Hotel Industry: Emerging Travel Group Partners with Agoda


Emerging Travel Group (ETG) et Agoda ont conclu un partenariat.   DepositPhotos.com/depositedhar

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Emerging Travel Group (ETG) and Agoda have entered into a strategic partnership. Announced on October 15, 2026, this alliance is expected to grant Agoda access to millions of lodging options across Europe, the United States, Latin America, and the Middle East.

ETG operates the brands RateHawk, ZenHotels and Roundtrip. The group also aims to strengthen its offering in the Asia-Pacific region, where bookings to East and Southeast Asia are rising at an average rate of 30 % in 2026, according to the company.


A partnership to strengthen distribution

The agreement is built on a cross-distribution of the two companies’ offerings. For Agoda, integrating ETG’s inventory should widen the choices available to travelers on its international markets. For ETG, the partnership should bolster its hotel offering and its presence in the Asia-Pacific region.

“This partnership with Agoda represents a significant milestone for RateHawk in the Asia-Pacific region.”, explains Erik Akhmetgaliev, RateHawk’s Regional Director for Asia-Pacific.

On the other hand, Nikita Elagin, General Manager of the Consolidator business unit at ETG, highlights the value of Agoda’s inventory in complementing the offers accessible through the more than 360 suppliers connected to the ETG platform. The group notes it will prioritize a selection of offers based on their competitiveness and their quality.

Emerging Travel Group (RateHawk, Roundtrip) Expands Its Airline Offering With Travelport


De nouvelles fonctionnalités pour simplifier la gestion post-réservation - Depositphotos.com, Rawpixel

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Emerging Travel Group, the parent company of RateHawk, ZenHotels and Roundtrip, announces the strengthening of its partnership with Travelport.

The company is expanding the integration of Travelport’s aviation content, with the aim of simplifying reservation management and post-booking operations for travel professionals.

This development is expected to enable agents and travel managers to carry out certain air-ticket related tasks more easily, such as issuing, canceling, or voluntary refunds.

The announcement comes as the peak summer season approaches, a period when booking volumes and modification requests are especially high.

Emerging Travel Group began integrating Travelport’s offering in 2025.

Airline tickets from the platform were initially added to RateHawk, a multi-product booking platform for travel professionals, and to Roundtrip, its business travel solution.


Travelport bets on integrated workflows

Users of these two platforms can also access Travelport’s GDS rates and content, as well as the NDC content from certain airlines.

The announced extension is designed to further facilitate dossier management once a booking is made, directly from the environments used by professionals.

“Direct access to the various offers from airlines is essential for travel professionals, as it allows them to manage their clients’ itineraries and make changes without having to contact third-party providers“, explains Fredrik Bonnalt, head of the non-accommodation offering at Emerging Travel Group.

According to him, this integration also helps speed up the booking process and improve customer service.

For his part, Jason Toothman, Travelport’s Chief Commercial Officer, underlines the growing demand for integrated management of air content within a single workflow.

He highlights TripServices, Travelport’s platform dedicated to the creation and management of travel products, which should enable professionals to access, book and manage content more quickly.


Emerging Travel Group aims for IATA accreditation

The partnership also aligns with Travelport’s artificial intelligence strategy. The group recently announced a collaboration with Cognizant and Anthropic, some features of which will rely on TripServices to further integrate AI into travel professionals’ workflows.

In parallel with its collaboration with Travelport, Emerging Travel Group continues its development in the airline distribution market.

The group is particularly aiming to obtain IATA accreditation for several of its legal entities worldwide. The first accreditation has already been obtained in Germany.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

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