Eurostar Enhances Its Business Travel Offering


Eurostar a transporté 20 millions de passagers en 2025. Photo: Eurostar

CroisiEurope


The arrival of Trenitalia and Virgin Trains on the Paris-London axis is not expected before 2029 for the former and 2030 for the latter. But already, faced with competition from air travel, Eurostar is stepping up its commitments to businesses.

“The corporate segment is valuable for Eurostar and continues to grow, with volumes up by about 2% in the first eight months of 2026 versus the previous year, across all of our routes in five countries” said François Le Doze, Commercial Director, on the occasion of the IFTM show.

Although he does not provide precise figures on the exact share of business travelers in activity, he came to Paris with a few gifts, namely an improved offer dedicated to businesses.

Read also : Trenitalia vs Eurostar: what competition could change for travelers


Two levels that cover eight destinations

Since September 1, the railway company is updating its corporate program, with two levels covering all eight permanent routes, whereas the old contracts were limited to a few axes.

Accessible from €50,000 in annual spend, the Level 1 offers preferential fares and greater flexibility, with a harmonized experience across the network. These discounts reach 5% in First Class and 3% in Plus Class.

The Level 2 (from €150,000) adds further discounts negotiated on a case-by-case basis, dedicated support, and services tailored for large accounts.

“This offering is simpler and more transparent. Companies today operate at a European scale and expect mobility solutions at the same scale” explains François Le Doze.


A more accessible offering


François Le Doze, directeur commercial. Photo: TB

This improvement goes hand in hand with enhanced accessibility of the offering through the online portal Eurostar for Business used by agencies and SMEs and via the various distribution channels.

From 2027, Eurostar for Business will integrate new tools allowing users to easily export travel data and better manage their travel policies.

“We have also formalized contractual frameworks with different technology players to better integrate our offering with SBTs” adds François Le Doze.

Grâce à l’adaptation de son API aux besoins du voyage d’affaires, les entreprises peuvent plus facilement retrouver l’offre d’Eurostar, les tarifs négociés et leurs avantages.

En parallèle, Eurostar continue de renforcer ses autres canaux de distribution, avec notamment une fenêtre de réservation portée à 364 jours dans GDS Air. Cette solution regroupe divers GDS où les entreprises peuvent réserver des billets et services Eurostar sous le code 9F.


Fifty new trainsets to accompany growth

Eurostar carried 20 million passengers in 2025. The company, 55.75% owned by SNCF Voyages Développement (a subsidiary of SNCF Voyageurs), plans to invest €2 billion in the coming years with up to 50 new Celestia duplex trainsets ordered from Alstom to be introduced starting in 2031.

Read also : Eurostar surpasses 20 million passengers and bets on up to 50 new trains

In addition to a 20% higher capacity, they will allow the rail operator, in a context of strengthened competition in Europe, to expand its offering and improve its services.

Opened in 2025, the new Eurostar terminal at Amsterdam Centraal station already helps to better welcome passengers and streamline boarding.


Trains to Switzerland coming soon

Future developments focus especially on the terminal at Gare du Nord in Paris. The redevelopment project named “Future Gare du Nord”, led by SNCF and unveiled in December 2025, notably promises an expanded Transmanche terminal by 2029.

“We are continually working to improve the customer experience. Station management is an everyday challenge and will become even more so in the future with greater competition” says François Le Doze.

Eurostar is also pursuing plans to run its trains in a sixth country, alongside France, the United Kingdom, Germany, Belgium and the Netherlands, with a Swiss service envisaged for 2030.

Amadeus Expands Hotel Offering for Leisure Travel Agencies


Amadeus a annoncé de nouvelles fonctionnalités de distribution hôtelière - Depositphotos.com @Mojahid_Mottakin

Aer Lingus


Amadeus strengthens its strategy in hotel distribution with the launch of new features aimed at leisure travel agencies.

Developed through its partnership with HyperGuest, these solutions are designed to enable professionals to access a broader hotel offering and to simplify the management of their contracts and rates.

