Heatwave: How French Consumers Spend Differently During Extreme Heat


Les données de SumUp montrent des effets contrastés de la canicule selon les secteurs - Depositphotos.com, eliosdnepr@gmail.com

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As France continues to set heat records, the heatwave episode of July 2026 seems to have shifted spending more than it has restrained overall consumption.

This is revealed by a SumUp analysis, based on transactions recorded from thousands of merchants between June 24 and July 29, 2026, compared with the same period in 2025.

Save for one detail: this year the government exceptionally extended the sales by one week, until July 28, amid a slowdown in foot traffic.


Un recul de l’activité au plus fort des températures

The SumUp data reveal a slowdown in activity during the heart of the heatwave period. Between July 15 and July 22, 2026, average activity per merchant fell by 8.1% compared with the previous week.

This represented the only weekly decline recorded across the entire study period.

A comparable trend had already been observed the previous summer: between July 15 and 22, 2025, activity per merchant declined by 12.8% in a week.

In 2026, this drop occurred while the year’s second heat wave stretched from July 4 to July 19, i.e., sixteen consecutive days according to Météo-France. In the following week, as temperatures returned to more typical levels, activity began to rise again, increasing by 3.8%.


L’hôtellerie profite du pic de chaleur

Not all sectors, however, are affected in the same way. The hotel industry emerges as one of the main beneficiaries of this heat period.

Between July 8 and July 15, while France recorded the hottest day of this episode and several particularly hot nights, activity per merchant in hospitality rose by 32.9% compared with the previous week.

Over the entire analyzed period, the sector also shows the strongest year-on-year growth among the activities studied, up by 56.5% relative to the same period in 2025.

These results can be explained in particular by a search for greater thermal comfort or the desire to temporarily leave a dwelling that is difficult to refresh: heat can thus influence consumer trade-offs and support certain types of spending.


La restauration pénalisée en fin de vague

Conversely, the catering/restaurant sector experienced a marked slowdown at the end of the heatwave. Between July 15 and 22, restaurant activity fell by 9% compared with the previous week.

Food trucks also recorded a 12 % decline of -7.5%, after two weeks of strong growth, at +24.2% and +16.8% respectively.

These evolutions reflect a shift in behavior when temperatures stay high for an extended period. Outings and outdoor consumption can be more carefully chosen when weather conditions become challenging, while consumers may favor solutions better suited to heat.


Amelia Brille Published by Amelia Brille Rédactrice TourMaG.com
See all articles by Amelia Brille

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Experience Asia Differently: Khiri Travel Launches Ultra-Luxury Tailor-Made Trips





From the shores of Sri Lanka to the royal heritage of Laos, passing through the ancestral skies of Myanmar, these experiences go far beyond the traditional luxury journey. They are carefully crafted moments that allow travelers to move at their own pace while forming authentic connections with the destinations they explore. It is not merely about seeing more, but about feeling more — through enriching encounters, discreet exclusivity, and immersive experiences that leave a lasting imprint.


Sri Lanka

Sea voyage: a marine expedition



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Along the southern coast of Sri Lanka, Khiri Travel offers an exclusive marine expedition across the Indian Ocean aboard a private catamaran. Designed to steer clear of the crowds gathered for whale watching, this experience provides a calmer, more intimate and privileged connection with the ocean and its wildlife.

Chathurika, a passionate marine biologist dedicated to environmental protection, accompanies this journey to share her knowledge and the stories gathered from years of ocean exploration. As the catamaran glides toward the horizon, the coastline fades away, giving way to a profound sense of calm and escape. A light breakfast is served on board while travelers observe dolphins roaming freely at sea. With a touch of luck, majestic whales may appear to elevate the experience, offering unforgettable moments in their natural habitat.

After several hours at sea, the catamaran anchors in a peaceful setting where guests can swim or enjoy a stand-up paddle session. Champagne, wine, cold beers and non-alcoholic beverages are served on board, while a refined lunch celebrating the flavors of the sea concludes this experience with elegance.

This journey also reflects Khiri Travel’s commitment to regenerative tourism. The trip includes a contribution to the OCEA project for restoring seagrass beds in Kalpitiya, supporting marine conservation while offsetting the environmental impact of the cruise. The result is a luxurious experience that combines relaxation, discovery and environmental responsibility.


