Tourism on Réunion Island: Visitor Numbers Shift Direction


A La Réunion, le CRT a adopté "une ligne directrice simple : chercher la valeur avant le volume" - DepositPhotos.com, isogood

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Réunie sous une varangue créole de 200 m², la délégation réunionnaise est venue en force à l’IFTM 2026, du 15 au 17 septembre dernier.

Avant même l’ouverture des portes, le mardi 15 au matin, le président du tout jeune Comité réunionnais du tourisme (CRT), Patrick Lebreton, annonçait devant les acteurs de la destination et la presse, les grands projets de l’île intense pour les prochains mois.

L’occasion aussi de dresser un premier bilan. Car, après une année 2025 record en termes de fréquentation touristique, 2026 s’annonce sur la même lignée. ” Our island welcomed 269 153 external visitors in the first half of 2026, a stable figure (-1%) compared with 2025, in a context marked by geopolitical tensions in the Middle East ” a indiqué le président de CRT.

Des chiffres qui laissent augurer une année similaire à la dernière et ses quelque 580 000 visiteurs métropolitains et internationaux, bien au-delà des niveaux pré-Covid.


“La valeur avant le volume”

Pour autant, si le CRT observe de près la progression des chiffres, l’objectif des 600 000 visiteurs, brandi comme l’objectif ultime depuis plusieurs années, ne semble plus être la priorité n°1.

“Nous avons aujourd’hui une ligne directrice simple : chercher la valeur avant le volume“, a poursuivi Patrick Lebreton, prônant l’engagement du CRT dans le développement touristique durable de l’île et dans “le vivre ensemble”, entre population locale et visiteurs.

En témoigne la volonté du CRT de relancer le concept des “Villages Créoles”, qui s’est étiolé au fil des années. “Nous voulons renouer avec une démarche qui a marqué l’histoire touristique de la Réunion, tout en la réinventant pour répondre aux attentes des voyageurs d’aujourd’hui. Ces villages permettront de mieux raconter la diversité et l’âme de notre île“, a-t-il ajouté.


Mettre en avant la créolité


La Réunion a mobilisé, lors de l'IFTM, une délégation de 32 acteurs touristiques réunionnais réunis sous une varangue créole de 200 m² - Photo : AB

En février prochain, un hackathon sur 2 ou 3 jours, organisé dans chacun des 13 villages concernés – situés principalement dans les hauts de l’île – et réunissant les acteurs de chaque projet doit permettre de faire ressortir ce qui fait la singularité de ces territoires.

Ce brainstorming va “nous permettre de structurer une boîte à outils, une ingénierie et un accompagnement que nous allons pouvoir proposer aux communes, aux intercommunalités, aux offices de tourisme“, indique Caroline Pain, responsable du service de développement des produits pour le CRT.

Néanmoins, le projet ne repart pas de zéro. “Villages Créoles de l’époque nous a donné une méthode, des référentiels, des chartes, de la communication, beaucoup de supports, etc. Nous avons déjà tout ce bagage-là“.

Un à deux projets par village devrait être retenu et mis en place d’ici fin 2027. Cela pourrait prendre la forme, par exemple, de paniers pique-niques élaborés par des artisans ou restaurateurs du village. “On va pouvoir venir chercher son panier pique-nique et déguster des produits qui sont spécifiques à cet endroit-là“, illustre Caroline Pain.

“Autre idée : l’aménagement de bancs et chaises longues pour contempler les étoiles aux Makes. Car cette initiative a pour but de rendre le voyageur acteur, grâce à des parcours mis à sa disposition“, ajoute Caroline Pain.

Des petits aménagements sont prévus : signalétique, supports mobiliers légers mais identitaires, exposition des habitants, podcast, etc. Avec un objectif à terme : “proposer une formule entre le produit expérientiel et le circuit en autotour“, poursuit Caroline Pain.

Des produits qui devraient aussi intéresser les tour-opérateurs et les agences réceptives.


Attirer davantage de touristes à fort pouvoir d’achat

Bien plus proche, le Comité Réunionnais du Tourisme a profité de l’IFTM pour lever le voile sur sa nouvelle identité visuelle, accompagnée d’une campagne promotionnelle, structurée autour de trois piliers : le territoire et sa verticalité spectaculaire, la rencontre et la culture créole, et enfin l’émotion et les éléments.

