Double Sens and Trace Directe Launch “Double Sens New Generation”


Double Sens et Trace Directe lancent "Double Sens Nouvelle Génération" - Depositphotos.com @AndreyPopov

CroisiEurope


Twenty years after the creation of Double Sens, the two French agencies decided to pool their know-how.

Founded in 2006, Double Sens developed around solidarity and fair-trade tourism, with an approach centered on encounters with local populations and the local economic benefits.

Created in 2011, Trace Directe for its part specialized in tailor-made travel, relying on experts located directly in the destinations.

After integrating Double Sens into the FairMoove group in 2023, followed by Trace Directe in 2025, their expertise is now united under the brand Double Sens Nouvelle Génération.


Five Levels of Immersion

The new positioning rests on five levels of experience allowing travelers to choose their degree of involvement: discover, meet, share, get involved and commit.

The objective is to offer a progressive approach to immersive travel, ranging from discovering a destination and its people to solidarity journeys built with local partners.

The brand thus aims to combine discovery, comfort and responsibility, without imposing a single model of travel.

This rapprochement does not call into question the historic commitments of Double Sens. The agency continues to favor human-scale accommodations, local providers and initiatives that generate income for communities.

In 2025, 47 % of the price of a Double Sens trip was redirected to the local economy, while 342 families participated in hosting travelers. The agency also reports having redirected 13 % of its turnover directly to local communities.

Double Sens also continues to measure the impact of its journeys with communities, receptive agencies and partner associations.


A New Identity Around “One Trip, Two Stories”

This new stage comes with a redesigned brand identity built around the signature “One Trip, Two Stories.” It illustrates the intention to consider both the traveler’s experience and the travel’s impact on the populations and territories visited.

With this new generation, Double Sens thus intends to broaden its offering of immersive and responsible travel by drawing on destination expertise and the bespoke know-how developed by Trace Directe.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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New Quartier Libre Catalog: Launch of a New Season


© Quartier Libre by Canva

Aer Lingus



Stéphane Dossetto, Quartier Libre’s Commercial Director, is delighted: “ I won’t insult you by recalling the destinations that have made Quartier Libre the specialist known to all professionals.

In the 2027 collection we present our classics, namely Ireland, Swedish Lapland, Scotland, Iceland, Norway, and Italy.

And we have decided to invest in more original products and in new destinations.


Original Products and Uncharted Destinations

Scotland, Halloween between legends and thrills. An original itinerary to experience Halloween amid historic towns, local legends, and offbeat experiences. With nighttime visits in atmospheres wrapped in mystery and charming accommodations.

England to experience the timeless charm of the Cotswolds. A journey discovering the wild and romantic landscapes of the Cotswolds or Cornwall. Rural counties, village pubs, and secret gardens for a literary immersion in total disconnection.

Whisky circuit and Scottish traditions. An immersion to discover Scotland’s renowned landscapes and to explore its ancestral whisky craftsmanship. Between tastings at traditional distilleries and cultural stops, a wonderful spotlight on the Scottish soul to be savored with moderation, or not.


© Quartier Libre by Canva


And our new destinations:

Spain with the program Secret Andalusia and its white villages. A fresh way to experience Spain differently, with lands steeped in history, the spectacular landscapes of the sierras, and villages whitened with lime. For travelers who want to feel the Andalusian vibe, visit family-run bodegas and sleep in charming hotels.

Portugal, between the Douro Valley and the wild coast. An immersion at the heart of Portugal, from the Atlantic to wooded hills, with its schist villages, secret terraces, maritime tradition, and culture. A journey that highlights the Lusitanian art of living in slow travel mode.

We are confident that this renewed and original offering will find its audience, all the more since we always guarantee the Quartier Libre quality. In any case, that’s what we felt when presenting them a few days ago at the IFTM.


© Quartier Libre by Canva


Swedish Lapland: Our multi-activity stay at the Scandic Luleå with guaranteed departures…

Stéphane explains: « For the fifth consecutive year we are offering our exclusive hotels in Swedish Lapland. The offer is increasingly popular, especially as we improve the seasonal services year after year. Our program, starting at €1899 per person, Immersion in Swedish Lapland is proposed with the Scandic Luleå hotel as the base camp.

