IFTM Top Resa 2026: A Vibrant Recap Highlighting Sensory Experiences and Tailor-Made Solutions


© Dtravel

PONANT


Three days to reconnect, exchange, and build

In September, DTravel announced its presence at IFTM Top Resa with a promise: to show that a destination is never merely a brochure. Promise kept! Over three days, the team reconnected with loyal clients, cemented long-standing partnerships, and launched new exchanges with agencies, tour operators, and event organizers seeking tangible ideas for their upcoming programs in Portugal.

Beyond the business meetings, the agency aimed to offer visitors a genuine Portuguese interlude right in the heart of Hall 1.


A sensory immersion: awakening travel memories

To transport our visitors even before departure, we focused on what lies at the very core of our tourism philosophy: the awakening of the senses. Seated comfortably around our iconic Tram (or Eléctrico in Portuguese), a Lisbonian symbol that has become the gathering point of our booth, our partners could experience a warm olfactory and gustatory journey.

Because the desire to travel often begins with a forgotten scent or a comforting flavor, we organized several tasting sessions. The enchanting aroma of a perfect espresso, the croquant sweetness of a still-warm Pastel de Nata, the richness of a wine from our terroirs… These authentic touches instantly revived memories of past trips and sparked a desire to discover even more.

This experience directly reflects the philosophy that DTravel brings to its programs on a daily basis. Whether for cultural groups, corporate committees, or premium individual stays (FIT), we place experiential tourism at the center.


The mystery of Stand W071 unveiled: The success of our “Plinko” game!

Many of you were curious about the surprise we had announced before the show. The veil has finally been lifted on our DTravel version of the “Plinko” animation!

Designed as a playful, friendly, and unifying activity, this game punctuated our three days with a convivial and enthusiastic atmosphere. By sliding their token across our interactive board, visitors could try their luck to win items typically associated with Portugal and interact with others in good humor. This game perfectly illustrated the spirit of DTravel: impeccably professional rigor combined with a humane, accessible, and warm approach.


© Dtravel


Heading toward 2027: experience at the heart of the programs

The exchanges at IFTM confirmed a clear trend: Portugal continues to attract huge interest, but professionals are looking for more than ever transparency, responsiveness, and genuinely customized proposals.

It is also why, for 2027, DTravel strengthens experiential tourism at the core of its programs, creating moments that bring each visitor closer to the culture, flavors, and traditions of every region.

To make the heart of each itinerary beat, we inject exceptional moments such as

• Interactive workshops: Introductory sessions to azulejo painting, traditional cooking classes with local chefs, and artisanal pottery making in Central Portugal.

• Exclusive tastings: Private visits to family-owned quintas with wine-and-food pairings, wine-assembly workshops, olive oil tastings, or convent liqueurs guided by passionate producers.

Experiences that suit both a school trip focused on active learning and a VIP incentive in search of exclusivity. Because what we touch, what we taste, and what we feel is often what stays etched in memory long after the journey ends.

From the Algarve to the Centre’s cultural routes, from the energy of Lisbon and Porto to Madeira and the Azores’ preserved nature, not to mention the MICE & Corporate segment which continues to grow, the French-speaking DTravel team is already at work turning the meetings and contacts formed in Paris into concrete, balanced, and tailor-made programs.


A huge thank you

To all our clients, partners, and friends who came to greet us at Stand W071, a sincere thank you for making these three days in Paris so precious.

Each encounter, every exchange, and every moment of sharing contributed to making this edition of IFTM Top Resa particularly memorable for DTravel.

The conversation has only just begun. We now approach the 2027 season with new ideas, new projects, and the same passion for creating, together, unforgettable experiences in Portugal.



IFTM 2026: Recap of Topics Discussed with Travel Agencies


A New Order Tracking System That Has Everyone in Agreement

Resaneo était présent sur l'IFTM 2026 © Sacha Lenormand

CroisiEurope


Jean-Pol Leclercq, Sales Director of Resaneo, explains: “This is primarily a graphical overhaul, and that matters. It gives the interface a more contemporary feel with smoother, more intuitive navigation that makes users’ lives easier. A menu has been created via a side banner, consolidating all the features useful to the agency in its post-sale management. The rest of the services remain the same, with the exception of a new development on the group side. Agencies will now be able to download an Excel file, fill it with all passenger information, and then upload it to the tracking of their file. This was a request from our agencies, as it will simplify their tasks and also secure them. The rollout is complete and we are continuing with a few adjustments to fully meet the agencies’ expectations.”


