ML Private Travel: Escape to a Blue Paradise

Each journey is tailored to fit, with particular care given to travelers’ desires, to the details and to authentic experiences. A philosophy that rests above all on personalized support, from the planning of the stay to its return.

Excellence as the Core Purpose

Starting a travel agency in the middle of a pandemic might have seemed crazy. In 2021, when tourism was at a standstill, Marie-Lys Boniface nonetheless chose the opposite bet by creating ML Private Travel, an agency offering tailor-made journeys in French Polynesia. “Everything was closed, it clearly wasn’t the best moment,” she acknowledges. But the founder listens to her passion for travel and her on-the-ground expertise. The first sales began in 2021, the first departures followed in 2022. Behind this launch lies a deep commitment to offering a level of support radically different from that of traditional agencies. “I didn’t identify with values focused only on selling. When I worked in a palace, what mattered was the experience of each client, and I want to preserve that spirit,” she declares.

Marie-Lys’s entire career has been built on a relentless pursuit of luxury and bespoke service. She spent many years in Paris’s luxury hospitality scene, a world where meticulous attention to detail and requests that are exceptionally demanding are part of daily life. There she forged a sharp sense of personalized service, before wanting to apply it to a broader project, one that sells more than a place to stay, but a complete journey meticulously designed down to the last detail. Her encounter with French Polynesia then redirected her path. A first internship in 2014 in Tahiti sparked a true love at first sight: she spent one year there and has returned every year since. This repeated immersion shapes her unique expertise of the territory and, having become, in her words, “an adopted Tahitian,” she absorbs the culture, the traditions, the nature and develops a solid network with local actors.

Listen, Understand, and Support

This intimate relationship with the territory makes French Polynesia the heart of ML Private Travel. The agency, split between France and Tahiti, operates like a confidential address that is passed along. In fact, half of its clients come by word of mouth. But French Polynesia is not the only field of expertise for the founder. To respond to the diversification desires of loyal clients, ML Private Travel also designs tailor-made trips to Mauritius and to France, balancing exceptional palaces with unusual experiences. Its promise remains the same everywhere: 100% personalized design, “starting from a blank page,” as she explains, and 24/7 support, provided by her or her on-site team. Each quotation is crafted as a true travel program, day by day, for a turnkey stay that includes flights, accommodations, transports, activities, excursions and personalized recommendations.

But the uniqueness of the agency lies primarily in the precision of the follow-up and in the quality of the on-site experience. ML Private Travel welcomes its travelers to Tahiti with a driver, a flower lei, a local SIM card and a travel notebook. Throughout the stay, Marie-Lys remains available, anticipating needs, managing unforeseen events or reorganizing a canceled flight. This proximity creates a strong bond with travelers. The agency also stands out for its pedagogy, because when some clients arrive with unrealistic expectations, she prefers to explain and reorient, even if it means sometimes losing a sale rather than promising the impossible.

Discovering French Polynesia in a Different Way

The experience of French Polynesia championed by ML Private Travel is authentic. While Marie-Lys organizes explorations of the famous turquoise lagoons, the rich terrestrial nature and the spectacular marine wildlife, she also encourages venturing to less-known islands and more original experiences, such as traditional fishing with a local and overnight stays with local families. For her, French Polynesia “is not just Tahiti or Bora Bora.” She advises her travelers to immerse themselves in the rich Polynesian culture, made up of ancient traditions and a relationship with nature that is almost sacred. For the agency, nothing is impossible, except what would go against its values, notably experiences that disrespect nature or the local culture. The partner selection is thus rigorous, to offer accommodations committed to recycling, providers authorized for whale watching, and passionate local actors who respect their territory.

With 300 to 400 travelers per year, ML Private Travel claims a reasonable volume that allows maintaining an excellent level of service and a fine understanding of each client. This care even makes the agency the best seller of the Office of Tourism for French Polynesia. This recognition testifies to the excellence of ML Private Travel, which, through each journey, creates emotions and memories that leave a lasting mark on those who entrust it with the trip of a lifetime.

