Grand Est Travel Agencies Weather a Turbulent Market


Fabrice Poulain, nouveau président des EDV Grand Est, a ouvert la convention qui se tient actuellement au Shandrani Beachcomber, à l'Ile Maurice - Photo CE

Attitude Hotels


« I’m pleased to have filled up in the current context » a lancé Fabrice Poulain, directeur général de Fensch Voyages, qui ouvrait sa première convention des EDV Grand Est, qui se tient actuellement au Shandrani Beachcomber à l’Ile Maurice, sous sa nouvelle casquette de président.

« Je m’inscris dans la continuité du travail accompli par Michelle Kunegel (dirigeant de LK Tours et ex-présidente des EDV Grand Est, ndlr). » a-t-il poursuivi.

Le président, accompagné des administrateurs et d’un bureau composé de Delphine Schwanger (Josy Tourisme) vice-présidente Alsace, Bertrand Billerey (FAB Travel) vice-président Champagne, Sandra Fagnoni (Sangio Horizons) trésorière et Laetitia Jacques (EuroMoselle Loisirs) secrétaire, souhaite aussi engager une dynamique de recrutement de nouveaux adhérents.

L’événement réunit 46 participants, dont deux agences non adhérentes aux EDV, autour de conférences, de tables rondes, du traditionnel workshop inversé et d’ateliers pratiques.


The Role of EDV


Guillaume Beurdeley a rappelé le rôle et les missions des Entreprises du Voyage - Photo CE

Guillaume Beurdeley, secrétaire général adjoint des Entreprises du Voyage, a ainsi rappelé que l’organisation repose sur deux grands piliers : la défense collective des intérêts de la profession et les services proposés aux adhérents.

Ces derniers comprennent notamment un accompagnement juridique, social et fiscal, la mise en place de webinaires d’experts et la publication de ressources consacrées à la facturation électronique ou encore à l’intelligence artificielle, sans oublier les services de formations via Travel Pro Formation.

Sur le volet de la défense des intérêts collectifs, le secrétaire général adjoint a ajouté que le syndicat intervient auprès des pouvoirs publics français et européens, notamment sur la directive Voyages à forfait, la convention collective, la réglementation aérienne ou encore la lutte contre l’exercice illégal de la profession.

Eva Gonzalez, cofondatrice de l’agence de voyages Rev’ d’Evasion qui n’est pas adhérente aux EDV a apprécié les échanges : « There is a real exchange; we discover a lot of things. The inverse workshop was also great. The conferences are also very good. But above all, the act of exchanging is important. Everyone is listening, there is sharing.

Ça rebooste, et cela donne de nouvelles idées. On réapprend finalement à connaître les EDV
».


EDV Barometer: “In terms of bookings, there is a certain return to normal”


Les participants à la convention EDV Grand Est dans le hall d'entrée du Shandrani Beachcomber à l'Ile Maurice - Photo CE

Au-delà de ces missions, la convention a également été l’occasion de faire le point sur la conjoncture et sur l’activité des opérateurs de voyage.

Guillaume Beurdeley a rappelé les chiffres du dernier baromètre des Entreprises du Voyage, issu des données Orchestra.

After a difficult spring, affected by the Middle East conflict, August showed early positive signals. However, September 2026 remains below September 2025 in departures, although the decline is less pronounced than in the previous month.

Le nombre de dossiers en départs diminue ainsi de 5,5% sur un an, contre -9% en août. Le volume d’affaires recule de 4,1%, tandis que le panier moyen progresse de 1,5%, à 1 853 euros.

« En termes de prises de réservation, on trouve un certain retour à la normale », a toutefois précisé Guillaume Beurdeley lors de la convention. Les réservations enregistrées en septembre reculent en effet de seulement 1,7% en nombre de dossiers, tandis que le volume d’affaires progresse de 3,3%. Le panier moyen atteint 2 004 euros, soit une hausse de 5,1%.


Les opérateurs du Grand Est sont plus résistants

Sur le terrain, Fatima Faivre, directrice du réseau Prêt-à-Partir, constate que la classe moyenne n’est plus là : « Les familles nous ont manqué cet été et ont été compensées par des personnes qui ont davantage de temps et d’argent, notamment des actifs et des retraités.

On perd des passagers, cela m’inquiète et m’interroge, mais c’est compensé par un prix moyen très important.

Nous avons aussi réalisé cet été des dossiers d’un montant que nous n’avions pas l’habitude de faire auparavant. Je reste cependant très optimiste. Cette année a quand même été positive.
»

Pour Fabrice Poulain, les opérateurs du Grand Est sont plus résistants à la crise actuelle : « Notre positionnement géographique nous permet de bénéficier d’un grand nombre de possibilités, au départ de Strasbourg, de Bâle-Mulhouse mais aussi du Luxembourg.

Nous pouvons profiter des prix très compétitifs des tour-opérateurs allemands, et bénéficier aussi de la qualité des produits Luxair et LuxairTours, qui est le premier le tour-opérateur dans le Grand Est.
 »


C’est surtout vrai pour les agences situées dans une zone proche des frontières.

