Exclusive: Accor Invests Heavily in the Dominican Republic


Les officiels du groupe Accor et les représentants de la République Dominicaine hier à Paris, au siège d'Accor - Photo : C. Hardin

PONANT


On the occasion of Dominican Republic Week in Paris, in the presence of Minister Eduardo Sanz Lovatón, Deputy Minister of Foreign Trade Daniel Peña and the Ambassador of the Dominican Republic to France, David Puig, Accor signed on Monday, October 19, 2026, at its headquarters, an impressive series of agreements that mark its large-scale expansion in the Caribbean’s leading tourist destination.

The arrival in the Dominican Republic of the French hotel group – the leading one in Europe and the sixth worldwide – had been anticipated. It is the logical consequence of the island’s dynamism for many years.

Finally! could be said, because, in the view of several participants at the ceremony and given the island’s very strong tourism momentum for several years, it was logical that a major French group could be present.


Indeed, France ranks in the top 10 source countries for visitors and plays a strategic role.

In 2025, the Dominican Republic welcomed 132,747 foreign tourists residing in France and, for 2026, the market shows positive growth. Between January and August, the country registered 112,056 tourists from France, i.e. a growth of 14.3% compared with the same period in 2025, representing 14,039 additional visitors.



More than 5,000 rooms

The investment by Accor signed this Monday at the group’s headquarters, which TourMaG attended, is truly massive and involves no fewer than eight agreements that plan to open over 5,000 rooms: a foray into all segments at once, signed in a single day.

This therefore concerns budget airport hotels, business hotels, distinctive addresses, and grand resorts in the East.

In total, ten brands of the group, from Ibis Budget to Swissôtel, will support the diversification of Dominican tourism, beyond the purely coastal tourism. A diversification desired by the Dominican authorities, as highlighted by Jennifer Elias Franjul, Director of International Marketing at the Ministry of Tourism, in an interview with TourMaG at the recent IFTM show.

Relative to the more than 90,000 rooms that the Dominican Republic counts according to Asonahores – the main tourism sector organization in the Dominican Republic – the whole represents the equivalent of 5% of the national hotel stock.

On the morning of October 19, the owners of these projects presented their plans to international and Dominican financial institutions gathered at Accor’s headquarters in order to accelerate financing and execution.

In detail, these contracts and memoranda of understanding concern deployments in cities, near airports, or dedicated to the art of living:

• Ibis Budget at Santo Domingo Airport with 700 rooms

• Ibis hotel at Punta Cana airport, with 500 rooms

• Ibis Styles near Panaca Park in Punta Cana with 90 rooms

• Miches Grand Resort with 2,500 rooms

• Cabocoa, Cabo Engaño with 1,300 rooms.


These memoranda set the framework for an exclusive partnership between Accor and landowners. They will be followed by hotel contracts on a per-property basis, according to studies and authorizations. Franchise and management contracts, or when a partner takes a brand, Accor will assist in the building’s design, construction, and management.


Satisfaction expressed by Accor and the Dominican Republic


Fabrice Carré, le directeur général Stratégie d’Accor - Photo : CH

The Deputy Minister of Foreign Trade, Daniel Peña, in his remarks, stated: “I think what we celebrate today goes beyond a mere signature. It is a celebration of trust, which plays a crucial role in building shared value.

In the Dominican Republic, they say: ‘the good son returns home.’ That is why the Dominican government celebrates and thanks; I am profoundly proud to be here for this announcement of a brand so renowned, of such great prestige, which is once again joining the Dominican Republic, and, so to speak, its family.”


Fabrice Carré, the Chief Strategy Officer at Accor, also welcomes the announcement. “In hospitality, you must always have the right partner at the right time. It’s true, it took us some time, but we are moving forward with more than 5,000 rooms to be opened in the next five years, across a range of our brands. So yes, if we’re going to go for it, we’re going in very strong and across all segments.

We have 120 million members, and they will be very happy to have this destination offered to them.”