ML Private Travel :

[email protected]

07 86 23 26 01

https://mlprivatetravel.com/

https://www.instagram.com/mlprivatetravel/

Vahine Private Island: Ultra-Luxury in French Polynesia by Pearl Resorts


© Pearl Resorts of Tahiti

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It is a discreet jewel nestled on three private motus (islets), facing the pristine lagoon that separates them from the Polynesian island of Taha’a.

This serene haven, located in the Windward Islands archipelago, gazes into the distance toward Mount Otemanu watching over the islands of Bora Bora and Huahine.

Its name? Vahine Private Island.


Nine rooms in three categories

This intimate retreat offers nine accommodations in three categories, tucked within a lush coconut grove or perched above the lagoon: three Beach Bungalows; three Beach Suites; and the remaining three are Overwater Bungalows.

The place favors couples, with bungalow capacity limited to two people or three when in a suite. Children are welcome from age 10.


© Pearl Resorts of Tahiti


In addition to this offering, a Royal Villa is available, which, beyond its vast communal spaces, houses six bedrooms – including two suites – and can accommodate up to 14 guests.


© Pearl Resorts of Tahiti


This exceptional hideaway recently underwent a thorough renovation and enhancement, lifting it to ultra-luxury status. For a suite, expect rates starting from €1,900 per night in the off-season. The opening offer includes half-board (valid until 31/03/2028).


The simplicity of an authentic Polynesian experience


© Pearl Resorts of Tahiti

This sanctuary has genuinely been crafted with a devotion to comfort and meticulous detailing that borders on perfection. By night, subtle lighting adds an air of mystery and magic. By day, Polynesian authenticity stands out as a given: all accommodations are designed from traditional woods and local materials. The coconut grove, in its shade, frames an impeccably maintained lawn.



A cuisine rich in local flavors


From October 2026, guests will be able to dine at a second waterside restaurant.

Of course, room service can also be arranged.


Ideal for couples

This luxurious sanctuary, which joined the Small Luxury Hotels of the World (SLH) network, offers a unique immersion in nature, with breathtaking views of the turquoise lagoon, the reef, the ocean, and the surrounding islands.


© Pearl Resorts of Tahiti


On the beach, beachfront loungers invite guests to leisurely admire the extraordinary sunset over Bora Bora, while enjoying a cocktail. Bora Bora is also visible from every bungalow and suite, whether over water or along the lagoon.


© Pearl Resorts of Tahiti


This little paradise is ideal for a honeymoon or intimate getaways. Its ‘Vanira’ Spa, tucked away in a Fare (a traditional small house), offers massages with views of the coral platform and the ocean.


Sports, relaxation, and cultural moments


© Emmanuel Spéciale

At Vahine Private Island, guests who want to add a touch of sport to their stay can explore the lagoon by kayak or outrigger canoe, snorkel with a captain who knows the waters like the back of his hand, or treat themselves to a “fishing trip.” Or simply stay on land and try various pandanus-leaf weaving or coconut milk making workshops. The hotel concierge arranges explorations of nearby Taha’a Island.



© Emmanuel Spéciale

From now on, at Vahine Private Island, as well as in the Pearl Resorts Houses on Taha’a, Bora Bora, and Tikehau, cultural evenings are offered to guests at dusk, twice a week, centered on themes such as Polynesian migration, stargazing, and Polynesian mythology.


A Villa of Royal Proportions


© Emmanuel Spéciale

If the nine bungalows and suites offer very high standards of luxury, the Royal Villa, on the other hand, checks every box on the superlatives list.

Access is via a bridge to the private motu (islet) it occupies entirely, ensuring total privacy.

Built between a coconut grove and the beach, this villa is a true ode to Polynesian architecture and blends admirably with nature.