Available via Amadeus Leisure Connect Plus, the new functionality enables agencies to manage and distribute their own private hotel agreements from the Amadeus Travel Platform.

A single connection provides access to more than 150 channel managers via APIs in real time, allowing in particular the automation of price and availability updates, the faster onboarding of new properties, and the distribution of their content across different sales channels.

Agencies thereby retain control of their private rates and can also tailor their offers with additional services: breakfast, parking, upgrade, early or late departure, kids club or even spa.


15 000 additional independent hotels

In parallel, the integration of HyperGuest enables Amadeus Value Hotels to add 15,000 independent properties from a direct source.

This expansion strengthens the net-rate offering for leisure travel agencies, with more information on properties, pricing plans, and available services.

For Amadeus, the objective is also to provide richer and more structured hotel content as the use of AI-assisted travel search grows.

Through this partnership, Amadeus aims to respond to the growing fragmentation of hotel distribution by enabling agencies to combine different sourcing within a single infrastructure.

The integration with HyperGuest should thus allow agencies to broaden their offering and simplify the management of their direct contracts, while hotels benefit from expanded access to the distribution channels of travel professionals.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

  • picto Linkedin
  • picto email
Add TourMaG to your Google News feed Google News icon  

Exotismes Sets Sail for the Canary Islands to Diversify Its Offering


Exotismes lance une nouvelle destination pour l’hiver 2026/2027 : les îles Canaries - DepositPhotos.com, DI-blr

Aer Lingus


After the Caribbean, the Indian Ocean, or even Polynesia, Exotismes adds a new destination to its network.

For the first time, it will take only four hours to reach the properties planned by the tour operator, which will offer, for winter 2026/2027, the Canary Islands.

“It has been a year since we have been working on the destination“, explains Didier Sylvestre, the deputy managing director in charge of commercial. We want to provide a complementary offer to travel agencies, compared with what the market offers, with around thirty high-quality accommodations, largely 4 and 5 stars, with hotels that can cater to families without being club-style offerings.

Thus, travel agents will find a differentiated and diversified program, also on Tenerife, Lanzarote, Fuerteventura and Gran Canaria.


Exotismes: island combos, self-drives… a special production on the Canaries

With this sun-soaked destination easily reachable from Europe, the tour operator does not renounce its DNA, which consists of offering tropical destinations with quality services in a secure environment.

“Travel agents will notably be able to book in five clicks combinations of two islands and three islands, something that is part of Exotismes’ DNA.

It is really a reflection of our know-how across all our destinations – Caribbean, Indian Ocean, Tahiti. Here, the combos are offered between 7 and 12 nights“, adds the DGA.

Travelers will also be able to choose among the four autotours offered from five nights, on Lanzarote, Gran Canaria, Tenerife North and Tenerife South. “These autotours are combinable with a 2-3 night stay for example.

This allows discovering the destination, while enjoying some rest time at the hotel
, specifies Didier Sylvestre. There is only Fuerteventura where we considered that the island was not really suited to a self-drive discovery, as it is more focused on sport and the beach.


Around ten Canary offers in “The Best of the Islands”

If the destination benefits from very good air connections from Paris and the provinces, via direct flights or via Spain, inter-island links are also mainly by plane. “We work with the local Spanish airline Binter, which indeed offers island combos. The ferry is offered only between Fuerteventura and Lanzarote, which are close“, adds the director.

On the accommodations side, the tour operator has chosen to rely on Spanish groups with whom it has already collaborated for many years in the Caribbean, notably Bahia Principe, Iberostar, Lopesan and Meliá. It is also worth noting the possibility to reserve at the Pierre et Vacances de Las Palmas establishment, on Gran Canaria.

These offers now appear in the new all-inclusive selection launched in September 2026. About ten offers are also presented on the site The Best of the Islands, which is the subject of a full production.


An offering for shorter stays

With this programming, Exotismes aims to meet the proximity need that was felt this summer, as the French shunned long-haul destinations and favored more affordable stays.

“We want to respond to the current demand, to reach budgets more accessible and to offer shorter stays“, summarizes Didier Sylvestre.

