Was there really a need to create yet another bespoke agency? “What sets us apart, she says, is that Yacaranda doesn’t merely sell tailor-made trips and dossiers developed during conversations with clients.”
On Yacaranda’s site, Camille emphasizes, clients can also instantly reserve online trips and engaged accommodations, with the guarantee that they match their search criteria.
The prices shown include transfers from and to the airport and insurance. Yacaranda earns a commission.
Target audience for this second offering? Thirty-somethings who are digital natives, highly engaged in professional life, but pressed for time.
Although Yacaranda’s success remains modest, Camille Obeida is hopeful to meet the goal of €1 million in turnover, set for 2030 in her business plan.
As of early June, tourism is not spared from the consequences of the War in the Middle East, yet she remains optimistic. If the Middle East is avoided and Asia is less in demand by her clients, Japan, on the other hand, continues to sell well, she notes.
Direct Air France flights between Paris and Tokyo or Osaka are judged to be more reassuring than flights with layovers, especially via the Middle East.
Moreover, Italy is thriving again, as is Greece (the surge in hotel rates that had affected this destination last year seems to be easing) and Morocco.
In the end, Yacaranda’s turnover is higher than it was at the same date last year. Camille Obeida views this as a confirmation of her intuition: travel that is “engaged” has a future ahead of it.