NCL, Oceania, Regent: Three Brands, Three Experiences, One Shared Approach for Travel Agencies


© Norwegian Cruise Line

PONANT


For a travel agency, selling a cruise is not just about finding an available cabin. It’s mainly about understanding the client’s project, budget, their discovery ambitions, and the level of experience they seek… then, through an expert recommendation, offering them the right brand, the right ship, and the right itinerary.

This is precisely the strength of Cruisepro’s portfolio, the General Agent in France for Norwegian Cruise Line (NCL), Oceania Cruises and Regent Seven Seas Cruises: three distinct and complementary worlds to broaden your sales potential and meet an increasingly diverse clientele, seeking unforgettable vacations.


NCL : inspire travel… and enjoy it in complete freedom

With Norwegian Cruise Line, freedom takes center stage.

NCL targets travelers who want to experience the cruise their way, with great flexibility in planning their vacation. No unnecessary rigidity: guests can enjoy a wide variety of restaurants, shows, activities, and experiences on board, while discovering iconic destinations.

For the travel agency, NCL is a brand especially interesting for winning over first-time cruisers, families, couples and groups of friends, but also for travelers who wish to bring the spirit and flexibility of an international resort to life on board.

Your commercial reflex : don’t present NCL only as a cruise. Market a free and relaxed way of traveling, where everyone can tailor their vacation to their desires.


Oceania Cruises : when gastronomy becomes a destination

With Oceania Cruises, travel moves upmarket and takes on a new dimension.

Now 100% adults, the brand is particularly renowned for its culinary approach, attentive service, and itineraries designed for travelers who prioritize discovery, quality and the art of living. Oceania is above all “the finest cuisine at sea,” no translation needed for this concept that is gaining more and more fans among French cruisers.

Oceania allows for a refined experience without adopting the sometimes very formal codes of traditional luxury. Its smaller, more intimate ships and premium positioning make it a particularly relevant option for couples, seasoned travelers and clients seeking more personalization.

Your commercial reflex : when your client says, “I want a beautiful cruise, but most of all great dining, to discover the destinations, and to enjoy an elegant atmosphere,” think Oceania, and you’ll turn cruise fans… and fans of your agency.


© Oceania Cruises


Regent : ultra-luxury, uncompromising, the truly all-inclusive

And when your client seeks the exceptional, Regent Seven Seas Cruises opens a whole different door.

Here, the experience is imagined down to the last detail with a luxury approach where simplicity becomes a luxury in itself: fewer constraints, more services, refined spaces, top-tier gastronomy, and an experience designed for the traveler to truly enjoy every moment, with 100% suites on board. With the ease of true luxury all-inclusive, from unlimited onshore excursions at every stop to all restaurants, including specialty venues, all beverages, not to mention tips, room service and unlimited wifi. Because true luxury also means the simplicity of not having to think about anything during your vacation.

For the agency, Regent represents a fantastic opportunity to develop cruise sales to a high-spending clientele, but also to transform a high-end travel demand accustomed to terrestrial luxuries into an even more complete on-board experience aboard a cruise ship.

Your commercial reflex : don’t stop at price. With Regent, it’s the overall value of the experience that should be presented to the client, and that’s where cruising is typically unbeatable.


© Regent Seven Seas Cruises


Three brands for three profiles… but above all three sales opportunities

NCL, Oceania and Regent belong to the same group (NCLH) but they do not compete: they complement each other.

A single client can also start with one brand and, along their journeys, evolve toward another. You can begin with NCL as a family option, then seek a more gastronomic and 100% adult experience with Oceania and, a few years later, choose Regent to celebrate a special occasion with true all-inclusive luxury.

That’s why my message is simple: knowing the three brands gives you more chances to close a sale.

And of course, it’s about answering the essential question precisely:

“What do you really want to experience during your cruise?”

The answer then naturally guides the client toward the brand that suits them.



Luxury Cruises: A New Clientele Follows Hotel Brands Out to Sea


Croisières de luxe : les marques hôtelières séduisent une nouvelle clientèle - Photo CE

CroisiEurope


According to the latest data published by Global Travel Collection (GTC), cruises operated under hotel brands now account for 5% of upcoming bookings made by its network of luxury travel advisors.

A segment still limited in volume, but it carries a very high-end positioning, with an average price of $40,000 per booking.

For French professionals, Global Travel Collection (GTC) remains a relatively little-known player. A subsidiary of the American Internova Travel Group, it is nevertheless one of the world’s largest networks of advisers specializing in luxury travel. The company unites more than 1,500 advisors who serve a high-end clientele.


“A customer who has been loyal to a hotel brand for fifteen years now boards the ship of that same brand”

One of the main lessons from this study concerns the traveler profile. According to GTC, this new clientele is not made up of seasoned cruisers climbing up the ladder, but of customers loyal to prestigious hotel brands who are taking their first cruise.

“It is about creating a category, not changing one,” explains Angie Licea, president of Global Travel Collection, in the press release.

“A customer loyal to a hotel brand for fifteen years now boards the ship of that same brand, with the same expectations as on land. He does not compare offers with other cruises. He finds the familiar and reassuring experience in a new environment,” she adds.

The average price of these cruises stands at $40,000, roughly four times the average price of a traditional ocean cruise, according to GTC.


The American cruise market is expected to continue growing in 2026

Beyond branded cruises, GTC notes a strong uptick in the yacht segment. Sales would have increased by around $3 million in a year.

According to the data disclosed, the American cruise market is expected to keep growing in 2026, with: an overall 5% growth; 25% growth for river cruises; 40% for yacht cruises.

Global Travel Collection, for its part, says it has recorded a 14% rise in its sales across all cruise segments, nearly three times the market’s expected growth.

“The cruise sector has lost its former reputation faster than almost any other category we track. The ceiling on luxury sea travelers’ spending has risen substantially, and the brands investing in this market are the main reason,” concludes Angie Licea.