© Emmanuel Spéciale © Pearl Resorts of Tahiti

The very spacious living area, the bar, the lounge, and the dining room, along with an extraordinary pool, open onto an inner courtyard. Sliding panels, when opened, offer sublime views of the ocean that you can enjoy while swimming.



© Pearl Resorts of Tahiti

Upstairs, the bedrooms and suites offer privacy and comfort, making them ideal for families and groups of friends, upscale meetings, or retreats. The décor showcases beautiful carved wooden pieces.


…and tailor-made quotes

Custom, tailor-made quotes are offered for those who wish to rent this exceptional villa. The rates, of course, reflect the services included—such as a bartender, a chef, a waitress, and a butler. In the low season, expect from €12,500 per day for accommodation only.


© Emmanuel Spéciale


The villa benefits from its own arrival pontoon (separate from the hotel’s), and a clearing set in the resort’s stunning coconut grove can welcome a helicopter charter for guests arriving by air.

Possible combinations with Le Taha’a

A stay in the privacy of Vahine Private Island pairs perfectly with a stay at Taha’a by Pearl Resorts, Relais & Châteaux, also situated on the coral reef of Taha’a: their atmospheres complement each other wonderfully.

Guests who appreciate Taha’a’s elegance (and its numerous services) will readily embrace the intimacy and the flavor of old Polynesia that envelops Vahine Private Island.

The two-hotel combo remains Pearl Resorts’ flagship offer: a 25% discount year-round. Note that this offer also applies to Tahiti Pearl Beach, a partner hotel located in Tahiti, where the Signature category will appeal to the most demanding guests.

Pearl Resorts of Tahiti in Inspirations Voyages

Laurent Tapotofarerani - Pearl Resorts of Tahiti

© TourMaG

Laurent Tapotofarerani, European Business Developer, reveals Pearl Resorts of Tahiti’s offer in French Polynesia. A luxury and authentic asset to boost your sales at travel agencies.
🎦 See the program


Contact Pearl Resorts of Tahiti


Vahine Private Island, l’ultra-luxe en Polynésie française by Pearl Resorts
Reservations – French Polynesia:
Email: [email protected]
Tel: (+689) 40 507 601
Commercial – France:
Laurent Tapotofarerani
Email: [email protected]
Tel: (+33) 06 88 88 40 55
Website : www.pearlresorts.com

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Scottish Island for Sale with Two Lochs and a Private Jetty – €400,000

What if your next address was an entire island, accessible only by boat? Off the coast of the Shetland, Hildasay is offered for sale at 350,000 pounds sterling, or about 400,000 euros. This isolated tract of land spanning around one hundred hectares houses a quay, two freshwater lochs, and an old rudimentary dwelling. But behind these wild landscapes lies also a surprising history, marked by granite quarries and a small community once settled on the island.

A Wild Island Accessible Only by Sea

Located off the west coast of the Shetland Islands, Hildasay covers roughly 108 hectares. The island is not connected to any road, and access is available only by boat from the mainland or neighboring islands. It does, however, have its own quay, which serves as the main entry point to its shores.

The terrain remains relatively gentle. The highest point reaches about 32 metres, while the area hosts two freshwater lochs. A small traditional shelter, known in Scotland as a “bothy,” also provides a place to take cover on site. Simple and with little comfort, it mainly offers a privileged vantage point over the surrounding maritime landscapes.

The island also serves as a refuge for numerous bird species as well as a varied marine and coastal fauna, such as otters, eiders, guillemots, cormorants and Arctic terns.

For Kelvin Anderson, the real estate agency marketing the property, this is “an extraordinary opportunity to acquire Hildasay, a private island that is both beautiful and historic, located off the west coast of the Shetland”. The agency’s spokesperson, quoted in the listing, also describes the place as “a truly unique asset offering privacy and heritage in one of Britain’s most remarkable island landscapes”.

But behind this wild landscape and the sense of isolation lies a history far more dynamic, sharply contrasting with its current state.

