Partnership Archives - Com Namibia

Orchestra and Sabre Strengthen Airline Distribution Partnership

October 10, 2026 by Amara Nambinga

Orchestra et Sabre ont renforcé leur partenariat sur la distribution aérienne - Depositphotos.com @peshkova

Aer Lingus

Orchestra, the B2B technology platform of the Travelsoft group, and Sabre Corporation strengthened their partnership on the occasion of IFTM 2026.

This development aimed to broaden Orchestra’s air distribution capabilities and to bring more flexibility to travel professionals in managing their content and bookings.

Through the integration of Sabre within Orchestra and the Travelsoft Transport Hub, professionals could access different types of air content via a unified API.

The solution aggregated offers from traditional carriers via EDIFACT, those from low-cost carriers (LCC), and content using the NDC standard.

Distribution parameters could also be adapted to the business models and commercial strategies of each actor.

Automated After-Sales Management

One of the main benefits announced concerned after-sales management. The solution notably enabled automating certain operations related to modifications, cancellations, and exchanges of air bookings.

This automation was intended to allow agency and tour-operator teams to reduce the time spent processing cases and to gain operational efficiency.

Sabre also highlighted its Multi-tickets feature, designed to facilitate the construction of itineraries that combine multiple tickets.

The contents and features stemming from this collaboration were notably accessible within Orchestra and Travel Compositor, strengthening their integration into the Travelsoft ecosystem.

Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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EDV-ADN Tourism: Everything You Need to Know About the Partnership to Finally Promote France

September 21, 2026 by Amara Nambinga

Les EDV ont signé un partenariat avec ADN Tourisme - RP

Climats du Monde

The IFTM is not merely a gathering place; it is also a barometer for the industry, a point where progress sometimes occurs.

For years, if not decades, media outlets and congresses have tackled the theme of selling France through travel agencies, without a real initiative to push the sector forward.

This time, the Enterprises of Travel have decided to take the lead by signing a partnership with ADN Tourisme, the body representing institutional tourism players.

“We had, in the past, a public-private partnership with an organization other than ADN Tourisme, but it remained merely on paper.

Last year, Marie Allantaz led a workshop on selling France in travel agencies.

Together with Laurence Gaborieau and Marie, we asked ourselves what needed to be done and who to work with. This signature is the culmination of that reflection“, explains Valérie Boned, the president of the Enterprises of Travel.

“The objective is simple, it’s better to sell France”

The partnership between the EDV and ADN Tourisme was ratified at the IFTM, based on a document of about ten pages.

“It took time to come to fruition, then Christelle Chassagne arrived and brought a fresh dynamic to the body.

The goal is straightforward: to sell France better. On one hand, ADN brings together institutional players who know the territory and the actors who make it up. On the other hand, we know how to market standardized products, groups, and also tailor-made offerings.

The idea is to see how we can pool our strengths to pursue these growth points and the development of these territories“, continues Valérie Boned, president of the EDV, who is also president of the CAT.

To read: How to better distribute the France product in agencies?

A France Week will be organized to raise awareness among travel agents, followed by another campaign visible in agencies to stimulate demand.

The world’s number-one destination is not entirely unfamiliar to French distribution, as it accounts for about 50% of industry sales. What needs to evolve are mainly the products that are being sold.

Currently, bookings are predominantly for campsites, holiday villages, and theme parks. Tomorrow, the aim would be to create true circuits, tailor-made stays, and to sell experiences.

This would not only decarbonize activity but also maintain a continuous link with the client throughout the year. Travel agencies could not only sell summer or winter getaways but also, in the future, handle weekends or May holiday breaks for their clients by offering France.

The Destination France Week in March 2027

And this aligns with the idea Guillaume Linton advanced during the health crisis, calling on travel agents to become “the manager of their clients’ leisure time“.

To reach this objective—knowing France better and selling it more effectively—one must break a psychological barrier, among distribution professionals as well as among clients.

This will begin with training.

A dedicated site will go live next February, followed by the first edition of the Destination France Week in March. A slogan has already been found for this initiative: “sell France differently.”

To better market our country, agents will be able to rely on the offering present on Ty-Win.

Webinars will be held, just like edu-tours.

“I come from the private sector, then I entered politics in 2014, so I am still politically incorrect. We must be more than ever connected to the business world.

To better package and sell, we need knowledge of the destinations. This should enable us to imagine new experiences and new offerings to meet travelers’ needs.

We were discussing this with Serge Papin; our combined strengths—the public and the private sectors—are essential to be more efficient. This may lead to further conventions. I’m issuing a call to the IFTM.

We are here, the tourism institutions. I think we are here with this know-how of the ground and the strengths of our destinations“, commented Christelle Chassagne, the new president of ADN Tourisme.

Accor and H World Group Expand Partnership to Bookings and Loyalty Programs

August 29, 2026 by Amara Nambinga

Costa Rica

Accor et H World Group ouvrent un nouveau chapitre de leur alliance initiée en 2014. Ce partenariat étendu vise à élargir le choix d’hôtels et à croiser les avantages de fidélité pour les membres des programmes ALL Accor et H Rewards directement depuis leurs plateformes de réservation respectives.