Dès l’arrivée à l’hôtel, notre équipe francophone de 4 personnes, dote chaque client d’un équipement « grand froid » (Combinaison, bottes et gants) qu’il conservera pendant toute la semaine pour profiter pleinement du séjour, protégé de l’hiver lapon.

The Scandic hotel is located two kilometers from the city center of Luleå. The walk along the sea is very pleasant. It is a beautiful establishment (equivalent to a fully renovated 4-star), equipped with an indoor pool, a sauna, and a gym (for all ages) freely available during opening hours.


© Quartier Libre by Canva


During the full-board stay, the following daily activities are included in the program:

– A snowmobile excursion combined with an introduction to Nordic life and a lunch at the enchanting Pine Bay.

– A dogsled safari,

– An introduction to ice fishing and a lunch at the magnificent Brandon Lodge,

– Always around Brandon Lodge, a trip to admire the powerful rapids of the Pite River and the Storforsen falls with a total drop of over 80m.

– The visit to the Gammelstad church village, UNESCO World Heritage.

– The discovery of Sami culture at a reindeer and moose farm where you will taste local specialties. You will also share time with the breeder.

This is the ideal product to approach the polar circle with family or friends.”


© Quartier Libre by Canva


With original options to complete the stay


Exclusivity: Christmas Fairy Tale

Stéphane is excited: « This concerns departures on December 19th, 22nd, and 23rd and it will be simply exceptional. Our guests will dive into the magic of Christmas for a day full of surprises with:

An artistic workshop “The Christmas Gnomes” where two of our guides will help you craft your own fabric decorations.

Tales and treasure hunt, where after a wonderful story you will go in search of a hidden treasure.

Christmas Cinema: enjoy a special screening at the cinema.

Encounter with Santa Claus: live a privileged moment with Santa! A day dedicated to magic and enchantment, with exclusive experiences offered only as part of our stay.

In short, enough to make even the most skeptical believe in Santa Claus.”


© Quartier Libre by Canva



Nouveau Catalogue Quartier Libre, lancement d’une nouvelle saison
Quartier Libre est an experienced French Tour Operator with more than 30 years of expertise. Quartier Libre offers guided tours and self-drives from 35 French or cross-border airports. Its itineraries are renowned for the richness of their activities and their cultural dimension.

Mail : [email protected]

Site pro – Infos et réservation : www.quartier-libre.pro

Tél : 04.78.53.39.28

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IFTM Top Resa 2026: Launch of the Literary Stops


IFTM Top Resa 2026 : lancement des « Escales Littéraires » - JDL

Aer Lingus


Designed as a meeting place for encounters, signings, and exchanges, the Escales Littéraires stand will offer more than 800 titles, with a rich program paced by pitch sessions and presentations of works on its integrated stage area.

For this inaugural edition, the bookstore will highlight two major author profiles: tourism industry professionals who take to the pen, and the leading authors from the Hachette Tourisme editions.

The tourism industry authors

Well-known figures in the sector, they share their worlds through novels, thrillers, fictions or technical works (listed in alphabetical order):

Jean da Luz – Journalist and founder of TourMaG.com, author of thrillers including “Mortelle Machination”, “L’Affaire Marvin Brown”, “Opération Leningrad” and “Code Cortex” (forthcoming).

Fabrice Dariot – Former head of the BDV Group and of Air Journal, author of three crime novels including “Pierre de Stone” (Otago Editions).

Alain Decker – Photographer, globe-trotter and writer is the recipient of the Grand Prix des Enquêteurs for his novel “Jours de ténèbres” (Robert Laffont Editions).

Geoffrey Duval – After more than 25 years in the tourism sector, including several years as president of the US Tourism Office in France, he picked up the pen. Also an actor, he nourishes his writing with encounters and human stories. He signs his first novel: “Le voleur de rêves”.

Philippe Mugnier – Destination marketing consultant and tourism professor, this Savoyard author develops works inspired by his native region. After several historical works, he publishes his first novel, “FERT – Les Veilleurs du col”, a queer Da Vinci Code of the Alpine pastures.