Located barely 100 km from the Tropic of Cancer, the Canary Islands benefit from a climate permitting year-round tourist attendance. “It’s the eternal spring“, stresses the DGA, a destination with no major climatic hazards, little time difference, no currency issue and relatively close. At Exotismes, we like to say that it’s the shortest of long-haul journeys“.

Also read: Exotismes bets on all-inclusive and flexibility!


Anaïs Borios Published by Anaïs Borios Journalist – TourMaG.com
See all articles by Anaïs Borios

  • picto Facebook
  • picto Linkedin
  • picto email
Add TourMaG to your Google News feed Google Actualités icône

easyJet Enhances Its Business Offering to Compete with Transavia


Reginald Otten (DG adjoint easyJet France) et Vanessa Lefebvre (Senior Account Director IHG) - Photo : TB

CroisiEurope


Six months after Transavia’s arrival on the Orly-Nice and Orly-Toulouse routes, replacing Air France shuttles, easyJet sharpens new weapons to face the competition.

The stake is significant because these two routes are not only the busiest in France.

Lacking a high-performing rail alternative, they are also favored by business travelers, especially those who make the day return.

To entice them to fly on its planes, easyJet signed an agreement with the lounges La Croix du Sud at Toulouse-Blagnac airport and Infinity at Nice-Côte d’Azur airport, where the airline leads in passenger numbers, ahead of Air France.

Read also : Transavia: no reduction in capacity, but “growth of 10% for the winter”


Des avantages réservés aux passagers « Inclusive Plus »

Since early September, access to the two lounges is included in the business offer “Inclusive Plus” (formerly Flexi) of the orange carrier, marketed through travel agencies.

These are the first lounges accessible in easyJet’s French network. Access is restricted to passengers on Nice–Orly (Nice–Roissy is not included), Toulouse–Orly and Toulouse–Lyon Saint-Exupéry.

Beyond this novelty, the Inclusive Plus offer also includes various advantages: free changes of date and time for flights, skip-the-line and priority boarding, carry-on and checked luggage included, a seat at the front of the aircraft, and a on-board “coffee” meal option.


45% de passagers affaires entre Orly et Toulouse

« We want to improve the experience of our business customers, who account for between 25% and 30% of our passengers in France; a figure that can rise to 45% on weekdays on certain routes such as Orly–Toulouse » explains Reginald Otten, EasyJet’s Deputy Chief Executive Officer for France.

easyJet is also taking the opportunity to increase the number of flights between Orly and Toulouse, up to seven per day. From Nice, it offers up to eight flights per day to Orly, as well as rotations to Roissy.

And while the company closed its Toulouse base in 2025, it is showing signs of revival there this winter, by strengthening its Marrakech–Toulouse route from its new base established in the Moroccan city since April, as well as London Gatwick–Toulouse.


Des réductions partagées avec les hôtels IHG

Reginald Otten also took advantage of easyJet’s presence at the ITFM show to unveil an unprecedented partnership with the IHG group spanning 21 brands (InterContinental, Indigo, Crowne Plaza, Holiday Inn…)

Members of the easyJet Plus program from SMEs will benefit from preferred rates at 7,000 IHG hotels as well as loyalty advantages under the IHG Business Edge program aimed at business travelers.

Conversely, customers who are members of the hotelier program will enjoy a 20% discount on any new easyJet Plus membership (€290 per year).


Un préavis de grève pour les 24 et 25 septembre

Purchased last August by the American investment fund Apollo Global Management for €6.6 billion, easyJet has been hit by several labor conflicts this summer.

Read also : Aviation: the low-cost model is no longer in vogue

An agreement was reached with the commercial flight crew, who had been pointing to scheduling issues, at the end of August. And Reginald Otten confirms ongoing discussions—still regarding working conditions—with the airline’s pilots.

The SNPL union suspended the strike planned for the past weekend to give negotiations a chance, while filing a strike notice for September 24 and 25 next.


