Germany: LMX Touristik’s First Acquisition in a More Ambitious European Project


AUCTUS Capital Partners a pris une participation majoritaire au capital de LMX Touristik, point de départ à la création de Mondiani Group, une nouvelle plateforme européenne dédiée au secteur du tourisme - Depositphotos.com, monsit

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The German investment fund AUCTUS Capital Partners announced on July 16 that it had taken a majority stake in LMX Touristik.

If the name sounds familiar, it is likely because the LMX group is already present in France with LMX Voyages, based in Mulhouse and led by Ludovic Rigel.

This operation is set to serve as the starting point for the creation of Mondiani Group, a new European platform dedicated to the tourism sector.

Based in Leipzig, LMX Touristik thus becomes the cornerstone of a European tourism market consolidation project backed by AUCTUS.

The founder of LMX, Markus Hartwig, remains a shareholder in the company, while the current management team stays in place.


LMX, the operational platform of the new group

AUCTUS thus intends to bring together several players in European tourism within a single structure, while preserving their entrepreneurial independence and regional identity, following its buy-and-build investment strategy.

The principle is to build on an existing company, then progressively undertake further acquisitions to form a larger group.

The fund targets independent, founder-led companies, in a sector marked by high fragmentation, succession issues and growing needs for digitalization and scaling.

LMX Touristik thus constitutes the operational backbone of this strategy.

With AUCTUS, we have found a partner that perfectly matches LMX. Its specialization in Mittelstand companies and its experience in building platforms through buy-and-build strategies provide an ideal foundation for our next development phase“, stated Markus Hartwig, founder of LMX.

For reference, the company, which currently employs 68 people, has developed in the market for conventional package holidays and dynamic packages. Its portfolio also includes the SunTrips brand, specializing in tailor-made long-haul trips.

The group reports revenue above €350 million and more than 400,000 customers per year.

“LMX holds a solid position in the market, a scalable technology base, and an experienced management team. Together, we want to build on these foundations to develop a leading tourism group“, explained Daniel Meuthen, partner at AUCTUS.


New acquisitions already envisaged

LMX’s growth is expected to continue in parallel with its integration into the new structure.

Mondiani Group also plans to actively seek new investment opportunities in the European tourism sector.

Lars Ludwig, who currently leads LMX and will become CEO of Mondiani Group, will also be a shareholder of the new entity. “We want to develop Mondiani Group in a targeted manner through new acquisitions and we are open to discussions with potential partners“, he says.

With this operation, AUCTUS thus launches a new consolidation platform in European tourism, taking LMX Touristik as its anchor. The group will now need to pursue organic growth while identifying new companies likely to join its perimeter.


Amelia Brille Published by Amelia Brille TourMaG.com journalist
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One Trip, One Ticket: The EU Project to Simplify Train Travel Unveiled in Brussels

Streamlining train bookings has long been a perennial pipe dream in the European Union (EU), despite regular calls to end the fragmentation of the rail network across twenty-seven national systems, which makes travel unnecessarily complicated and costly.

The growth of rail, however, remains crucial for Europe’s climate ambitions. At the outset of her second term in July 2024, the President of the Commission, Ursula von der Leyen, had pledged a single, unified booking system.

To turn this ambition into reality, Brussels is poised, according to sources close to the matter, to table a proposal that would compel operators to sell the tickets of their rivals on their own websites and to share their data with booking platforms.

Currently, “booking cross-border rail travel in Europe remains unnecessarily complicated”, notes Vivien Costanzo, a German member of the European Parliament from the Social Democrats. “A European rail system needs simple reservations, reliable connections, and clear rights for passengers. It is only under these conditions that rail will become a genuine European alternative to short-haul flights”, she warns.

But the proposal is likely to meet fierce opposition from national operators. In Brussels, the “European Rail Community” (ERC), a lobby of EU operators, denounces an “unprecedented interference” by the Commission. “I know of no case where anyone is forced to sell a competitor’s product. Imagine Lufthansa being forced to sell Ryanair tickets”, says Alberto Mazzola, an ERC official interviewed by AFP.

The Network Has Shrunk

Train tickets in Europe are currently primarily sold by national operators. The new legislation would require them to display offers from other companies, enabling passengers to compare prices and book a trip in one go.

A 2025 YouGov survey for the NGO Transport & Environment (T&E) shows that nearly two in three people forego a trip because the booking process is too complex. Studies also indicate that booking a train journey takes on average 70% more time than booking a flight. “With more competition in rail, passengers will benefit from better services and lower prices”, says Jan-Christoph Oetjen, a centrist Member of the European Parliament.

The Commission should also update passenger rights in cases of missed connections, regarding compensation or flexibility to board the next train.

This initiative comes as the war in the Middle East has driven up kerosene prices and raised concerns about supply difficulties for the aviation sector during Europe’s peak tourist season. It could offer railway operators the “opportunity” to “change the narrative” around international train travel and to invest in improving services, believes Victor Thévenet of Transport & Environment.

Rail accounted for only 0.3% of the transport sector’s greenhouse gas emissions in Europe in 2022, compared with nearly 12% for civil aviation. But between 1990 and 2021, the EU railway network shrank by more than 12,000 kilometers, eurodeputies lamented in 2024, vowing to halt this trend.