Josette Sicsic – Specialized journalist, she follows tourism news and provides sociological and forward-looking insights into the development of international tourism. She is the author of several technical works and travel guides. “Voyages. C’était mieux avant ? : Des années soixante aux années Covid”, is her latest opus, co-authored with Pierre Josse (former editor-in-chief of Guide du Routard).


The Hachette Tourisme Authors (with Le Routard)

The voices and creators who shape guides, travel narratives, and new ways of exploring the world:

Chantille de Lincourt — A heritage-loving author (Des villages pas comme les autres, Des châteaux pas comme les autres). Villages & Patrimoine.

Annabelle Schachmes — Food journalist and author for the Food Lovers Travel collection. Instagram

Benjamin Martinie — Creator of the Hourrail media platform!, author of “Voyager avec Hourrail”, dedicated to low-carbon travel. Instagram

Antoine de Suremain — Filmmaker and adventurer, author of “Antoine explore la France”. Instagram

Anthony Felber — Professional trail runner and architect, author of “Les 800 plus hauts refuges des Alpes”.


A Cultural Gathering at the Heart of the Travel Industry

By bringing these signatories together within the IFTM pavilion, Escales Littéraires provides an exceptional showcase for literary creation tied to wandering, heritage, and human adventure.

In addition to autograph sessions, pitch presentations of the showcased books will punctuate the three days of the show, enabling the professional audience to discover the behind‑the‑scenes of these works and to engage directly with their authors.

Escales Littéraires Stand (S085)


Practical Information

IFTM Top Resa is the premier professional trade show uniting all players in tourism and travel (business, leisure, groups, events).

Website: : www.iftm.fr

Dates : From Tuesday, September 15 to Thursday, September 17, 2026

Location: Paris Porte de Versailles — Escales Littéraires Stand (S085)

Contact for Press & Organization :

IFTM / Press Office: IFTM Press Service (Sophie Nathan – [email protected])

Librarian in charge: Jean da Luz-Figueiredo – [email protected]

Sailcoop Nears B2B Milestone Ahead of Wind-Powered Ferry Launch


Le ferry à voiles - nom de code Corsica Favorite - devrait rentrer en service à l'été 2028 - Photo : Sailcoop

Climats du Monde


Sailcoop scales up.

After eight-passenger sailing vessels and the catamaran serving the Glénan archipelago, the cooperative is now preparing the launch of a true sailing ferry between the mainland and Corsica.

Provisionally named Corsica Favorite, the vessel will be able to accommodate 80 passengers in Pullman seats. The crossing will last about twelve hours and will include two meals.

Its entry into service is planned between April and October 2028, with a target of 5,000 travelers during this first season. Sales should begin by the end of summer 2027. The average ticket price is estimated at 230 euros, with introductory fares around 180 euros depending on the season and the direction of travel.

The project represents an investment between 5.5 and 6 million euros. It should be financed for one third by Sailcoop’s own funds and for two thirds by bank debt.


A first participation as an exhibitor at IFTM

This future link will be the main topic presented by Sailcoop at IFTM. The cooperative will participate for the first time in the fair as an exhibitor, at the heart of the Village of Sustainable Initiatives.

One of Sailcoop’s objectives will be to reach out to new tour operators and receptive agencies.

The cooperative already works with Voyageurs du Monde and Terres d’Aventure, but hopes to increase the volumes distributed by tourism professionals.


90% of travelers heading to Corsica arrive by train

Sailcoop has been operating since 2022 the first link between Saint-Raphaël and Calvi. Two 50-foot sailboats, about 15 meters long, are provided by their owners.

Each boat accommodates eight passengers, supervised by two skippers. A double cabin and two meals are included in the price. Departures usually occur between 2 p.m. and 3 p.m., with arrival the following morning between 7 a.m. and 9 a.m., after roughly fifteen hours of navigation.

According to Yann Royer, 90% of travelers using this link reach the departure or arrival ports by train. The future ferry must maintain this largely decarbonized travel logic while multiplying the capacity offered by ten.

The 2027 season will still be covered by the two current sailboats. Sailcoop is also recruiting a person responsible for business development in the South. For the arrival of Corsica Favorite, five sailors and one steward will also need to join the crew.