Philippe Blanchet, directeur commercial d’Euro Moselle Loisirs le confirme. Son réseau situé en Moselle et Meurthe-et-Moselle profite de la proximité notamment du Luxembourg : « Notre clientèle française se compose à la fois d’actifs qui travaillent pour beaucoup au Luxembourg, où les salaires sont plus élevés, et de retraités qui ont également travaillé de l’autre côté de la frontière. Ils sont donc moins sensibles à l’inflation.

D’autre part, nous pouvons nous appuyer sur le large réseau moyen-courrier de Luxair qui nous permet de proposer un large éventail de destinations. »

Un constat partagé par Régis Heitzler, fondateur de Voyage De Rêve à Neuf-Brisach dans le Haut-Rhin, une commune proche de la Suisse et de l’Allemagne, où de nombreux Français travaillent, passant chaque jour de l’autre côté de la frontière : « Les salaires sont plus élevés, les problématiques de pouvoir d’achat moins prégnantes et nous bénéficions d’offres particulièrement compétitives de la part des voyagistes allemand[s]. »


Ethical Vision Opens Its Trips to Agencies


L'équipe Vision Éthique sur leur stand à l'IFTM 2026.  Photo : NP

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At Vision Éthique, at the IFTM, the message is clear: responsible tourism must no longer be reserved for a clientele that is already convinced.

After nearly twenty years spent designing immersive journeys, Caroline Debonnaire now intends to transmit her know‑how to industry professionals and give greater visibility to her offer among travelers.

« The goal is to bring people together and to unite around responsible tourism », explains the founder. She believes travel agencies have a role to play in making these stays known, even as expectations for immersion and encounters with local populations advance.

The arrival of Sabrina Ouali, head of development, should help structure this new phase.


Sabrina Ouali rejoint Vision Éthique pour développer le BtoB

Opening up to agencies responds to a dual objective. On the one hand, Caroline Debonnaire wants to transmit the on‑the‑ground experience she has gained. On the other hand, the company has begun to receive direct inquiries from professionals interested in its programs.

« A year ago, we started receiving direct requests from agencies that came to Caroline saying: “We are interested in your production. We would like to resell it” », recounts Sabrina Ouali.

With more than fifteen years of experience in tourism, spanning business development, marketing and BtoB support, she knows the distribution challenges. Her arrival is also part of a personal story. She had met Caroline Debonnaire in Laos in 2017. “During a conversation on a terrace in Luang Prabang, she shared with me her vision of tourism that is more humane, more respectful of territories and local populations. That conversation left a deep impression on me.”, she explains.

To market its trips, Vision Éthique has set up a professional space on its website. Agencies can consult guaranteed departures in small groups, limited to 14 participants, and access programs and prices excluding flights. They can also submit tailor‑made requests or design trips for their groups.

The offering also targets networks and group organizers, notably to accompany social and economic committees (CSE). Formats can be adapted to meet clients’ expectations, whether it is a single departure, a family trip or a group itinerary.

« We would like to work with as many agencies as possible, so that our production is with agencies, with networks », sums up Caroline Debonnaire. For the moment, the company has no numerical growth target. It first aims to forge partnerships with professionals who share its values and fill its guaranteed departures.


Une immersion locale sans renoncer au confort

Vision Éthique claims a approach that goes beyond merely visiting the must‑see sites. Its itineraries combine visits, carefully selected accommodations and time for immersion with local communities. In the Vietnam region, for instance, the agency prefers to focus on one area rather than offering a circuit from north to south. In Cambodia, the temples of Angkor remain on the program, but the trip dedicates more space to interactions.

« It is essential to take the time to understand what the destination is like, how the inhabitants live », emphasizes Sabrina Ouali. The goal is not to multiply stops, but to give travelers keys to comprehend the territory. The experience nevertheless keeps its holiday dimension, with comfortable hotels and ecolodges, and moments of relaxation.

The difference also lies in the preparation of the circuits. When opening a destination, Caroline Debonnaire can devote one to four months on site to meet suppliers, build itineraries and forge relationships with the communities. “You have to go meet the people, build the project, discuss with them. It’s hands‑on expertise.”

The agency attaches a solidarity contribution to its trips, paid to local associations. According to Caroline Debonnaire, this contribution amounts to between 10 and 25 euros per person and helps support projects followed by the company. Travelers can meet the associations during their stay to better understand how their contribution is used. Vision Éthique also relies on a structured CSR approach, with a Travelife certification obtained in 2025 and membership in the network Agir pour un Tourisme Responsable (ATR).

This expertise should also enable the agency to stand out at a moment when artificial intelligence makes it easier to create standard circuits. For Caroline Debonnaire, in‑depth knowledge of communities, local contacts and the building of encounters do not hinge on an automated itinerary.

For 2027, Vision Éthique aims to develop Nepal and Cape Verde, while broadening its offer to destinations accessible by train. Sète and Catalonia are among the new proposals, with the latter resulting from a partnership with its tourist office. The agency thus intends to extend its catalog from 18 destinations to around 20, or even 22, while preserving its approach of territorial mastery and collaboration with local actors.