Finally, the Ambassador of the Dominican Republic, David Puig, also shared his satisfaction: “This is very big news for the Dominican Republic and for the relations between our two countries. An announcement that comes at a fitting moment during Dominican Republic Week in France.

We have excellent relations, with French companies present in many sectors – energy, transportation, and large-scale distribution – and the question has always been: why were French hospitality companies not more present?

We have numbers that speak for themselves and above all a government and a minister who take tourism very seriously and invest heavily in its growth.

Everything is in place for this major announcement to be a success with projects that will bring more rooms and a diversity of brands across different segments.

This is something the Dominican Republic needs. We want to grow and need hotels all over the country and for all budgets.

The challenge is also to stimulate domestic tourism. We talk a lot about foreign visitors, but we also need hotels for Dominican tourists.”


Accor Deploys ALL Concierge, Its Global Conversational AI Assistant


Accor déploie « ALL Concierge », son assistant IA conversationnel à l’échelle mondiale - Depositphotos.com @MuhammadAlimaki

Aer Lingus


Accor moves to a new stage in its artificial intelligence strategy with the deployment of ALL Concierge.

After a pilot phase that generated more than a million conversations, the hotel group is extending this conversational assistant to its main channels, with the goal of supporting customers before, during and after their stay.

Accessible 24/7, ALL Concierge guides the traveler from inspiration to managing their reservation.

The tool can notably propose destinations and hotels according to expressed preferences, compare establishments, provide practical information about services, or guide directly to the booking.

The assistant can also answer questions related to an existing reservation and recognize ALL Accor loyalty program members in order to tailor its responses to their profile and past stays.


Accor: a pilot phase of over a million conversations

Launched in the pilot phase in July 2025, ALL Concierge drew on the analysis of more than one million customer conversations to refine its features.

Accor notes that travelers’ expectations extended beyond simple customer service, with a desire for inspiration, comparison and guidance throughout the journey.

The service is now available on ALL.com in 11 languages, as well as on the ALL Accor app and messaging platforms such as WhatsApp and iMessage. Accor plans to gradually extend its availability to all languages covered by the group by the end of the year.

The AI is however not designed as a systematic substitute for the teams. When a request requires human intervention, the customer can be transferred to an Accor colleague.

The group also notes that certain situations identified as sensitive may trigger this handover.


Des fonctionnalités appelées à s’élargir

The scope of ALL Concierge still needs to evolve in the coming months. Accor plans notably more advanced comparison features, integrating AI-synthesized customer reviews, as well as recommendations for activities and local events proposed with its partners.

The service should also progressively enable ALL Accor members to optimize the use of their points and benefits, to modify or cancel a booking directly from the conversational interface, and then access their invoices and loyalty information after their stay.

In the long term, Accor also intends to enable a voice interaction with ALL Concierge. Meeting and event spaces are to be integrated into the solution at a later stage.


The “Butler” for hotel teams

In parallel, Accor is developing “Butler,” an AI assistant designed for hotel staff. It is intended to give them quick access to information, advice and recommendations, but also to summon the right experts when intervention is necessary.

This initiative fits into Accor’s broader AI strategy. According to the group, 82% of its headquarters staff currently use AI tools in their daily activities. Accor also says it aims to automate certain internal tasks to free up time for interactions with guests.

At the conference, Alix Boulnois, Chief Commercial, Digital & Tech Officer of Accor, summarized this approach around the idea of “automating the ordinary” to leave more room for the human relationship in hospitality.

Finally, regarding data, Accor says it relies on several internal agents and different AI models, while ensuring GDPR compliance. The group notes that data are used in aggregated form to identify certain trends and to personalize interactions with customers.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
Voir tous les articles d’Amélia Brille

  • picto Linkedin
  • picto email
Ajoutez TourMaG à votre flux Google Actualités Google Actualités icône  

Accor to Open a Novotel in Mecca, Saudi Arabia


Accor et Al Qimmah Hospitality étendent leur partenariat stratégique en Arabie saoudite avec la signature du Novotel La Mecque - Photo : Accor

MSC Croisières


Accor et Al Qimmah Hospitality, filiale de BinDawood Investment Company, étendent leur partenariat stratégique en Arabie saoudite avec la signature du Novotel La Mecque, un établissement de 850 chambres attendu pour 2030.