21,000 passengers expected on the Glénan connection

In short distances, Sailcoop operates a wind-powered shuttle between Concarneau and the Glénan archipelago.

The link is expected to carry 21,000 passengers in 2026, up from 18,000 in 2025, a rise of nearly 17%.

The service is provided by a 61-foot catamaran capable of carrying 80 people. Three rotations are offered each day. Travelers reach the archipelago after about an hour and a half of navigation, spend four hours on site, then return on a subsequent rotation.


From sail cargo to the United States

The cooperative is also looking at long-distance travel. Since 2025 it has been marketing spots aboard the Neoliner Origin, a sailing cargo operated by Neoline between Saint-Nazaire and Baltimore, with a stopover at Saint-Pierre-et-Miquelon.

The ship hosts twelve passengers for a fourteen-day crossing, priced between 3,200 and 3,500 euros. This offer, however, requires some flexibility: loading and unloading operations can delay the voyage by one to three days.

Sailcoop also plans to open in the fall new offers to Brazil and Madagascar, aboard other sailing cargo ships.

Founded in 2021 and based in Vannes, the cooperative company today brings together 3,600 members. It employs seven people on the ground and up to 18 sailors in season.



Jet Tours gears up for the launch of three new clubs [ABO]


Bryce Arnaud-Battandier : plus de la moitié des ventes de Jet tours sont aujourd'hui réalisées en agences de voyages et, surtout, « la croissance se fait sur les agences » - Photo NG Travel

Hurtigruten


Relancée en 2025 par NG Travel auprès du réseau d’agences de voyages, la production de Jet tours se fait une place.

« We are generally growing. Since the start of the year, we have not been in a downward trend. For the group, spring was inevitably challenging and, even though the situation improved in June, July and August, it is not possible to speak of catch-up at this stage.

However, for Jet tours, since the beginning of the year, we have essentially doubled
», confirms Bryce Arnaud-Battandier, Chief Executive Officer of NG Travel, interviewed by TourMaG.

More than half of Jet tours’ sales are now made through travel agencies and, above all, “growth is happening through the agencies,” notes the CEO.

At its launch, the group had set an ambitious objective: €150 million in B2B revenue within three years, then €180 million within five years. „ We are maintaining this ambition to reach €150 million in three years,” he confirms.



Jet tours prepares the launch of three new clubs

To continue this momentum, Jet tours will strengthen its offering.

This summer, the brand had three clubs: Club Jet tours Ostria Resort & Spa 5* in Crete, Club Jet tours Khaolak Marriott Beach Resort & Spa 5* in Phuket, Thailand, and Club Jet tours Anaya Zanzibar 5*.

« The Zanzibar club, owned by NG Travel, performed particularly well », says the CEO, and « the outlook for the winter is very positive ».

Jet tours thus prepares the launch of three new clubs – already signed – which are due to be online in the coming weeks. The objective is for the entire new offering to be fully operational no later than the IFTM show.

The new locations should reinforce NG Travel’s desired positioning: a premium-scale club with particular attention given to dining, sport and families.

The group particularly intends to differentiate itself with sporting services and coaching, but also with clubs tailored for children and teenagers.

« For us, there is really room for premium club experiences. We must excel in the quality of our service and products, because agencies expect flawless service.

This is a positive demand, but it is also why we did not want to move too quickly,
» explains Bryce Arnaud-Battandier.


The innovations presented for the IFTM

Another development axis: the Jet tours Signature line.

The brand had built a portfolio of around 70 products. It will now undergo a partial renewal of the catalog to retire underperforming items and to incorporate new ones.

The principle remains unchanged: select high-quality hotels, negotiate favorable pricing, and above all offer clients exclusive privileges.

Depending on the establishments, these can take the form of an upgrade, an excursion, a massage or other experiences. « We see that it works very well ».

The same logic applies to the tours: Jet tours will continue developing its production.

The brand keeps its small-group circuits, limited to 20 people, with French-speaking guides and a quality pledge. But it will continue to develop its “Essentials” range in parallel.

Everything will be unveiled at the IFTM, where Jet tours intends to present all of its winter novelties.