Noah Penalva Publié par Noah Penalva Rédacteur TourMaG.com
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Travel Agencies: Several Storefronts Vandalized During Protests


Un policier dans les rues à Marseille le samedi 17 octobre - Photo RS

Attitude Hotels


Following the interministerial crisis cell convened on Monday, October 19, Sébastien Lecornu, Prime Minister, announced several measures to address the consequences of these acts of violence.

Serge Papin, Minister for Small and Medium Enterprises and Trade, notably stated that « at least 3,000 shops have been looted or vandalized. »

Among them, several travel agencies have been damaged. Laurent Abitbol, chairman of the Marietton group and head of Selectour’s board, announced that more than a dozen Havas Voyages and Selectour agencies had been damaged. Shop windows were mainly targeted.

The agency Aux 5 Continents of Prêt-à-Partir, located near Place Bellecour in Lyon, where the tourist office was set on fire, was also damaged. Its display window was shattered. « This is the third time this agency has been vandalized », François Piot, head of the Prêt-à-Partir network, told us. (see video below)

Earlier in the week, on Tuesday, October 13, the TUI Store Montparnasse agency also saw its storefront smashed (See the images)



The Travel Industry Firms and Networks Document the Damages

On their side, FRAM and Promovacances reported no damage, Cyrille Fradin, President of the group, told us. Same sentiment within the Salaün Holiday network: « We had a small crack on a storefront in Amiens, but otherwise the network has nothing to report. We were lucky because during the Yellow Vests protests, then the demonstrations in 2023, several of our agencies were damaged », explains Michel Salaün, president of the eponymous group.

To gauge the extent of the damages, The Travel Companies sent a communication to their members on Monday morning to survey the damage suffered by the agencies. TUI did the same with its network, made up of more than 200 agents. We learned that the TUI agency in Clermont-Ferrand suffered damage to its storefront.

The CEDIV has also launched a survey and remains in contact with its member agencies. As for Tourcom, the network has so far received no reports of damages.

In light of the scale of the damages, Sébastien Lecornu announced that prefects could impose partial and highly localized curfews to protect, notably, commercial premises. The government also announced the launch of a 100% short-time work scheme, in consultation with the Minister of Labour, Jean-Pierre Farandou. A dedicated support fund should also be established, while talks have begun with insurers to speed up assessments.

Cuba Travel: Should Agencies Warn About U.S. ESTA Implications?


Voyage à Cuba : l’agence doit-elle prévenir des conséquences sur l’ESTA américain ?  - Depositphotos.com Auteur lucianmilasan

PONANT


A traveler turned to the Mediation after canceling a trip to Cuba, asserting that his travel agency had not informed him of the consequences that such a journey could have on his future travels to the United States. He requested the reimbursement of the amounts paid and compensation of €400.

Before departure, the client discovers that a trip to Cuba no longer allows him to benefit from the ESTA scheme, the electronic travel authorization for the United States.

Fearing that this situation could jeopardize his future travel plans, he decides to cancel his trip and reproaches the agency for never having alerted him to this point.

The travel agency had communicated the entry formalities applicable to Cuba. The itinerary description specified, among other things, the documents required, the obligation to obtain an e-Visa, as well as the prior registration with the Cuban authorities.



What the texts say :

The Mediation recalls that Article R. 211-4 of the Tourism Code obliges the professional to provide the traveler with general information concerning the entry formalities for the destination country, notably those relating to passports, visas, and health formalities.

In this case, the information regarding the entry formalities for Cuba had indeed been communicated. Moreover, a stay in Cuba does not forbid subsequently traveling to the United States: it only prevents requesting ESTA authorization, without hindering the obtaining of a traditional visa from the American authorities.


What the Tourism and Travel Mediation recommends :

The Mediation finally notes that there was nothing to establish that the agency knew the traveler’s plan to go on to the United States. Under these circumstances, it could not be required to inform him of the potential consequences of his stay on a future trip to another country.

The Mediation therefore found that the agency had fulfilled its duty to inform and that no legal basis allowed granting the traveler’s request.

A different solution could however have been considered if the traveler had proven that he had informed the agency, before booking, of his plan to travel later to the United States.


Find all the practical cases of the Tourism and Travel Mediation by clicking HERE.


NCL, Oceania, Regent: Three Brands, Three Experiences, One Shared Approach for Travel Agencies


© Norwegian Cruise Line

PONANT


For a travel agency, selling a cruise is not just about finding an available cabin. It’s mainly about understanding the client’s project, budget, their discovery ambitions, and the level of experience they seek… then, through an expert recommendation, offering them the right brand, the right ship, and the right itinerary.

This is precisely the strength of Cruisepro’s portfolio, the General Agent in France for Norwegian Cruise Line (NCL), Oceania Cruises and Regent Seven Seas Cruises: three distinct and complementary worlds to broaden your sales potential and meet an increasingly diverse clientele, seeking unforgettable vacations.


