IFTM 2026: Must-See Conferences and Highlights


The Major Highlights of the Show

© Alexandre Lescure

Dream Yacht


From Tuesday, September 15, the Inaugural Conference will kick off the three days at 9:45 a.m. in the Arena hall, offering an initial debrief of the edition’s thread. It will be an opportunity to analyze the sector’s transformations and to place in perspective the value created by all players in tourism. At 12 p.m., the Inaugural Cocktail will bring professionals together for a first moment of networking and connections.

In the afternoon, the International Panorama will present in the Arena by Uzbekistan an overview of concrete initiatives from around the world, illustrating the diversity and richness of international tourism.

On the trend front, the benchmarking sessions will once again be on the program on Wednesday, September 16

● The IFTM x EPSA 2026/2027 Benchmark will review business travel trends – Arena by Uzbekistan

● The Benchmark for Meetings & Events by Kactus will dissect the major dynamics of the MICE sector – Arena by Uzbekistan

● The AI Benchmark by the Club Tourisme Technologique will explore the growing impact of artificial intelligence in the industry – Agora

The “What’s New to Sell” sessions will also return every afternoon in Agora, where destinations and exhibiting brands will present their major novelties to travel agents.


A New Matchmaking Program for the Business Club


© Stéphane Laure

For this 2026 edition, IFTM innovates on the business travel front by launching a pre-qualified 1:1 meeting program between Business Club exhibitors and corporate buyers.

Through the Everywhere platform, each participant selects their interlocutors in advance for targeted and relevant conversations.

On Thursday, September 17, starting at 8:30 a.m., i.e. before the official opening of the show, participants will gather in a dedicated and privileged space at the heart of the Business Club for five to six one-on-one interviews lasting fifteen to twenty minutes each.

A format designed to maximize business opportunities, without wasting time.


Competitions to Spotlight Tourism Talents

IFTM is also the hub for competitions that celebrate talent, excellence, and innovation within the sector. This year’s program includes:

● The 3rd edition of the Orchestra Start-Up Contest, part of the event’s 10th anniversary, will give tourism startups the opportunity to pitch their solution before a panel of experts. This year, emphasis is placed on the community dimension: Village alumni will take the stage to share lessons learned and create a real value chain among entrepreneurs. The winning startup will receive personalized support from Orchestra, which could take the form of financial support, mentoring, or introductions. The grand final will take place on Tuesday, September 15 at 5:00 p.m. in Arena by Uzbekistan.

● The 2nd edition of Plume Verte by IFTM x ADONET rewards journalists who put their ink to work for responsible tourism. New for 2026: a Special ADONET Destinations Prize joins the roster, alongside the Plume Verte prize awarded by the jury and the Village’s Coup de Cœur chosen by exhibitors. The three prizes will be handed out on Wednesday, September 16 within the Village des Initiatives Durables by mN’O.

● The 9th edition of the Travel Agents Cup Junior, organized in partnership with FFTST, invites tourism students to put themselves in a real-world situation: persuade and sell France as a destination based on a client scenario drawn at random. The five finalists will compete on stage on Thursday, September 17 at 1:30 p.m. in Arena by Uzbekistan, before a jury drawn from all tourism fields.

● Finally, the Travel Agents Cup returns to reward the best travel agent in France. Contestants first submit a short video introduction, then compete in a three-stage final: discovery of the travel project, preparation of the proposal, and a live presentation on stage before a panel of experts. The event takes place in Arena by Uzbekistan on Thursday, September 17 at 3:30 p.m.


The Show’s Evenings

IFTM also features iconic evenings that pace the show and extend the conversations in a friendly atmosphere:

● The Digitrips x IFTM evening, the festive rendezvous for industry professionals, will take place at Pavillon Dauphine on Tuesday, September 15.

● The ceremony of the Business Travel Laureates organized by Eventiz will honor the sector’s standout players on Wednesday evening.

● The IFTM TourMaG Party will be held on Thursday, September 17 to close the show, at Club Haussmann in Paris’s 9th arrondissement. Open this year to all tourism professionals, available by registration, it promises to bring together more than 700 attendees for a moment of conviviality and exchange.

With a dense program and a theme closely aligned with industry realities, IFTM 2026 is shaping up to be a demonstrative and impactful edition. Three days to reveal together what creates value in tourism.


The IFTM Team Is at Your Disposal and Eager to Welcome You from 15 to 17 September 2026


IFTM 2026 : les conférences et temps forts à ne pas manquer
Want more information to visit the show? Reach out to our team!

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Hiking: 5 Must-See Itineraries to Discover Italy on Foot

They say all roads lead to Rome, and for these five, that’s precisely true. At a moment when hiking is gaining popularity — nearly 30 million French people report having practiced it in the last 12 months, making it the most widespread physical activity — here are five itineraries rich in history and culture, to walk in order to discover Italy differently. From nature trails to villages, the “Antichi cammini d’Italia” (Ancient Paths of Italy) unfold several hundred kilometers across the country, and even beyond to the heart of Europe. All converge on Latium and Rome, and all share the common aim of revealing a preserved Italy.