Les deux programmes continueront toutefois, de fonctionner de manière indépendante, préservant leur propre identité.

Sébastien Bazin, Président-Directeur Général de Accor, a souligné qu’après leur accord de Master Franchise en 2014, ce nouvel accord représente une autre étape majeure visant à abolir les barrières géographiques, à améliorer la distribution et à enrichir leur écosystème de fidélité.

De son côté, Ji Qi, Président de H World Group, a qualifié ce partenariat d’évolution naturelle après plus d’une décennie de confiance mutuelle, ajoutant qu’en unissant leurs forces complémentaires, les deux groupes allaient créer plus de valeur pour les voyageurs, les propriétaires d’hôtels et les partenaires.

A phased rollout throughout 2026

The agreement rests on the complementarity of the two organizations: Accor’s global brand portfolio and international distribution network join forces with the direct-channel strength and H World’s extensive customer base in China.

H Rewards counts more than 310 million members, while ALL Accor totals nearly 120 million worldwide.

The rollout of this synergy will occur in successive phases during 2026. H World International hotels located in Europe and the Middle East will progressively become accessible to ALL Accor on the French group’s direct channels.

Conversely, the premium and luxury brands of Accor operating in mainland China will be integrated into H World’s platforms for H Rewards members. Travelers of both programs will thus begin benefiting from preferential rates, privileged status recognition and the accumulation of points during their stays at participating partner properties.

Carbon Emissions: S4BT and SQUAKE Seal a Partnership

July 17, 2026 by Amara Nambinga

Emissions carbone : S4BT et SQUAKE scellent un partenariat stratégique - Photo S4BT

IFTM TourMaG Party

S4BT and SQUAKE announce the signing of a strategic partnership aimed at helping companies manage, report on, and reduce CO₂ emissions tied to their business travel programs.

Thanks to this collaboration, S4BT clients will now have access to a comprehensive solution that enables calculating, visualizing, and leveraging carbon emission data across all major travel categories: accommodation, air travel, rail, and ground transportation.

In a climate of tightening regulatory requirements and CSR commitments, the Purchasing, Travel and CSR divisions must now have a consolidated and operational view of their carbon footprint, according to a press release.

The integration of SQUAKE’s services into the S4BT environment notably enables:

automatically centralizing data arising from travel programs,

accessing CO₂ dashboards tailored to different lines of business,

producing reports, both internal and external,

identifying concrete levers to reduce emissions and costs.

Better Steering of Travel Policies

For Ziad Minkara, President and Group CEO of S4BT, this partnership addresses a profound shift in market expectations: “We believe that the performance of business travel can no longer be judged solely on economic terms: it must be holistic, responsible, and measurable. By structuring a strategic partnership with SQUAKE, we are taking a decisive step. We empower our clients to manage their travel policies with a complete view, actionable data, and a real impact, both financially, operationally and environmentally. »

The same assessment comes from SQUAKE. Its cofounder, Dan Kreibich, underscores the importance of integrated tools: “Companies need tangible and integrated solutions to turn their sustainability commitments into measurable actions. With S4BT, we enable decision-makers to manage their travel policies with transparency, consistency, and real impact. »

eSIM: Orange Travel and Trip.com Announce Global Partnership

June 13, 2026 by Amara Nambinga

Orange Travel et Trip.com annonce partenariat mondial, Despositphotos.com, Photo by lma_dp

Dream Yacht

Orange Travel rolls out its eSIM offering with the announcement of a major new partnership. The company will collaborate with Trip.com.

For its launch, this collaboration targets five major European destinations: France, Italy, Spain, the United Kingdom, and Switzerland.

Priced from €8.99, these tailor-made offers include calls, texts, and data (available in 20 GB, 50 GB, and 100 GB plans) for stays of 7, 10, 15, or 30 days. In a few clicks on the Trip.com platform, users can select their plan, pay in their local currency, and activate their eSIM upon arrival at their destination, ensuring a smooth, seamless user experience.

From May 2026 onward, travelers will be able to manage their connectivity in a few clicks, directly from their usual booking interface.

Frédéric Bléhaut, CEO of Orange Travel, emphasizes the importance of this agreement: “ This partnership with Trip.com illustrates our intention to accelerate our development in Asia and internationally through strategic partnerships. By combining our expertise with a platform that serves millions of travelers, we affirm our position as the leading eSIM partner for global tourism. ”

A Benchmark Connectivity Backed by Orange Group’s Expertise

This partnership enables Trip.com to enrich its catalog of services. Orange Travel offers coverage in more than 200 destinations, thanks to the group’s 700 roaming agreements.

Chase Liu, General Manager of Trip.com Group’s International Attractions and Tours division, is also enthusiastic about this synergy: “We are delighted to partner with Orange Travel, which further strengthens our eSIM solutions in Europe and beyond. With tailor-made offers that are easily accessible, our customers can benefit from improved connectivity and greater comfort when they travel.”