Atout France Launches 2027 Palace Candidacy Campaign


Atout France lance la campagne de candidature pour la distinction Palace 2027, photo by Atout France

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The Palace distinction, established during the overhaul of the hotel ranking to distinguish the elite among five-star establishments, is about to renew its roster of holders.

The national network currently counts thirty-three certified establishments, after the addition of six new addresses at the beginning of the summer.

This honorary distinction, formerly awarded for a longer period, is now granted for a strict duration of three years by the minister in charge of Tourism, on the conclusive opinion of a specialized attribution commission.

To read: Palace Label: “The aim is to attract ultra-luxury clientele to France”


The historical foundations and objectives of the distinction

The creation of the Palace distinction followed the comprehensive modernization of the French tourist accommodation offer, initiated in 2009.

While the introduction of the fifth star aimed to harmonize French standards with international frameworks for high-end hospitality, it soon became evident that a category of establishments with extraordinary characteristics needed to be singled out.

The Palace distinction was thus designed as a promotional tool to highlight exceptional properties on a global ultra-luxury market that is increasingly competitive.

In order to preserve the rarity of this label, the State implemented in 2024 a structural reform of the attribution criteria.

In addition to reducing the validity of the title to three years, the new provisions increased the operating seniority required before applying and restricted the possibilities of waivers when examining the ranking criteria.


The technical eligibility criteria imposed on applicants

For its file to be processed by Atout France, a candidate hotel must imperatively meet four cumulative eligibility criteria, otherwise the application will be immediately rejected.

The first criterion concerns the length of activity: the establishment must demonstrate at least 24 months of continuous operation for a newly created hotel, or a minimum of 12 months if it is a reopening after total refurbishment that required a long-term closure.

The second criterion requires the candidate to hold a current five-star rating.

The third criterion governs the size of accommodations, requiring a minimum surface area of 26m2, bathrooms included, for each room. An exception to this size rule is tolerated for a maximum of 10% of the hotel’s total room count.

Finally, the fourth criterion requires the validation of all the enhanced criteria of the five-star ranking grid. These options on the general grid become mandatory for Palace eligibility, such as the presence of a spa, a fitness area, a valet service, or a minimum ratio of suites within the hotel, with a tolerance margin limited to a single unvalidated criterion.


The preparation of the application file

The application submission is carried out digitally by creating a personal space on Atout France’s digital platform. The technical dossier to be assembled must by regulation include several supporting documents.

This includes first the official application form properly completed, accompanied by the complete report and the control grid stemming from the latest five-star category inspection. The operator must also attach an official document by which they undertake to cover all costs related to the inspectors’ stay and to provide the corresponding invoices.

The centerpiece of the file consists of a presentation “book,” transmitted in digital format or in two paper copies.

This document aims to demonstrate how the establishment meets the 12 exceptional assessment criteria defined by ministerial decree, such as the building’s history, the aesthetics of the premises, or the legendary character linked to famous personalities. Hotels may supplement this submission with annexed documents illustrating their CSR policy, their commitments to the quality of working conditions, or their internal training plans.


The progression of the evaluation and control procedure

From receipt of the file, the instruction process unfolds in two distinct and eliminatory phases. The first phase is purely administrative: Atout France conducts a technical verification of the four eligibility criteria. If the file is validated, it is then transmitted to the Palace distinction allocation commission.

The second phase rests on a on-site qualitative evaluation. Two members of the allocation commission, experts in the hotel sector and the art of living, carry out inspection visits within the establishment to attest to its exceptional character. Their assessments are based on a subjective “faisceau d’indices” spanning overall aesthetics, the quality of personalized hospitality, the gastronomic offering, and the coherence of the guest experience.

Following these inspection visits, the candidate establishment is summoned for an official audition lasting up to 30 minutes in front of all commission members.

This step allows the hotel’s management to defend its file before the commission proceeds to voting. If the commission’s opinion is favorable, the Palace distinction is formally granted by decree of the minister in charge of Tourism.

