Chocolate, Slavery, and Luxury Tourism in São Tomé and Príncipe: 5 Things to Know

Voters in São Tomé and Príncipe, a small island state in central Africa, are set to head to the polls on Sunday, July 19, 2026 to elect their president. A former Portuguese colony that became an independent state in 1975, São Tomé and Príncipe is a Lusophone archipelago located in the Gulf of Guinea with around 200,000 inhabitants, renowned for its cocoa and coffee production. Here are five things to know about the country.

1. “The Chocolate Island”

Cocoa is deeply rooted in the history of São Tomé and Príncipe, and the island of São Tomé earned the nickname “The Chocolate Island”. By the end of the 19th century, the archipelago was the world’s leading producer with nearly 35,000 tonnes per year. On the slopes of an extinct volcano overlooking the Atlantic, the cocoa, derived from plants imported by the Portuguese in the 18th century, grows in a lush landscape. The fertile soils of São Tomé do not require fertilisers or pesticides.

But after independence in 1975, “the Portuguese left with their know-how, epidemics struck the cocoa and the State redistributed land to former workers without any oversight. Production collapsed,” explained to AFP Maria Nazaré Ceita, a historian at the University of São Tomé. Likewise, São Tomé and Príncipe has long been a hub of coffee culture and remains so, with production smaller but oriented towards high quality. The production of vanilla and pepper has recently developed.

2. Slavery and Colonization

“Who has shown this long path? This path to São Tomé ?”, asked the famous Cape Verdean singer Cesária Évora in her 1992 song Sodade, in memory of her Cape Verdean compatriots forcibly brought to work on the São Toméan plantations. The islands of São Tomé and Príncipe were colonized by the Portuguese from the late 15th century. They were the scene of a violently brutal slave trade, initially aimed at the intensive cultivation of sugar cane and then cocoa and coffee.

Thousands of men and women from Central Africa were forced into servitude to work on the plantations. According to historians, São Tomé and Príncipe was a hub of the transatlantic slave trade: around six million people are believed to have been deported from the island at that time. With the abolition of slavery in 1876, “contractual workers” were then brought—often by force—from Angola, Mozambique, Cape Verde, Gabon or Congo.

3. Paradise Beaches and Luxury Tourism

With luxuriant nature and paradisiacal beaches on these volcanic islands where nearly 600 species of plants have been catalogued, the country has all the makings of a small paradise. Yet underdeveloped infrastructure, challenges in investing in the tourist sector, and the cost of travel hinder the development of tourism in the archipelago. Visiting during the dry season is a luxury: a round trip from Lisbon costs around 1,500 euros. Tourism aimed at a wealthy clientele has therefore grown, with several luxury hotels in the archipelago, including three five‑star properties.

4. The Oil Hope

Launched in the early 2000s, oil exploration has given rise to many hopes in the country. Several international companies, including the French group TotalEnergies in 2024 or Brazilian Petrobras in 2023, have secured offshore exploration licenses. “Commercial production is expected after 2030,” according to the energy sector lobbying group African Energy Chamber, “subject to fruitful discoveries and a sustained influx of investments.”

5. A Model of Democracy in Africa

After attempts at coups in 2003 and 2009, the parliamentary regime has stabilized, and the country has established itself as a model of parliamentary democracy in Africa. One coup attempt, quickly foiled by the army, did nevertheless occur in November 2022. Since the introduction of multi-partyism in 1991 after 15 years of a Marxist one-party regime, two parties have dominated São Toméan political life and jostle for power, the Independent Democratic Alternative (ADI, centre-right), and the Movement for the Liberation of São Tomé and Príncipe – Social Democratic Party (MLSTP-PSD, centre-left), born from the former single party.

Irish Tourism Webinar – Luxury Offer in Ireland – May 19, 2022





Theme: The Luxury Offering in Ireland

Date: May 19, 2022

Time: 11:00


Webinar Description

The upscale offering in Ireland is renowned and diverse: 5-star accommodations, castles, boutique hotels—there is something to suit every preference. Exclusive activities, private tours, and spa and wellness options complete the experience for a unique and authentic stay. The warmth and quality of Irish hospitality leave an enduring memory.

Two inbound tour operators will present their itineraries, their best programs, and premium activities to offer your clients.

The speakers will also be delighted to answer your questions in a Q&A session at the end of the session.


Other sessions

The Ireland Family Tour

Watch the replay

Responsible Travel in Ireland

Watch the replay

Outdoor Activities in Ireland

Watch the replay


Our other tools for tourism professionals

We provide travel agencies with all the tools necessary to boost in-store sales, such as brochures, displays (totems) and posters, as well as the management of a website with banners, videos and photos.

