Dynamic Summer in Haute-Savoie: Mountains and Sporting Events


La Haute-Savoie dresse son bilan de l'été 2026 - Depositphotos.com, Leonid_Andronov

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Between June 6 and September 4, 2026, Haute-Savoie recorded an average occupancy rate of 66.1%, up 2.5 points from summer 2025, continuing the trend of an already exceptional winter.

Growth is particularly driven by the mountain resorts, where occupancy reached 62.6% (+3.1 points), with a steady progression month after month (+5.5 points in June, +3.7 points in July, and +1.5 points in August).

The non-mountain territories also maintain a high level with 75.3% average occupancy (+1.1 point) and a peak of nearly 87% in August.

Martial Saddier, president of the Haute-Savoie Mont-Blanc Departmental Tourism Committee, welcomes these figures: “These results confirm the very strong attractiveness of Haute-Savoie and the capacity of our destinations to perform in a competitive tourism environment.

The mountains are clearly progressing, while our non-mountain destinations also demonstrate remarkable resilience.
”


Major International Events, Driving Attendance

One of the main engines of this visitor flow lies in the programming of major international events across the department’s territory.

Hosting stages of the Tour de France, UCI World Cup competitions and emblematic trail parcours have supported hotel occupancy throughout the summer.

In parallel, the network of tourist offices and the CDT supported these fluxes with targeted communication actions.

The international clientele responded, accounting for nearly 29% of the season’s total overnight stays, confirming the stability of foreign outbound markets toward the Northern Alps.

Events: C.Mathez Voyages Unveils Ambitions With New Brand Maison Laget [ABO]


Avec Maison Laget, Voyages C. Mathez veut montrer à tous le savoir-faire de ses équipes - Photo : Voyages C.Mathez

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Among the women leaders in tourism, she is certainly among the most active.

Her face is well known in the sector, as she has contributed for many years to the smooth running of our institutions.

Vice-president of the Manor network, administrator and treasurer of the APST and of the EDV… you will of course recognize Michelle Laget Herbaut.

While women are thinning as one climbs to the highest echelons of the profession, the president of Voyages C. Mathez, a specialist – among other things – in business travel and events, particularly enjoys financial management and continues to keep a close eye on the books at the highest level. “I’ve always been immersed in the institutional world“, she tells us.

A habit she inherited from her father, Jean Laget, the founder of Voyages C. Mathez.



Voyages C.Mathez, a diversified group to endure

Together with her sister, Brigitte Bailet, they have taken the reins of the family business and shared the roles.

Brigitte, based in Nice – where the group’s headquarters is also located – oversees the southern France activity, with teams based in Marseille.

Michelle, on the other hand, runs the northern side from the Paris region. At the head of the group, they juggle three activities: cruise receptive in all the main ports of France, business travel and events.

A diversification that allows Voyages C.Mathez to stay on course, despite all kinds of uncertainties.

“We really need to have several strings to our bow. Depending on the year, some activities will perform better than others, and vice versa. That’s how we manage to get by and endure,” says Michelle Laget Herbaut. “Because with all the hurdles we’ve faced, we can say that our profession is very resilient.”.


Fanny Herbaut Chauveau: the third generation steps into leadership

But while Michelle Laget Herbaut embodies the face of Voyages C. Mathez, behind the scenes, another family member is gradually taking the reins of the business.

She has even just been officially named the third in the group.

Relatively discreet, Fanny Herbaut Chauveau, the daughter of Michelle Laget Herbaut, began her career in the events department nearly 14 years ago, as a project manager.

A graduate of a master’s in human resources, she has also managed the entire HR side of Voyages C.Mathez since 2012, i.e., the management of 47 people, plus about a hundred payroll records during peak season for the guides who work for the cruise receptive arm.

Hesitant at first about starting a profession she did not know, she benefited from the training provided by her mother to get started. It must be said that she has grown up in the milieu since her youngest days. “My grandfather used to take me with him on the cruise ships and my mother in the field. I would help with the cloakroom after-hours with her“, recalls Fanny Herbaut Chauveau.

For four years now, she has become the head of the group’s events division in Paris. And since last week, the new deputy general manager. “We discussed this a lot this summer with my mother. She wished to step back from operational duties, do less fieldwork to focus on financial management and on her institutional role.

I am therefore adding to my responsibilities the business ticketing, which is an important area for us, as well as the commercial division
“, continues Fanny Herbaut Chauveau.


Maison Laget, a new pillar for Voyages C.Mathez

If the new DGA is indeed set to refresh the communications, marketing, and SEO across Voyages C.Mathez’s various activities, she has decided to tackle first the launch of a new brand for its events business.

“Our clients have long known that Voyages C.Mathez also has an events subsidiary, and word-of-mouth has always worked well. However, we are completely invisible online to potential new clients. When you search for ‘event agency’, we don’t show up. That’s normal because we are identified as ‘Voyages’. Today, I want to develop other sectors and other clients, because I want to grow the company“, says Fanny Herbaut Chauveau.