RESANEO Training Sessions Grow in Popularity


Giacomo Filardo et Marion Strino © Sacha Lenormand

Marion, Head of Resaneo Account Managers, and her team invite you to discover all the secrets of Resaneo through 45-minute sessions. She explains: “We host four sessions per week, from Tuesday to Friday, to train our agencies in all the services offered and to answer any questions regarding users’ needs. Most often, Giacomo will take care of you.”

Each new agency registered on Resaneo automatically benefits from this training, and those who are already clients can, of course, participate. With staff changes and new entrants into the profession, Resaneo’s trainings are more useful than ever.

We have also chosen to prioritize individual trainings, which work better than webinars, as they allow us to have the agencies’ full attention and to foster constructive exchanges. To sign up, it’s easy: just click HERE »


Rail Travel Is Finally Getting the Attention It Deserves


© Canva Resaneo

Jean-Pol: “The train is a topic that is particularly close to my heart, and I must admit I have been pressing for it for some time now. What better way than to travel across France and Europe by train to take the time to discover the autumn colors of our regions, to reach city centers directly, all while feeling that you are doing something meaningful, in short, to treat yourself while rediscovering travel. Resaneo aims to meet the desires of a new, more demanding and virtuous clientele. This is why our rail offering is very substantial, with, among others, the TGV InOui, Ouigo Grande Vitesse, Ouigo Classique, TER, Eurostar, and Lyria. The range of destinations has greatly expanded and enables agencies to package with hotels or direct access to theme parks.

That is already very good, but we want to offer even more. This is why we launched, on certain segments, bookings up to a year in advance.

We put our recognized aviation expertise at the service of rail travel. Concretely, we host high-traffic connections on our platform and enable agencies to reserve journeys up to a year in advance.

Given that today reservations open only about three months ahead, this gives agencies a tremendous edge and significantly increases their added value.



© Canva Resaneo


For the time being, the lines covered are:

Lyon – Paris / Marseille – Paris / Bordeaux – Paris / Nantes – Paris / Lille – Paris.

We can also enable the clearance of allotments that agencies find hard to sell. In short, the broker and charter principle applied to rail travel.

The final advantage of the solution is the creation of train + hotel packages without the time constraint to market them. »



IFTM: Smiles Stay as Quotes Kick Off


© Jans Tours

CroisiEurope


On the stands, everyone is approachable, responsive, eager… and it’s fantastic!

But let’s be honest: the real fair begins now.

Because behind every appointment there are now productions to build, budgets to calculate, contracts to negotiate and above all… quotes to send.

And it’s often there that the dream of the fair confronts another reality of tourism: response times!

At Jans Tours, we’d rather risk getting overwhelmed by requests than let some slip through.

So yes, we promised a lot during these three days.

And now, we will have to keep our word.

To our clients and prospects: thank you for your trust, your projects and the ideas you have entrusted to us.

To our teams: sorry for the coming weeks!


Three stands. One team.


© Jans Tours

This year, we decided not to do things by halves: our Jans Tours stand, the Philippines Tourism Office stand, and the Malaysia Tourism Office stand. Three stands, three destinations, three days in close contact with professionals and their projects.

With us, several hotel partners were also present: BlueWater of the Philippines, Anema Villas and Royal Avila of Lombok. A concrete way to highlight properties we already work with on the ground and that we are happy to offer to French professionals.


Malaysia: now, we accelerate

A year ago, we launched Malaysia at Jans Tours. A year later, one thing is certain: Malaysia still has a lot more to offer us.

Kuala Lumpur, Penang, Langkawi, the East Coast, the jungle, Borneo, gastronomy, encounters… The playing field is vast.

In 2027, we want to go further with more personalized itineraries, local experiences, and groups and MICE. Not to pile up the must-sees, but to build journeys with real personality, tailored to the desires, profiles and budgets of travelers.


Indonesia: going further

Indonesia remains our historic playground. And after all these years, we still haven’t finished exploring it.

Because in Indonesia, there is never a single right way to travel. There is the one that fits the brief.

A first trip to Bali? We know it well.

Want to get off the beaten track? We go further.

A honeymoon trip, a family, a group, MICE? We adapt.

An idea that is a bit unconventional? We build around it.

Our role is not simply to offer Indonesia. It is to find the right Indonesia for each project.

A standard request? Very well. A request that breaks the mold? Even better.


Philippines: 7,000 islands, and then?


IFTM : les sourires restent, les devis commencent…
Plus de 7 000 îles, des centaines de combinaisons possibles, des temps de trajet à maîtriser… The Philippines can be impressive. And that is precisely where our expertise shines.

Pendant l’IFTM, les questions étaient très concrètes : comment construire un itinéraire cohérent ? Comment enchaîner les îles sans perdre du temps ? Quelle hôtellerie choisir ? Et surtout, comment rester dans le budget ?