✔ Training

✔ Online brochures

✔ Toolkit for our current campaign


Who we are

Irish Tourism is the official promotional body for the island of Ireland abroad. The team in France includes a department dedicated to tourism professionals to support them in marketing the destination through organizing trainings and edutours, as well as by prioritizing meetings with tourism professionals from the island of Ireland.

Royal Palm Beachcomber Luxury: Take on the New Sales Challenge


Challenge : les agences de voyages doivent enregistrer leurs ventes réalisées pour des séjours compris entre le 1er novembre 2024 et le 31 octobre 2025 au Royal Palm Beachcomber Luxury - DepositPhotos.com, lizzylou

IFTM


Beachcomber Hotels launched a new sales challenge titled “Stars of Royal Palm”, referring to its Grand Baie property, located north of Mauritius.

To participate, travel agencies must record their sales made for stays between 1 November 2024 and 31 October 2025 at the Royal Palm Beachcomber Luxury. The dossiers already submitted so far will be considered; you only need to register them.

To register, tourism professionals interested are invited to contact their tour operator, who will provide all the information.

Read also: Mauritius: new leadership at the Royal Palm Beachcomber


Royal Palm Beachcomber Luxury Challenge: what prizes?

Three of the ten categories in competition will distinguish winners among travel agents at the international level:

– best individual seller (by revenue)

– 2nd best individual seller (by revenue)

– 3rd best individual seller (by revenue)

The 10 international winners will win, for two people, a Business Class airline ticket as well as private transfers for a 6-night stay at the Royal Palm in December 2025, including an exclusive three-day program at the hotel and at iconic locations on Mauritius, with the last three days at leisure.

Note that another contest, at the regional level “France-Luxembourg-Belgium”, has also been launched by Beachcomber Hotels France. If the agents do not win the international prizes, they will be eligible for the regional prizes reserved for travel agents:

– 1st prize: 1 dinner for two in a 3* Michelin restaurant

– 2nd prize: 1 dinner for two in a 2* Michelin restaurant

– 3rd prize: 1 dinner for two in a 1* Michelin restaurant

The Michelin-starred restaurants will be chosen within the agency’s geographic area with a menu paired with wines.

Read also: Beachcomber to open a ninth hotel in Mauritius in 2027

Camille Obeida (Yacaranda): From Now On, Luxury Must Also Do Good


Camille Obeida, fondatrice de de l'agence Yacaranda © Yacaranda

IFTM


Founder of the online travel agency Yacaranda, Camille Obeida, a young woman in her thirties, laments that responsible tourism still often seems hard to reconcile with the world of luxury or premium travel.

i[“High-end travellers are increasingly seeking experiences that combine excellence, meaning, authenticity, intimacy, environmental and social responsibility]b, she asserts. b[But, they sometimes find it difficult to locate them”]i.

“In the tourism sector, these evolving expectations and changes in practices are taking on greater importance”, insists Camille Obeida. These concerns resonate with World Tourism Day on June 2.

Her outlook has not prevented Camille from thinking business. From the very start of her finance studies at Paris-Dauphine University, she wanted to work in the travel world. And she dreamed of starting her own company.

Her stay in South Korea, then later, in a beautiful hotel in Bora Bora, French Polynesia, and a stint at Accor, only strengthened her resolve.


Precise Selection Criteria


Le Marbella Beach Club, un hôtel très engagé sur les critères chers à Yacaranda © Marbella Beach Club/ Yacaranda

Yacaranda, its young online travel agency, has thus specialized in sustainable luxury travel.

To meet new expectations, b[it selects hotels and experiences “that combine a high level of service, authentic immersion, care for the environment and for local cultures”.

Camille Obeida checks whether accommodations have obtained a label -Travel Life, Green Key, Green Globe, etc.- that is accepted, or whether they respond to “her own analytic criteria that highlight initiatives that are sometimes less visible but just as relevant”.

Thus, she, for instance, was won over by the Marbella Beach Club, a Spanish hotel committed to “the four points of responsibility” dear to Yacaranda: purchasing policy; community integration; management of water/energy/waste; architecture and rehabilitation of the building.

Moreover, this hotel supports the ANIDE association that helps refugee and underprivileged children and the ADINTRE association that assists people in precarious situations.

By the end of this year, Yacaranda’s site is expected to offer 200 carefully selected accommodations and itineraries. If hotels are selected directly by Camille, the proposed circuits are developed with DMCs that specialize in the chosen destinations.


Target: Thirty-somethings with little time


Le Japon continue à bien se vendre © Lorenzo Castellino/ Yacaranda

Was there really a need to create yet another bespoke agency? “What sets us apart, she says, is that Yacaranda doesn’t merely sell tailor-made trips and dossiers developed during conversations with clients.”

On Yacaranda’s site, Camille emphasizes, clients can also instantly reserve online trips and engaged accommodations, with the guarantee that they match their search criteria.

The prices shown include transfers from and to the airport and insurance. Yacaranda earns a commission.