“Nous lançons un nouveau spot publicitaire, des affiches et des déclinaisons digitales qui font la part belle au patrimoine exceptionnel de la Réunion. Les pitons, cirques et remparts, sa reconnaissance à l’UNESCO, son lagon, sa verticalité, mais aussi sa culture, son maloya“, a développé Patrick Lebreton.

La campagne se décline sur trois volets : un film TV porté par la Réunionnaise Fleur Lafosse, “construit comme une ascension visuelle du battant des lames aux sommets des montagnes” précise le CRT ; une série de huit visuels d’affichage et des formats digitaux portés par un message déclinable autour de la notion de “Montez en émotions”.

Des initiatives qui doivent à la fois permettre à la Réunion de se distinguer et d’attirer davantage de “touristes à fort pouvoir d’achat”, a ajouté Patrick Lebreton.

Les chiffres du 1er semestre 2026 semblent confirmer cette stratégie, avec 250,9 millions d’euros de recettes touristiques enregistrées, en hausse de 9,5%. “Cette performance est portée par une clientèle d’agrément en forte progression (+17%), tandis que la clientèle affinitaire recule (-16%)“, analyse le CRT dans un communiqué.


Une stratégie plus agressive sur les marchés européens

Si le marché hexagonal représente 83,6% des visiteurs, les marchés européens progressent (+4 %), et notamment la Belgique (+10,3%), l’Allemagne (+13,2%) et la Suisse, alors que les clientèles en provenance de l’océan Indien reculent (-18%).

A noter que le tourisme local a permis d’enregistrer plus de 2,4 millions de séjours et près de 9,9 millions d’excursions à la journée, générant 400 millions d’euros de retombées économiques.

“L’Hexagone reste un marché socle pour nous, mais plusieurs marchés européens portent beaucoup notre croissance. L’idée est donc d’avoir une stratégie un peu plus agressive sur ces marchés, comme la Belgique ou l’Allemagne. Nous serons également au WTM de Londres, étant donné que le Royaume-Uni est un marché assez porteur”, a ajouté Sarah Lhéritier, directrice marketing et communication du Comité réunionnais du tourisme.

“Nous devons continuer sur cette lancée. C’est le cœur de la stratégie que nous avons co-construite ces derniers mois avec le cabinet MKG et les acteurs de l’interprofession”, a souligné, pour sa part, Patrick Lebreton.

La destination discute notamment avec les compagnies aériennes pour transformer l’essai. Dernier exemple en date : des discussions avec la compagnie allemande Condor, afin que cette dernière puisse poser ses appareils à l’aéroport Roland Garros de Saint-Denis, avant de repartir vers Maurice. Pour l’heure, la compagnie assure des vols Francfort-Maurice, tandis que le dernier tronçon vers la Réunion est assuré par Air Austral.

D’ici là, le CRT – qui fêtera son premier anniversaire en octobre – s’attend à connaître une nouvelle année touristique record pour la Réunion. Et planche sur une nouvelle idée : proposer aux Européens, lassés des canicules à répétition, de se laisser tenter par l’hiver austral et ses 23°C…


Welcome Back to School, Everyone: Message from Connections Réunion


Lagon de La Saline-Les-Bains, vu du ciel  © Lionel GUIANCE – Connections Réunion

Climats du Monde


This new season promises to be rich in projects, meetings, and new clients to welcome on our island. Réunion continues to captivate travelers seeking discoveries and emotions, through exceptional landscapes and authentic itineraries.

More than ever in these uncertain geopolitical times, Connections Réunion is pleased to continue this adventure by your side and to build together new stays with a shared aim: to share the riches of a unique destination through carefully conceived and personalized experiences.

Wishing a great start to everyone, and see you soon for new projects!


The self-drive tour as a new way to discover La Réunion

Between freedom, discovery and disconnection, the self-drive tour offers another way to travel in La Réunion.

Hit the road with full autonomy, change the mood as you progress through the stages, and choose your own pace each day: that is the whole point of autotours. This format combines a pre-planned itinerary, booked accommodations, and a rental vehicle, while giving the traveler great freedom in discovering the destination and its activities.