Cette nouvelle opération porte à plus de 4 000 chambres le portefeuille développé conjointement par les deux groupes dans le Royaume.

Le projet s’inscrit dans un accord-cadre de développement conclu en 2025.

Le partenariat couvre désormais cinq hôtels répartis entre Djeddah, La Mecque et Médine, sur différents segments de marché, du premium à l’économique.

Une annonce qui s’inscrit dans le cadre de la rencontre entre Emmanuel Macron et Mohammed Ben Salman, dont la signature d’un investissement de 6 milliards d’euros du Royaume pour créer trois nouveaux parcs à thème en Franc a fait couler beaucoup d’encore.

A lire sur le sujet : Trois nouveaux parcs en France : jackpot touristique ou contradiction écologique ? Le débat !


Accor possède cinq hôtels dans les villes saintes

The portfolio now includes the Mercure Makkah Shesha, the ibis Styles Makkah Mesfalah, the Mövenpick Madinah, the Swissôtel Jeddah and the upcoming Novotel Makkah.



This new signing is set to help broaden the lodging offer in Mecca and to support the growth of religious tourism in Saudi Arabia.

Accor reports that it currently operates 48 hotels in the Kingdom, representing more than 21,600 rooms. The group also has a pipeline of 47 additional properties, i.e. more than 11,400 rooms.

The development of this portfolio should also contribute to job creation and the training of Saudi talents. Through its Tamayyaz by Accor program, run with the Saudi Ministry of Tourism, the group plans to train and recruit more than 3,000 Saudi nationals by 2030.

Accor and H World Group Expand Partnership to Bookings and Loyalty Programs


Accor et H World Group étendent leur partenariat aux réservations et à la fidélité

Costa Rica


Accor et H World Group ouvrent un nouveau chapitre de leur alliance initiée en 2014. Ce partenariat étendu vise à élargir le choix d’hôtels et à croiser les avantages de fidélité pour les membres des programmes ALL Accor et H Rewards directement depuis leurs plateformes de réservation respectives.

Les deux programmes continueront toutefois, de fonctionner de manière indépendante, préservant leur propre identité.

Sébastien Bazin, Président-Directeur Général de Accor, a souligné qu’après leur accord de Master Franchise en 2014, ce nouvel accord représente une autre étape majeure visant à abolir les barrières géographiques, à améliorer la distribution et à enrichir leur écosystème de fidélité.

De son côté, Ji Qi, Président de H World Group, a qualifié ce partenariat d’évolution naturelle après plus d’une décennie de confiance mutuelle, ajoutant qu’en unissant leurs forces complémentaires, les deux groupes allaient créer plus de valeur pour les voyageurs, les propriétaires d’hôtels et les partenaires.


A phased rollout throughout 2026

The agreement rests on the complementarity of the two organizations: Accor’s global brand portfolio and international distribution network join forces with the direct-channel strength and H World’s extensive customer base in China.

H Rewards counts more than 310 million members, while ALL Accor totals nearly 120 million worldwide.

The rollout of this synergy will occur in successive phases during 2026. H World International hotels located in Europe and the Middle East will progressively become accessible to ALL Accor on the French group’s direct channels.

Conversely, the premium and luxury brands of Accor operating in mainland China will be integrated into H World’s platforms for H Rewards members. Travelers of both programs will thus begin benefiting from preferential rates, privileged status recognition and the accumulation of points during their stays at participating partner properties.

ALL Accor Aims to Attract Premium Customers With American Express


American Express et ALL Accor s'associent, Depositphotos.com Photo by HJBC

Costa Rica


American Express and the hotel group Accor announce a global partnership.