Target audience
for this second offering? Thirty-somethings who are digital natives, highly engaged in professional life, but pressed for time.

Although Yacaranda’s success remains modest, Camille Obeida is hopeful to meet the goal of €1 million in turnover, set for 2030 in her business plan.

As of early June, tourism is not spared from the consequences of the War in the Middle East, yet she remains optimistic. If the Middle East is avoided and Asia is less in demand by her clients, Japan, on the other hand, continues to sell well, she notes.

Direct Air France flights between Paris and Tokyo or Osaka are judged to be more reassuring than flights with layovers, especially via the Middle East.

Moreover, Italy is thriving again, as is Greece (the surge in hotel rates that had affected this destination last year seems to be easing) and Morocco.

In the end, Yacaranda’s turnover is higher than it was at the same date last year. Camille Obeida views this as a confirmation of her intuition: travel that is “engaged” has a future ahead of it.


PAULA BOYER Published by Paula Boyer LuxuryTravelMaG Editor – TourMaG.com
See all articles by Paula Boyer

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Rwanda: The Lux Collective to Open 5 Luxury Hotels


The Lux Collective s'associe à Cleo Capital Group, Salt of Akagera, photo by SALT Resorts

IFTM


Rwanda is steadily establishing itself as a sought-after destination in East Africa, attracting both business travelers and luxury tourists.

The Africa CEO Forum 2026, held in Kigali, formalized, with the support of Cleo Capital Group, the establishment of a new hotel network.



This ambitious project rests on close cooperation between the private sector and the Rwandan authorities.

The signing of the acquisition agreement for Akagera Game Lodge by Louise Kanyonga, deputy CEO of the Rwanda Social Security Board, and the Cleo Capital Group Ltd marks the start of this partnership.

Beyond this acquisition, several hotel management contracts covering the entire circuit were signed by Arnaud Lagesse, president of The Lux Collective and CEO of IBL Group, Emmanuel Rugambwa, president of Akagera Game Lodge, and Eugene Nyagahene, founder and CEO of Cleo Capital Group Ltd.

This collective effort lays the foundations for an infrastructure designed to highlight the country’s natural riches.


The operational calendar will unfold in two major phases, designed to ensure a high-quality implementation.


The LUX* Lake Kivu will open mid-2026, with four additional openings to follow

The first phase, planned for mid-2026, involves immediately transforming two existing properties.

The Cleo Lake Kivu, in Karongi, will become The LUX* Lake Kivu, a charming 14-room lakeside retreat focused on outdoor activities and wellness by the lake.

In parallel, Akagera Game Lodge will be renamed SALT of Akagera, with a 60-room complex perched above Lake Ihema, ideal for safaris in the heart of the savannah.

To read: In Rwanda, the bet on elitist tourism

This first phase will be followed by a second stage by 2028, which foresees the construction and opening of three new hotels, thereby expanding the offering to other protected areas of the country.

The LUX* Volcanoes will offer a collection of 26 lodges near the Virunga volcanic chain, envisioned for gorilla-watching expeditions.

Additionally, The LUX* Nyungwe will unveil 26 on-stilt suites integrated into the tropical forest, while The LUX* Akagera will complete the circuit with 26 tents intended for wildlife observation in Akagera National Park.


The Lux Collective aims to draw inspiration from regenerative tourism

Beyond the infrastructures and the numbers, this project includes development goals described as regenerative, which aim to concretely reduce the ecological footprint of the sites involved.

From the design phase, construction criteria include the use of renewable energy, water-saving management systems and sourcing policies favoring local supply chains.

To read: The Lux Collective continues its international expansion

On the human and social front, the two partners have announced the establishment of professional training programs for staff, strong support for artisanship and local agriculture, as well as specific initiatives to encourage female entrepreneurship in the areas of deployment.

For the leaders of the entities involved, this initiative fully aligns with the government of Rwanda’s strategy, which seeks to position itself in the niche of low-impact, high-value tourism.

Cristiano Ronaldo Co-Exports His Luxury Restaurant Brand TATEL to Malta


Tarel annonce l'ouverture estivale d'un site emblématique dans la Baie de ST. George, Malte, Despositphotos.com

IFTM


After Madrid, Ibiza, Dubai and Riyadh, Tatel has just established its concept blending Hispano-Mediterranean-inspired cuisine with a music program at the heart of the Maltese archipelago.

Conceived by Grace Design Studio, this new space accommodates 182 covers. The interior design draws on the 1920s Art Deco style while integrating contemporary elements through bespoke wood and textile arrangements. The venue revolves around a main dining room, a lounge equipped with a DJ booth, a private area, and an outdoor terrace set along the sea to blend with the surrounding coastline.