Costa Cruises Expands Its Caribbean Offering for Winter 2026-2027


Costa Croisières prépare la saison hiver 2026-2027 dans les Caraïbes - Depositphotos.com @ dbvirago

Climats du Monde


À l’occasion de son roadshow annuel organisé les 8 et 9 septembre en Guadeloupe et en Martinique, Costa Croisières a présenté son programme pour la saison hiver 2026-2027 dans les Caraïbes.

Two ships will be positioned in the region: the Costa Favolosa, which will offer departures from Pointe-à-Pitre and Fort-de-France, and the Costa Fascinosa, deployed from Pointe-à-Pitre and La Romana in the Dominican Republic.

Après un passage en cale sèche, le Costa Favolosa entamera la saison avec plusieurs espaces rénovés. Les travaux portent notamment sur les cabines Balcon, Suites et Grand Suites, les salles de bain ainsi que certains espaces dédiés aux enfants, aux excursions et au bien-être.

Côté itinéraires, le navire fera notamment escale en Martinique, Guadeloupe, Saint-Kitts, Antigua, Tortola, République dominicaine et Sainte-Lucie.

À bord, le navire propose notamment un Solemio Spa de 6 000 m², un Aqua Park ainsi qu’une piscine arrière offrant une vue panoramique sur la mer.


New Experiences Onboard

Costa Croisières entend également enrichir sa programmation avec plusieurs nouveautés. Parmi elles, l’Archipelago propose une expérience gastronomique autour d’un menu dégustation en 12 plats imaginé par les chefs Bruno Barbieri, Hélène Darroze et Ángel León.

La compagnie introduit également la “Black Night”, une soirée immersive organisée autour d’un dress code noir et d’une programmation spécifique mêlant gastronomie, animations, shopping et spectacles.

Autre axe mis en avant : la valorisation de la culture caribéenne. Le concept “Saveur Créole”, lancé il y a deux ans pour répondre notamment aux attentes de la clientèle locale, sera reconduit à bord du Costa Favolosa. Il associera spécialités culinaires antillaises, musique et animations avec la participation d’artistes locaux.

Pour les fêtes de fin d’année, la programmation intégrera notamment des concerts de Chanté Nwèl, avec les groupes Kasika et ID’Or, ainsi que plusieurs spécialités traditionnelle antillaises proposées dans les restaurants du navire sans supplément.


“Sea & Land Destinations” Highlight the Calls

Costa Croisières poursuit par ailleurs le développement de son concept “Sea & Land Destinations”, qui associe les expériences proposées lors des escales à des animations organisées à bord pendant la navigation.

La compagnie cite notamment le Martinique Fest Tribute, organisé dans la baie de Martinique. Cette soirée doit recréer à bord l’ambiance du carnaval martiniquais à travers des costumes, des percussions, un DJ set et une parade finale.

Pour accompagner le lancement de la saison, Costa Croisières propose jusqu’au 30 septembre une offre sur certaines croisières Caraïbes à bord du Costa Favolosa, au départ de Pointe-à-Pitre et de Fort-de-France.

Les clients peuvent bénéficier de 50 % de réduction sur les forfaits boissons My Drinks et My Drinks Plus.

Les croisières de sept nuits sont proposées à partir de 579 € TTC par personne, sur la base d’une cabine intérieure double en tarif My Cruise. Les départs de Fort-de-France débutent à partir du 25 novembre, tandis que ceux de Pointe-à-Pitre sont programmés à partir du 26 novembre.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
See all articles by Amelia Brille

  • picto Linkedin
  • picto email
Add TourMaG to your Google Actualités feed Google Actualités icône  

Boomerang Voyages Expands Its Winter Offering With 14 New Clubs


Boomerang Voyages enrichit sa production pour la saison hivernale  - Depositphotos.com, mblach

Climats du Monde


Boomerang Voyages étoffe son catalogue hivernal avec de nouvelles adresses pour ses marques Kappa Club et Club Coralia, ainsi qu’une offre de circuits en étoile.

The Kappa Club brand is adding seven new openings this season. Among the major new developments is the brand’s arrival in Malaysia, with the Kappa Club Rebak Island Resort & Marina 5*.

