Relancée en 2025 par NG Travel auprès du réseau d’agences de voyages, la production de Jet tours se fait une place.
« We are generally growing. Since the start of the year, we have not been in a downward trend. For the group, spring was inevitably challenging and, even though the situation improved in June, July and August, it is not possible to speak of catch-up at this stage.
However, for Jet tours, since the beginning of the year, we have essentially doubled », confirms Bryce Arnaud-Battandier, Chief Executive Officer of NG Travel, interviewed by TourMaG.
More than half of Jet tours’ sales are now made through travel agencies and, above all, “growth is happening through the agencies,” notes the CEO.
At its launch, the group had set an ambitious objective: €150 million in B2B revenue within three years, then €180 million within five years. „ We are maintaining this ambition to reach €150 million in three years,” he confirms.
« We are generally growing. Since the start of the year, we have not been in a downward trend. For the group, spring was inevitably challenging and, even though the situation improved in June, July and August, it is not possible to speak of catch-up at this stage.
However, for Jet tours, since the beginning of the year, we have essentially doubled », confirms Bryce Arnaud-Battandier, Chief Executive Officer of NG Travel, interviewed by TourMaG.
More than half of Jet tours’ sales are now made through travel agencies and, above all, “growth is happening through the agencies,” notes the CEO.
At its launch, the group had set an ambitious objective: €150 million in B2B revenue within three years, then €180 million within five years. „ We are maintaining this ambition to reach €150 million in three years,” he confirms.
Jet tours prepares the launch of three new clubs
To continue this momentum, Jet tours will strengthen its offering.This summer, the brand had three clubs: Club Jet tours Ostria Resort & Spa 5* in Crete, Club Jet tours Khaolak Marriott Beach Resort & Spa 5* in Phuket, Thailand, and Club Jet tours Anaya Zanzibar 5*.
« The Zanzibar club, owned by NG Travel, performed particularly well », says the CEO, and « the outlook for the winter is very positive ».
Jet tours thus prepares the launch of three new clubs – already signed – which are due to be online in the coming weeks. The objective is for the entire new offering to be fully operational no later than the IFTM show.
The new locations should reinforce NG Travel’s desired positioning: a premium-scale club with particular attention given to dining, sport and families.
The group particularly intends to differentiate itself with sporting services and coaching, but also with clubs tailored for children and teenagers.
« For us, there is really room for premium club experiences. We must excel in the quality of our service and products, because agencies expect flawless service.
This is a positive demand, but it is also why we did not want to move too quickly, » explains Bryce Arnaud-Battandier.
The innovations presented for the IFTM
Another development axis: the Jet tours Signature line.
The brand had built a portfolio of around 70 products. It will now undergo a partial renewal of the catalog to retire underperforming items and to incorporate new ones.
The principle remains unchanged: select high-quality hotels, negotiate favorable pricing, and above all offer clients exclusive privileges.
Depending on the establishments, these can take the form of an upgrade, an excursion, a massage or other experiences. « We see that it works very well ».
The same logic applies to the tours: Jet tours will continue developing its production.
The brand keeps its small-group circuits, limited to 20 people, with French-speaking guides and a quality pledge. But it will continue to develop its “Essentials” range in parallel.
Everything will be unveiled at the IFTM, where Jet tours intends to present all of its winter novelties.
The brand had built a portfolio of around 70 products. It will now undergo a partial renewal of the catalog to retire underperforming items and to incorporate new ones.
The principle remains unchanged: select high-quality hotels, negotiate favorable pricing, and above all offer clients exclusive privileges.
Depending on the establishments, these can take the form of an upgrade, an excursion, a massage or other experiences. « We see that it works very well ».
The same logic applies to the tours: Jet tours will continue developing its production.
The brand keeps its small-group circuits, limited to 20 people, with French-speaking guides and a quality pledge. But it will continue to develop its “Essentials” range in parallel.
Everything will be unveiled at the IFTM, where Jet tours intends to present all of its winter novelties.
40% of sales are already for the winter season
For the summer of 2026, last-minute sales boosted activity: 50% of clients booked their summer stay less than 30 days before departure, compared with 25% a year earlier.
«Ultimately, our job is to ensure hoteliers that our clients will arrive, but they are a bit more last minute», explains Bryce Arnaud-Battandier. «On the flight side, we bear some risk, but we have also worked a lot on flexibility.
There was still quite a bit of capacity on the market at perfectly reasonable prices. It was positive for our clients and it allowed us to maintain very fair rates.»
The booking window was halved: families booked on average 58 days before departure (versus 90 in 2025) and couples 54 days before (versus 84 in 2025).
The average vacation budget remained broadly stable, at €1,557 per person. Greece tops the list with 35% of departures, ahead of Spain (20%) and Tunisia (15%). Together these destinations account for 70% of departures, with Crete particularly favored, as Jet tours notes in a press release.
After a summer dominated by last-minute bookings, the trend reverses for winter with more forward planning.
At Jet tours, 40% of sales already concern the winter season. In the destination ranking, Egypt shows a particularly pronounced comeback. Zanzibar is also among the winter’s strong destinations. The success of the in-house product, the Club Jet tours Anaya, notably drives sales. Finally, the Canaries complete this trio.
«Ultimately, our job is to ensure hoteliers that our clients will arrive, but they are a bit more last minute», explains Bryce Arnaud-Battandier. «On the flight side, we bear some risk, but we have also worked a lot on flexibility.
There was still quite a bit of capacity on the market at perfectly reasonable prices. It was positive for our clients and it allowed us to maintain very fair rates.»
The booking window was halved: families booked on average 58 days before departure (versus 90 in 2025) and couples 54 days before (versus 84 in 2025).
The average vacation budget remained broadly stable, at €1,557 per person. Greece tops the list with 35% of departures, ahead of Spain (20%) and Tunisia (15%). Together these destinations account for 70% of departures, with Crete particularly favored, as Jet tours notes in a press release.
After a summer dominated by last-minute bookings, the trend reverses for winter with more forward planning.
At Jet tours, 40% of sales already concern the winter season. In the destination ranking, Egypt shows a particularly pronounced comeback. Zanzibar is also among the winter’s strong destinations. The success of the in-house product, the Club Jet tours Anaya, notably drives sales. Finally, the Canaries complete this trio.
Published by Christophe Hardin 