NCL : inspire travel… and enjoy it in complete freedom

With Norwegian Cruise Line, freedom takes center stage.

NCL targets travelers who want to experience the cruise their way, with great flexibility in planning their vacation. No unnecessary rigidity: guests can enjoy a wide variety of restaurants, shows, activities, and experiences on board, while discovering iconic destinations.

For the travel agency, NCL is a brand especially interesting for winning over first-time cruisers, families, couples and groups of friends, but also for travelers who wish to bring the spirit and flexibility of an international resort to life on board.

Your commercial reflex : don’t present NCL only as a cruise. Market a free and relaxed way of traveling, where everyone can tailor their vacation to their desires.


Oceania Cruises : when gastronomy becomes a destination

With Oceania Cruises, travel moves upmarket and takes on a new dimension.

Now 100% adults, the brand is particularly renowned for its culinary approach, attentive service, and itineraries designed for travelers who prioritize discovery, quality and the art of living. Oceania is above all “the finest cuisine at sea,” no translation needed for this concept that is gaining more and more fans among French cruisers.

Oceania allows for a refined experience without adopting the sometimes very formal codes of traditional luxury. Its smaller, more intimate ships and premium positioning make it a particularly relevant option for couples, seasoned travelers and clients seeking more personalization.

Your commercial reflex : when your client says, “I want a beautiful cruise, but most of all great dining, to discover the destinations, and to enjoy an elegant atmosphere,” think Oceania, and you’ll turn cruise fans… and fans of your agency.


© Oceania Cruises


Regent : ultra-luxury, uncompromising, the truly all-inclusive

And when your client seeks the exceptional, Regent Seven Seas Cruises opens a whole different door.

Here, the experience is imagined down to the last detail with a luxury approach where simplicity becomes a luxury in itself: fewer constraints, more services, refined spaces, top-tier gastronomy, and an experience designed for the traveler to truly enjoy every moment, with 100% suites on board. With the ease of true luxury all-inclusive, from unlimited onshore excursions at every stop to all restaurants, including specialty venues, all beverages, not to mention tips, room service and unlimited wifi. Because true luxury also means the simplicity of not having to think about anything during your vacation.

For the agency, Regent represents a fantastic opportunity to develop cruise sales to a high-spending clientele, but also to transform a high-end travel demand accustomed to terrestrial luxuries into an even more complete on-board experience aboard a cruise ship.

Your commercial reflex : don’t stop at price. With Regent, it’s the overall value of the experience that should be presented to the client, and that’s where cruising is typically unbeatable.


© Regent Seven Seas Cruises


Three brands for three profiles… but above all three sales opportunities

NCL, Oceania and Regent belong to the same group (NCLH) but they do not compete: they complement each other.

A single client can also start with one brand and, along their journeys, evolve toward another. You can begin with NCL as a family option, then seek a more gastronomic and 100% adult experience with Oceania and, a few years later, choose Regent to celebrate a special occasion with true all-inclusive luxury.

That’s why my message is simple: knowing the three brands gives you more chances to close a sale.

And of course, it’s about answering the essential question precisely:

“What do you really want to experience during your cruise?”

The answer then naturally guides the client toward the brand that suits them.



Phuket: DMC Golf & Thailand Aims to Attract French Travel Agencies

Golf and Thailand est un DMC spécialisé dans les séjours de golf à destination de la Thaïlande, et tout particulièrement Phuket et sa région - DepositPhotos.com, mersu999

CroisiEurope


It acts as the underdog in the field of golf travel.

Born from the passion of a Canadian golfer living in Thailand, the inbound agency Golf and Thailand was founded in Phuket and has largely specialized in this region.

Initially open to local and regional clients, it has in recent months been working to raise its international profile.

To achieve this, its leader appointed a French agency, registered with Atout France, to manage its sales and representation in France and Europe, but also on North American markets.

The objective? Target golf travel specialists and partner agencies of the various professional golfers associations (PGA), in Europe, North America and Australia, with a priority given to France, Switzerland, Belgium, Canada, England, Ireland and Scotland, in order to forge lasting partnerships as an expert in a unique destination.


A turnkey service, from planning to the travelers’ return

Its advantage? The local team counts six people, in addition to the director. A reassuring presence for agencies that will easily find a point of contact.

Golf and Thailand offers both varied packages (7, 10, 14 or 21 days) and a bespoke offering (e.g., 2/3 extra days or additional overnight stays), with a turnkey service, from planning through the travelers’ return.

The packages include accommodation, golf courses and transfers, with optional excursions and meals. Note that the inbound operator has its own fleet of vehicles with drivers (capacities of 6, 8, 12, 16 and 24 people).

Golf and Thailand is a trade name owned by the Golf and Travel Link Co. Ltd. Group, registered in Phuket with local insurance and a tourist permit. By 2026, it already counts more than 150 clients.

Its teams will be present this week at the IGTM Cannes trade show, from October 20 to 22, as well as at the IAGTO conventions next spring (Asia, Spain, Dominican Republic) to meet clients and partners.

