Double Sens and Trace Directe Launch “Double Sens New Generation”


Double Sens et Trace Directe lancent "Double Sens Nouvelle Génération" - Depositphotos.com @AndreyPopov

CroisiEurope


Twenty years after the creation of Double Sens, the two French agencies decided to pool their know-how.

Founded in 2006, Double Sens developed around solidarity and fair-trade tourism, with an approach centered on encounters with local populations and the local economic benefits.

Created in 2011, Trace Directe for its part specialized in tailor-made travel, relying on experts located directly in the destinations.

After integrating Double Sens into the FairMoove group in 2023, followed by Trace Directe in 2025, their expertise is now united under the brand Double Sens Nouvelle Génération.


Five Levels of Immersion

The new positioning rests on five levels of experience allowing travelers to choose their degree of involvement: discover, meet, share, get involved and commit.

The objective is to offer a progressive approach to immersive travel, ranging from discovering a destination and its people to solidarity journeys built with local partners.

The brand thus aims to combine discovery, comfort and responsibility, without imposing a single model of travel.

This rapprochement does not call into question the historic commitments of Double Sens. The agency continues to favor human-scale accommodations, local providers and initiatives that generate income for communities.

In 2025, 47 % of the price of a Double Sens trip was redirected to the local economy, while 342 families participated in hosting travelers. The agency also reports having redirected 13 % of its turnover directly to local communities.

Double Sens also continues to measure the impact of its journeys with communities, receptive agencies and partner associations.


A New Identity Around “One Trip, Two Stories”

This new stage comes with a redesigned brand identity built around the signature “One Trip, Two Stories.” It illustrates the intention to consider both the traveler’s experience and the travel’s impact on the populations and territories visited.

With this new generation, Double Sens thus intends to broaden its offering of immersive and responsible travel by drawing on destination expertise and the bespoke know-how developed by Trace Directe.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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We Are Here as Guests: Observe Without Leaving a Trace — The Daily Life of a Patagonia Guide

Angeles Rodriguez chose to live far from home for several months each year, in one of the most remote regions on Earth. Holding a PhD in Biology from the University of Buenos Aires, this 34-year-old biologist has made Patagonia her prime field of observation by becoming a guide for Australis, the Chilean expedition cruise company. From Wulaia Bay to Cape Horn, through a maze of fjords, glaciers and isolated islands, she accompanies travelers in the discovery of extraordinary nature.

A life in step with nature

What does life at the edge of the world look like? For Angeles Rodriguez, every day is unique. Between daily outings to accompany travelers in the field, on-board lectures, and assigning tasks to her team, the biologist divides her time among numerous missions. Two excursions are scheduled each day to allow travelers to explore the Tierra del Fuego archipelago, in the wake of the great explorers.

“I’ve always had a very strong connection with nature, and thanks to my training as a biologist, I bring a very particular approach to guiding”, explains her. Angeles wants above all to help passengers connect with the environment, teaching them to look closely at the world around them. “Too often, people are so excited to be in a place like this that they don’t know where to direct their gaze, nor what to pay attention to”, she adds.

Learning to Look

Across her expeditions, Angeles escorts travelers through some of Patagonia’s most spectacular landscapes. The Tuckers Islets, home to Magellanic penguins, the entrance to the Beagle Channel, and the discovery of the famous “Glacier Avenue” with its glaciers descending from the Darwin Cordillera, Cape Horn National Park and its lighthouse keeper, Wulaia Bay—a historic site that was one of the Yámanas’ largest villages—and the Magellan Forest. A beauty that overwhelms. So Angeles takes her time.

In Ainsworth Bay, the day begins with a walk through the subantarctic forest near the Marinelli Glacier. “I ask travelers to look at the glacier, this extraordinary natural phenomenon unfolding before their eyes. When they are truly present in the world before them, we can begin to reflect. Why does this cloud move around that mountain in such a way? What happens to the air? Is it warm or cold? How is this air linked to the glacier and the environment in general?”, asks Angeles.

And her job doesn’t stop at guiding on land. “Once back on board, we offer lectures on the history of the Magellan Strait’s discovery, on nature, glaciology or the different peoples of Patagonia”, she details. It’s an opportunity for the team to deepen certain topics but also to engage in conversations with passengers. “These are true moments of sharing and we have very interesting discussions”, she explains.

The boats on which Angeles Rodriguez works sail the hidden fjords of Patagonia

Protecting Patagonia from human activities

Yet the beauty of the landscapes cannot hide a darker reality. Patagonia is facing a large-scale threat: fish farms. A danger to local biodiversity in particularly sensitive natural areas. “A few years ago, a company attempted to establish such a farm in the Beagle Channel, which houses very rich marine ecosystems. Facing opposition from the Argentine and Chilean governments, the project was abandoned”, explains Angeles Rodriguez. Other farms are nevertheless still present elsewhere in the country.

The country is not spared from climate change either. Angeles observes this reality daily in her work. “Temperature changes affect the entire environment. Glaciers melt faster, and that also alters aquatic ecosystems”. This is also part of the messages she tries to convey to passengers. “We must strive to have as little impact as possible on the environment we visit. I remind them that we are guests here. We can observe, but we must leave no trace”, she insists.

An ever-new eye

Despite the years, Angeles does not tire of her working setting. “What strikes me most are always the whales. At each encounter with these giants of the sea, I feel the same emotion: when facing a creature of such size, you feel incredibly small”, the guide confides.

Observation of glaciers, which represents a major part of her journeys, also holds a special place in her heart. “I like to think each glacier has its own personality. They are all unique and, as they continually evolve, they never quite look the same from one visit to the next,” exults Angeles, before adding: “The most spectacular moments, however, remain the great calvings: when huge blocks of ice detach from the glacier and plunge into the water. Witnessing such a scene is always a striking experience.”

Emotions that, far from fading over time, still fuel her passion for these extreme territories. “This is a very special line of work, one in which you commit for the long term and build deep connections with this environment. It truly marked a turning point in my life”, concludes Angeles.

Discover the fjords and hidden trails of Patagonia

  • How to get there: Access via Santiago, Chile or Buenos Aires, then flights to Punta Arenas or Ushuaia.
  • Cruises operated by Australis, with zodiac excursions.
  • Main itineraries: Sailing between Punta Arenas and Ushuaia, crossing the Beagle Channel, exploring Tierra del Fuego and Cape Horn.

This interview was made possible by the Chilean expedition cruise company Australis.