Amex GBT and Delta Integrate Loyalty Programs into the Booking Experience


Amex GBT et Delta intègrent les programmes de fidélité dans le parcours de réservation - Depositphotos.com  Auteur Piter2121

Attitude Hotels


Amex GBT and Delta Air Lines are pursuing their strategic partnership with new features aimed at business travelers. These developments are designed to integrate loyalty programs directly into booking journeys, without forcing travelers to switch platforms.

Two initiatives are currently being developed and tested with participating companies.

The first concerns the Delta SkyMiles® program. Business travelers who are not yet members will be able to enroll directly from Egencia’s booking interface. They will thus gain access to the program’s benefits and begin earning miles from their first trip.

The second initiative concerns Delta’s Fast Track to Medallion® Status. Enrollment will be offered from the Complete by SAP Concur and Amex GBT booking tools. Eligible travelers will gain quicker access to Medallion® status, which includes benefits related to miles, waivers of certain baggage fees, and eligibility for complimentary upgrades.


The two companies note that these features are at different stages of testing. They also plan to extend them to other Amex GBT solutions.

“This pilot project integrates SkyMiles and Fast Track to Medallion Status where business travelers already make their reservations,” explains Rajiv Ahluwalia, Amex GBT’s Chief Revenue Officer.

On the Delta side, Bob Somers, Senior Vice President of Global Sales, emphasizes the aim of simplification: “Together, we are exploring new ways to make it easier for travelers to access the benefits they value.”

Smile Angels: How Loyalty Drives Motivation for Travel Agents


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Loyalty among Travel Agents: An Issue That Has Become Essential

In an environment where tools are proliferating and tourism professionals have a wide range of platforms to choose from, loyalty has become a central challenge.

For a B2B actor like DIGITRIPS Pro, supporting travel agents isn’t just about providing them with content, features or high-performing services. The goal is also to build a lasting relationship, grounded in closeness, listening and recognition of their commitment.

Travel agents play an essential role in the tourism ecosystem. They advise, reassure, accompany and create value at every stage of the customer journey. Acknowledging their involvement is therefore an integral part of DIGITRIPS Pro’s vision.

In this logic, loyalty constitutes a win-win lever. It allows agents to benefit from tangible advantages while strengthening their commitment to a platform they use daily. It is also a way to valorize their expertise and their work, beyond mere transactions.

It is precisely in this spirit that Smile Angels was created.


Smile Angels: a program designed specifically for travel agents

Smile Angels is DIGITRIPS Pro’s loyalty program exclusively reserved for travel agents.

Its operation rests on a simple principle: every booking made via the platform earns TravelPoints. These points can then be converted into gifts available in an online shop accessible to all program members.

In short: agents book, accumulate TravelPoints, and convert them into a variety of gifts.

Accessible on computer, smartphone and tablet, Smile Angels accompanies tourism professionals everywhere and at any time.


All Bookings Can Earn TravelPoints

One of the program’s main strengths lies in its particularly broad scope.

Bookings of accommodations, flights, dynamic packages (flight or train + hotel + transfer), transfers, or car rentals made through DIGITRIPS Pro allow TravelPoints to accumulate. To provide greater visibility, the number of TravelPoints that can be generated is displayed before the booking. Agents can thus immediately view the potential earnings associated with a booking.

This transparency helps to better value each sale and to integrate loyalty directly into the daily booking workflow.


Regular opportunities to earn even more

Beyond bookings, DIGITRIPS Pro regularly offers special campaigns aimed at enriching the Smile Angels experience.

Challenges, quizzes, events or campaigns conducted with partners regularly help agents accumulate more TravelPoints. The objective is twofold: to energize the community and to provide additional occasions to reward the engagement of tourism professionals. These initiatives also help maintain a regular connection with agents throughout the year, in a proximity-driven approach that characterizes DIGITRIPS Pro’s philosophy.


A Shop Designed for Every Profile

Once TravelPoints have accumulated, Smile Angels members can exchange them for a wide selection of gifts. Gift cards, high-tech products, wellness items, sports, home, gastronomy, leisure, or children’s products: the diversity of the offering allows everyone to find a reward that matches their desires.

This variety is one of the program’s strengths. Each agent can set their own goal and choose the gifts that truly suit them.


Save the date: discover all the advantages of Smile Angels through the webinar on October 27!



Smile Angels : quand la fidélisation devient un levier de motivation pour les agents de voyage
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At 01 70 38 70 70 or [email protected]

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Accor and H World Group Expand Partnership to Bookings and Loyalty Programs


Accor et H World Group étendent leur partenariat aux réservations et à la fidélité

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Accor et H World Group ouvrent un nouveau chapitre de leur alliance initiée en 2014. Ce partenariat étendu vise à élargir le choix d’hôtels et à croiser les avantages de fidélité pour les membres des programmes ALL Accor et H Rewards directement depuis leurs plateformes de réservation respectives.

Les deux programmes continueront toutefois, de fonctionner de manière indépendante, préservant leur propre identité.

Sébastien Bazin, Président-Directeur Général de Accor, a souligné qu’après leur accord de Master Franchise en 2014, ce nouvel accord représente une autre étape majeure visant à abolir les barrières géographiques, à améliorer la distribution et à enrichir leur écosystème de fidélité.

De son côté, Ji Qi, Président de H World Group, a qualifié ce partenariat d’évolution naturelle après plus d’une décennie de confiance mutuelle, ajoutant qu’en unissant leurs forces complémentaires, les deux groupes allaient créer plus de valeur pour les voyageurs, les propriétaires d’hôtels et les partenaires.


A phased rollout throughout 2026

The agreement rests on the complementarity of the two organizations: Accor’s global brand portfolio and international distribution network join forces with the direct-channel strength and H World’s extensive customer base in China.

H Rewards counts more than 310 million members, while ALL Accor totals nearly 120 million worldwide.

The rollout of this synergy will occur in successive phases during 2026. H World International hotels located in Europe and the Middle East will progressively become accessible to ALL Accor on the French group’s direct channels.

Conversely, the premium and luxury brands of Accor operating in mainland China will be integrated into H World’s platforms for H Rewards members. Travelers of both programs will thus begin benefiting from preferential rates, privileged status recognition and the accumulation of points during their stays at participating partner properties.