After Nice, the Tanzania Leaders Club stopped in Marseille on October 14.
Organized by Axium Collective, this B2B meeting brought together nine partners at the Vieux-Port, and about fifteen travel agencies and tour operators.
At the initiative of this tour, Laurent Gavache, France director of Tanganyika Expeditions, explains a wish to reestablish contact with distributors: « Often, we have them on the phone and we don’t see them very often. » The aim is therefore to gather professionals for a single meeting to present the various offers of the destination.
For Malory Moll, a travel agent with Sésame des Voyages in Marseille, this encounter comes at a perfect moment, « It allows discovering in the best possible way a destination I don’t know. » For her, « it is also a destination where demand is higher than before. »
Organized by Axium Collective, this B2B meeting brought together nine partners at the Vieux-Port, and about fifteen travel agencies and tour operators.
At the initiative of this tour, Laurent Gavache, France director of Tanganyika Expeditions, explains a wish to reestablish contact with distributors: « Often, we have them on the phone and we don’t see them very often. » The aim is therefore to gather professionals for a single meeting to present the various offers of the destination.
For Malory Moll, a travel agent with Sésame des Voyages in Marseille, this encounter comes at a perfect moment, « It allows discovering in the best possible way a destination I don’t know. » For her, « it is also a destination where demand is higher than before. »
Des recettes touristiques record
Tanzania intends to continue the growth of its tourism.
The country targets 8 million visitors per year by 2030, compared to nearly 5.9 million arrivals forecast for 2025.
The latest figures already confirm a rise in activity. According to the National Bureau of Statistics, tourism receipts reached 4.41 billion dollars in 2025, versus 3.90 billion in 2024, a 13% increase. The average expenditure per visitor per night also rose from 243 to 289 dollars. These data reflect a new record level of tourism revenues.
On the ground, Tanzania preserves a strong high-end component. Vincent Guérin-Vagnac, co-founder of Chancellerie, describes a hotel offer as “rather high-end for the destination. The honeymoon segment is among the strong drivers for this type of destination.”
Yet the goal of welcoming more visitors also hinges on promoting diverse experiences and the possibility to build varied itineraries, depending on the wishes and budgets of travelers.
The country targets 8 million visitors per year by 2030, compared to nearly 5.9 million arrivals forecast for 2025.
The latest figures already confirm a rise in activity. According to the National Bureau of Statistics, tourism receipts reached 4.41 billion dollars in 2025, versus 3.90 billion in 2024, a 13% increase. The average expenditure per visitor per night also rose from 243 to 289 dollars. These data reflect a new record level of tourism revenues.
On the ground, Tanzania preserves a strong high-end component. Vincent Guérin-Vagnac, co-founder of Chancellerie, describes a hotel offer as “rather high-end for the destination. The honeymoon segment is among the strong drivers for this type of destination.”
Yet the goal of welcoming more visitors also hinges on promoting diverse experiences and the possibility to build varied itineraries, depending on the wishes and budgets of travelers.
Safari and Zanzibar: “two journeys in one”
Safaris and vast open spaces remain at the heart of the Tanzanian offer. The destination’s current aim is to highlight beach stays in Zanzibar, « to propose several experiences within the same trip. On a 10-day, 12-day itinerary, you will truly see two completely different journeys, with distinct landscapes, different accommodations, and varied experiences, » explains Laurent Gavache.
For agencies, this diversity enables them to offer trips tailored to different profiles. Malory anticipates « selling the destination more in group travel, in family groups for private trips. It still requires a substantial minimum budget ». And, that the roadshow « provides a broader view of the offer ». Consequently, it allows presenting more economical alternatives to certain clients.
For agencies, this diversity enables them to offer trips tailored to different profiles. Malory anticipates « selling the destination more in group travel, in family groups for private trips. It still requires a substantial minimum budget ». And, that the roadshow « provides a broader view of the offer ». Consequently, it allows presenting more economical alternatives to certain clients.
Beyond Safaris
Diversifying experiences also means highlighting the country’s natural and historical heritage.
Present in Marseille to promote Ngorongoro, Mariam C. Kobelo, head of tourism and marketing, stresses the richness of this area, “Ngorongoro has a lot to offer: nature, culture, heritage, and history.”
For her, the experience should not be limited to animal watching “The region is home to important archaeological sites, including Laetoli, known for fossilized footprints dating back about 3.6 million years, and the Olduvai Gorge, where remnants help retrace part of humanity’s origins.”
Present in Marseille to promote Ngorongoro, Mariam C. Kobelo, head of tourism and marketing, stresses the richness of this area, “Ngorongoro has a lot to offer: nature, culture, heritage, and history.”
For her, the experience should not be limited to animal watching “The region is home to important archaeological sites, including Laetoli, known for fossilized footprints dating back about 3.6 million years, and the Olduvai Gorge, where remnants help retrace part of humanity’s origins.”
Southern parks, another possibility
Diversification also means “discovering regions less represented in the classic circuits,” notes Vincent Guérin-Vagnac. With their new Mikumi lodges, Guérin-Vagnac hopes to show that “even if the northern parks remain a central step for safaris, the southern parks offer different landscapes and a distinct experience.”
Access to the parks remains a major challenge for tours in Tanzania. Since June 2025, the inclusion of Tanzanian airlines on the EU blacklist has complicated the marketing of trips that include domestic flights.
The roadshow is also an opportunity to present other possibilities to professionals. Vincent Guérin-Vagnac mentions in particular “the train to reach Mikumi from Dar es Salaam, with pickup and transfer coordinated by the accommodation on arrival.”
Access to the parks remains a major challenge for tours in Tanzania. Since June 2025, the inclusion of Tanzanian airlines on the EU blacklist has complicated the marketing of trips that include domestic flights.
The roadshow is also an opportunity to present other possibilities to professionals. Vincent Guérin-Vagnac mentions in particular “the train to reach Mikumi from Dar es Salaam, with pickup and transfer coordinated by the accommodation on arrival.”
Published by Amelia Brille 
