The tourist activity in Auvergne-Rhône-Alpes generally held up this summer, with 56 % of professionals who estimate attendance stable or rising compared with 2025.
The regional clientele has notably progressed, representing 39 % of attendance, while foreign markets remain a pillar of activity.
Professionals nevertheless note spending trade-offs, visitors prioritizing accommodation more than activities and dining.
The regional clientele has notably progressed, representing 39 % of attendance, while foreign markets remain a pillar of activity.
Professionals nevertheless note spending trade-offs, visitors prioritizing accommodation more than activities and dining.
La montagne profite de l’effet fraîcheur
The mountains confirm their attractiveness, with 65 % of station professionals satisfied with the season.
The image of the destination as a “refuge” in the face of heat waves has notably been cited by 56 % of them as a motor for activity.
The nature-based activities remain highly favored: hiking and walking lead the way (56 %), ahead of cycling (37 %) and water-related activities (36 %).
Demand for **more sustainable mobility** is also rising, notably for charging stations (+9 points).
The image of the destination as a “refuge” in the face of heat waves has notably been cited by 56 % of them as a motor for activity.
The nature-based activities remain highly favored: hiking and walking lead the way (56 %), ahead of cycling (37 %) and water-related activities (36 %).
Demand for **more sustainable mobility** is also rising, notably for charging stations (+9 points).
Les clientèles étrangères restent dynamiques
The international clientele accounts for 26 % of attendance and helps sustain activity. Professionals notably observe a rise in Swiss and German clientele, while long-haul markets, including the United States and Canada, are also progressing.
In the face of budget constraints, 65 % of professionals have kept their prices and 16 % have reduced them. Last-minute bookings now represent 30 % of summer activity for accommodations.
For the rentrée, professionals remain cautious but relatively confident: 61 % anticipate attendance stable or rising in September, while 55 % share this view for the Toussaint holidays.
In the face of budget constraints, 65 % of professionals have kept their prices and 16 % have reduced them. Last-minute bookings now represent 30 % of summer activity for accommodations.
For the rentrée, professionals remain cautious but relatively confident: 61 % anticipate attendance stable or rising in September, while 55 % share this view for the Toussaint holidays.
Publié par Amelia Brille 