Nous avons répondu. Et surtout, nous avons vu une vraie envie de mieux connaître le pays et de savoir comment le vendre. La curiosité s’est rapidement transformée en projets, avec déjà plusieurs demandes en cours.

Notre rôle : transformer la complexité des Philippines en itinéraires simples à vendre.



What’s New at IFTM? Must-Know News – Episode 3


L'édition 2026 de l'IFTM Top Resa a réuni entre 1 500 et 1 700 exposants du 15 au 17 septembre 2026 à Paris Porte de Versailles © TourMaG

CroisiEurope


From September 15 to 17, 2026, IFTM, the major professional tourism event in France, gathered industry players in Paris for its 48th edition. On this occasion, TourMaG launched “What’s New?”, a new video format devoted to news and innovations spotted directly on the show.

After two initial episodes focused on the latest novelties, the final lap takes us through the aisles of IFTM. For this third day, TourMaG again spoke with professionals to discover their projects, their new products, and the developments announced for the coming months.


“What’s New” at IFTM: Final Day

Video available on our social networks!


GVQ Canada Already Preparing for Winter 2028

For this final day, we head to Canada with a specialist in tailor-made journeys and tours across the destination. GVQ Canada presents the first innovations of the Winter 2028 collection, including especially exclusive offerings for certain nature-focused accommodations and unusual products. The company is also working on distributing departures more evenly throughout the year to highlight Canada as a four-season destination.

GVQ Canada also aims to strengthen “local” experiences, fostering encounters with residents, says Nadège Bourassé, sales representative.


Digitrips Integrates Air France’s New Fares

On the aviation front, Digitrips, a specialist in travel distribution and online booking, revisits the integration of Air France’s new offers.

Nicolas Brumelot, co-founder and CEO of Digitrips, notes that the company is among the launch partners of Air France’s NDC API for leisure travel. Among the innovations presented are Air France’s new “Basic” fares, now incorporated into Digitrips’ usual feeds.

The stated goal is to “simplify professionals’ access to the airline’s new fares”, says the company’s co-founder.


Climats du Monde Launches MyTailor

At Climats du Monde, Olivia Calvin, the commercial director, takes advantage of IFTM to present MyTailor, a new online platform launched after several months of a soft opening during the summer.

The tool complements the tour operator’s B2B website and its bespoke travel service. It allows agencies to assemble their own itineraries, drawing on proposals and inspirations already conceived by Climats du Monde.

The platform is also expected to progressively expand with new destinations, “in order to move toward customization” says Olivia.


Closing

IFTM 2026: Dynamic, Enthusiastic, and Warm


© Réceptif Leaders

Aer Lingus


The numerous activities (VIP cocktails, world aperitifs, breakfasts) and the presence of around fifty experts, coming from all corners of the globe, guarantee a highly professional, yet relaxed and above all welcoming atmosphere.

« We warmly thank all the partners who came to meet us! We are all working for you. You will soon receive information on the files or topics discussed together »

But Les Réceptifs Leaders do not stop there:

The next roadshow, at the beginning of December, will pass through the Rhône-Alpes region :

ONLINE REGISTRATION FOR THE WORKSHOPS: It’s here

• LYON, Tuesday 1 December 2026

Restaurant Vatel

8 Rue Duhamel, 69002 Lyon

From 6 PM to 10 PM, workshop and buffet-style cocktail

• ANNECY, Wednesday 2 December 2026

Hôtel Le Pelican

20, rue des Marquisats

from 09:00 to 16:00, workshop, breakfast and luncheon cocktail

• DIJON, Thursday 3 December 2026

Restaurant l’Épicerie

5, Place Emile Zola

from 09:00 to 15:30, workshop, breakfast and luncheon cocktail

With the presence of our VIP partners:



IFTM 2026 : dynamique, enthousiaste et chaleureux


(Other companies are being confirmed)

Your Réceptifs Leaders present at the Roadshow (we indicate only the main destinations):