40% of sales are already for the winter season

For the summer of 2026, last-minute sales boosted activity: 50% of clients booked their summer stay less than 30 days before departure, compared with 25% a year earlier.

«Ultimately, our job is to ensure hoteliers that our clients will arrive, but they are a bit more last minute», explains Bryce Arnaud-Battandier. «On the flight side, we bear some risk, but we have also worked a lot on flexibility.

There was still quite a bit of capacity on the market at perfectly reasonable prices. It was positive for our clients and it allowed us to maintain very fair rates.
»

The booking window was halved: families booked on average 58 days before departure (versus 90 in 2025) and couples 54 days before (versus 84 in 2025).

The average vacation budget remained broadly stable, at €1,557 per person. Greece tops the list with 35% of departures, ahead of Spain (20%) and Tunisia (15%). Together these destinations account for 70% of departures, with Crete particularly favored, as Jet tours notes in a press release.

After a summer dominated by last-minute bookings, the trend reverses for winter with more forward planning.

At Jet tours, 40% of sales already concern the winter season. In the destination ranking, Egypt shows a particularly pronounced comeback. Zanzibar is also among the winter’s strong destinations. The success of the in-house product, the Club Jet tours Anaya, notably drives sales. Finally, the Canaries complete this trio.

Oceania Cruises Announces the Launch of the Oceania Sonata


Oceania Cruises annonce la mise à l'eau de l'Oceania Sonata, Depositphotos.com, Photo by portosabbia

Hurtigruten


The Oceania Sonata marks the first of five ships that will compose the new Oceania Cruises Sonata class. It will be followed in 2029 by its sister ship, the Oceania Arietta, and then by three additional units whose deliveries are staggered in 2032, 2035 and 2037.

Resulting from a nearly twenty-year partnership between the operator and the Italian shipyard Fincantieri, this project succeeds the delivery of the Oceania Marina (2011), Oceania Riviera (2012), Oceania Vista (2023) and Oceania Allura (2025).

With a gross tonnage of around 86,000, the Oceania Sonata will offer a volume about 30% higher than that of the Oceania Allura, while adding only 90 more accommodations for a total of 695 cabins and suites reserved exclusively for adults.

A third of the overall capacity will be devoted to suites, including for the first time for the operator four Owner’s Suites with two bedrooms, as well as two new categories: the Horizon Suites (nearly 56 m² with veranda) and the Penthouse Deluxe Suites (around 45 m²).


13 dining venues aboard and an inaugural season spanning Europe and the Americas

On the dining front, the ship will feature 13 dining venues. The offering will introduce two new culinary concepts: La Table by Masters of French Cuisine and Nikkei Kitchen, which will complement the brand’s gastronomic proposition alongside the Grand Dining Room and the brand’s usual dining venues (Jacques, Red Ginger, Polo Grill, Toscana).

For its inaugural season planned from August 2027 to April 2028, the Oceania Sonata will sail to more than 90 destinations. Its inaugural voyage, the Mediterranean Collage (a 14-day journey from Rome to Trieste), will begin on August 7, 2027, tracing a course through Italy, Greece, Montenegro and Croatia.

The summer and winter programs will combine itineraries in the Eastern Mediterranean (Greeks & Byzantines in October 2027), a Panama Canal crossing connecting Los Angeles to Miami in January 2028, as well as Caribbean island itineraries departing from Florida (Tropical Coves in March 2028).

TUI Musement Expands Its Offering With Launch of Multi-Day Experiences


TUI Musement enrichit son offre avec le lancement des « expériences de plusieurs jours » - Depositphotos.com, PR-PhotoDesign

Costa Rica


TUI Musement lance the ‘multi-day experiences’, a line of 24- to 48-hour mini-escapes that include overnight stays, local guiding and immersive activities.

Designed to respond to the growing appetite among travelers for enriched short getaways, this offering enables an in-depth exploration of iconic destinations. The program relies on unconventional accommodations and the group’s operational network.

This new offer features more than 35 itineraries across the globe, spanning destinations such as Costa Rica, Thailand, Kenya, Peru or Australia.

The routes combine unconventional accommodations – such as safari lodges, luxury jungle tents, desert camps or homestays – and guided activities by local guides.

