Face au durcissement de la réglementation sur les meublés touristiques, près des deux tiers des utilisateurs se disent prêts à modifier leurs habitudes de consommation en cas de hausse des prix des locations.
Cette étude publiée par Catella démontre que la fidélité des Français aux plateformes de courte durée est loin d’être acquise, ouvrant la voie à un retour vers l’hôtellerie traditionnelle.
En cas d’augmentation des tarifs des meublés de tourisme, 34 % des sondés affirment qu’ils se tourneraient directement vers l’hôtel, tandis que 29 % adapteraient leur choix selon les situations.
Only 10% would stay loyal to the rental regardless of price level. This volatility is even more marked among CSP+ (74 %) and in regions with strong tourist pressure, such as the Southeast, where 71 % of respondents are considering an hotel alternative.
Cette tendance pourrait s’accélérer sous l’effet du nouveau cadre législatif, notamment la loi Le Meur, qui réduit les avantages fiscaux des meublés touristiques et renforce le pouvoir de régulation des municipalités.
À Paris, les premiers effets se font déjà sentir : les annonces sont passées d’un pic de 79 000 à l’été 2024 à une stabilisation autour de 54 000 en octobre 2025 selon l’APUR, ce qui pourrait mécaniquement pousser les prix de la location à la hausse.
Cette étude publiée par Catella démontre que la fidélité des Français aux plateformes de courte durée est loin d’être acquise, ouvrant la voie à un retour vers l’hôtellerie traditionnelle.
En cas d’augmentation des tarifs des meublés de tourisme, 34 % des sondés affirment qu’ils se tourneraient directement vers l’hôtel, tandis que 29 % adapteraient leur choix selon les situations.
Only 10% would stay loyal to the rental regardless of price level. This volatility is even more marked among CSP+ (74 %) and in regions with strong tourist pressure, such as the Southeast, where 71 % of respondents are considering an hotel alternative.
Cette tendance pourrait s’accélérer sous l’effet du nouveau cadre législatif, notamment la loi Le Meur, qui réduit les avantages fiscaux des meublés touristiques et renforce le pouvoir de régulation des municipalités.
À Paris, les premiers effets se font déjà sentir : les annonces sont passées d’un pic de 79 000 à l’été 2024 à une stabilisation autour de 54 000 en octobre 2025 selon l’APUR, ce qui pourrait mécaniquement pousser les prix de la location à la hausse.
The price factor, the primary obstacle to accessing hotel establishments
The survey also reveals a massive renunciation of hotels, affecting one in two French people.
This phenomenon is particularly pronounced in the Paris region (59 %) and peaks at 70 % among young professionals aged 25 to 34. For 32 % of all respondents (43 % of those aged 25-34), the tariff constitutes the main barrier to entry.
This renunciation translates into trade-offs directly linked to the broader constraints on purchasing power and housing rather than a disinterest in the traditional hotel model.
Public opinion is also favorable to a better structuring of the market. Nearly half of French people (46 %) express the desire to see the regulation of short-term furnished rentals tightened.
The expectations are particularly homogeneous in the Southwest (50 %), Southeast (50 %) and Northeast (49 %). The economic stake is sizeable, since these furnished rentals generate, for instance, 585 million euros in revenue outside the hotel circuit in Paris, where they represent 3.5 % of the residential stock.
This phenomenon is particularly pronounced in the Paris region (59 %) and peaks at 70 % among young professionals aged 25 to 34. For 32 % of all respondents (43 % of those aged 25-34), the tariff constitutes the main barrier to entry.
This renunciation translates into trade-offs directly linked to the broader constraints on purchasing power and housing rather than a disinterest in the traditional hotel model.
Public opinion is also favorable to a better structuring of the market. Nearly half of French people (46 %) express the desire to see the regulation of short-term furnished rentals tightened.
The expectations are particularly homogeneous in the Southwest (50 %), Southeast (50 %) and Northeast (49 %). The economic stake is sizeable, since these furnished rentals generate, for instance, 585 million euros in revenue outside the hotel circuit in Paris, where they represent 3.5 % of the residential stock.
Towards a hybridization of hotel offerings to capture new usages
The hotel is now perceived as an opportunistic and pragmatic choice. Guests use it for short stays (33%), for price-driven opportunities (32%) or for the quality of included services (28%).
Expectations vary by generation: those over 55 prioritize brevity of stay (39%), while the 25-34 age group targets price competitiveness (40%) or the lack of availability of alternative rentals (24%).
This shift in behavior opens opportunities for the development of hybrid structures capable of combining traditional lodging, coworking and long-stay stays. This versatility responds to a growing acceptance of mixed audiences.
Indeed, 46 % of respondents believe that the cohabitation between business travelers and leisure travelers has no negative impact on their experience, and 13 % consider it even an asset for the vitality of the establishments. This stance is even stronger among the youth and in Île-de-France, sending a clear signal to investors for the creation of multifunctional hotel assets.
Expectations vary by generation: those over 55 prioritize brevity of stay (39%), while the 25-34 age group targets price competitiveness (40%) or the lack of availability of alternative rentals (24%).
This shift in behavior opens opportunities for the development of hybrid structures capable of combining traditional lodging, coworking and long-stay stays. This versatility responds to a growing acceptance of mixed audiences.
Indeed, 46 % of respondents believe that the cohabitation between business travelers and leisure travelers has no negative impact on their experience, and 13 % consider it even an asset for the vitality of the establishments. This stance is even stronger among the youth and in Île-de-France, sending a clear signal to investors for the creation of multifunctional hotel assets.