1 ACQUAFORTE – Italy : Claudio

2 ARCHIPEL CONTACT – Indonesia : Sylvie

3 AU FIL DU JAPON – Gilles and Thierry

4 BWT – Beautiful World of Travel – United Arab Emirates : Mohamad

5 BLEU MARINE – Cuba, Caribbean: Alexandre and Pierre

6 CAP COREE – Gilles and Thierry

7 CREATIVE TOURS CHYPRE – Cyprus : Christophe & his Team

8 CREATIVE TOURS GRECE – Greece : Christophe & his Team

9 DESTINATION EUROPE – Netherlands: Myriam

10 EASTERN EUROPEAN EXPERIENCE – Romania : Stefan

11 EASTWIND HOLIDAYS – India : Ashok

12 EVASION ALBANIE : Alban & his Team

13 FRANCE ANGLETERRE – England, Ireland : Claude & his team

14 GEOTOURS – Canada, USA : Gilles

15 GET YOUR GROUP – Germany : Eva

16 ICELAND ESCAPE – Karim & Guillaume

17 IDEAL OPERATING CORSE – Joel

18 KER Maroc – Stéphane

19 KMP GROUP – Uzbekistan, Armenia : Christian

20 MAGIC SENEGAL – Fabienne

21 MEKONG TOUCH – Vietnam, Laos, Cambodia : Catia

22 MIRACLE OMAN TRAVEL – Malik & Christian

23 NOVAWAY – Thailand : Dorian & his team

24 PACHA TOURS – Turkey : Berhan

25 PMA TRAVEL – Portugal : Filipe & Joel

26 PRAHA TOURS – Czech Republic : Majka & Kristof

27 PROMENADA – Poland : Jurek

28 QUIMBAYA LATIN AMERICA : Raphael & Romain

29 SALMA TOURS – Jordan : Khaled

30 TAROT TOURS – GARRANAH – Egypt : Pascal

31 TRAVEL SENSE – Tunisia : Anis & Farhat

32 TRITRAVEL – Spain : Laurent

33 VERDE SICILIA – Sicily, Southern Italy : Francesco


© Réceptif Leaders


34 ASSISTANCE VISA : Bertrand

35 PASSENGER ASSISTANCE SERVICES/SKY PREMIER : Pascal & Romain

ET

36 AIR ARABIA – Alexandre & Yassine

37 APG plus de 25 compagnies aériennes – Catherine & Sevinç

38 ETHIOPIAN AIRLINES – Kheira

39 LOT POLISH AIRLINES – Yann & Alexandra

40 OFFICE DE TOURISME DE LA POLOGNE – Katia

Les Réceptifs Leaders, ce sont désormais 34 DMC et 2 sociétés de service (assistance aéroport et société de visas), maitrisant près de 100 destinations. Plusieurs « nouveaux » Réceptifs ont déposé leur candidature. Leurs dossiers sont en cours d’instruction.

Fondé il y a 20 ans, ce groupement est une référence sur le marché francophone !

Nous avons hâte de vous retrouver,

Christian Loth

Président des Réceptifs Leaders


© Réceptif Leaders



IFTM 2026 : dynamique, enthousiaste et chaleureux

Christian Loth

President


[email protected] ou au 0635425175

www.receptifsleaders.com


IFTM Top Resa 2026: Launch of the Literary Stops


IFTM Top Resa 2026 : lancement des « Escales Littéraires » - JDL

Aer Lingus


Designed as a meeting place for encounters, signings, and exchanges, the Escales Littéraires stand will offer more than 800 titles, with a rich program paced by pitch sessions and presentations of works on its integrated stage area.

For this inaugural edition, the bookstore will highlight two major author profiles: tourism industry professionals who take to the pen, and the leading authors from the Hachette Tourisme editions.

The tourism industry authors

Well-known figures in the sector, they share their worlds through novels, thrillers, fictions or technical works (listed in alphabetical order):

Jean da Luz – Journalist and founder of TourMaG.com, author of thrillers including “Mortelle Machination”, “L’Affaire Marvin Brown”, “Opération Leningrad” and “Code Cortex” (forthcoming).

Fabrice Dariot – Former head of the BDV Group and of Air Journal, author of three crime novels including “Pierre de Stone” (Otago Editions).

Alain Decker – Photographer, globe-trotter and writer is the recipient of the Grand Prix des Enquêteurs for his novel “Jours de ténèbres” (Robert Laffont Editions).

Geoffrey Duval – After more than 25 years in the tourism sector, including several years as president of the US Tourism Office in France, he picked up the pen. Also an actor, he nourishes his writing with encounters and human stories. He signs his first novel: “Le voleur de rêves”.

Philippe Mugnier – Destination marketing consultant and tourism professor, this Savoyard author develops works inspired by his native region. After several historical works, he publishes his first novel, “FERT – Les Veilleurs du col”, a queer Da Vinci Code of the Alpine pastures.

Josette Sicsic – Specialized journalist, she follows tourism news and provides sociological and forward-looking insights into the development of international tourism. She is the author of several technical works and travel guides. “Voyages. C’était mieux avant ? : Des années soixante aux années Covid”, is her latest opus, co-authored with Pierre Josse (former editor-in-chief of Guide du Routard).


The Hachette Tourisme Authors (with Le Routard)

The voices and creators who shape guides, travel narratives, and new ways of exploring the world:

Chantille de Lincourt — A heritage-loving author (Des villages pas comme les autres, Des châteaux pas comme les autres). Villages & Patrimoine.

