Amex GBT and Delta Integrate Loyalty Programs into the Booking Experience


Amex GBT et Delta intègrent les programmes de fidélité dans le parcours de réservation - Depositphotos.com  Auteur Piter2121

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Amex GBT and Delta Air Lines are pursuing their strategic partnership with new features aimed at business travelers. These developments are designed to integrate loyalty programs directly into booking journeys, without forcing travelers to switch platforms.

Two initiatives are currently being developed and tested with participating companies.

The first concerns the Delta SkyMiles® program. Business travelers who are not yet members will be able to enroll directly from Egencia’s booking interface. They will thus gain access to the program’s benefits and begin earning miles from their first trip.

The second initiative concerns Delta’s Fast Track to Medallion® Status. Enrollment will be offered from the Complete by SAP Concur and Amex GBT booking tools. Eligible travelers will gain quicker access to Medallion® status, which includes benefits related to miles, waivers of certain baggage fees, and eligibility for complimentary upgrades.


The two companies note that these features are at different stages of testing. They also plan to extend them to other Amex GBT solutions.

“This pilot project integrates SkyMiles and Fast Track to Medallion Status where business travelers already make their reservations,” explains Rajiv Ahluwalia, Amex GBT’s Chief Revenue Officer.

On the Delta side, Bob Somers, Senior Vice President of Global Sales, emphasizes the aim of simplification: “Together, we are exploring new ways to make it easier for travelers to access the benefits they value.”

Accor and H World Group Expand Partnership to Bookings and Loyalty Programs


Accor et H World Group étendent leur partenariat aux réservations et à la fidélité

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Accor et H World Group ouvrent un nouveau chapitre de leur alliance initiée en 2014. Ce partenariat étendu vise à élargir le choix d’hôtels et à croiser les avantages de fidélité pour les membres des programmes ALL Accor et H Rewards directement depuis leurs plateformes de réservation respectives.

Les deux programmes continueront toutefois, de fonctionner de manière indépendante, préservant leur propre identité.

Sébastien Bazin, Président-Directeur Général de Accor, a souligné qu’après leur accord de Master Franchise en 2014, ce nouvel accord représente une autre étape majeure visant à abolir les barrières géographiques, à améliorer la distribution et à enrichir leur écosystème de fidélité.

De son côté, Ji Qi, Président de H World Group, a qualifié ce partenariat d’évolution naturelle après plus d’une décennie de confiance mutuelle, ajoutant qu’en unissant leurs forces complémentaires, les deux groupes allaient créer plus de valeur pour les voyageurs, les propriétaires d’hôtels et les partenaires.


A phased rollout throughout 2026

The agreement rests on the complementarity of the two organizations: Accor’s global brand portfolio and international distribution network join forces with the direct-channel strength and H World’s extensive customer base in China.

H Rewards counts more than 310 million members, while ALL Accor totals nearly 120 million worldwide.

The rollout of this synergy will occur in successive phases during 2026. H World International hotels located in Europe and the Middle East will progressively become accessible to ALL Accor on the French group’s direct channels.

Conversely, the premium and luxury brands of Accor operating in mainland China will be integrated into H World’s platforms for H Rewards members. Travelers of both programs will thus begin benefiting from preferential rates, privileged status recognition and the accumulation of points during their stays at participating partner properties.