In Réunion, this particularly relevant formula is perfectly suited to couples, families as well as groups.

Everything begins with arrival at the airport, welcomed by an agent from our Field Team at our desk located at the exit of the arrivals hall. The traveler can then collect their rental vehicle from one of our partner rental companies.

The itinerary can begin, for example, in Saint-Denis, in the North of the island, accompanied by an information briefing given by a consultant from the Field Team. Then, depart for the East, with the discovery of the Salazie Circus and the village of Hell-Bourg, ranked among the most beautiful villages in France. In the following days, the traveler can pace the stay to their liking by exploring the wonders of the Wild Southeast, through the towns of Sainte-Anne, Saint-Philippe, the Route des Laves, or the Grand Galet waterfall, or the Piton de la Fournaise.

Following these initial steps rich in discoveries, the autotour lends itself perfectly to exploring the Creole village of L’Entre-Deux, in the Southwest of the island. It will be an opportunity to enjoy a gentle interlude at the foot of the Dimitile massif, a spur of the Cilaos cirque. Indeed, spending a night in L’Entre-Deux means enjoying a peaceful setting, conducive to the art de vivre of the Highlands.

The final stage of a successful autotour is inevitably the West Coast of the island. After mountain roads and volcanic landscapes, it’s time for lagoons, sunsets and a few days of relaxation. Staying on the West Coast, at La Saline-les-Bains or at L’Hermitage, means enjoying direct access to the island’s lagoons and the seaside pleasures offered by our partner providers: transparent kayaking or paddle on the lagoon, sea excursions to observe cetaceans, scuba diving, a morning on a catamaran, jet-ski or even big-game fishing.

The West Coast also offers travelers the opportunity to gain height and see the island’s landscapes from a different angle. The must-see remains the helicopter flight, with several circuits ranging from 15 to 55 minutes, allowing the experience to be tailored to every desire: lagoon, cirques, waterfalls, or the Volcano. For a more intimate experience, the ULM flight offers a moment of pure privilege above the island’s natural wonders. It’s a unique way to survey the grand landscapes of Réunion at a single glance, from the turquoise lagoon of the West to the Piton des Neiges, passing by the Cirque de Mafate.

From the heights of Saint-Leu, paragliding flights rise to fully enjoy the contrast between mountains and ocean. Finally, paraplane completes this palette of aerial experiences, for an original and accessible discovery of Réunion’s landscapes.

It is this alternation of experiences that constitutes the strength of the autotour: the traveler retains the freedom to compose their days according to their desires and the weather, while the organization of the stay remains controlled and serene.

The autotour also represents the opportunity to offer a personalized stay with the support and expertise of Connections Réunion. Indeed, each traveler benefits from constant assistance from our field team. As true go-to contacts throughout the stay, our agents enjoy sharing their best addresses, tips and recommendations, between island must-sees and lesser-known places, to enrich every step of the journey. They also remain available for any information request, assistance needs, or on-demand activity bookings, giving the traveler the chance to adapt their stay as they wish.

In Réunion, the autotour allows telling a destination in all its diversity, bend after bend, making each leg an integral part of the journey.

For a family autotour, contact the Reservations service of Connections Réunion at [email protected]. For a group autotour, contact [email protected].


The island finale on the sister island: discovering Mauritius

Only 35 minutes by plane away, Mauritius constitutes a natural extension for travelers wishing to prolong their stay in the Indian Ocean.

The value of such a pairing lies mainly in the complementarity of the two destinations, which show very different faces. If Réunion leans more toward mountains, volcanoes, and cirques, Mauritius shifts the rhythm. Lagoons, fine-sand beaches, water activities and gastronomy invite relaxation. Thus, finishing a trip in Mauritius allows for a true transition between an active stay and a gentler end to the vacation.

For tourism professionals, this pairing of islands opens the door to richer, more memorable and customizable stays. A Mauritius extension of 3 to 4 days can be proposed in addition to a circuit or a 7 to 8-day autotour in La Réunion, allowing the duration and the level of experience to be tailored to each traveler’s expectations.