At the heart of this installation, management pursues a strategy to diversify the region’s dining offering. The culinary programme highlights reinvented traditional Spanish recipes under the supervision of the globally renowned executive chef Juan Antonio Medina, who has notably worked in the kitchens of elBulli.

The menu features the brand’s signature dishes, such as their rice with beef ribs or their cheesecake recipe, complemented by a selection of beverages and Spanish and international wines.


An opening rooted in the development of the local tourism offering

This installation forms part of the broader transformation of St. George’s Bay, a northeast coastal district of Malta undergoing economic redevelopment. The establishment will be one of the pillars of Lifestyle Group’s development project, which plans to introduce seven distinct concepts along this coastline for the season.

Manuel Campos Guallar, cofounder of TATEL, justifies this geographic choice: « St. George’s Bay is becoming one of the Mediterranean’s most exciting lifestyle destinations, and we are proud to bring the TATEL experience here alongside Lifestyle Group and the DeBono family at their Hard Rock Hotel. From gastronomy to music to atmosphere and service, we want every guest to feel something special. »

For Robert DeBono, CEO of Lifestyle Group, this arrival validates the upscale shift of the sector: « The arrival of TATEL adds another dimension to Malta’s evolving culinary and entertainment scene. We are proud to bring this spirit to St George’s Bay as part of the island’s ongoing hotel offering evolution. »

Read also: Cristiano Ronaldo, the new face of Saudi Arabia

Trancoso: Bohemian Charm and Subtle Luxury


Plage des cocotiers © Marcio Filho MTur

Dream Yacht


Trancoso: a village with a unique charm

Located on Bahia’s southern coast, Trancoso preserves an intimate atmosphere where time seems suspended. Its famous Quadrado, lined with colorful houses and historic churches, embodies the village’s soul: elegant, artistic, and deeply authentic.

At dusk, the subdued lights, exclusive boutiques and refined restaurants create an ambience that is both chic and relaxed, the signature of the destination.


Preserved beaches: between exclusivity and wild nature


Plage du miroir - © Marcio Filho MTur

Surrounded by spectacular beaches lined with palm trees and cliffs, Trancoso offers a natural setting of rare beauty. Praia dos Nativos and Praia dos Coqueiros allure with their elegant atmosphere and proximity to the village.

Further south, Praia do Espelho reveals a paradisiacal landscape featuring natural pools, crystal-clear waters and ochre cliffs, while more secluded beaches invite an exclusive experience away from the bustle.


Exclusive experiences: Bahia, reimagined


Quadrado historique de Trancoso © Marcio Filho MTur

The charming little church of the Quadrado in Trancoso, offering a privileged view of the ocean, stands as one of the destination’s greatest symbols. Surrounded by colorful houses, stylish boutiques and refined restaurants, it perfectly embodies the village’s unique atmosphere, between bohemian charm and discreet sophistication.

Trancoso is also discovered through exclusive experiences: sunset horseback rides, boat excursions, intimate beach dinners and wellness moments in nature.

The destination’s identity draws on Bahian traditions, blending music, crafts and local cuisine, creating a warm and authentic atmosphere.


Spectacular nature: cliffs, mangroves and coconut trees

Beyond its iconic beaches, Trancoso reveals a rich biodiversity among mangroves, tropical forests and preserved natural reserves. Guided walks allow visitors to discover untouched nature, punctuated by exceptional panoramas of the Atlantic Ocean.

The destination’s peaceful atmosphere invites slowing down and enjoying a simple luxury, oriented toward the essentials.


Charming hotels and exclusive addresses

Trancoso is home to some of Brazil’s most exclusive hotels, where design, privacy and integration with nature create unique experiences.


Hotel Focus: Fasano Trancoso


Cuisine: Bahian flavors and tropical sophistication


Cuisine © Hotel Uxua Trancoso

Trancoso’s gastronomy celebrates Bahia’s flavors with elegance and creativity. Fresh seafood, grilled fish, dendê oil, and tropical ingredients compose an authentic cuisine elevated by contemporary influences.

Between intimate Quadrado restaurants and ocean-facing tables, every culinary experience becomes a sensory journey blending simplicity, freshness, and refinement.

Tips by Brazil Sensations

• Private horseback ride at sunset along the beach

• Exclusive lunch overlooking the sea at Praia do Espelho


• Wellness experience and a massage in nature

• Intimate dinner under the stars in the historic Quadrado

• Stay in a private villa with panoramic ocean views

Trancoso speaks to travelers seeking the perfect balance between preserved nature, bohemian elegance, and discreet luxury.

With Brazil Sensations, every stay becomes an exclusive experience, crafted in meticulous detail to reveal Bahia’s most refined essence.



Trancoso : entre charme bohème et luxe discret

Chloé Hathaway

General Manager

55 21 32 64 19 02 / 55 21 9 84 94 20 30

[email protected]

https://brazilsensations.com

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