Contact: [email protected]

How Do Travel Agencies Embrace AI?


Comment les agences de voyages s’emparent-elles de l'IA ? - Depositphotos.com Auteur tete_escape

CroisiEurope


For several years now, artificial intelligence has been gradually taking root in companies, especially with the rise of generative AIs.

At the opening of IFTM, Valérie Boned, president of Entreprises du Voyage (EDV), estimated that the sector was entering “a period of revolution with the acceleration of artificial intelligence.”

A few weeks later, at the EDV Grand Ouest regional convention, she also urged supporting agencies and framing the uses of AI.

The union is set to publish soon a guide enabling everyone to build their own AI charter, from supplier relationships to rules of use for employees. (See boxed.)


Transgallia: AI to cope with growth

At the EDV Grand Est convention, which ran until October 8 at the Shandrani Beachcomber, in Mauritius, a round table dedicated to the topic identified the different strategies implemented by travel operators, as well as measured the gap between those already fully engaged in using this tool and those still in the observation phase.

AI has already integrated numerous internal processes at Transgallia. Rodolphe Costel, the commercial director and head of development of the company, details: “At first, I didn’t think I was particularly advanced in AI. But we had to face strong growth, without being able to recruit the people we needed. The only solution that emerged for us was AI: to relieve the teams of the most repetitive tasks to revalue human work,”

The only solution that stood out to us, therefore, is AI: to unload teams of repetitive tasks to revalue human work, by automating as many processes as possible.

“What I advocate is really training”

In his company, processes have thus been automated by linking various tools, notably the CRM, servers, email inboxes, and management tools.

“We gained 30% in productivity, but the aim is primarily to improve the quality of work. Repetitive tasks are handled by AI, which allows revaluing everyone’s work, gaining agility and, thanks to this tool, improving productivity while ultimately taking more pleasure in work” explains Rodolphe Costel.

Olivier Fillinger, head of Honua Voyages, very quickly explored the possibilities offered by AI. When he led Planète Vacances, a specialist in holiday camps, he had trained the different services according to their profiles: administrative, sales, web design, but also housekeeping staff and the chef.

“What I have advocated from the start, is really training, to be able to master the tools.” emphasizes him.

In this logic, he recently completed a new six-day training devoted notably to automation: “we have taken another step beyond what we had learned before.

My first message is therefore to work with capable people: this can save you a tremendous amount of time, perhaps even more than what you gain through AI
.”

After testing, Chat GPT and Gemini, the Honua Voyages teams now work with Claude: “Until now, everyone had developed their own knowledge base according to their tasks. We have recently started to share these informations and connect our databases.

This now allows us to link common files to our different tools, whether for management, commerce and to share these informations more easily within the team.
”

Olivier Fillinger has, for example, set up a monitoring system for calls for tenders for school trips: “AI makes it possible to automate the search for tenders and to greatly broaden the sourcing. A second pass can then be performed by AI, but the analysis of files and the decision to respond remain the human prerogative.

Today, we no longer need to go seeking them: the solution makes it possible to identify more of them and perhaps, in the end, to process more of them.
”


“Let’s leave repetitive tasks to AI and keep the human touch!”


Intelligence artificielle : une table ronde consacrée à l'évolution des pratiques au sein des entreprises - Photo CE
For Régis Heitzler, founder of Voyage de Rêve, artificial intelligence already represents a significant time saving in daily management, particularly for replying to emails and for translations.

Located near Germany, his agency must regularly communicate with a German-speaking clientele. He explains that a five-page travel diary can now be translated in seconds. “I think I save between 60 and 70% of the time spent on certain tasks. Of course, we must continue to verify the information produced by AI. Let the repetitive tasks to AI and keep the human contact!””

He has also set up an automation system for responses on WhatsApp: “I connected the messaging to AI to answer clients. We know that for 80% of questions asked during the trip, the answers are in their travel documents. I still validate every response.”


Prêt-à-Partir: a cautious approach to AI

At Prêt-à-Partir, the approach is more cautious. If the network already uses AI tools, the framework is deliberately controlled, notably to limit risks related to data transmitted.

“We are very careful with all data that can be given or transmitted to AI. So it is somewhat restrained, with notably an AI charter,” explains Fatima Faivre, regional director of Prêt-à-Partir. The use of these tools remains measured within the company, which currently prioritizes prudence and moderation over a broad deployment.

For its part, the network led by François Piot does not ignore this technology: “We use Copilot in a closed environment, and we are also working to make our site better referenced by generative AIs

We will return to a very content-rich storefront site, with the objective of allowing each agency to have content that is unique to them. That is the strategy.
”



Focus on the AI charter guide that EDV will publish

The Enterprises du Voyage (EDV), through their digital commission, are preparing a guide to support the creation of an AI charter intended for travel operators.

Presented as a methodological tool rather than a turnkey charter, this document should help companies define their own AI usage rules, tailored to their activities, needs and identified risks.