Réunion and Mauritius do not compete; they complement each other. Two neighboring islands, two strong identities and two ways of experiencing the Indian Ocean. All of it brought together in a single trip. For a combined stay proposal, don’t hesitate to contact our Groups or Reservations services at the addresses above.


Plage du Morne, à l’Île Maurice  – Maxime B.DELMAS © Connections Réunion


Contact


Bonne rentrée à toutes et tous : le mot de Connections Réunion
Aline CHAN-TIEN, Chief Executive Officer
[email protected]

+262 262 93 13 98

Connections Réunion

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Connections Réunion: The Key to a Great Stay on the Intense Island


Au cœur du cirque de Cilaos © Maxime B.DELMAS – Connections Réunion

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A More Immersive Tourism

On Réunion Island, travelers no longer aim to merely check off a list of iconic sites. They seek genuine immersion: encounters with local producers, guided hikes led by passionate guides, and a discovery of Creole traditions… This is, at least, what most requests received by Connections Réunion indicate. Whether it’s an individual stay, a group, or a GIR, the era of simple photo stops is behind us; the focus now is on practicing an immersive form of tourism. International clients have understood this well. It underscores the value of an inbound operator offering its expertise and knowledge of providers to guarantee a stay that is rich and tangible.


A Destination with Multiple Parameters

Indeed, meeting this expectation can only be achieved by relying on a trusted network of partners, built over time on an island rich in resources but also facing challenges. From cirques, high plateaus, coastline, plains and volcanoes, travel times, access conditions and capacity vary significantly from one area to another, making it difficult to design a coherent and realistic itinerary without a deep knowledge of the terrain; a factor all the more decisive for group travel, where logistics, transfer times and coordination of providers must be precisely calibrated.

To this geographical complexity, weather that can change in just a few hours and disrupt a program adds another layer. With more than 200 microclimates, La Réunion is a destination that requires adapting to weather that can sometimes swing entirely in a short span.

A local presence allows anticipating these contingencies and responding instantly with suitable contingency measures, without compromising the client’s experience. This support, provided by our team throughout the operation, before, during and after the stay, guarantees the quality of every service and secures the entire journey. Thanks to the unfailing adaptability of our local guides, each traveler feels accompanied, guided and safe. The guides, passionate about their island, are often so engaging that travelers end up wanting to stay in touch with them even after departure. This expertise becomes a real added value that only a Réunion-based incoming operator, intimately familiar with its specifics and players, and able to deliver, can provide.


A Rich Network of Contacts

On Connections Réunion, this expertise translates concretely into a rich and diversified network of contacts, built over the years with the island’s players: coach companies or VTC for transfers and group circuits, warm restaurants and guest houses for authentic culinary experiences, local service providers such as 4×4 excursions, or visits to distilleries, museums and vanilla plantations illustrating Réunion’s history and know-how, as well as a broad range of accommodations from luxury hotels to charming, discreet addresses.

This expanded network enables crafting, for every request, several tailor-made stay proposals capable of serving both an individual leisure trip and a group or GIR with specific needs.

Relying on Connections Réunion is therefore no longer merely an operational choice: it is a real differentiator and a reassurance lever for stays that live up to travelers’ expectations and the reputation of the professionals who offer them.


Coucher de soleil sur la plage de Boucan Canot © Maxime B.DELMAS – Connections Réunion


Present in Réunion… but not only!

While the actors of Connections Réunion operate from their island, it is not uncommon for some to travel directly to mainland France and Europe, especially for trade shows. This was notably the case at ITB in Berlin, from March 3 to 5, where Aline Chan-Tien and Matthieu Ranaivoson, respectively Managing Director and Head of the G.I.R. service, ventured to meet numerous Tour Operators.

We can also mention PURE International, held on March 12 in Paris, bringing together more than 250 MICE offers from several destinations, including Réunion, represented by Lionel Guiance and Éric Cousyn, respectively Head of the Groups Service and Commercial Representative for Groups and MICE based in mainland France.

For the rest of 2026 events, come meet the Connections Réunion team at the CRT – Ile de la Réunion stand, from September 15 to 17, 2026 inclusive. Aline Chan-Tien will be joined by Murielle Fontaine, Production Manager, and Éric Cousyn.