Hotel Industry: Three Prestigious Hotels Lose Palace Status


Menée par Serge Blanco, la nouvelle municipalité de Biarritz a promis de se battre pour reconquérir le statut de l’Hôtel du Palais, qualifié de "tour Eiffel biarrote" - DepositPhotos.com, Xantana

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Serge Papin, the tourism minister, will unveil on June 2 the 2026 list of establishments that benefit from the Palace distinction.

Without waiting, the Hôtel du Palais Biarritz had taken the initiative. By the end of March, its management informed staff that henceforth the establishment would no longer enjoy the French “Palace” distinction that it had shared up to now with 30 other exceptional French hotels.

The Hôtel du Palais was the only “Palace” located on the Atlantic coast. The others were in Paris (12), a good handful on the Côte d’Azur, a few in Courchevel and one in St Barth.

The loss of the “Palace” distinction by the Hôtel du Palais followed several inspection visits conducted by the Distinction Attribution Commission.

During these visits, inspectors would have, according to La République des Pyrénées, revealed an insufficiency in its condition for the “Palace” label.

These shortcomings would concern certain rooms and elements, such as the hotel’s spa or the breakfast room, which would no longer meet the required standards.

According to La République des Pyrénées, the hotel was nevertheless renovated for around 80 million euros between 2018 and 2021. But the Spa was not involved in the project, and the 26 rooms of the north wing had not been fully renovated.

Operated by the American-origin international hotel group Hyatt within its Unbound Collection, the Hôtel du Palais Biarritz is owned by the city of Biarritz (57% of shares), the JCDecaux Group (37%), and the Caisse des dépôts.


Palace Distinction: a Major Image Challenge


L'offre culinaire du Mandarin Oriental Paris sera également revue - Photo : Alexis Anice, Mandarin Oriental

Two other prestigious hotels are also being downgraded to the five-star category, as they no longer meet the excellence criteria required by the Palace distinction.

They are the Park Hyatt Paris-Vendôme (Rue de la Paix, in Paris) and the Mandarin Oriental (Rue Saint-Honoré, in Paris).

For these prestigious hôtels, this loss represents a major image challenge.

Mandarin Oriental has already confirmed its ambitious transformation program reflecting “the continued commitment to shaping the future of Mandarin Oriental, Paris as one of the city’s most singular addresses”, according to Laurent Kleitman, Group Chief Executive of Mandarin Oriental.

As part of these renovations that are due to begin at the end of October, Mandarin Oriental plans to revamp its entire dining and accommodation offering.

The bedrooms and suites, as well as all common spaces, are to be entrusted to the London-based architect Tara Bernerd, with the mission to express “the essence of the destination”, to capture “the spirit of Paris while highlighting Mandarin Oriental’s commitment to craftsmanship and excellence”.

The culinary offering will also be revised, with the arrival of three distinct concepts: a new bar, a Parisian-style brasserie, and a gastronomic restaurant, each with views of the hotel’s interior garden.

The announcement of this ambitious transformation program coincided with the arrival, on Monday, May 18, of a new general manager, Vincent Poulingue. He succeeds Edouard Lapasset, appointed a little less than a year ago.

Curiously, Vincent Poulingue had been at the helm of the Hôtel du Palais Biarritz since 2023.

With more than two decades of international experience in luxury hospitality, Vincent Poulingue has held leadership roles in France, Portugal, Switzerland and French Polynesia within world-renowned groups such as The Unbound Collection by Hyatt, InterContinental Hotels Group and the Groupe Barrière.

He is recognized for his expertise in repositioning iconic properties, operational excellence, and creating exceptional experiences.


A distinctly French specialty

Whereas many foreign countries have merely introduced a “superior five stars” category, the highly coveted Palace distinction is a distinctly French hallmark.