Annabelle Schachmes — Food journalist and author for the Food Lovers Travel collection. Instagram

Benjamin Martinie — Creator of the Hourrail media platform!, author of “Voyager avec Hourrail”, dedicated to low-carbon travel. Instagram

Antoine de Suremain — Filmmaker and adventurer, author of “Antoine explore la France”. Instagram

Anthony Felber — Professional trail runner and architect, author of “Les 800 plus hauts refuges des Alpes”.


A Cultural Gathering at the Heart of the Travel Industry

By bringing these signatories together within the IFTM pavilion, Escales Littéraires provides an exceptional showcase for literary creation tied to wandering, heritage, and human adventure.

In addition to autograph sessions, pitch presentations of the showcased books will punctuate the three days of the show, enabling the professional audience to discover the behind‑the‑scenes of these works and to engage directly with their authors.

Escales Littéraires Stand (S085)


Practical Information

IFTM Top Resa is the premier professional trade show uniting all players in tourism and travel (business, leisure, groups, events).

Website: : www.iftm.fr

Dates : From Tuesday, September 15 to Thursday, September 17, 2026

Location: Paris Porte de Versailles — Escales Littéraires Stand (S085)

Contact for Press & Organization :

IFTM / Press Office: IFTM Press Service (Sophie Nathan – [email protected])

Librarian in charge: Jean da Luz-Figueiredo – [email protected]

IFTM 2026: Tourism in Paris Amid Uncertainty


IFTM 2026 : le tourisme se retrouve à Paris dans un contexte incertain - Photo IFTM

CroisiEurope


Three days of a major professional tourism gathering are underway. The IFTM opens its doors this Tuesday, September 15, 2026, at Paris Expo Porte de Versailles, and runs through Thursday, September 17. The show brings together tourism professionals in a context that is notably volatile on the international and economic fronts.

The conflict in the Middle East continues to weigh on the sector. Disruptions in air flows, and above all the consequences of rising energy prices, are factors that professionals must contend with.

The closure of the Strait of Hormuz has notably helped drive the energy shock and push up the costs of air transport.

To this international situation is added a particularly sensitive political sequence in France. To within months of the 2027 presidential election, whose two rounds are scheduled for April 18 and May 2, the government is preparing a 2027 budget under tight constraints.

For tourism businesses, this equation adds a dose of uncertainty to a market already facing changes in costs, purchasing power, and travel behaviors.


The value of travel: theme of the 2026 edition

In this backdrop, IFTM 2026 aims to showcase a positive momentum. Placed under the theme “The value of travel”, this edition is expecting around 1,700 exhibitors, about ten new destinations, as well as 30 ministers and 25 ambassadors.

Marie Allantaz, editorial director and strategic governance of IFTM, told us in a previous interview that “despite geopolitical turbulence, we are recording an engagement more forward-leaning than ever.”

The Europe and Africa regions show sustained growth, while, “against all odds”, signals remain positive for the Middle East.

The show will be inaugurated on the first day by Serge Papin, Minister for SMEs, Tourism and Purchasing Power. On that occasion, he will unveil, alongside Atout France, the figures for the 2026 summer season.


Uzbekistan will be the country of honor

The show will notably host new exhibitor destinations such as Cambodia and Lithuania, while Côte d’Ivoire returns. Uzbekistan will be highlighted this year as the country of honor for 2026.

The France Destination program also benefits from enhanced features, with a new walkway, micro-trainings, and collective intelligence workshops bringing together receptive partners, distributors, and institutions.

Another novelty: Literary Breaks, a travel bookstore set at the heart of the show, with over 800 books, author meetings, and book signings.

The Business Club also expands in scope. For the first time, a 1:1 matchmaking program is organized with several professional partners to connect exhibitors with corporate buyers.

Travel Tech will also occupy a prominent place, with an immersive Tech Zone and programming focused on artificial intelligence, digital strategies in transport, CRM, or the opening of European rail for OTAs.

Major professional milestones will be complemented by several barometers, including those on business travel and MICE. The 2026 edition also introduces a Barometer of independent tourism professionals.


Travel agents: Travel Agent Cup, network village…

Travel agencies remain central to the setup. The Networks Village and the AGV lounge are intended as meeting points and networking hubs, while the “Conversations” will address the concrete challenges faced by professionals.

The sector’s talents will also be highlighted with the Travel Agents Cup, which enters its 13th edition. Ten travel agents will compete in the final on September 17 to try to win the title of “Best Travel Agent in France.”

The Orchestra Start-Up Contest, the Plume Verte by IFTM x ADONET, and the Travel Agents Cup Junior will complete the competitions organized during the show.