September 15, 2026 marks the birth of Maison Laget, whose name pays tribute to the group’s founder, and which is defined as “a complementary brand, with a high-end positioning, designed for public as well as private or corporate events“, adds Michelle Laget Herbaut.

With the aim of showing everyone the know-how of Voyages C. Mathez’s teams. “In the era of AI and service delivered instantly, all the time, it was very important for us to return to the basics, to keep that warmth and still a concierge-like touch, to be a partner rather than a mere supplier.

Of course I could launch a platform to sell transfers or breakfasts, but if there is no human behind it, it makes no sense
“, emphasizes Fanny Herbaut Chauveau.

Maison Laget will initially have a website, an Instagram page, and a LinkedIn page.


Rejolt Introduces Agentive AI to Corporate Events


Rejolt fait entrer l’IA agentique dans l’événementiel d’entreprise - Depositphotos.com @toppercussion

Climats du Monde


The corporate events sector is continuing its digital transformation.

With Event Intelligence, Rejolt aims to go beyond venue and supplier search tools by automating a portion of the operations that occur throughout the organization of an event.

The platform is aimed particularly at marketing, communications, purchasing and finance teams. It covers several stages of the process: sourcing, bookings, validations, negotiations, participant management, payments and VAT recovery.

The organizer describes their project and the platform structures the request thanks to its Event Composer. Its Smart Sourcing module then formulates contextualized recommendations.

Once the providers are selected, the agents [IA]rlblank:https://www.tourmag.com/tags/intelligence+artificielle/ can intervene on various operational tasks: supplier activation, preparation of validations, follow-ups or checks of the company’s purchasing rules.

The objective is to reduce repetitive operations while leaving the arbitrations to the organizers.


From Team Building to International Incentives

Event Intelligence can be used for various formats, from catering orders to team building, up to international incentives.

For companies, Rejolt also highlights the centralization of payments and a real-time consolidated view of event expenses. The platform should thus help better apply purchasing rules and internal processes from one event to another.

For providers and participants, the company also promises a smoother circulation of information up to the day of the event.


Security and Data Governance

Rejolt finally places its solution on the issues of security, traceability and compliance, especially important for large accounts.

Event Intelligence is designed and hosted in France. The actions carried out or prepared by the agents remain framed by the company’s rules and the validation levels defined by the users.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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Trip.com Group and Seat Unique Group Partner to Launch a Premium Events Offering


Trip.com Group et Seat Unique Group s'associent pour lancer une offre d'événements premium, photo by Trip.com group

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Trip.com Group et Seat Unique Group ont conclu un partenariat mondial pour proposer des formules d’hospitalité officielles et des expériences VIP à des millions de voyageurs internationaux.

Cette collaboration répond à l’augmentation des déplacements touristiques liés aux événements musicaux et sportifs, les données de Trip.com Group indiquant d’ailleurs que 66 % des voyageurs de la région Asie-Pacifique ont déjà planifié des vacances à l’étranger pour assister à un concert.

L’accord permet désormais d’intégrer de manière fluide des billets VIP pour de grands concerts, des matchs de football ou des Grands Prix de Formule 1 directement sur la plateforme de réservation.

Robin Sherry, PDG de Seat Unique Group, souligne l’importance stratégique de cette alliance : « La façon dont les gens voyagent évolue. De plus en plus, l’important n’est plus seulement la destination, mais les expériences vécues sur place. En nous associant à Trip.com Group, nous offrons à des millions de voyageurs l’accès à des expériences premium officielles lors de certains des plus grands événements sportifs, musicaux et de divertissement au monde, via une plateforme qu’ils connaissent déjà et en laquelle ils ont confiance. »

Cette collaboration permet aux voyageurs de réserver des prestations d’hospitalité issues directement d’un réseau de plus de 140 détenteurs de droits officiels.

Pour ces partenaires (clubs de football, organisateurs et salles de spectacle), l’accord ouvre un canal de distribution direct auprès d’une très large audience internationale planifiant déjà des séjours vers le Royaume-Uni et l’Europe.


A direct distribution channel connected to the major players in sports and entertainment

L’offre premium qui sera déployée sur Trip.com dans les prochains mois s’appuie sur des relations directes avec des entités de premier plan telles que l’Arsenal FC, le Real Madrid, l’AC Milan, l’Everton FC, Co-op Live, KMJ Entertainment ainsi que la majorité des Grands Prix de Formule 1.

De plus, Seat Unique Group bénéficie du soutien de figures du sport et du divertissement via des structures comme The Players’ Fund et The Artists’ Collective. Parmi ces soutiens figurent notamment Harry Kane, Ben Stokes, Dame Jessica Ennis-Hill ou encore Jack Whitehall.

M. Bo Sun, directeur marketing de Trip.com Group, résume cette ambition : « Le voyage axé sur l’expérience redéfinit la manière dont les gens planifient leurs séjours. Les voyageurs organisent de plus en plus leurs excursions autour des moments qui comptent le plus pour eux. Les événements en direct illustrent parfaitement cette évolution. Grâce à ce partenariat, nous permettons aux fans de se rapprocher de certaines des expériences les plus passionnantes au monde dans les domaines du sport, de la musique et du divertissement. »