism
« We want to offer different kinds of accommodations. Guests want to experience something, with these acquisitions we are meeting that demand, » specifies Laurent Abitbol. « Of course, these camps will be marketed by the group’s tour operators, but also by other travel agents; it will not be exclusive », he continues.
The Marietton Développement group, which acquired Japan Experience at the beginning of January 2026, had also acquired about twenty homes in Tokyo and Kyoto as part of that deal.
The Marietton Développement group, which acquired Japan Experience at the beginning of January 2026, had also acquired about twenty homes in Tokyo and Kyoto as part of that deal.
TourMaG – And how is the year ending shaping up?
Published by Romain Pommier 