The program also expands to Vietnam and Mauritius, with the Kappa Club Wess Les Salines 5*.

Panama also returns to the collection, while new addresses are offered in Tunisia, Mexico and the Dominican Republic.


Club Coralia continues its development

Club Coralia accueille également sept nouvelles adresses. La marque renforce notamment sa présence aux Canaries avec une implantation à Lanzarote, après Tenerife et Grande Canarie. Le groupe est également présent à Fuerteventura avec un Club Eldorador.

Autre nouveauté : Club Coralia fait ses premiers pas au Sri Lanka. Le Club Coralia Laponie Ivalo 4*, déjà proposé lors de précédentes saisons, fait également son retour pour la saison hivernale.

Boomerang Voyages lance parallèlement une nouvelle offre de plus de 30 circuits en étoile répartis sur 15 destinations, parmi lesquelles le Maroc, Zanzibar et la Thaïlande.

Le principe consiste à conserver un même hôtel comme point de départ pendant toute la durée du séjour, tout en permettant aux voyageurs d’explorer une région à travers plusieurs excursions. Une formule qui vise notamment à éviter les changements d’hébergement et les déplacements avec bagages entre chaque étape.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
Voir tous les articles d’Amélia Brille

  • picto Linkedin
  • picto email
Ajoutez TourMaG à votre flux Google Actualités Google Actualités icône  

WeTravel Acquires Tourwriter to Strengthen Its Bespoke Travel Offering


WeTravel annonce l’acquisition de Tourwriter - Depositphotos.com @pressmaster

Hurtigruten


WeTravel continues to develop in the high-end multi-day travel segment.

The American company announced, Wednesday, September 2, 2026, the acquisition of Tourwriter, a New Zealand-based company specializing in software for designers of customized travel and for incoming agencies (DMC).

The financial terms of the operation were not disclosed. This marks WeTravel’s first acquisition since its $92 million Series C funding in 2025, raised notably from Sapphire Ventures, Left Lane, Base10 and Cross Creek.

With this deal, WeTravel aims to strengthen its presence in the most complex and valued segment of the travel experiences market, which the company estimates at $271 billion.


Two complementary areas of expertise in bespoke travel

Founded in 2003, Tourwriter brings 23 years of expertise in developing software for professionals in the bespoke travel sector. Its platform today supports operators specializing in personalized experiences in 35 countries.

The company has notably developed features dedicated to itinerary creation, supplier management and their pricing, price and margin calculations, commissions, bookings, invoicing, accounting and data analytics.

According to WeTravel, Tourwriter generated more than one billion dollars of itinerary sales over the last two years.

On its side, WeTravel counts more than 10 000 travel businesses and more than 8 000 partners using its platform worldwide. Its system covers notably itinerary creation, online booking, task management, multi-currency payments, deposits and payment schedules, as well as the management and payment of suppliers.

The company has also recently launched WeTravel virtual and physical cards, available in more than 40 countries.


Growing demand for personalized travel

The acquisition comes as WeTravel observes a rise in demand for bespoke and luxury travel.

According to its Annual Trends Report 2026, based on more than one million bookings made on its platform and responses from thousands of professionals, 56% of operators consulted noted increased interest in high-end personalized travel bookings in 2025, compared with the previous year.

WeTravel’s booking data also show an acceleration in 2026. In the first half, bookings by organizers specializing in bespoke and luxury travel rose 16% year over year, while their dollar volume grew by 31%.

This growth, however, comes with increasing operational complexity. Each trip is built individually, meaning professionals must simultaneously manage supplier pricing, currencies, commissions, taxes, deposits and settlements with multiple providers.

Part of these operations still relies on a combination of specialized software, spreadsheets and banking tools, with manual re-entries between the different steps.


Platforms that will remain separate

In the initial phase, Tourwriter and WeTravel will continue to operate as two distinct platforms. WeTravel plans, however, to invest in the development of the Tourwriter product, notably by providing its international payment infrastructure and its AI tools.