TourMaG mobilized for three days

TourMaG will also be on site for the entire duration of the IFTM. The whole team will be stationed at stand R078, Hall 1, to follow the show’s news, meet professionals, and give a voice to tourism stakeholders.

Interviews, announcements, analysis, innovations, and key moments: the editorial team will closely cover this new edition.

As every year, you will also find our special IFTM magazine wandering the aisles of the show!

Finally, the IFTM TourMaG Party will close the show at Club Haussmann, located at 23 Rue Taitbout, in Paris.


IFTM 2026: Valérie Boned Aims to Make Tourism an Economic Priority


L'inauguration de l'IFTM ce mardi 15 septembre au matin, en présence de Serge Papin, Ministre des PME, du tourisme et du pouvoir d'achat aux côtés de Valérie Boned, Présidente d'honneur du salon et Marie Allantaz, directrice de la stratégie de l'IFTM - Photo CE

CroisiEurope


« We are in a year that is very particular» a lancé Valérie Boned, présidente d’honneur de l’IFTM et présidente des Entreprises du voyage, à l’occasion de l’inauguration du salon.

Elle a rappelé les belles perspectives évoquées lors de l’édition précédente qui ont volé en éclat fin février dernier avec le conflit au Moyen-Orient : « Le 28 février et les trois mois qui ont suivi ont été particulièrement difficiles pour le secteur des agences de voyages et des tour-opérateurs. Cela a été un choc profond, avec, comme vous le savez, jusqu’à 30 % de perte d’activité en trois mois. »

Résultat, le secteur se retrouve dans un « environnement international extrêmement instable», bien que l’activité cet été ait « repris des couleurs ».

« Aux effets du changement climatique s’est malheureusement ajoutée la crise énergétique. C’est la pire crise que nous connaissons depuis la Deuxième Guerre mondiale. » a ajouté Serge Papin, Ministre des PME, du tourisme et du pouvoir d’achat lors de l’ouverture de l’IFTM.

« Nous sommes en plein cœur de cette crise, avec des conséquences évidemment sur notre économie. Nous la connaissons depuis le mois de mars et elle nous oblige à repenser notre façon de voyager, nos saisons, nos mobilités et nos modèles. »

La rentrée reste ainsi marquée par un contexte « fragile », entre les tensions au Moyen-Orient et dans le Golfe, le prix du kérosène et les inquiétudes liées au pouvoir d’achat. Pour les prochains mois, Valérie Boned évoque néanmoins « une petite dynamique positive » sur les réservations.


AI: “I think we are entering a period of revolution”


Valérie Boned, présidente des Entreprises du Voyage, présidente d'honneur du salon et présidente de la CAT - photo CE

Au-delà de ce contexte conjoncturel, les professionnels du tourisme doivent également composer avec des transformations plus profondes.

« Je pense qu’on arrive dans une période de révolution avec l’accélération de l’intelligence artificielle », a-t-elle estimé.

« On a beaucoup pensé à l’impact de l’IA par rapport aux clients qui allaient se débrouiller seuls. Moi, je pense qu’il y a une transformation des entreprises très profonde avec une course à la compétitivité, et à la productivité, qui révolutionne vraiment les process », explique-t-elle.

La formation devient ainsi un enjeu à mesure que les technologies transforment les métiers et les organisations. Un sujet d’autant plus important dans une période où le secteur connaît de nombreux mouvements capitalistiques et les transmissions d’entreprises.


“We must take our place as an industry”


Serge Papin lors de l'inauguration du salon IFTM à Paris - Photo CE

Valérie Boned, récemment élue à la présidence de la Confédération des acteurs du tourisme (CAT), prenait pour la première fois la parole dans ses nouvelles fonctions.

La confédération rassemble aujourd’hui 22 fédérations représentant différents métiers du tourisme. « 22 métiers différents, mais inscrits dans une chaîne de valeurs unique », rappelle la nouvelle présidente.

À l’aube des élections présidentielles de 2027, elle affiche plusieurs ambitions.

« La première, c’est d’être visible, et c’est de faire de ce secteur un axe, un angle très important de la stratégie économique et de développement du pays », affirme-t-elle.

« Il faut que nous prenions notre place en tant qu’industrie et que nous soyons reconnus comme tels. Cette ambition s’adresse aux pouvoirs publics, et notamment au ministre et à ses collaborateurs. Il s’agit de faire entendre que l’enjeu n’est pas forcément de chercher ce que l’on peut prendre au tourisme, mais de montrer ce que le tourisme peut apporter et comment il peut contribuer à l’économie. Il faut que cela devienne une évidence, ce qui n’est pas encore le cas aujourd’hui. Nous nous battons pour cela. »


Objective: raise tourism’s share of GDP from 8% to 10%

Valérie Boned a également fixé un objectif de croissance pour le secteur. Avec la CAT, elle entend faire passer le poids du tourisme dans l’économie française de 8 % à 10 % du PIB d’ici 2035, soit plus de 60 milliards d’euros de croissance supplémentaire.