This official distinction was created in 2010, in the wake of the hotel classification reform carried out the previous year, which had introduced the 5-star designation, whereas France had previously only “4-star luxury” hotels.

The aim was to modernize the French hotel offering.

By introducing the Palace distinction, the Ministry of Tourism and Atout France – which oversees the attribution process – sought to value and promote truly exceptional establishments among the five-star category.

Since a reform implemented in 2024 to reinforce its exceptional character, the Palace distinction is awarded for three years only (compared with five years previously).

In addition to the dossiers of hotels already benefiting from the Palace distinction, since January last year the files of first-time applicants have been studied. Asked by TourMaG last autumn, the head of the Quality sub-direction at Atout France declined to name a single candidate.

It is, however, widely known that the famous Negresco, located on the Promenade des Anglais in Nice, which has recently added a splendid spa and is nearing the completion of extensive renovation and redevelopment works, is aiming for this distinction. The same goes for Parisian establishments Cheval Blanc and Bvlgari.

A decision is expected on June 2.


PAULA BOYER Publié par Paula Boyer Responsable rubrique LuxuryTravelMaG – TourMaG.com
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Six Hotels Join the Exclusive Circle of Palace Hotels


Six hôtels rejoignent le cercle très fermé des Palaces ! - Photo AB

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The exclusive circle of French Palaces is expanding. On the occasion of the official unveiling of the collection “Palaces of France 2026,” the Minister of Tourism, Serge Papin, unveiled the six establishments joining this designation, regarded as one of the world’s most prestigious distinctions.

The newly honored are:

– the Bvlgari Hotel Paris,

– Cheval Blanc Paris,

– Fouquet’s Paris,

– the Royal Champagne Hotel & Spa in Champillon near Epernay,

– the Four Seasons Resort Megève,

– the Hôtel Martinez Cannes.

With these new allocations, France now counts 33 Palaces, distributed among Paris, the Alps, the Côte d’Azur, the vineyards and overseas territories.

This new cohort is also accompanied by several departures. Since the previous list published in 2019, four establishments have lost the Palace distinction: Mandarin Oriental Paris, Park Hyatt Paris-Vendôme, Hôtel du Palais in Biarritz, and Byblos in Saint-Tropez.


27 establishments retain their Palace distinction

Paris (10)

Four Seasons Hotel George V Paris

The Peninsula Paris

Shangri-La Paris

Hôtel Plaza Athénée

Le Royal Monceau-Raffles Paris

Hôtel de Crillon, A Rosewood Hotel

Mandarin Oriental Lutetia Paris

La Réserve Paris Hôtel & Spa

Le Bristol Paris

Le Meurice



Régions et Outre-mer (17)


Les Sources de Caudalie

Les Prés d’Eugénie

Airelles Gordes, La Bastide

Villa La Coste

Airelles Saint-Tropez, Château de la Messardière

Cheval Blanc Saint-Tropez

Fouquet’s Courchevel

Cheval Blanc Courchevel

Hôtel Royal (Évian)

L’Apogée Courchevel

Airelles Courchevel, Les Airelles

Le K2 Palace Courchevel

Hôtel du Cap-Eden-Roc

Grand-Hôtel du Cap-Ferrat, A Four Seasons Hotel

Château Saint-Martin & Spa

La Réserve Ramatuelle Hôtel Spa & Villas

Cheval Blanc Saint-Barth Isle de France


A distinction awarded after a demanding process

Reserved for establishments already rated five stars, the Palace distinction is awarded following a rigorous process led by Atout France.

The candidate hotels are assessed based on the quality of their infrastructures, the excellence of service, the personalization of the guest experience, their international reach, or their ability to embody the French art of living.

After dossier review, on-site visits, and an audition before the Palace Commission, the Commission issues a recommendation to the minister responsible for Tourism, who then decides on the award of the distinction.

Since 2024, the label is granted for three renewable years, thereby strengthening the requirements to sustain excellence.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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