Granite Exported to Australia and the Chris Lewis Adventure

By the end of the 19th century, the island was far from deserted. In 1891, around 30 people lived there and drew their incomes mainly from two activities: granite extraction and herring processing. The local stone, recognizable for its red and green hues, was exploited on a substantial scale.

A rail line specially laid allowed the blocks to be hauled to the port before shipment. According to the real estate agency, the granite quarried on Hildasay is said to have been sent as far as Australia. Even today, the remnants of this industrial activity are visible through abandoned blocks and the traces of the old railway.

This history, however, is not the only recent episode to have drawn attention to Hildasay. In 2020, during the Covid-19 pandemic, the British adventurer Chris Lewis visited the island. Aged 39 at the time, he was roaming the coasts of the United Kingdom and sleeping in a tent in the Shetlands when the lockdown was imposed on March 23.

With his dog Jet, he obtained a special permit to settle in the island’s lone house during the restrictions. His experience on the island later gave rise to a book, “Finding Hildasay”, devoted to his journey around the British coastline.

More than a century after the era when around thirty inhabitants worked there, Hildasay no longer hosts a permanent community. It is now offered as a rare private property, with its landscapes, its industrial ruins and its maritime access. All for 400,000 euros, a price that would allow its future owner to become master of an entire Shetland island, the price of an apartment in Paris.

South Africa: Marietton Acquires a 5,000-Hectare Private Reserve


Marietton vient de finaliser le rachat du Lodge BIG FIVE MVD - Depositphotos

You may know Laurent Abitbol, the owner of hundreds of travel agencies, tour operators, tech players and inbound operators. Here he adds a new hat to his career.

He is now investing in physical assets, spanning land and accommodations.

And it is several thousand kilometers away from France that the Lyon-based head of Marietton Développement has set his sights.

Indeed, the Lyonnais leader has just finalized the acquisition of a private reserve of 5,000 hectares in South Africa, in KwaZulu, a former autonomous state integrated into South Africa in 1994.

This territory lies to the east of the southern country.


Marietton Développement: What will the Big Five MVD Lodge offer?

According to the press release, it is “a lodge with a private reserve imagined to offer an exceptional immersion in the heart of South African nature.”

The site must offer a reconnection with the distinctive nature of this region of the world.

It will mainly allow visitors to encounter the famous Big Five, that group of animals that tourists dream of observing in South Africa, as on safaris across the continent.

Thus, lions, leopards, elephants, buffaloes and rhinoceroses will be visible.

For travelers who can drop their bags: discovery safaris in 4×4 or escorted on-foot, aquatic experiences, encounters and exchanges with rangers, culinary, musical and botanical discoveries, as well as evenings in the heart of South African nature.

The reserve will welcome its visitors in 80 lodges that are to be built by then. They will offer four-star comfort, with private bathrooms for each lodging.

The opening is planned from November 2027.

The investment in hospitality is not really a first for the group. By acquiring Akilanga in February 2026, Marietton already owned a 40-room lodge, as Laurent Abitbol notes.

James Bond-Inspired Private Island for Sale at an Extravagant Price

Off the coast of Rio de Janeiro, a private island encircled by turquoise waters is currently seeking a new owner. Behind this spectacular sale lies the story of a place shaped by a controversial figure in aesthetic medicine, frequented by celebrities and marked by an architecture that evokes the world of espionage cinema. Named Pitanguy Island, this property of nearly 30 hectares ranks among the most expensive private islands on the market today.

An island shaped by Brazil’s pioneer of cosmetic surgery

Named Pitanguy Island, this island off the coast of Rio de Janeiro derives its name from Dr. Ivo Pitanguy, one of the world’s best-known Brazilian plastic surgeons. Considered a pioneer of the Brazilian Butt Lift (BBL), he dedicated part of his life to turning this island territory into a private haven. The doctor, who died in 2016 at the age of 93, used the island as a residence reserved for his family, close friends, and a select group of invited guests. Since his passing, his family is said to have continued maintaining the property, which has now been put up for sale for $100 million, or about €86 million.