Contact


Connections Réunion : la clé d’un séjour réussi sur l’île Intense
Aline CHAN-TIEN, Managing Director
[email protected]

+262 262 93 13 98

Connections Réunion

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Martinique, Guadeloupe, and Réunion: Exotismes Launches €1 Serenity Guarantee


Martinique, Guadeloupe, Réunion : Exotismes lance une Garantie Sérénité à 1 € ! Photo Exotismes

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The tour operator Exotismes expands its offering for the French overseas departments and territories with the launch of a new option named “Garantie Sérénité.”

Available from June 1, 2026, it is aimed at travelers booking a stay in Guadeloupe, in Martinique or in La Réunion.

Priced at an additional 1 euro until July 14, 2026, this guarantee is designed to address travelers’ concerns in an economic context marked by uncertainties.

It rests on two commitments: the permanent maintenance of the price paid at the time of booking, regardless of any changes in energy costs, inflation or exchange rates, as well as the ability to cancel the trip without fees and without justification up to fifteen days before departure.

According to Exotismes, this option should allow clients to book more calmly while preserving a great deal of flexibility. The tour operator thus emphasizes its aim to offer “more visibility, flexibility and serenity when booking their holidays.”


Martinique, Guadeloupe, Réunion: The “Garantie Sérénité” Applies to All “Poker de l’Été” Offers

The “Garantie Sérénité” applies to all “Poker de l’Été” offers to Martinique, Guadeloupe and the island of La Réunion, for departures scheduled through September 30, 2026.

Exotismes also highlights the advantages of travel to the French overseas territories, noting that they provide continuity of territorial ties and simplified formalities.

“A simple identity card is enough, with no special entry formalities, with medical coverage via the Carte Vitale,” notes the tour operator, which thus intends to promote “the tropical change of scenery” while preserving the ease of a trip within France.

Réunion Island: 6 Accessible Trails to Explore Differently

Summary


  • 1/ The lunar landscape of Réunion


  • 2/ The spray along Réunion’s wild southern coast


  • 3/ Through the primary forest


  • 4/ Tackling the high-altitude maquis


  • 5/ Mafate, the inhabited heart


  • 6/ Dusk on the savanna

We have selected, from the thousands of kilometers of marked trails that make up this island-world, Réunion, a few of the most beautiful segments… but also the most accessible. To allow everyone to walk, as the saying goes here, “from the beating of the waves to the summit of the mountains.”

1/ The lunar landscape of Réunion

  • Very easy
  • From 3 to 12 km, depending on your inclination (30 min to 4 hours)
  • 100 m of ascent and the same amount of descent

Where did the trees go? After about thirty kilometers of road from Saint-Pierre through lush vegetation, we find ourselves for our first stroll facing a mineral desert. A vast brown-reddish plain, surrounded on one side by cliffs, on the other by ravines, and cut by a straight track leading to a curious rounded mountain, the piton Chisny. It is via this path that one enters the fabulous volcanic world of the piton de la Fournaise. But first we must cross the Plain des Sables, a tiny plateau (3 km by 2 km) that reveals all its beauty at 2,260 m above sea level. This place tells a volcanic story. From the heights above it, you can discern the piton des Neiges (3,070 m), the island’s highest point and a dormant volcano, the origin of its troubled geography. Starting from the belvedere of the Pas des Sables, two trails (one toward Piton Langevin, the other toward Sainte-Thérèse Oratory) allow you to skirt the plateau along its ramparts.

From there, one clearly understands its origin through a succession of collapses and a long period of torrential erosion. Over time, volcanic activity shifted toward the craters Bory and Dolomieu, the summits of the piton de la Fournaise, which can be observed from the road terminus, five kilometers farther. As you traverse the plain itself, you can opt to stray from the marked trails. On this bare surface, with little relief, the view extends so far that it is unlikely to go astray. That is, until the fog arrives without warning. In mid-morning, the mist tears open. The plain, previously bathed in light, reveals the delicate tones of browns and ochers, up to a vivid red. With the crunch of footprints on the ground, you realize that it is not sand but lapilli, tiny porous stones expelled during explosive eruptions. Here and there, resilient plants have found a crack to carve out a niche.