La présidente de la CAT souhaite aussi faire évoluer le regard porté sur le tourisme par les pouvoirs publics. « Nous ne voulons pas être un simple réservoir de recettes pour l’État, mais plutôt une source de profit en développant et en accompagnant le secteur », a-t-elle insisté.

Dans un contexte économique et politique incertain, le message adressé à l’État est également très clair. Les entreprises ont besoin de pouvoir se projeter : « elles ont besoin de visibilité, de lisibilité, de stabilité », explique Valérie Boned.

Ces conditions sont, selon elle, indispensables pour permettre aux entreprises « d’investir, d’embaucher, de se développer ».

Le ministre des PME et du Tourisme assure partager la vision de la présidente de la CAT : « nous pouvons arriver à 10 % du PIB » a-t-il affirmé, rappelant au passage que la France avait accueilli 102 millions de visiteurs internationaux en 2025 et engrangé 77,5 milliards d’euros de recettes internationales.


A major tourism forum with presidential candidates

Pour Valérie Boned, l’année électorale constitue une occasion de faire entendre davantage les revendications et les ambitions du secteur.

La CAT organisera ainsi le 1er décembre prochain un « grand oral du tourisme », auquel seront invités les candidats à l’élection présidentielle.



L’objectif sera d’interroger directement les candidats sur leur vision du secteur et sur sa contribution à l’économie française.


IFTM 2026: Day Two Highlights




After a first day devoted to launching the 48th edition of the IFTM, the show continued on Wednesday, September 16, in Paris Porte de Versailles with several announcements.

The day began with the signing of an agreement between Les Entreprises du Voyage (EdV) and ADN Tourisme. The agreement aims to strengthen exchanges between travel agencies and tour operators represented by the EDV and the institutional network of ADN Tourisme, which brings together the territorial tourism organizations.

Among the announced objectives: better coordinating the promotion of the France destination, promoting the development of more responsible tourism offers, and sharing more data and expertise from the two networks.

This momentum continued with the awards for the 2026 Challenge des territoires insoupçonnés.

Several territories were distinguished: the Marne et Gondoire Tourist Office for a three-day, two-night individual stay; the Loiret ADT in the individual category; the Pays de Gex Tourist Office in the groups category, and the Sauldre et Sologne Tourist Office in the schools category.

The jury’s special prize was awarded to the Couserans Pyrénées Tourist Office.


Today’s announcements

Additionally, Futuroscope presented its plans on the occasion of the IFTM.

For its 40th anniversary in 2027, the park announces that 60% of its offering will be renewed. Festivities will begin on December 5, 2026 with the “Magical Nights,” scheduled through March 27, 2027.

The park is also preparing a new hotel planned for December 2027. It will have 245 rooms and suites, including premium and VIP categories, as well as a restaurant with 400 seats. The announced investment for this project reaches 80 million euros.

In the cruise sector, the MSC World Asia will navigate in the Mediterranean from winter 2026 before heading to the Caribbean for winter 2027-2028.

Its arrival is expected to bring new capacities and marketing opportunities in these markets. MSC returns to our newscast to discuss the prospects of this new ship for the French market.

Jet tours unveiled a new partner program intended for travel agencies, with deployment planned for early 2027.

The scheme notably provides a marketing fund, monthly webinars, a dedicated reservation number, and visibility for partner agencies on Jet tours’ B2C site. Partners will also benefit from a communications kit, invitations to events and study tours, as well as enhanced sales support.

Jet tours also presented three new 5-star clubs: Ocean Riviera Paradise in Mexico, The Eden Beruwala in Sri Lanka, and Paradisus Grand Cana in the Dominican Republic.


Miss France 2027: Saint-Martin bets on visibility

Saint Martin will host in November 2026 the 31 regional Miss contestants, a few weeks before the Miss France 2027 election.

Announced at the IFTM, the operation is led by the Tourist Office and the Collectivity of Saint-Martin. For Frantz Gumbs, the Saint-Martin deputy, this event constitutes an opportunity to put the destination in the spotlight.

The travel of the contestants will be arranged in partnership with Air Caraïbes, which serves Saint-Martin notably from Guadeloupe and Martinique. The signing of the partnership took place in the presence of Miss France 2026, Hinaupoko Devèze.


Sustainable Tourism: La Plume Verte unveils its 2026 winners

The second day ended with the awards of La Plume Verte by IFTM x ADONET, organized with the Association of Foreign National Tourism Offices (ADONET) and the Village of Sustainable Initiatives.

