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Cruisetelling Season 3: Life on Board as If You Were There

In 2026, Costa continues its commitment to training with the upcoming launch of the third season of its Cruisetelling program.

Following the success of the first two editions, this new chapter places life on board at the heart of the initiative.

Through a series of short videos, interviews, and immersive content, participants will discover the different universes that make up the onboard experience. From restaurants to entertainment, cabins, including exclusive services, excursions and premium experiences, each module will highlight the many “pluses” that make the Costa cruise stand out.

This training has been designed as a real sales aid. By providing access to concrete content easily reusable in sales discussions, Cruisetelling helps professionals answer clients’ questions, overcome buying obstacles, and highlight all the services offered on board.

Beyond product training, this third season aims to help agents bring the Costa experience to life even before the client’s departure.

Cruisetelling Saison 3 – début le 29 septembre 2026 © Costa Croisières

An IFTM 2026 marked by exchanges and conviviality

© Costa Croisières

For three days, Costa Croisières invited tourism professionals to a 42 m² stand designed as a true hub for exchanges and meetings.

Product innovations, fleet news, and commercial outlooks: the French teams mobilized to welcome partners, distribution networks, and travel agencies in a convivial yet professional atmosphere.

This 2026 edition was also marked by the presence of Luigi Stefanelli, Vice-President Worldwide Sales who shared his vision of cruising and the group’s ambitions for the years ahead. A privileged opportunity for partners to meet the company’s decision-makers and engage directly with them.

Among the highlights of the show, visitors could take part in a traditional

Colazione Italian breakfast organized on the second day. Pastries, Italian-style coffee, and Transalpine specialties recreated for a morning to capture the warm atmosphere Costa is known for.

Throughout the show, numerous activities paced the stand with several gifts to win, drawing a large and engaged audience. Travel professionals could also embark virtually using virtual reality headsets, allowing them to discover the Costa experience and some of the ships’ iconic spaces as if they were on board.

The sales teams, for their part, intensified personalized appointments to best support their partners and address their development needs. True to its DNA, Costa emphasized proximity, listening, and guidance, values highly appreciated by travel agencies.

Travel agents Cup – IFTM 2026 © SAM PINTO

Another major moment of this edition: the Travel Agent Cup. As a Diamond partner of the event, Costa Croisières had the honor of supporting this competition that has become essential for the profession. The 2026 edition’s winner brilliantly met the challenge by delivering a compelling Costa pitch in just four minutes, demonstrating a flawless mastery of the offer and the company’s universe.

A fine illustration of the strong bond that unites Costa Croisières with travel agents, true ambassadors of the brand to their clients.

More than 700 travel agents met during the 2026 roadshows

In parallel with IFTM, Costa Croisières is also wrapping up its major 2026 roadshow tour, a series of events held across metropolitan France and the overseas departments and regions (DROM).

Bringing together more than 700 travel agents in France and the DROM, the tour embraced two strong concepts: “Noir & Or” in Paris, Nice, and the Antilles, and “Destination Wonder” at other stops, highlighting Costa Croisières’ latest releases and flagship experiences.

The objective was clear: present the company’s main novelties in an immersive way and the major business opportunities for the coming months.

As presentations progressed, travel agents could deepen their knowledge of Costa’s major 2027 novelties, including the New Year cruise in Brazil, the Free Train offer from Paris and Lyon, the Eclipse’s exceptional cruise, and direct Caribbean flights from Marseille on February 22, 2027.

More than a simple business meeting, the tour once again demonstrated Costa’s commitment to training, support, and sharing experiences with travel agents.

Through on-site events, commercial support, and innovative training tools, Costa Croisières confirms its intention to stay close to travel agents. A strategy built on a strong conviction: the success of cruising ultimately hinges on the success of its distributing partners.

Le programme Minor PRO Agencies est dédié aux professionnels @Minor hotels

IFTM

The Minor hotel group aims to strengthen its ties with the B2B distribution sector.

To this end, it has launched the Minor PRO Agencies program, a new digital initiative aimed at travel agencies wishing to collaborate with Minor Hotels through a flexible, fully digital solution integrated into Minor PRO, its professional services platform.

The main advantage of this program lies in an evolving commission structure designed “to directly improve agencies’ profitability as they grow their production via minor-pro.com”.

The program comprises four levels: Explorer, Champion, Icon and Legend, offering increasing benefits according to production volume.

Beyond the enhanced commission opportunities, the program relies on a platform with a simplified interface and booking process, real-time availability, and flexible payment options, in order “to offer a modern experience tailored to the needs of independent agencies,” according to a press release.

Des avantages pour les clients mais aussi pour les agents …

Members also benefit from additional advantages, including faster commission payments, access to all public rates and promotions, and the full range of available room categories.

The program also includes benefits dedicated to the agents themselves, such as up to 50% off their personal stays via a special rate, as well as exclusive member-only promotions.

Agents also enjoy privileged access to Minor DISCOVERY rates (Minor Hotels’ loyalty program), allowing end clients to accumulate DISCOVERY Dollars (D$), thereby strengthening the combined value proposition of distribution and loyalty.

Registration for the Minor PRO Agencies program is free and can be completed in a few minutes on minor-pro.com. The program is accessible to agencies booking for their clients as well as to agents’ personal travel.

… et sa marque Anantara fête 25 ans de luxe experientiel

Anantara Hotels & Resorts célèbre son 25e anniversaire - Anantara

The launch of this new tool aligns with the evolution of Minor Hotels (640 Hotels, Resorts and branded residences in 66 countries), which now positions itself as a brand with a B2C and B2B approach, backed by 40 years of experience and numerous hotel brands among which Anantara.

Just recently, Anantara Hotels & Resorts is celebrating its 25th anniversary with the launch of a global campaign titled “25 Years of Unforgettable Journeys.”

In a quarter of a century, this brand has progressed from a single resort in Thailand to an international portfolio of more than 50 hotels and resorts spread across 24 countries.

Anantara Hotels & Resorts was founded in 2001 by William Heinecke, founder and chairman of Minor International, the parent company of Minor Hotels.

Its aim was to create a brand inviting cultural discovery through design inspired by local know-how, cuisine anchored in each destination, and distinctive experiences.

The name Anantara, derived from Sanskrit and meaning “endless,” is intended to evoke discovery, openness to new horizons, and the celebration of travel as a way of life.

Publié par Paula Boyer Head of LuxuryTravelMaG – TourMaG.com
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