“We are thrilled to partner with Glenn and invest in the Tourwriter platform“, explains Ted Clements, CEO of WeTravel. The stated objective is to progressively integrate international payment solutions and the AI tools developed by WeTravel.

For Glenn Campbell, CEO and cofounder of Tourwriter, this operation opens “a new chapter” for the company, while maintaining its goal of helping luxury travel professionals improve profitability and client service.


No immediate changes for Tourwriter clients

WeTravel notes that current Tourwriter clients will keep the same product, the same teams, the same pricing and the same support.

In the coming months, they should progressively gain access to new international payment services and AI features developed by WeTravel.

Glenn Campbell will continue to lead Tourwriter. The team, consisting of about 30 employees spread across New Zealand, London and other regions worldwide, will join WeTravel’s international organization, which counts over 400 employees and has offices in Australia, Azerbaijan, the Netherlands, and the United States.


Kuoni Unveils 2027 Previews and Expands Its Offering


Kuoni dévoile ses avant-premières 2027 et enrichit son offre - Depositphotos.com @ adrenalina

TAP Air Portugal


Kuoni launches its 2027 previews by focusing on enriching its offering and personalizing travel experiences.

The tour operator is evolving several of its ranges to provide more choices to travel agents and their clients, while developing exclusive products.

The new brochures are currently being distributed to travel agencies and are already accessible in Kuoni’s professional space.

The main change concerns Scanditours, which is rethinking its Lapland clubs around five distinct concepts, each targeting a specific traveler profile.


Scanditours completely redesigns its Lapland clubs

The Scanditours Lumi Club adopts an adults-only positioning, while the Scanditours Ounasvaara Club targets travelers who wish to discover Lapland in a more autonomous way.

Families now have the Scanditours Pohtimo Club, while Luosto focuses on an immersion in Sami-Lapland traditions.

Finally, Olos completes this new range with an activities-oriented formula open to different types of clientele.

Scanditours also broadens its winter program with two new city breaks dedicated to Christmas markets, pairing Tallinn and Helsinki on one side, and a stay in Riga on the other.

Three new circuits and self-drive itineraries in Norway complete the offering.


New addresses in the Indian Ocean and the Caribbean

The Sables 2027 collection expands with several properties in seaside destinations. In Mauritius, Constance Le Chaland joins the program. In the Seychelles, Kuoni adds Alphonse Island Seychelles as well as Red Palm Luxury Villas Seychelles.

In the French Antilles, the tour operator launches two new stay-with-excursions formats, Ti’Zîl Madinina in Martinique and Ti’Zîl Karukera in Guadeloupe, along with two Pierre & Vacances properties.

Kuoni also notes it relies on direct access to hotel stock and on partnerships with several international chains, while offering an exclusive with Ananea Madivaru Maldives.


A private cruise aboard the Royal Clipper

The Cruises 2027-2028 range grows with new maritime and river itineraries. Among the novelties is a private cruise aboard the Royal Clipper, reserved for Kuoni customers, with a single departure planned from Nice on May 8, 2027.

The catalog also includes an Amazon expedition aboard the R/V Brasilian Dream, a cruise to the Austral Islands aboard the Aranoa, a North Europe itinerary on the Oceania Vista, and an expedition to the Spitzberg aboard the SH Vega.

The tour operator also highlights a greater number of French-speaking itineraries, departures from French ports, and packages that include flights and pre- and post-cruise programs.


More customizable tours

Kuoni also enriches its Group and Private Tours 2027 brochure with several new itineraries, including a Colombian panorama, a South African fresco, a peaceful Japanese interlude, and Brazil, combining culture and nature, offered with a special departure for the Rio Carnival.

The operator also continues to develop its privatisable circuits to allow agencies to build more personalized trips according to the expectations of their clientele.


TUI Musement Expands Its Offering With Launch of Multi-Day Experiences


TUI Musement enrichit son offre avec le lancement des « expériences de plusieurs jours » - Depositphotos.com, PR-PhotoDesign

Costa Rica


TUI Musement lance the ‘multi-day experiences’, a line of 24- to 48-hour mini-escapes that include overnight stays, local guiding and immersive activities.