The objective is to better regulate already widespread uses, including shadow AI, when employees use AI tools without official validation from their company. The guide will address several issues: legal compliance, data protection, cybersecurity, responsibility, transparency, explainability of decisions and environmental and social impacts.

The approach rests on five steps, starting with mapping existing and potential AI uses within the company, then classifying data and identifying suitable tools. It then foresees the definition of governance, the drafting of the charter and its validation by management, with legal support if necessary.

During a webinar on the subject, Grimaud Valat, partner at Cabinet DTMV, stressed the importance of training and informing teams, promoting transparency on AI use and maintaining human supervision, particularly in interactions with clients.

The charter should not remain a static document: it must be explained to employees, applied daily, and regularly updated to keep pace with evolving uses and tools. The guide, which will also include an example charter developed for a fictional agency, should be circulated in the coming days.

FRAM Rolls Out FRAM Signature Clubs and Agencies


FRAM a présenté son concept FRAM Signature lors d'une soirée au Hangar Y, à Meudon, en présence de Mangia’s - Photo AB

CroisiEurope


TourMaG – Fram Signature a été lancée il y a maintenant un an. Quel bilan tirez-vous de cette première année ?

Cyrille Fradin : Fram Signature a été officiellement lancée en septembre dernier sur l’IFTM. Cela fera donc bientôt un an.

Nous avons enregistré des performances très encourageantes sur cette gamme de circuits et de séjours hôteliers, avec un niveau de prestation parfaitement conforme à nos attentes. L’offre s’est d’ailleurs encore bonifiée au fil du temps avec l’ajout de nouveaux produits.

TourMaG – Votre volonté avec Fram Signature, c’était d’intégrer une dimension plus haut de gamme au portefeuille produit de Fram. Avez-vous touché une nouvelle clientèle ?

Cyrille Fradin : Oui, en effet l’objectif était de proposer une offre plus haut de gamme. Nous avons converti certains clients Fram. Mais, dans une grande majorité des cas, ce sont de nouveaux clients qui sont intéressés par le produit Fram Signature.

Nous avons vraiment été, pendant un an, à l’écoute de nos clients pour bien comprendre ce qu’ils attendaient. Maintenant que nous avons cette première année de recul et réalisé quelques millions d’euros de chiffre d’affaires, nous pouvons désormais passer à l’étape supérieure et faire en sorte de grandir fortement sur segment de produit.


Deux agences FRAM Signature, et une 3e en cours d’ouverture

TourMaG – Vous avez ensuite décidé de passer à la vitesse supérieure avec l’ouverture d’une, puis d’une deuxième agence…

Cyrille Fradin : Oui. Je me suis dit que puisque les clients avaient répondu présents, pourquoi ne pas tester également les agences ? L’objectif était de savoir si Fram Signature allait susciter de l’intérêt auprès d’une clientèle de proximité.

Une agence Fram Signature et une agence Fram sont deux concepts différents. Nous avons un mobilier spécifique et une approche complètement différente. Et cela fonctionne : nous avons rencontré un public qui a immédiatement adhéré au concept.

TourMaG – Où se situent ces deux agences et allez-vous en ouvrir d’autres ?

Cyrille Fradin : Nous avons deux agences intégrées qui ont ouvert, l’une à Neuilly et l’autre à Boulogne. Une troisième ouvrira prochainement, également en région parisienne. Ce que nous constatons, c’est que le démarrage de l’activité est plus soutenu que celui des agences traditionnelles Fram. C’est très encourageant.

Je suis très satisfait de cette évolution : nous sommes vraiment sur une bonne dynamique.

TourMaG – Vous avez d’abord lancé cette marque avec des circuits et des produits hôteliers ciblés. C’était aussi une manière de tester le marché ?

Cyrille Fradin : Exactement. Nous avions la volonté d’être moins dans le transactionnel et davantage dans l’inspirationnel. Nous essayons de retranscrire cela sur le site, mais aussi dans les choix de produits que nous proposons.

Nous avons des clients qui viennent de tous les réseaux : Leclerc Voyages, Havas Voyages, Selectour, Carrefour et les autres, mais également en interne.

Ces clients ont testé nos produits et les retours ont été très positifs, avec un niveau de satisfaction élevé.


Deux clubs FRAM Signature : en Sardaigne avec Mangia’s et en Crète avec Zeus

TourMaG – Quelle est la prochaine étape pour Fram Signature ?

Cyrille Fradin : La prochaine étape est le lancement de Clubs Fram Signature. La suite est encore une fois dictée par nos clients. Ils aimeraient trouver une alternative au Club Med qui ne correspond plus à leur budget. Nous avons ainsi dessiné la philosophie des clubs Fram Signature, qui est vraiment basée sur des vacances qui inspirent.

Ce n’est pas du tout un club FRAM traditionnel comme on peut l’entendre. C’est vraiment un club différent de ce que l’on peut trouver dans notre gamme de produits existants.