According to Beauchamp Estates, several international figures have stayed on the island over the years. Among them are actors Tom Cruise and Katie Holmes, singer Frank Sinatra, and former U.S. President Jimmy Carter. Beyond its celebrity history, Pitanguy Island stands out for the layouts crafted by its former owner. He built six modernist-style bungalows and nine suites, while preserving significant natural spaces.

The estate today features a swimming pool, three private beaches, a forest traversed by trails, natural freshwater springs, and a natural aquarium. Sports enthusiasts can also enjoy a tennis court, while several golf-cart-type vehicles allow for easy circulation around the island. Access to the estate is facilitated by a marina capable of accommodating large vessels, a heliport, and a private 400-meter airstrip. It can be reached by boat, helicopter, or airplane.

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A tropical landscape with James Bond vibes

The island’s distinctive character also lies in its architecture. The buildings showcase white façades, rounded walls, and large glass expanses opening onto the ocean and the tropical gardens. A modernist style that echoes some iconic Brazilian structures of the 20th century. According to Beauchamp Estates, the whole ensemble is also said to have been partly inspired by Francisco Scaramanga’s lair in the James Bond film The Man with the Golden Gun, released in 1974 with Roger Moore in the role of the British secret agent.

Yet the island could still evolve. The future owner might consider new constructions, subject to obtaining the necessary authorizations from the local municipality and the Brazilian Navy. A plan envisions adding a residence of about 2,790 square meters in the eastern part of the island. According to Beauchamp Estates, this expansion could lift the property’s value to as much as $135 million, about €116 million. Other transformations could also be possible, such as renovating or reconstructing the existing buildings, and modernizing the heliport, the airstrip, and the marina.

Pitanguy Island, an ultra-private refuge

Gary Hersham, founding and managing director of Beauchamp Estates, describes the island as “an exceptional property” that “also offers extraordinary potential”. He adds that “the island could remain an exceptional private retreat for a discerning multimillionaire or billionaire, or be transformed, subject to urban planning permissions, into an ultra-exclusive hotel complex of the Necker Island type, with world-class five-star facilities”.

Kay Louise Smith, a specialist broker at Beauchamp Estates, believes that “Pitanguy Island is one of the most exclusive private islands in the world, offering a James Bond-inspired hideout with remarkable modernist-style bungalows and suites, exceptional amenities, and a prestigious celebrity history”.

With its private beaches, extraordinary facilities, and James Bond-style architecture, Pitanguy Island demonstrates how far the transformation of an island territory can go into a private retreat. Beyond its spectacular setting, this island, one of the most expensive in the world, also testifies to the enduring appeal that these exceptional places hold for the wealthiest, who seek properties that become increasingly rare and exclusive.

Italy: Private Beach Wars Rage On as the Mafia Gets Involved

Along nearly 8,000 kilometers of the Italian coast, parasols and sunbeds line up with near-military precision. Every fifty meters, the establishments change, and the shades of the beach furniture do as well. These “bathhouses” or “lidos”, more formally known as seaside concessions, embody an entire lifestyle: sand raked at dawn, cocktails served to music—often Italo disco—and spots rented at astronomical prices depending on how close to the water the client wishes to be.

But this meticulously crafted postcard hides a harsher reality, that of a country where nearly half of the coastline is governed by private interests, relegating the “public beaches” (spiagge libere in Italian) to less attractive corners of the boot, often without restrooms or supervision.

Sea Free: Facing the Headwinds

To combat this massive privatization, a citizen movement has emerged in recent years under the banner Mare Libero (literally, “Sea Free”). Danilo Ruggiero, head of the campaign, tells The Guardian, on Sunday, July 19, of a profound transformation of the country’s beaches, turned into “small seaside resorts” with pools, parking lots, and even clothing shops and gyms inside the complexes. He himself lives in Ostia, near Rome, where 80% of the coastline belongs to what he affectionately calls “the United States of the Lidos”.