Through this synergy, eligible American Express cardholders gain direct access to ALL Accor program statuses and benefit from new conversion options for their loyalty points.

This new global arrangement is gradually rolled out across a dozen key markets, including France, Germany, the United Kingdom, Canada, and Japan.

The main objective is to optimize the customer journey within the Accor group’s network of more than 45 brands, among which are prestigious names such as Raffles, Fairmont, and Sofitel.

The two parties aim to offer greater value and flexibility to travelers within their high-end clientele.


Some American Express Holders Will Benefit from ALL Accor Gold Status

L’un des axes centraux de cet accord repose sur l’attribution automatique de statuts au sein du programme ALL Accor pour les porteurs de cartes éligibles.

À ce titre, les titulaires des cartes Platinum, qu’il s’agisse des offres pour particuliers, TPE-PME ou entreprises, se voient accorder le statut ALL Accor Gold.

Ce niveau de privilège inclut notamment le Wi-Fi Premium, le départ tardif, des attentions personnalisées lors du séjour, des opportunités de surclassement de chambre sous réserve de disponibilité, ainsi qu’un cumul bonifié de points Rewards.

Parallèlement, la passerelle entre les programmes de fidélité permet d’effectuer un transfert des points Membership Rewards d’American Express vers ALL Accor.

En France, la conversion s’établit sur un barème de 3 points Membership Rewards pour 1 point Reward ALL Accor.

Les points ainsi transférés peuvent être utilisés pour la réservation de nuitées, des services de restauration, l’accès à des événements culturels ou sportifs, ainsi qu’auprès de l’écosystème de partenaires du groupe.

Accor: A Remarkably Solid Start to the Year Ahead of the Middle East Conflict’s Impact


Accor : le RevPAR progresse de 5,1 % au 1er trimestre 2026 - Depositphotos.com Auteur T.Schneider

IFTM prenez RDV avec TourMaG


The hotel group Accor reported a revenue of €1.313 billion in the first quarter of 2026, up 2.3% at constant exchange rates, in an environment marked by geopolitical tensions, notably in the Middle East.

Revenue fell -2.7% on a published basis.

“The Group once again posts growth that is solid and sustained“, says its CEO Sébastien Bazin, who highlights “the very strong momentum at the start of the year” that helped largely offset the effects of the regional conflict.

The first two months of the year were “remarkably solid“, continuing the momentum from late 2025, before the Middle East conflict disrupted activity from late February. The United Arab Emirates were notably affected, while other areas, such as Europe or Southeast Asia, benefited from robust demand.


RevPAR (revenue per available room) grows 5.1% year over year

RevPAR (revenue per available room) rises 5.1% year over year, driven mainly by price increases. Growth is particularly pronounced in the Americas (+9.1%) and in Asia-Pacific, while Europe shows a more modest advance (+2.7%).

The Premium, Midscale and Economy division posted €663 million in revenue, up 4.6% at constant currency. By contrast, the Luxury & Lifestyle segment declined slightly (-0.7%), largely due to perimeter effects related to disposals, the press release indicates.

Within this segment, Management & Franchise activity remains dynamic, with a 15.2% rise, driven by the network expansion and RevPAR growth.

During the quarter, Accor opened 48 hotels, representing more than 6,700 rooms. Over twelve months, net network growth stood at 3.8%. By the end of March 2026, the group counted 5,815 hotels and nearly 880,000 rooms, with a pipeline of 260,000 additional rooms.


The group remains attentive to the evolution of geopolitical tensions, whose impacts are “currently uncertain.” Nevertheless, Accor maintains that its “growth algorithm remains intact” and expresses confidence in its ability to improve performance over the course of the year.

At the same time, the group continues its financial initiatives, with a €450 million share buyback program announced for 2026, of which an initial tranche of €225 million was launched at the beginning of April.

