Arsenale Group announces a 33% stake in SJourney, a Vietnamese brand specializing in luxury rail travel.
The Italian group thus aims to continue the development of its international network of premium trains and strengthen its presence in the Asian market.
The operation follows the acquisition of Golden Eagle Luxury Trains by Arsenale in 2025.
It is part of the group’s strategy to develop an international offering of luxury rail travel across various destinations.
The Italian group thus aims to continue the development of its international network of premium trains and strengthen its presence in the Asian market.
The operation follows the acquisition of Golden Eagle Luxury Trains by Arsenale in 2025.
It is part of the group’s strategy to develop an international offering of luxury rail travel across various destinations.
A New Milestone in SJourney’s Development
As part of this investment, Arsenale becomes a strategic minority shareholder of SJourney.
The group will notably contribute its commercial network and international distribution channels to support the growth and visibility of the Vietnamese brand on foreign markets.
Arsenale also intends to contribute to the development of new itineraries and to a potential expansion of SJourney into other markets. The group will also bring its expertise in evolving onboard service standards and offerings.
For its part, SJourney will preserve its Vietnamese identity and its positioning around experiential rail tourism. The brand offers itineraries that enable travelers to discover the landscapes, cultural heritage and local communities of Vietnam.
The group will notably contribute its commercial network and international distribution channels to support the growth and visibility of the Vietnamese brand on foreign markets.
Arsenale also intends to contribute to the development of new itineraries and to a potential expansion of SJourney into other markets. The group will also bring its expertise in evolving onboard service standards and offerings.
For its part, SJourney will preserve its Vietnamese identity and its positioning around experiential rail tourism. The brand offers itineraries that enable travelers to discover the landscapes, cultural heritage and local communities of Vietnam.
The Hanoi–Ho Chi Minh City Axis at the Heart of the Offering
Among the main itineraries proposed by SJourney is notably the link between Hanoi and Ho Chi Minh City. This route traverses Vietnam from north to south and highlights several landscapes and cultural sites of the country.
The partnership also foresees the possibility of granting a license for the Golden Eagle brand. A potential positioning under the name “SJourney by Golden Eagle” remains subject to strategic and operational alignment between the two groups.
The partnership also foresees the possibility of granting a license for the Golden Eagle brand. A potential positioning under the name “SJourney by Golden Eagle” remains subject to strategic and operational alignment between the two groups.
Publié par Amelia Brille Rédactrice TourMaG.com Voir tous les articles d’Amélia Brille
Ajoutez TourMaG à votre flux Google Actualités 