All around these private zones, walls, fences, or hedges have been erected to guarantee privacy for those who pull out the wallet, blocking the view of the sea for residents and tourists who want to enjoy the landscape for kilometers.

Only 5% of public beaches in Naples

In the northern part of the Gulf of Naples, the young mayor of Bacoli, Josi Gerardo Della Ragione, 39, has gained national notoriety by fighting tooth and nail against the “profiteurs” of the beaches. “Until recently, our beaches were crowded with illegal huts, barbed wire, gates, and intercoms”, the mayor told the British paper. It then took ringing an intercom to be known by the site manager to be allowed onto the warm sand. In Campania, private concessions account for 70%. They rise to 95% in Naples itself.

The mayor did not hesitate to send in bulldozers to demolish warehouses illegally built on public land. “It is evident that the public domain seized by force and intimidation will be defended by force and intimidation. Once, we even came across an official armed with a chainsaw, heading toward municipal workers”, recounts Josi Gerardo Della Ragione.

The Mafia’s Shadow and the Lure of Profit

The struggle is not only a tourism issue. The local mafia is involved as well. For a long time, the Camorra thrived on the lucrative yet opaque management of these seaside establishments. Several properties in Bacoli were confiscated from mafia clans, such as the Pariante family, to be returned to the public, like Villa Ferretti, which has overlooked the Gulf of Pozzuoli since the 19th century.

Not far away, Miseno beach remains entirely occupied by complexes belonging to the army, the navy, or the customs service, representing nearly 100,000 square meters reserved for exclusive use. “The sum of individual interests is always less than the common good”, laments Josi Gerardo Della Ragione.

Since 2006, Brussels has required that coastal concessions in the European Union be allocated through transparent tenders, but successive Italian governments have extended the deadline and repeatedly postponed it. For concession defenders, such as Antonio Capacchione, president of the seaside operators’ union, these establishments provide safety for their clients because lifeguards are mandatory, something not always guaranteed in Italy. For Mare Libero militants, this argument, minimal compared to the scale of profits, cannot stand on its own.

Institutional Tourism Crisis: Could the Private Sector Be the Solution?


Tourisme institutionnel : un secteur en quête de légitimation... Atout France comme exemple à suivre ? - Depositphotos.com, 3d_generator

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More than six months after the melodrama that shook institutional tourism with the hypothetical closure of the Val-de-Marne Departmental Tourism Committee, the sector is sinking deeper into crisis.

Admittedly, the structure has not yet closed its doors, but it must operate without the department’s 900 000 euros subsidy, which greatly jeopardizes its future.

And if Val-de-Marne Tourism is still standing, Solutions & Co. is no longer.

The Pays de la Loire Economic Development Agency, which encompassed the Regional Tourism Committee, was liquidated, because the region “does not have the means to maintain such an agency“.

Its president explained to our colleagues at La Tribune that France has entered “the era of exigency, where every public euro must be a useful euro“. Tourism professionals will appreciate being described as useless.

Ce n’est pas tout, car Gironde Tourisme va connaître le même sort.

If the explanation lies in the department’s heavy deficit, the mayor of Lacanau regards the CDT as “useless” and denounces a “millefeuille institutionnel“, unable to “implement a concrete action“.


A sector seeking legitimacy: Atout France as a model to follow?

The politicization of the debate, added to exhausted public finances, seems increasingly to threaten this sphere of the tourism industry.

The presidential deadline should not really reassure the leaders and employees of the various structures, as a disengagement by the State becomes more openly acknowledged.

“The crisis is intensifying, because we are now witnessing not only budget cuts but closures as well. The fact is there. Communities have less money.

In this context, and to stem the bleed, the profession should come together and propose measures to rationalize what sometimes resembles an institutional mille-feuille
“, contextualizes Jean Pinard.

“It would be possible to better distribute the housing tax. Imagine that in Paris, out of the 120 million euros in revenue from this tax, only 4 million goes back to the tourism office.