C’est un club bâti sur un esprit différent où l’animation n’est plus permanente. Nous sommes bien sûr sur une formule tout compris francophone, mais avec une approche plus haut de gamme. L’expérience est choisie.

Nous allons proposer à nos clients un panel d’activités, sportives ou culturelles. Au total, ils pourront participer à “sept parenthèses” pendant sept jours.

Ce sont sept moments privilégiés. Le but est que ces parenthèses rencontrent chez eux un intérêt qui soit enrichissant et, inspirant.

Ce qui est important pour nous, c’est que les clients trouvent dans ce pack un complément d’activités qu’ils peuvent faire ou ne pas faire pendant leurs vacances.

TourMaG – Quelles activités allez-vous proposer ?

Cyrille Fradin : Nous proposerons du yoga, du fitness, du sport, bien sûr, mais aussi des cours de cuisine, de la calligraphie ou de la peinture. Nous allons vraiment faire entrer la culture, et de l’art de vivre local dans nos clubs afin que les clients intéressés puissent, sans sortir de l’hôtel, participer gratuitement à toutes ces activités.

TourMaG – Vous souhaitez donc également faire découvrir la destination à travers le club ?

Cyrille Fradin : Exactement. Nous essayons vraiment de mettre la destination et sa culture à proximité de nos clients pour qu’ils puissent s’enrichir de ce que le pays a à offrir.

Les parenthèses seront différentes en fonction des destinations. Nous sommes vraiment sur une identité du club très proche du pays dans lequel il est situé. L’objectif est de créer pour nos clients un nouveau cocon, qui s’appelle Fram Signature.

TourMaG – Quand ces clubs vont-ils être lancés ?

Cyrille Fradin : C’est pour la saison été 2027. Nous avons l’ambition d’ouvrir jusqu’à trois clubs en 2027. Nous avons une volonté très franche de coller au plus près des attentes des clients. À plus long terme, nous visons une vingtaine de clubs.

Nous nous s’appuyons notamment sur notre partenaire historique Mangia’s, avec lequel nous travaillons depuis plus de 30 ans.

La Sardaigne accueillera ainsi l’un des premiers Club FRAM Signature. Un autre lancement est prévu en Crète, avec le groupe Zeus, autre partenaire historique de FRAM.

TourMaG : Quelle expérience souhaitez-vous proposer aux clients ?

Cyrille Fradin :Le concept Fram Signature débutera dès la réception de l’hôtel, qui sera exclusivement francophone. Des équipes françaises accompagneront les clients tout au long de leur séjour, afin qu’ils puissent profiter d’un environnement francophone et complètement équilibré, aussi bien sur les aspects gastronomiques, culturels que sportifs.

L’idée est vraiment de recréer un concept proche de celui du Club Med, mais en restant accessible. Le but est de faire en sorte que nous restions sur cette volonté affichée de Fram : faire voyager le plus grand nombre.

L’objectif est de conserver un bon équilibre entre qualité et prix.

TourMaG – Allez-vous prendre des engagements sur des hôtels entiers pour ces clubs ?

Cyrille Fradin : Nous ciblons des hôtels à taille humaine, que nous allons entièrement mettre aux couleurs de Fram Signature. C’est notre volonté, mais est-ce qu’on pourra toujours y arriver ? La réponse est non.

Sur les trois produits actuellement ciblés, deux seront entièrement dédiés à FRAM Signature. Pour le troisième, malheureusement, nous ne pouvons pas nous engager sur la totalité des chambres, mais nous allons aménager une partie complètement aux couleurs de Fram Signature.

L’essence de cette approche est vraiment de pouvoir donner un maximum de services aux clients pour un prix qui reste dans l’esprit Fram.

TourMaG – Fram Signature monte en puissance au fur et à mesure ?

Cyrille Fradin : Exactement. Nous avons passé un an à écouter nos clients, à comprendre ce qu’ils attendaient. Maintenant, nous avons un peu de volume et nous pouvons passer à l’étape supérieure.

C’est une démarche progressive. Nous avons d’abord testé les produits, puis les agences, et maintenant nous répondons à une nouvelle demande de nos clients avec les clubs.


Mangia’s et Fram partenaires depuis 30 ans


Folco Aloisi, lors de la soirée au Hangar Y - Photo AV

Réunis lundi soir au Hangar Y, à Meudon, à l’occasion d’une soirée organisée avec Mangia’s, les équipes de FRAM ont présenté le concept FRAM Signature.

Le concept repose sur quatre piliers : des hôtels sélectionnés pour leur qualité et leur personnalité, des expériences permettant de découvrir la destination, un accompagnement plus personnalisé et davantage de liberté pour les voyageurs.

Marcello Mangia, président du groupe, a rappelé lors de la soirée les liens historiques entre les deux entreprises, notamment autour du Torre Del Barone et de l’héritage de la famille Mangia dans l’hôtellerie italienne.

Le dirigeant a également souligné l’importance du marché français dans le développement du groupe, rappelant que la France constitue depuis plusieurs décennies un marché majeur pour Mangia’s. « C’est un énorme plaisir parce que c’est plus un partenariat qui nous voit ensemble depuis 30 ans », a-t-il déclaré, évoquant une relation désormais fondée sur la confiance et l’amitié.


