Events: C.Mathez Voyages Unveils Ambitions With New Brand Maison Laget [ABO]


Avec Maison Laget, Voyages C. Mathez veut montrer à tous le savoir-faire de ses équipes - Photo : Voyages C.Mathez

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Among the women leaders in tourism, she is certainly among the most active.

Her face is well known in the sector, as she has contributed for many years to the smooth running of our institutions.

Vice-president of the Manor network, administrator and treasurer of the APST and of the EDV… you will of course recognize Michelle Laget Herbaut.

While women are thinning as one climbs to the highest echelons of the profession, the president of Voyages C. Mathez, a specialist – among other things – in business travel and events, particularly enjoys financial management and continues to keep a close eye on the books at the highest level. “I’ve always been immersed in the institutional world“, she tells us.

A habit she inherited from her father, Jean Laget, the founder of Voyages C. Mathez.



Voyages C.Mathez, a diversified group to endure

Together with her sister, Brigitte Bailet, they have taken the reins of the family business and shared the roles.

Brigitte, based in Nice – where the group’s headquarters is also located – oversees the southern France activity, with teams based in Marseille.

Michelle, on the other hand, runs the northern side from the Paris region. At the head of the group, they juggle three activities: cruise receptive in all the main ports of France, business travel and events.

A diversification that allows Voyages C.Mathez to stay on course, despite all kinds of uncertainties.

“We really need to have several strings to our bow. Depending on the year, some activities will perform better than others, and vice versa. That’s how we manage to get by and endure,” says Michelle Laget Herbaut. “Because with all the hurdles we’ve faced, we can say that our profession is very resilient.”.


Fanny Herbaut Chauveau: the third generation steps into leadership

But while Michelle Laget Herbaut embodies the face of Voyages C. Mathez, behind the scenes, another family member is gradually taking the reins of the business.

She has even just been officially named the third in the group.

Relatively discreet, Fanny Herbaut Chauveau, the daughter of Michelle Laget Herbaut, began her career in the events department nearly 14 years ago, as a project manager.

A graduate of a master’s in human resources, she has also managed the entire HR side of Voyages C.Mathez since 2012, i.e., the management of 47 people, plus about a hundred payroll records during peak season for the guides who work for the cruise receptive arm.

Hesitant at first about starting a profession she did not know, she benefited from the training provided by her mother to get started. It must be said that she has grown up in the milieu since her youngest days. “My grandfather used to take me with him on the cruise ships and my mother in the field. I would help with the cloakroom after-hours with her“, recalls Fanny Herbaut Chauveau.

For four years now, she has become the head of the group’s events division in Paris. And since last week, the new deputy general manager. “We discussed this a lot this summer with my mother. She wished to step back from operational duties, do less fieldwork to focus on financial management and on her institutional role.

I am therefore adding to my responsibilities the business ticketing, which is an important area for us, as well as the commercial division
“, continues Fanny Herbaut Chauveau.


Maison Laget, a new pillar for Voyages C.Mathez

If the new DGA is indeed set to refresh the communications, marketing, and SEO across Voyages C.Mathez’s various activities, she has decided to tackle first the launch of a new brand for its events business.

“Our clients have long known that Voyages C.Mathez also has an events subsidiary, and word-of-mouth has always worked well. However, we are completely invisible online to potential new clients. When you search for ‘event agency’, we don’t show up. That’s normal because we are identified as ‘Voyages’. Today, I want to develop other sectors and other clients, because I want to grow the company“, says Fanny Herbaut Chauveau.

September 15, 2026 marks the birth of Maison Laget, whose name pays tribute to the group’s founder, and which is defined as “a complementary brand, with a high-end positioning, designed for public as well as private or corporate events“, adds Michelle Laget Herbaut.

With the aim of showing everyone the know-how of Voyages C. Mathez’s teams. “In the era of AI and service delivered instantly, all the time, it was very important for us to return to the basics, to keep that warmth and still a concierge-like touch, to be a partner rather than a mere supplier.

Of course I could launch a platform to sell transfers or breakfasts, but if there is no human behind it, it makes no sense
“, emphasizes Fanny Herbaut Chauveau.

Maison Laget will initially have a website, an Instagram page, and a LinkedIn page.


La Maison Anne de Bretagne Finalizes Its Move Upmarket


La Maison Anne de Bretagne repense son offre hôtelière avec 15 chambres - Photo La Maison Anne de Bretagne

Costa Rica


The Maison Anne de Bretagne, a property managed by Mathieu Guibert and Claire Bâcle, reopened its doors on July 3, 2026 after several months of work.

Located facing the ocean, the hotel has revised its lodging offer by deliberately reducing its capacity from 19 to 15 rooms.

This transformation forms part of a strategy to upgrade its positioning. The establishment now offers 13 Junior Suites and two superior rooms, with sizes ranging from 25 m² to over 50 m².

The renovations notably involved regrouping certain rooms to create larger spaces and to offer even broader views of the maritime landscape.

According to Claire Bâcle, the house manager, this choice aims to prioritize the quality of hospitality over volume. The reduction in the number of rooms should allow more personalized guidance for guests and strengthen alignment with the establishment’s gastronomic offering.