According to an internal study, 70% of travelers say they are interested in this type of short-format that can be paired with a main stay, a trend particularly marked among young professionals and families.


Operational integration and a global rollout

Developed largely by the group’s in-house teams, these offerings bundle transportation, accommodations and activities under international safety and sustainability standards.

The itineraries include, for example, rafting in Costa Rica, nights spent in tents in Thai national parks or navigation through the Australian archipelagos.

Available from 145 euros per person, these experiences can be booked before departure or directly on-site via the network’s full range of physical and digital channels.

The catalog, currently counting more than 35 options, will grow to surpass 45 proposals by the end of the summer before continuing its expansion.

Marriott International to Launch Its First The Luxury Collection Resort in Marseillan, France


Marriott International et Propriétés & Co prévoient d'ouvrir en 2029 un complexe hôtelier et résidentiel haut de gamme à Marseillan - Photo Marriott International

Costa Rica


Marriott International continues to expand its luxury portfolio in France.

The American group has signed an agreement with Propriétés & Co to develop a The Luxury Collection resort complemented by branded residences in Marseillan, in the Hérault region.

Set on a site spanning more than six hectares along the Thau lagoon, the complex is slated to open according to the announced timetable in 2029. The project aims to integrate with the local fabric and to highlight the maritime, viticultural and landscape heritage of this Languedoc destination.

The forthcoming complex will feature a 72‑room hotel as well as 189 branded residences intended for owners and travelers. The residential offering will include lagoon‑front villas, pool villas, garden suites, apartments and penthouses.

Residents will benefit from access to the resort’s infrastructures and services within a hybrid hospitality and luxury real estate model.

On the dining front, nine concepts are planned, including an oyster and sashimi bar, a fine‑dining restaurant, a French café and a vineyard‑centered bar.

The program also features a 2,000 m² spa and wellness center inspired by Roman baths, several swimming pools, an art gallery and retail outlets.


A first for The Luxury Collection in residential development

For Marriott International, this operation marks a strategic milestone in the French market. The project will represent the group’s first branded residences in France.

“The signing of this project marks an important milestone for Marriott International as we continue to expand our luxury portfolio in Europe’s most coveted resort destinations,” notes Alexandra Goguet, Vice President Development France & Benelux at Marriott International, in a press release.

The group believes Marseillan brings together the attributes sought by international clientele thanks to its natural setting, cultural heritage and position within the leisure destination segment.

For his part, Miguel Espada, president of Propriétés & Co, explains that the ambition is to create “a European benchmark in the resort realm” by leveraging local identity rather than transforming it.


An architecture inspired by Mediterranean heritage

The architectural concept is entrusted to Slowlife Architects, while the interior decoration will be carried out by the Spanish designer Lázaro Rosa-Violán.

The ensemble will draw inspiration from the region’s winegrower houses, featuring stone façades, wooden shutters, wrought iron details and terracotta tones. The interiors will emphasize natural materials, craftsmanship and the codes of luxury hospitality.

Located about 35 minutes from Montpellier-Méditerranée Airport, the resort will offer views over the Thau lagoon, Mont Saint-Clair, Sète and the Mediterranean Sea.

The site also highlights the territory’s natural strengths, with more than 300 days of sunshine per year, a network of cycling paths and nearly 8,000 hectares of protected natural spaces.

Upon opening, scheduled for 2029, the Marseillan complex will become the fourth property in France under The Luxury Collection brand, following the Prince de Galles, a Luxury Collection Hotel; Hôtel de Berri Champs-Élysées, a Luxury Collection Hotel; and the Hotel du Couvent, a Luxury Collection Hotel.


Amelia Brille
Published by Amelia Brille TourMaG.com Editor

See all articles by Amelia Brille

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TAP Air Portugal Strategy: Consolidate Routes and Launch New Ones


Dans les locaux de Hopscotch Tourism à Paris , Paloma Utrera (2e en partant de la droite) entourée, de gauche à droite, d'Eloïse Roux, directrice développement Hopscotch Tourism, Laura Wieczorek, directrice RP Hopscotch Tourism, Isabel Calvo, directrice RP Hopscotch Tourism, Isabelle Pereira, Responsable marketing France, Espagne, Royaume-Uni, Irlande, Benelux et pays nordiques TAP Air Portugal - Photo : C. Hardin

Costa Rica


Based in Madrid, Paloma Utrera was in Paris last week.