Retrouvez les catalogues FRAM sur Brochuresenligne.com


Discovery Trains Hosts Webinar to Help Agencies Sell Train Travel


Discovery Trains organise un webinaire pour aider les agences à vendre le train - Depositphotos.com Auteur michelangeloop

CroisiEurope


Discovery Trains will host, on October 8, 2026, a Travel Talk dedicated to marketing rail travel.

For 45 minutes, the agency specializing in train journeys will present to tourism professionals the various possibilities offered by rail, particularly in the premium segment.

According to Discovery Trains, rail travel is sometimes viewed by travel advisors as a product that is hard to sell and less lucrative.

Find our special feature: [Rail Travel]urlblankhttps://www.tourmag.com/Voyages-en-train_r583.html


“The train: a product you must learn to embrace”

The agency, on the contrary, intends to show that rail travel can constitute a valuable offering to clients, provided one masters its specifics.

“The train: a product you must learn to embrace”, summarizes Laure Jacquet, director of Discovery Trains.

The Travel Talk will address in particular the destinations and rail products likely to be offered by agencies, as well as the arguments to convince hesitant clients.

Discovery Trains will also contribute several of its partners. Autria Tourism will be the official partner of the event. Switzerland will be represented with Switzerland Tourism, the Glacier Express and the Gornergrat Railway.

The agency also plans to discuss several other rail offerings, among which Accor’s Dolce Vita Orient Express, Trenitalia, Renfe, VIA Rail, Lernidee Erlebnisreisen trains, VisitBritain or offerings in western Sweden.


The Travel Talk will take place on Thursday, October 8, 2026, from 11:00 to 12:00, including 15 minutes allocated for questions and answers. The webinar is free and reserved for travel professionals.

A draw will conclude the session, with train tickets and rail passes to be won.

Interested in participating? Online registration.

IFTM 2026: Recap of Topics Discussed with Travel Agencies


A New Order Tracking System That Has Everyone in Agreement

Resaneo était présent sur l'IFTM 2026 © Sacha Lenormand

CroisiEurope


Jean-Pol Leclercq, Sales Director of Resaneo, explains: “This is primarily a graphical overhaul, and that matters. It gives the interface a more contemporary feel with smoother, more intuitive navigation that makes users’ lives easier. A menu has been created via a side banner, consolidating all the features useful to the agency in its post-sale management. The rest of the services remain the same, with the exception of a new development on the group side. Agencies will now be able to download an Excel file, fill it with all passenger information, and then upload it to the tracking of their file. This was a request from our agencies, as it will simplify their tasks and also secure them. The rollout is complete and we are continuing with a few adjustments to fully meet the agencies’ expectations.”


RESANEO Training Sessions Grow in Popularity


Giacomo Filardo et Marion Strino © Sacha Lenormand

Marion, Head of Resaneo Account Managers, and her team invite you to discover all the secrets of Resaneo through 45-minute sessions. She explains: “We host four sessions per week, from Tuesday to Friday, to train our agencies in all the services offered and to answer any questions regarding users’ needs. Most often, Giacomo will take care of you.”

Each new agency registered on Resaneo automatically benefits from this training, and those who are already clients can, of course, participate. With staff changes and new entrants into the profession, Resaneo’s trainings are more useful than ever.

We have also chosen to prioritize individual trainings, which work better than webinars, as they allow us to have the agencies’ full attention and to foster constructive exchanges. To sign up, it’s easy: just click HERE »


Rail Travel Is Finally Getting the Attention It Deserves


© Canva Resaneo

Jean-Pol: “The train is a topic that is particularly close to my heart, and I must admit I have been pressing for it for some time now. What better way than to travel across France and Europe by train to take the time to discover the autumn colors of our regions, to reach city centers directly, all while feeling that you are doing something meaningful, in short, to treat yourself while rediscovering travel. Resaneo aims to meet the desires of a new, more demanding and virtuous clientele. This is why our rail offering is very substantial, with, among others, the TGV InOui, Ouigo Grande Vitesse, Ouigo Classique, TER, Eurostar, and Lyria. The range of destinations has greatly expanded and enables agencies to package with hotels or direct access to theme parks.

That is already very good, but we want to offer even more. This is why we launched, on certain segments, bookings up to a year in advance.

We put our recognized aviation expertise at the service of rail travel. Concretely, we host high-traffic connections on our platform and enable agencies to reserve journeys up to a year in advance.

Given that today reservations open only about three months ahead, this gives agencies a tremendous edge and significantly increases their added value.



© Canva Resaneo


For the time being, the lines covered are:

Lyon – Paris / Marseille – Paris / Bordeaux – Paris / Nantes – Paris / Lille – Paris.

We can also enable the clearance of allotments that agencies find hard to sell. In short, the broker and charter principle applied to rail travel.

The final advantage of the solution is the creation of train + hotel packages without the time constraint to market them. »