We should also question private players: how to mobilize Club Med, Belambra and all those actors who keep the destinations alive
.”

While some operators struggle to justify their budgets and their missions, faced with the rise of artificial intelligence, networks and the omnipresence of OTAs, public authorities have a free hand to cut budgets, or even eliminate levels.

Among these bad news, there are nonetheless solutions, as notably demonstrated by Atout France’s GIE.

Founded in 2009, the group of economic interest (GIE) enables governance and financing of the agency to include not only the French administration but also private players.


Private funding: the Dordogne Périgord Tourism case

Atout France is not the only case study, a CDT has also taken this turn.

You have to go to the Southwest, to a territory of character offering visitors caves, castles and a plethora of the most beautiful villages in France.

It is in Dordogne that we go. In this territory, tourism is omnipresent. It represents just over one billion euros in turnover and consumption in the department each year, for 19 million overnight stays.

Volumes higher than 2019, a year when the sector simply weighed 22% of the local GDP.

“Post-Covid, with the fall in transfer duties coupled with the collapse of the real estate market, we saw our subsidies begin to drop.
The decrease is 100,000 euros for 2023, 2024 and 2025.
For us, tourism is not just about promotion or marketing; it is also about networking, animation, and support
“, explains Christophe Gravier, director of Dordogne Périgord Tourism.

“We therefore created a first club on relationship marketing, where we bring along the offices. This allowed us to pool certain tools, such as the newsletter and a shared database that we manage.
Then, while discussing with on-the-ground operators the financing issue of the CDT and their needs, we realized there was private demand
.”


Dordogne Périgord Tourism: “We rested on the housing tax or subsidies”

The structure thus saw 300,000 euros disappear in total over three years, out of nearly 2 million euros of annual budget. But from faint signals and discussions at events, the operator organized itself.

It launched two clubs, but above all emerged an offer based on new services capable of bringing added value to private players in the region.

“This led us to create a somewhat hybrid structure and to reinvent the CDT’s classic economic model. Being a bit provocative, I would say that, for convenience, we had relied for years on the housing tax, additional taxes, or subsidies.
This drop in budget forced us to wake up.

Either we retraced our steps into engineering, or we wanted to maintain an ability to support on the marketing and communications front. In that case, we had to do it differently.

Rather than remaining in a logic of image marketing and notoriety, we considered that this communication would be more relevant if it were invested for the benefit of professionals, in a performance-based logic“, wants to highlight Christophe Gravier.

One of the clubs addresses heritage topics, whether caves, remarkable gardens or castles.

Members pay a membership fee that funds a marketing pool, from which managers of these sites can draw to finance training actions, gain perspective on new technologies, carry out commercial outreach, or launch campaigns on social networks.

“We try to deliver a set of services with real added value, while ensuring we do not compete with the work done by tourist offices or the CRT. We operate in a cluster logic“, defines the leader.

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The second club focuses on iconic sites and products. It brings together the entire excellence chain, including truffles, foie gras, walnut production, as well as 4- and 5-star hospitality.

A third club is expected to be launched in 2026 on nature sports, as Dordogne is a hub for hiking and canoeing, and a fourth is under development around oenotourism.


A beneficial shift for private actors and the CDT budget

This transformation has benefited both private players and the CDT budget. In just two years, 150,000 euros were collected. Moreover, partners contribute funds allowing nearly 50% of the action plan of the organization to be financed.

A change that has not completely questioned Dordogne Périgord Tourism’s role.

“We remain the department council’s arm to deploy its tourism policy, that does not change.
Anyway, private operators have the flow, the traffic. Rather than chasing audience or imposing an image that already exists, at least for Dordogne, we come to support them and amplify the impact of their investments.


We are a small team of 15 people. We had to shift our logic to integrate a commercial, representational side into our work, and the need to bring added value. Because if the clubs bring nothing to the business leaders, next year they will not renew the experience.

We are, I think, closer to the ground and to the expectations of the actors