Laos

A night at the museum: a private tour



© Canva - Khiri Travel - Laos

In Luang Prabang, Khiri Travel turns a visit to the National Museum into an intimate and exclusive cultural experience. Housed in the former royal palace of King Sisavang Vong, constructed in 1904 during the French colonial era, this palace stands today as one of Laos’ most important historic monuments.

Since the museum closes to the public in the evening, guests are invited to a private guided tour through the salons and apartments of the former royal residence. For a privileged hour, the residence becomes entirely exclusive, giving travelers the opportunity to discover this place steeped in history in a peaceful and intimate atmosphere. Visitors explore remarkably preserved spaces, including the majestic throne room, the queen’s apartments, and the reception rooms once used to host foreign dignitaries. Each room reveals a facet of Laos’ royal heritage, blending tradition, diplomacy and cultural legacy, offering a rare glimpse into the kingdom’s past. The palace architecture elegantly showcases the meeting of Lao traditional style with the refinement of French Beaux-Arts. Delicate glass mosaics, gilded ornaments and refined interiors are bathed in the soft evening light, creating an atmosphere of timeless elegance and sophistication.

Among the palace’s most treasured works is the sacred Phra Bang Buddha, a statue gilded with gold leaves and a major spiritual symbol of Laos, after which the city of Luang Prabang takes its name. Elegant collections of paintings, silverware, diplomatic gifts and cultural frescoes enrich the visit, while the private apartments of the royal family offer an intimate glimpse into life at the palace in former times.

From the main residence, visitors can also discover the royal barge shelter, the collection of vintage cars and the palace’s tranquil gardens, far from the bustle and crowds. More than a simple museum tour, this experience provides a privileged immersion into the soul of Laos, blending royal heritage, exclusivity and discreet elegance.





Découvrez l'Asie autrement : Khiri Travel lance des voyages ultra-luxueux sur mesure

For more information, visit khiri.com or contact us at [email protected]. We look forward to meeting you and helping you create enriching journeys across Asia.
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Réunion Island: 6 Accessible Trails to Explore Differently

Summary


  • 1/ The lunar landscape of Réunion


  • 2/ The spray along Réunion’s wild southern coast


  • 3/ Through the primary forest


  • 4/ Tackling the high-altitude maquis


  • 5/ Mafate, the inhabited heart


  • 6/ Dusk on the savanna

We have selected, from the thousands of kilometers of marked trails that make up this island-world, Réunion, a few of the most beautiful segments… but also the most accessible. To allow everyone to walk, as the saying goes here, “from the beating of the waves to the summit of the mountains.”

1/ The lunar landscape of Réunion

  • Very easy
  • From 3 to 12 km, depending on your inclination (30 min to 4 hours)
  • 100 m of ascent and the same amount of descent

Where did the trees go? After about thirty kilometers of road from Saint-Pierre through lush vegetation, we find ourselves for our first stroll facing a mineral desert. A vast brown-reddish plain, surrounded on one side by cliffs, on the other by ravines, and cut by a straight track leading to a curious rounded mountain, the piton Chisny. It is via this path that one enters the fabulous volcanic world of the piton de la Fournaise. But first we must cross the Plain des Sables, a tiny plateau (3 km by 2 km) that reveals all its beauty at 2,260 m above sea level. This place tells a volcanic story. From the heights above it, you can discern the piton des Neiges (3,070 m), the island’s highest point and a dormant volcano, the origin of its troubled geography. Starting from the belvedere of the Pas des Sables, two trails (one toward Piton Langevin, the other toward Sainte-Thérèse Oratory) allow you to skirt the plateau along its ramparts.

From there, one clearly understands its origin through a succession of collapses and a long period of torrential erosion. Over time, volcanic activity shifted toward the craters Bory and Dolomieu, the summits of the piton de la Fournaise, which can be observed from the road terminus, five kilometers farther. As you traverse the plain itself, you can opt to stray from the marked trails. On this bare surface, with little relief, the view extends so far that it is unlikely to go astray. That is, until the fog arrives without warning. In mid-morning, the mist tears open. The plain, previously bathed in light, reveals the delicate tones of browns and ochers, up to a vivid red. With the crunch of footprints on the ground, you realize that it is not sand but lapilli, tiny porous stones expelled during explosive eruptions. Here and there, resilient plants have found a crack to carve out a niche.