Bon Air Club Aims to Create a New Generation of Outdoor Base Camps


Bon Air Club veut inventer une nouvelle génération de « camps de base » outdoor - Photo Bon Air Club

CroisiEurope


Between glamping, sport tourism, and micro-adventure, Bon Air Club seeks to create a new category of tourist accommodation.

The young French company will open its first site in July 2026 in the Alpes Mancelles, with the ambition to roll out five outdoor “base camps” in France within five years.

Founded in 2025 by Ségolène Desplanques, Grégory Thibord and Pierre-Yves Le Gal, the company is betting on evolving traveler expectations: “We have seen several trends emerging: the rise of outdoor activities, especially among urban audiences, but also a demand for local travel with greater flexibility,” explains co-founder Ségolène Desplanques.


The concept sits at the crossroads of camping and traditional hoteliering. But the co-founder stresses the distinction from conventional outdoor-hospitality models.

“What we offer is a reconnection to nature through movement. We lean more toward outdoor sport and adventure,” she explains. The first site will eventually include 40 accommodations on eight hectares.

The concept rests on “base camps” that are open nearly year-round and designed for outdoor activities: trail, hiking, gravel biking, kayaking, rock climbing or bivouacking, all within easy reach.


The first establishment will open in Saint-Léonard-des-Bois, in Sarthe


Bon Air Club a été créé en 2025 par Ségolène Desplanques, Grégory Thibord et Pierre-Yves Le Gal - Photo Bon Air Club

The first établissement will open in Saint-Léonard-des-Bois, in the Sarthe department, in the heart of the Alpes Mancelles. Located less than two and a half hours from several major metropolises, the site has been chosen for its potential for outdoor activities.

The project, supported by Sarthe Tourism and the Pays de la Loire region, represents an investment of 6.5 million euros.

The base camp will include, at opening, 36 accommodations, a central refuge with a restaurant and an indoor climbing wall, a forest spa and several convivial spaces.

To reinforce the outdoor dimension, the site will also offer rental equipment and various gear dedicated to sports activities.

“We have an outdoor center with equipment at disposal, bikes, climbing gear, bivouac kits or gear for heading out even when it rains,” details Ségolène Desplanques.


Funding rounds completed with bank financing.

To finance its development, Bon Air Club has carried out several fundraising rounds, complemented by bank financing.

“We carried out two fundraisings in parallel: one for the holding company and another to fund the first site,” explains Ségolène Desplanques.

According to the co-founder, the financing of the first base camp rests mainly on a banking pool comprising three institutions, supplemented by private investors and regional support.

“The order of magnitude is around 7 million euros of investment per site,” she notes.


One site per year to build a national network of five base camps

Ultimately, Bon Air Club plans to open one site per year to establish a national network of five base camps.

The company favors redeveloping existing sites rather than building on virgin ground, particularly due to constraints linked to zero net artificialization (ZAN).

“Starting from virgin land to launch a tourism offer has become almost impossible today,” says Ségolène Desplanques.

The leader mentions notably taking over former holiday villages or small quirky accommodation facilities facing economic difficulties: “Many project developers struggle to endure over time without scaling up to a size that would allow hiring employees,” she notes.

Taiwan: Seaweed Harvesters Await the Next Generation as Youth Flee to the Cities

At 72, Wu Feng-chiao, one of the last people in Taiwan who harvests seaweed to transform it into jelly, remains unfazed by the waves crashing over her. “It can be painful and dangerous”, acknowledges the septuagenarian who has spent more than half a century gathering seaweed along the rocky Pacific shoreline.

When this generation of “hainu”, or “sea women”, can no longer continue, this activity risks fading away. Young Taiwanese prefer to live in the city rather than in the island’s remote northeast. A choice that astonishes Wu Feng-chiao. “When you have that in your blood, you naturally want to learn, don’t you?”, she wonders in her Magang village.

At the eastern edge of the coastline, the “sea women” pile up the “stone flowers” — the name given to this alga in Taiwanese and Mandarin — in nets. They then return home carrying heavy sacks, spread the seaweed on the ground, and remove impurities.

Under the sun, they take nearly four days to dry completely, before being washed several times and boiled to extract the gelled substance known as agar-agar.

Once dried, 300 grams of algae of the Gelidium genus can yield about fifty bottles of a refreshing agar-agar-based drink, sold for around $1.30 (1.14 euros) apiece. Floating near the shore with a mask and a wetsuit, Ms. Wu enthusiastically shares the lessons drawn from decades of practice. Her father passed this knowledge on to her when she was a teenager. “Seaweed grows around the big rocks — when there are big waves, you have to move away quickly” to avoid them, she explains.

Resisting Real Estate Developers

“If a wave hits you, you can be injured”, she warns. She carries her bag of about 20 to 25 kilograms on her narrow shoulders, as she walks on steep and slippery rocks. “It’s a hard job (…) the toughest part is bringing the seaweed back. They’re very heavy and the shoulders hurt afterward”.

Their activity, a relic of Japanese colonial rule, is similar to that of the “haenyeo,” free divers from South Korea, though Taiwanese women do not venture as far underwater. Today, only four women still regularly harvest the “stone flowers” in Magang village, according to Ms. Wu, and all are over 70 years old.

“How many more years can we go on? We really hope that young people will return and take up the torch”, she worries. “We do not want this tradition to disappear”.

Beyond social shifts, the seaweed itself is becoming scarce, “especially this year”, notes Ms. Wu without offering a cause. Real estate developers have begun to build in this peaceful coastal village, but “we continue to resist them”, she asserts. “If we are all forced to leave, there will be only a handful of people left”.

In 2018, the inhabitants founded the Sandiaojiao Cultural Development Association to preserve Magang’s stone houses and keep the hainu tradition alive. Despite the obstacles, Ms. Wu is far from giving up. “Sometimes, I simply can’t resist. Like yesterday, I hadn’t planned to go, but when I saw how calm the sea was, I couldn’t help myself”.