Designed to respond to the growing appetite among travelers for enriched short getaways, this offering enables an in-depth exploration of iconic destinations. The program relies on unconventional accommodations and the group’s operational network.

This new offer features more than 35 itineraries across the globe, spanning destinations such as Costa Rica, Thailand, Kenya, Peru or Australia.

The routes combine unconventional accommodations – such as safari lodges, luxury jungle tents, desert camps or homestays – and guided activities by local guides.

According to an internal study, 70% of travelers say they are interested in this type of short-format that can be paired with a main stay, a trend particularly marked among young professionals and families.


Operational integration and a global rollout

Developed largely by the group’s in-house teams, these offerings bundle transportation, accommodations and activities under international safety and sustainability standards.

The itineraries include, for example, rafting in Costa Rica, nights spent in tents in Thai national parks or navigation through the Australian archipelagos.

Available from 145 euros per person, these experiences can be booked before departure or directly on-site via the network’s full range of physical and digital channels.

The catalog, currently counting more than 35 options, will grow to surpass 45 proposals by the end of the summer before continuing its expansion.

Trip.com Group and Seat Unique Group Partner to Launch a Premium Events Offering


Trip.com Group et Seat Unique Group s'associent pour lancer une offre d'événements premium, photo by Trip.com group

CroisiEurope


Trip.com Group et Seat Unique Group ont conclu un partenariat mondial pour proposer des formules d’hospitalité officielles et des expériences VIP à des millions de voyageurs internationaux.

Cette collaboration répond à l’augmentation des déplacements touristiques liés aux événements musicaux et sportifs, les données de Trip.com Group indiquant d’ailleurs que 66 % des voyageurs de la région Asie-Pacifique ont déjà planifié des vacances à l’étranger pour assister à un concert.

L’accord permet désormais d’intégrer de manière fluide des billets VIP pour de grands concerts, des matchs de football ou des Grands Prix de Formule 1 directement sur la plateforme de réservation.

Robin Sherry, PDG de Seat Unique Group, souligne l’importance stratégique de cette alliance : « La façon dont les gens voyagent évolue. De plus en plus, l’important n’est plus seulement la destination, mais les expériences vécues sur place. En nous associant à Trip.com Group, nous offrons à des millions de voyageurs l’accès à des expériences premium officielles lors de certains des plus grands événements sportifs, musicaux et de divertissement au monde, via une plateforme qu’ils connaissent déjà et en laquelle ils ont confiance. »

Cette collaboration permet aux voyageurs de réserver des prestations d’hospitalité issues directement d’un réseau de plus de 140 détenteurs de droits officiels.

Pour ces partenaires (clubs de football, organisateurs et salles de spectacle), l’accord ouvre un canal de distribution direct auprès d’une très large audience internationale planifiant déjà des séjours vers le Royaume-Uni et l’Europe.


A direct distribution channel connected to the major players in sports and entertainment

L’offre premium qui sera déployée sur Trip.com dans les prochains mois s’appuie sur des relations directes avec des entités de premier plan telles que l’Arsenal FC, le Real Madrid, l’AC Milan, l’Everton FC, Co-op Live, KMJ Entertainment ainsi que la majorité des Grands Prix de Formule 1.

De plus, Seat Unique Group bénéficie du soutien de figures du sport et du divertissement via des structures comme The Players’ Fund et The Artists’ Collective. Parmi ces soutiens figurent notamment Harry Kane, Ben Stokes, Dame Jessica Ennis-Hill ou encore Jack Whitehall.

M. Bo Sun, directeur marketing de Trip.com Group, résume cette ambition : « Le voyage axé sur l’expérience redéfinit la manière dont les gens planifient leurs séjours. Les voyageurs organisent de plus en plus leurs excursions autour des moments qui comptent le plus pour eux. Les événements en direct illustrent parfaitement cette évolution. Grâce à ce partenariat, nous permettons aux fans de se rapprocher de certaines des expériences les plus passionnantes au monde dans les domaines du sport, de la musique et du divertissement. »