1/ The Via Francigena, one of the oldest medieval pilgrimage routes

A thousand kilometers through some of the most beautiful landscapes in Italy: a dream come true! The Via Francigena is one of Europe’s most attractive cultural routes. While it links Canterbury to Rome, it is its Italian section that enchants walkers from all over the world the most. From the Grand-St-Bernard Pass to the Eternal City, the Italian stretch, about 1,000 kilometers long in 45 stages, reaches its experiential heart in Latium, through the Tuscia of Viterbo. In Bolsena, on the shores of the eponymous lake, the Eucharistic miracle of 1263 inspired the feast of Corpus Domini; Montefiascone houses the Rocca dei Papi, the papal fortress; Viterbo, an ancient papal city, preserves one of the largest medieval districts in Italy; Sutri offers its Roman amphitheater entirely carved in tuff. At the end of the path, La Storta, the final stop before Saint Peter.

Basilica di Santa Margherita a Montefiascone

2/ The Saint Francis Way: between forests, villages and sanctuaries

This route, both athletic and spiritually infused, connects the most emblematic places of Saint Francis of Assisi’s life. It consists of two branches that converge on Assisi: the North Way, about 190 kilometers from La Verna where Francis received the stigmata in 1224, and the South Way, about 300 kilometers in 13 stages, which traverses Latium entirely from Rome to Assisi. In the heart of Latium, in the Valle Santa of Rieti, four Franciscan sanctuaries concentrate the memory of decisive moments in the Saint’s life: Greccio, where in 1223 Francis made the first crib in history; Fonte Colombo, where the Rule of the Order was dictated; La Foresta, the site of the grape miracle; and Poggio Bustone, where he received the revelation of the forgiveness of sins. Upon arrival in Assisi, pilgrims receive the Testimonium.

3/ The Benedictine Way: on foot, by horse or by bike through the villages of Umbria and Latium

From Norcia in Umbria to Montecassino in Latium, this route exudes a singular spiritual and cultural depth. The itinerary runs about 300 kilometers in 16 stages — and it is in Latium that the longest stretch unfolds, across the Aniene Valley and the central valleys of the Apennines. In Subiaco, the Sacro Speco houses the cave where Saint Benedict lived as a hermit for more than thirty years, while the Abbey of Santa Scolastica hosted in 1465 the first active printing press in Italy. From there the path continues via Trevi nel Lazio, Casamari with its Cistercian abbey, Arpino (birthplace of Cicero), Roccasecca (linked to Thomas Aquinas) and the Melfa Gorges, before culminating at Montecassino, where around 529 Benedict founded the abbey that remains the heart of the Order. Patron of Europe since 1964.

Ponte di San Francesco,Subiaco
Ponte di San Francesco,Subiaco

4/ The Romea Strata: on the traces of pilgrims from Central and Eastern Europe

The complete route follows the tracks of medieval pilgrims for over 4,700 kilometers across seven countries, from the Baltic and Central-Eastern Europe to Rome. Recognized as a Council of Europe Cultural Route on June 17, 2025, the Romea Strata comprises 245 stages and more than fifty UNESCO sites along its journey. Its Italian section spans about 1,000 kilometers in 47 stages and touches, in Latium, Bolsena, Montefiascone, Viterbo and San Martino al Cimino before reaching Rome as the culmination of the voyage. Since 2024, thanks to mapping work by a network of volunteers, the final stretch no longer joins the Via Francigena: the Romea Strata now has an autonomous entry into Rome, which defines its identity.

5/ The Via Romea Germanica: from Germany to Saint Peter in Rome, following the path of a 13th-century abbot

The Via Romea Germanica retraces the route of Abbot Albert of Stade, who walked in the 13th century from Lower Saxony to Rome. The Italian section measures about 1,050 kilometers from the Brenner Pass to Rome and joins, in Latium, the Via Francigena at Montefiascone. From that point, the two paths merge and together cross the Tuscia of Viterbo: Bolsena, Viterbo — where every September 3 the Macchina di Santa Rosa takes place, recognized by UNESCO as intangible cultural heritage of humanity —, Vetralla, Sutri and the Veio Regional Park, up to La Storta. A northern variant in Latium also passes through Civita di Bagnoregio, the famous “dying city” perched on a tufaceous spur in the heart of the Tuscia.

Along the Antichi Cammini d’Italia, each stage offers a plunge into an Italy still preserved, where history, nature and contemplation blend harmoniously. At the end of these long marches, in Rome and in Latium, it is the living heart of the country that speaks.

Mausoleo di Romolo, Roma
Mausoleo di Romolo, Roma

To learn more

Projet financé par l’Union européenne – Next Generation EU « Antichi cammini d’Italia »,
PNRR – Mission M1C3 Investissement 4.3 Intervention 274 – maître d’ouvrage MINISTÈRE DU TOURISME ITALIEN, Agence d’exécution ENIT SpA

Sponsored article by ENIT S.p.A.