La Maison Anne de Bretagne: a hotel experience conceived in continuity with its culinary table

At the helm of La Maison Anne de Bretagne, Mathieu Guibert intends to embed this evolution within a holistic vision of hospitality.

The chef aims to make the hotel a continuation of his culinary universe, giving particular attention to the entire stay, beyond the dining experience.

The stated objective is to offer a lodging experience more oriented toward calm, comfort and discovery of the territory, in an environment where the sea plays a central role.

The interior design was carried out by interior designer Caroline Tissier.

The transformation of La Maison Anne de Bretagne will continue in the winter of 2026-2027 with the opening of a wellness space. This new offering will complement the property’s positioning, which hinges on an experience combining accommodation, gastronomy and rejuvenation.

The hotel lists rates starting at 297 euros per night.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
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Maison Manaventura: From Tahiti to Vendée, Jessica Sorin Traces Her Path


Jessica Sorin (à gauche) ouvre Maison Manaventura, une agence physique en Vendée. Chloé Le Berre Lizée (à droite) en prend la direction - Photo : Manaventura

CroisiEurope


Before venturing into tourism, Jessica Sorin ran a coworking café in Nantes.

That was before the Covid period.

She used the confinement to join friends in Tahiti. This stay, initially planned for three months, would ultimately last six months.

« I fell in love with the green of Polynesia, she recalls. We often show the blue of the lagoon and the stilt houses, but I discovered a Polynesia that was much more authentic, cultural, and natural. »

Fortified by this experience, she answered a call for proposals from a Polynesian incubator, and set off again a few months later with a container filled with outdoor gear: roof tents, paddles, hiking equipment…

« The initial idea was to offer equipment rental and immersive experiences with locals. Very quickly, I received requests to organize stays, recounts Jessica Sorin. On site, I quickly completed the steps to become a travel agent. »



For several years, the entrepreneur commuted between France and Tahiti, while maintaining her Nantes-based activity, which she has since sold.

« I didn’t know how receptive operators or TOs worked,» she admits. « I learned as I went and discovered that I was a receptive operator. »

Nevertheless, she had already dipped a toe in travel, for instance as Guest Relations Manager aboard Ponant ships.

Today, the Manaventura Tahiti receptive operates mainly in B2C, which accounts for about 95% of its activity.

In 2025, Manaventura handled around 350 files, representing between 700 and 1,000 travelers, with an average basket of 15,000 euros. The entrepreneur claims an annual growth rate close to 200% over the past three years.


Maison Manaventura: The Physical Bet

Against the current, Jessica Sorin has just opened a physical travel agency named Maison Manaventura in La Tranche-sur-Mer, in Vendée.

She has imagined a concept store inspired by seaside resorts and the lifestyle universe.

« Our agency looks more like a boutique of inspiration », she explains.

Visitors will find both Polynesian products and travel journals, scented candles or travel accessories.

La Tranche-sur-Mer was chosen for strategic reasons. The director is banking on a clientele with second homes and on the resort’s strong summer attendance.

The idea directly stems from her Ponant experience. « On board the ships, sales of future cruises worked very well because customers were already in travel mode. I recognize that logic in seaside resorts: people are relaxed, available, already in a vacation mindset », explains Jessica Sorin.

If Polynesia remains her historical area of expertise, the offering is gradually expanding to other destinations. « The first requests came in for Sri Lanka, the Seychelles, Morocco or Italy.

Today, we surround ourselves with receptive operators. We have also just partnered with Catlante to promote a product entirely in our DNA, »
underlines Jessica Sorin.


Travel Must Create Connections


Jessica Sorin, fondatrice du réceptif et de l'agence Maison Manaventura - Photo : Manaventura

If the company claims an outdoor and immersive positioning, Jessica Sorin prefers to emphasize an ethos built on meeting and sharing: « We want to encourage intergenerational travel, with family or friends. Travel must create connections. »

The agency prioritizes local experiences and exchanges with residents, whatever the destination. « Even in Canada, I want there to be a real local encounter », she insists.

This philosophy also guides how trips are designed. The teams take the time to talk with clients to understand their desires and motivations.

« We do not build a simple travel checklist. Behind every project, there is a personal story, a particular wish. »


A Flexible and International Organization

The group now counts 22 employees, spread between Tahiti, France and several international destinations.

The company operates with a mix of employees and freelancers.

« I love this flexibility, explains Jessica Sorin. Some of our consultants live in Bali, in Greece or in Polynesia. The more they travel, the better they understand our vision. »

To drive the development of Maison Manaventura, Jessica Sorin also relies on Chloé Le Berre Lizée. After two years of collaboration as a freelancer, she takes the helm of the Vendée agency.

« She has production experience; she has worked with Copines de Voyage and Chilowé. She will develop destinations and partnerships, » explains Jessica Sorin.


B2B in the Spotlight

After several years devoted to structuring the B2C model, the company now aims to accelerate in the B2B segment.

A stand is already reserved for IFTM Top Resa 2026 and a new B2B brand is in development, with several names currently under consideration.

The ultimate objective? « to reach a balance of 60% B2C and 40% B2B », explains Jessica Sorin.

Two hires are also planned this year: one in Polynesia and one in France.