Fifteen brands, but not fifteen companies doomed to compete for the same passengers.
For Emmanuel Joly, head of Cruisepro, the breadth of the portfolio is, on the contrary, the main lever for the growth of the general travel agency in France. « All of our brands meet demand without cannibalizing each other », he asserts.
Royal Caribbean targets families and fans of large ships, Virgin Voyages targets adults, while Celebrity Cruises occupies the premium segment.
Cunard cherishes its maritime heritage, NCL leans toward a more relaxed offering, and Azamara focuses on destination immersion.
Cruisepro also covers luxury and ultra-luxury with Silversea, Regent Seven Seas Cruises, Oceania Cruises, Seabourn, Crystal Cruises or Hapag-Lloyd Cruises. AmaWaterways finally enables its presence on the river cruise segment.
For Emmanuel Joly, head of Cruisepro, the breadth of the portfolio is, on the contrary, the main lever for the growth of the general travel agency in France. « All of our brands meet demand without cannibalizing each other », he asserts.
Royal Caribbean targets families and fans of large ships, Virgin Voyages targets adults, while Celebrity Cruises occupies the premium segment.
Cunard cherishes its maritime heritage, NCL leans toward a more relaxed offering, and Azamara focuses on destination immersion.
Cruisepro also covers luxury and ultra-luxury with Silversea, Regent Seven Seas Cruises, Oceania Cruises, Seabourn, Crystal Cruises or Hapag-Lloyd Cruises. AmaWaterways finally enables its presence on the river cruise segment.
Cruisepro: deals with networks “in the works”
The proliferation of brands is therefore not aimed at repartitioning the existing client base. It is intended to widen the market by offering responses to profiles and budgets that are very different.
To achieve this, Cruisepro wants to strengthen its ties with travel agencies. Emmanuel Joly notes that signatures with several distribution networks are currently in the works.
The reservation calendar makes this collaboration all the more strategic.
Despite the growth of last-minute sales, driven, he says, by geopolitical uncertainties, the manager recalls that it is generally necessary to book nine to eighteen months before departure to obtain the best terms and preserve a real choice of cabins.
The work with distributors must therefore begin well before boarding. It involves training, product briefings, and the ability to direct each client toward the cruise line that truly matches their expectations.
Cruisepro also aims to bring cruising out of its circle of regulars. “We must reach clients who take exotic trips”, says Emmanuel Joly. In other words, persuade travelers who already travel far but have not yet considered the ship as a way to discover.
To achieve this, Cruisepro wants to strengthen its ties with travel agencies. Emmanuel Joly notes that signatures with several distribution networks are currently in the works.
The reservation calendar makes this collaboration all the more strategic.
Despite the growth of last-minute sales, driven, he says, by geopolitical uncertainties, the manager recalls that it is generally necessary to book nine to eighteen months before departure to obtain the best terms and preserve a real choice of cabins.
The work with distributors must therefore begin well before boarding. It involves training, product briefings, and the ability to direct each client toward the cruise line that truly matches their expectations.
Cruisepro also aims to bring cruising out of its circle of regulars. “We must reach clients who take exotic trips”, says Emmanuel Joly. In other words, persuade travelers who already travel far but have not yet considered the ship as a way to discover.
New Developments as Proof by Example
The 2027 programming must give agents talking points. Royal Caribbean will position Mariner of the Seas departing from Barcelona on itineraries that travel through the Costa del Sol, Casablanca, Tangier and Portugal. A way to combine time onboard with a sequence of calls rarely gathered on a single Western Mediterranean cruise.
Celebrity Cruises will again offer a seven-night Iceland circuit aboard the Celebrity Silhouette. Cunard, for its part, will focus on a transatlantic crossing between Le Havre and New York on June 25, 2027, aboard the Queen Mary 2. The ship will have just emerged from a renovation carried out in Brest and will feature a French-speaking accompaniment.
NCL will launch in April 2027 the Norwegian Aura, touted as the largest ship ever built for the company. Oceania Cruises will inaugurate the Oceania Sonata in August of the same year, while developing culinary-themed cruises.
On the more exotic segments, Cruisepro can rely on Azamara’s long voyages and the expedition cruises of Hapag-Lloyd Cruises. In the river segment, AmaWaterways will reinforce its departures on the Magdalena River, in Colombia, with two 60-passenger vessels and calls in Mompox, a UNESCO World Heritage site.
Celebrity Cruises will again offer a seven-night Iceland circuit aboard the Celebrity Silhouette. Cunard, for its part, will focus on a transatlantic crossing between Le Havre and New York on June 25, 2027, aboard the Queen Mary 2. The ship will have just emerged from a renovation carried out in Brest and will feature a French-speaking accompaniment.
NCL will launch in April 2027 the Norwegian Aura, touted as the largest ship ever built for the company. Oceania Cruises will inaugurate the Oceania Sonata in August of the same year, while developing culinary-themed cruises.
On the more exotic segments, Cruisepro can rely on Azamara’s long voyages and the expedition cruises of Hapag-Lloyd Cruises. In the river segment, AmaWaterways will reinforce its departures on the Magdalena River, in Colombia, with two 60-passenger vessels and calls in Mompox, a UNESCO World Heritage site.
Published by Laurent Guéna Journalist – TourMaG.com See all articles by Laurent Guéna
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