Three journalists were honored this year. The La Plume Verte by IFTM x ADONET goes to Mathilde Giard, of La Tribune du Dimanche, for “Sweden: Gothenburg rather than Stockholm.”

The ADONET Special Destination Award was attributed to Bénédicte Le Guérinel, of Hôtel & Lodge, for “The water challenge.”

Finally, the Coup de Cœur of the exhibitors at the Village of Sustainable Initiatives rewards Bérangère Lauprete, of Femme Actuelle, for “Casamance: immersion and sacred territory.” The ceremony took place on the stage of the Village of Sustainable Initiatives.

After two days of announcements and professional appointments, IFTM continues on Thursday, September 17 for its last day.


Amelia Brille
Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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IFTM: Could the trade show also be an opportunity to rethink your career?


Transition professionnelle : un salon comme l’IFTM peut devenir un révélateur, car on y retrouve son marché mais aussi une partie de soi - Depositphotos.com, rclassenlayouts

CroisiEurope


The IFTM will once again gather those who shape tourism, from September 15 to 17.

For three days, badges will cross in the aisles, appointments will follow one another, business cards will be exchanged, and conversations will sometimes extend well beyond the official salon hours.

Because a B2B show is primarily a place for business. People come here to meet clients, partners, discover markets, discuss innovation or prepare for the months ahead.

But there is also something more subtle at play.

You will reconnect with former colleagues and you will cross executives you have known for a long time. You discover that someone has changed companies, that someone else has created their own activity, or that another has just taken on a new responsibility. You then measure the evolutions of a sector, sometimes without even realizing it.

And within this collective movement, a personal question sometimes makes its way.

And it is not necessarily because one is looking for a job, but sometimes simply because one senses that something must evolve.

After a few years in the same company or after a reorganization, a departure, or simply the desire to give one’s career a different direction, a show like the IFTM can become a revealer, because you find your market but also a part of yourself.



Passing from a search-oriented mindset to a positioning-oriented mindset

This is particularly true for executives, because when an executive leaves their post, voluntarily or not, the temptation is strong to want to very quickly find a comparable situation (same level of responsibility, equivalent scope, same title).

One must “bounce back.” And if possible, quickly.

Yet, the real challenge of a professional transition often lies elsewhere. It is not only about finding a job. It is about finding a direction again.

After ten, fifteen, or twenty years of a career, a manager never starts from scratch. They depart with solid experience, know-how, an understanding of organizations, but also a more precise awareness of what they no longer want. Their professional capital has evolved.

The problem is that we often keep presenting ourselves by our last job title. We have been HR directors, sales directors, marketing directors. We have held certain roles in certain companies and, when that tenure ends, we naturally seek to reclaim its equivalent.

However, a career path is not reducible to a job title.

Behind a post lie skills, experiences, problems solved, transformations supported, environments in which one has learned to be effective. It is precisely this process of putting things into perspective that enables moving from a search logic to a positioning logic.


A professional show can be valuable during a period of transition

In a period of professional transition, the reflex is often to multiply approaches. As if volume would automatically generate more opportunities (more resumes, more applications, more contacts).

Yet, by trying not to close any doors too many, one can end up not being clearly identified behind any door.

A professional who presents themselves as “open to any opportunity” signals availability but does not necessarily give a precise reason to consider them.

Conversely, the one who can explain what they bring, in which contexts their experience is particularly useful, and what they now wish to build becomes much more legible.

The market does not necessarily notice those who can do everything. It notices those whose value is identifiable.

That is also why a professional show can be valuable during a period of transition. Not to distribute their CV there, nor even to find a job there, but to listen attentively. Observe sector transformations. Understand leaders’ concerns. Hear new needs. See new ways of working emerge.


Being able to talk about one’s experience

There is a substantial difference between saying “I’m looking for a position” and being able to talk about one’s experience, its professional convictions, and what one would like to contribute in the future.

In the first case, you are seeking an opportunity. In the second, you open a conversation.

And it is often in these conversations that trajectories one had not imagined arise. It could be a mission, a consulting activity, an entrepreneurial project, a meeting that leads to another meeting or simply a discussion that helps understand that a skill acquired over the years can have value in a very different context.

In this perspective, the network is no longer a mere list of people to call when one needs a job. It is a professional ecosystem that one nourishes over time.

A show like the IFTM is one of those places where this ecosystem meets in person.

The field shows that career paths are not as linear as one might imagine. That some professionals switch sectors, that others leave salaried jobs, that some accept a role less obvious on paper and find new momentum there.

Perhaps that is, ultimately, the true interest of a rendezvous like the IFTM for a professional in reflection: to rethink what comes next.