The opportunity to meet her and her teams for a discussion about major sector developments, such as evolving travel habits, connectivity challenges, and the market’s new dynamics.

In this context, and within TAP Air Portugal, we also discussed the French market and the connections from the mainland, the growing role of Portugal as a hub between Europe, South America and Africa, the evolution of the onboard product and the opportunities offered by a stopover in Portugal.


TAP Air Portugal: 132 weekly flights between France and Portugal

TourMaG – You took over from Rino Morosini at the beginning of this year 2026, a strategic year for TAP. How is this transition unfolding?

Paloma Utrera : Rino did an excellent job and I arrived in Paris to “inherit” the position, so to speak. There was first the inauguration of our business lounge in Paris, which, as a reminder, is TAP’s only lounge outside of Lisbon.

This is important for us. There was also the launch of our onboard service Economy Prime last month in June on our long-haul flights. It is a product we wanted to offer to our clients, our corporate passengers, and all those who do not travel in business class but still desire a differentiated onboard experience.

We are, in this regard, very satisfied with the market response to this product, whose success should continue to grow from September when corporate traffic becomes more dynamic.

I also commend our communications team here in France for doing an excellent job highlighting our brand, the quality of our product, and the performances of our onboard crews.

TourMaG – Regarding your offering between France and Portugal, could you remind us what you provide?

Paloma Utrera : This summer, our airline operates 132 weekly flights between France and Portugal, with direct services between Lyon, Marseille, Nice, Toulouse and Lisbon. Thus we cover the southern part of France, and for Paris we offer 56 weekly frequencies, what we call a shuttle to Lisbon and Porto.

TourMaG – How do you approach the summer season at TAP?

Paloma Utrera : This summer, the entire industry recognizes the challenge posed by the international situation and rising costs. Nevertheless, our structure is solid and our performance in France and overall is quite solid.

Our results for the first four months of the year are up by 11% compared with the previous year in terms of revenue, and passenger numbers have risen by 6.4%.

We have also improved load factors by 5% versus last year, reaching 84%. These are good results for this pre-summer period, which is not the peak season.

TourMaG – Portugal, like other southern destinations, is also a safe-haven destination?

Paloma Utrera : Yes, that is an important point to emphasize, and we also see growth in other markets such as the United States and Brazil, for which we recently opened a new destination in July: Curitiba, the capital of Paraná state.

We are also continuing to open new routes: Terceira in the Azores, and Praia, the capital of Cape Verde, from Lisbon.

From Lisbon, in addition to Curitiba, we have also opened Athens, an important route for us that has been very well received by the market in Greece.

Our strategy is to consolidate these routes and open others. In October, we will also launch São Luís, Maranhão, in Brazil, an exciting destination featuring, among other things, the Lençóis Maranhenses natural site, which is very interesting.


Lisbon, Europe’s premier hub to Brazil

TourMaG – Brazil is truly a flagship destination for you.

Paloma Utrera : Yes, indeed. We now have 15 direct destinations to Brazil from Lisbon, which is well connected to all of our European routes.

We are also developing Porto as a hub for long-haul destinations. We now aim to consolidate and grow in these markets. In the United States, a new development: after opening Los Angeles, we will open Orlando in the autumn.

TourMaG – Lisbon, a truly strategic hub?

Paloma Utrera : Absolutely. Look at our geographic position. I can say we are practically at the “center of the world.” The best place to connect Europe, North America, South America, but also Africa where we have many destinations.

TourMaG – What are the advantages of a stopover in Lisbon?

Paloma Utrera : What truly makes the difference is that we offer a 10-day stopover window in Lisbon or Porto between your connecting flights, to discover another destination in Portugal, a hop to the Azores for example, with a favorable fare and discounts up to 50% on restaurants, hotels, tours, outdoor activities, and cultural sites.

This is our Portugal Stopover program, which has been named the world’s best stopover program by Global Traveler for the eighth consecutive year.