Accor Expands in West Africa with Nigeria


Le projet comprend également la création d’une académie de formation hôtelière au Nigéria - DepositPhotos.com, flogeljiri

IFTM prenez RDV avec TourMaG


Accor et Shoreline Group prévoient de développer une offre hôtelière couvrant plusieurs segments, du milieu de gamme au luxe, afin d’accompagner la croissance touristique et économique du Nigeria.

Le partenariat prévoit l’ouverture de 10 hôtels répartis dans huit villes nigérianes d’ici 2030.

Les établissements représenteront plus de 1 200 chambres et s’appuieront sur les différentes marques du portefeuille d’Accor.

Le projet comprend également la création d’une académie de formation hôtelière destinée à former les talents locaux.

Selon les deux groupes, cette structure pourrait contribuer à la création d’environ 1 000 emplois directs dans le pays.


Accor renforce sa stratégie de développement en Afrique de l’Ouest

Accor indique que cette opération s’inscrit dans sa stratégie de croissance sur le continent africain et plus particulièrement en Afrique de l’Ouest.

Sébastien Bazin, président-directeur général d’Accor, souligne que ce partenariat doit permettre de « créer une offre hôtelière inégalée » au Nigeria, tout en renforçant la présence du groupe sur le marché.

De son côté, Shoreline Group considère l’hôtellerie comme un prolongement de ses activités dans les infrastructures et l’énergie. Son PDG, Kola Karim, estime que le manque d’offre de chambres de qualité au Nigeria représente une opportunité de développement importante pour le secteur hôtelier local.

Accor Launches the HERA Challenge for Travel Agents


Accor lance le HERA Challenge - Photo : @Accor

IFTM


Accor announces the launch of the HERA Challenge, an international contest aimed at travel agents who are members of its HERA platform. This initiative seeks to highlight the performance and dedication of industry professionals by offering a tangible reward: a stay in Colombia in March 2026.

The 33 top advisors will be selected based on multiple criteria, including sales volumes, destinations booked, or preferred brands.

This initiative continues the HERA platform, launched a year earlier, which aims to assist travel agents with their hotel bookings via dedicated digital tools.


An Accor competition structured around 11 categories

The HERA Challenge is open exclusively to users of the HERA.Accor.com platform. The 33 winners will be distributed across 11 distinct categories. Three of them will reward the “Champions of Performance” based on either the overall sales revenue generated or the largest single sale completed on the platform. Three other categories will recognize the “Regional Stars” according to performance in the following regions: the Americas; Europe, Africa and Turkey; the Middle East, Asia and the Pacific.

In addition, five “Brand Experts” categories will honor sales made for the Orient Express, Fairmont, Raffles, Sofitel/Sofitel Legend/MGallery, and Ennismore’s lifestyle brands.

Finally, the last category, “Champions of Destinations“, will spotlight the three agents who booked trips to the largest number of different countries. The competition covers all bookings made between November 15, 2024, and November 15, 2025. Winners will be announced in December 2025.


A Colombia experience for the winners

The 33 rewarded agents will undertake a four-day experience, from March 9 to March 12, 2026, spread across two Colombian properties within the group. They will spend one night at the Sofitel Legend Santa Clara Cartagena, located in a 17th-century convent in the heart of Cartagena, and two nights at the Sofitel Barú Calablanca Beach Resort, LEED-certified and situated about 40 minutes by boat from the city.

The program includes meetings with local communities, in line with the group’s commitment to responsible travel. The Barú complex features 187 rooms and suites, several infinity pools, a spa, a gym, and restaurants, including Bahía by the sea and Humo, which blends Asian and Latin American cuisines. According to Pascal Visintainer, “the HERA Challenge is our way of highlighting and rewarding travel agents who bring our brands to life for customers around the world.”


Manon Morelli Publié par Manon Morelli Rédactrice web – TourMaG.com
Voir tous les articles de Manon Morelli

  • picto Twitter
  • picto Linkedin
  • picto email
Ajoutez TourMaG à votre flux Google Actualités Google Actualités icône