TourMaG – The fleet evolution is also a TAP Air Portugal project?

Paloma Utrera : We currently operate a fleet of 99 aircraft, one of the most modern fleets thanks to our Airbus Neo, and we are working to replace our oldest aircraft and also to increase the number of planes (A320neo, A321neo, A330neo).

A modern fleet is part of our environmental strategy that we are developing. Modern aircraft, but also recyclable products onboard. Everyone is involved, and we have managed to reduce our CO₂ emissions by 12% since last year.


A slice of the cake?

TourMaG – Aviation industry observers are waiting for decisions on TAP’s capital entry by a major player. Two large groups are in the running: Air France-KLM and Lufthansa. Do you have a preference?

Paloma Utrera : (smiling) No, not a preference. The aviation world is highly competitive, and we need to partner with a major group. It will be a government decision that selects the best option.

TourMaG – We won’t know your preference. And if I ask what your favorite cake is: Black Forest cake, a German cake, or the chocolate éclair, a French pastry?

Paloma Utrera : (laughs) I like both a lot!


Christophe Hardin Published by Christophe Hardin Journaliste AirMaG – TourMaG.com
See all articles by Christophe Hardin

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Trip.com Group and Seat Unique Group Partner to Launch a Premium Events Offering


Trip.com Group et Seat Unique Group s'associent pour lancer une offre d'événements premium, photo by Trip.com group

CroisiEurope


Trip.com Group et Seat Unique Group ont conclu un partenariat mondial pour proposer des formules d’hospitalité officielles et des expériences VIP à des millions de voyageurs internationaux.

Cette collaboration répond à l’augmentation des déplacements touristiques liés aux événements musicaux et sportifs, les données de Trip.com Group indiquant d’ailleurs que 66 % des voyageurs de la région Asie-Pacifique ont déjà planifié des vacances à l’étranger pour assister à un concert.

L’accord permet désormais d’intégrer de manière fluide des billets VIP pour de grands concerts, des matchs de football ou des Grands Prix de Formule 1 directement sur la plateforme de réservation.

Robin Sherry, PDG de Seat Unique Group, souligne l’importance stratégique de cette alliance : « La façon dont les gens voyagent évolue. De plus en plus, l’important n’est plus seulement la destination, mais les expériences vécues sur place. En nous associant à Trip.com Group, nous offrons à des millions de voyageurs l’accès à des expériences premium officielles lors de certains des plus grands événements sportifs, musicaux et de divertissement au monde, via une plateforme qu’ils connaissent déjà et en laquelle ils ont confiance. »

Cette collaboration permet aux voyageurs de réserver des prestations d’hospitalité issues directement d’un réseau de plus de 140 détenteurs de droits officiels.

Pour ces partenaires (clubs de football, organisateurs et salles de spectacle), l’accord ouvre un canal de distribution direct auprès d’une très large audience internationale planifiant déjà des séjours vers le Royaume-Uni et l’Europe.


A direct distribution channel connected to the major players in sports and entertainment

L’offre premium qui sera déployée sur Trip.com dans les prochains mois s’appuie sur des relations directes avec des entités de premier plan telles que l’Arsenal FC, le Real Madrid, l’AC Milan, l’Everton FC, Co-op Live, KMJ Entertainment ainsi que la majorité des Grands Prix de Formule 1.

De plus, Seat Unique Group bénéficie du soutien de figures du sport et du divertissement via des structures comme The Players’ Fund et The Artists’ Collective. Parmi ces soutiens figurent notamment Harry Kane, Ben Stokes, Dame Jessica Ennis-Hill ou encore Jack Whitehall.

M. Bo Sun, directeur marketing de Trip.com Group, résume cette ambition : « Le voyage axé sur l’expérience redéfinit la manière dont les gens planifient leurs séjours. Les voyageurs organisent de plus en plus leurs excursions autour des moments qui comptent le plus pour eux. Les événements en direct illustrent parfaitement cette évolution. Grâce à ce partenariat, nous permettons aux fans de se rapprocher de certaines des expériences les plus passionnantes au monde dans les domaines du sport, de la musique et du divertissement. »