WeTravel continues to develop in the high-end multi-day travel segment.
The American company announced, Wednesday, September 2, 2026, the acquisition of Tourwriter, a New Zealand-based company specializing in software for designers of customized travel and for incoming agencies (DMC).
The financial terms of the operation were not disclosed. This marks WeTravel’s first acquisition since its $92 million Series C funding in 2025, raised notably from Sapphire Ventures, Left Lane, Base10 and Cross Creek.
With this deal, WeTravel aims to strengthen its presence in the most complex and valued segment of the travel experiences market, which the company estimates at $271 billion.
The American company announced, Wednesday, September 2, 2026, the acquisition of Tourwriter, a New Zealand-based company specializing in software for designers of customized travel and for incoming agencies (DMC).
The financial terms of the operation were not disclosed. This marks WeTravel’s first acquisition since its $92 million Series C funding in 2025, raised notably from Sapphire Ventures, Left Lane, Base10 and Cross Creek.
With this deal, WeTravel aims to strengthen its presence in the most complex and valued segment of the travel experiences market, which the company estimates at $271 billion.
Two complementary areas of expertise in bespoke travel
Founded in 2003, Tourwriter brings 23 years of expertise in developing software for professionals in the bespoke travel sector. Its platform today supports operators specializing in personalized experiences in 35 countries.
The company has notably developed features dedicated to itinerary creation, supplier management and their pricing, price and margin calculations, commissions, bookings, invoicing, accounting and data analytics.
According to WeTravel, Tourwriter generated more than one billion dollars of itinerary sales over the last two years.
On its side, WeTravel counts more than 10 000 travel businesses and more than 8 000 partners using its platform worldwide. Its system covers notably itinerary creation, online booking, task management, multi-currency payments, deposits and payment schedules, as well as the management and payment of suppliers.
The company has also recently launched WeTravel virtual and physical cards, available in more than 40 countries.
The company has notably developed features dedicated to itinerary creation, supplier management and their pricing, price and margin calculations, commissions, bookings, invoicing, accounting and data analytics.
According to WeTravel, Tourwriter generated more than one billion dollars of itinerary sales over the last two years.
On its side, WeTravel counts more than 10 000 travel businesses and more than 8 000 partners using its platform worldwide. Its system covers notably itinerary creation, online booking, task management, multi-currency payments, deposits and payment schedules, as well as the management and payment of suppliers.
The company has also recently launched WeTravel virtual and physical cards, available in more than 40 countries.
Growing demand for personalized travel
The acquisition comes as WeTravel observes a rise in demand for bespoke and luxury travel.
According to its Annual Trends Report 2026, based on more than one million bookings made on its platform and responses from thousands of professionals, 56% of operators consulted noted increased interest in high-end personalized travel bookings in 2025, compared with the previous year.
WeTravel’s booking data also show an acceleration in 2026. In the first half, bookings by organizers specializing in bespoke and luxury travel rose 16% year over year, while their dollar volume grew by 31%.
This growth, however, comes with increasing operational complexity. Each trip is built individually, meaning professionals must simultaneously manage supplier pricing, currencies, commissions, taxes, deposits and settlements with multiple providers.
Part of these operations still relies on a combination of specialized software, spreadsheets and banking tools, with manual re-entries between the different steps.
According to its Annual Trends Report 2026, based on more than one million bookings made on its platform and responses from thousands of professionals, 56% of operators consulted noted increased interest in high-end personalized travel bookings in 2025, compared with the previous year.
WeTravel’s booking data also show an acceleration in 2026. In the first half, bookings by organizers specializing in bespoke and luxury travel rose 16% year over year, while their dollar volume grew by 31%.
This growth, however, comes with increasing operational complexity. Each trip is built individually, meaning professionals must simultaneously manage supplier pricing, currencies, commissions, taxes, deposits and settlements with multiple providers.
Part of these operations still relies on a combination of specialized software, spreadsheets and banking tools, with manual re-entries between the different steps.
Platforms that will remain separate
In the initial phase, Tourwriter and WeTravel will continue to operate as two distinct platforms. WeTravel plans, however, to invest in the development of the Tourwriter product, notably by providing its international payment infrastructure and its AI tools.
“We are thrilled to partner with Glenn and invest in the Tourwriter platform“, explains Ted Clements, CEO of WeTravel. The stated objective is to progressively integrate international payment solutions and the AI tools developed by WeTravel.
For Glenn Campbell, CEO and cofounder of Tourwriter, this operation opens “a new chapter” for the company, while maintaining its goal of helping luxury travel professionals improve profitability and client service.
“We are thrilled to partner with Glenn and invest in the Tourwriter platform“, explains Ted Clements, CEO of WeTravel. The stated objective is to progressively integrate international payment solutions and the AI tools developed by WeTravel.
For Glenn Campbell, CEO and cofounder of Tourwriter, this operation opens “a new chapter” for the company, while maintaining its goal of helping luxury travel professionals improve profitability and client service.
No immediate changes for Tourwriter clients
WeTravel notes that current Tourwriter clients will keep the same product, the same teams, the same pricing and the same support.
In the coming months, they should progressively gain access to new international payment services and AI features developed by WeTravel.
Glenn Campbell will continue to lead Tourwriter. The team, consisting of about 30 employees spread across New Zealand, London and other regions worldwide, will join WeTravel’s international organization, which counts over 400 employees and has offices in Australia, Azerbaijan, the Netherlands, and the United States.
In the coming months, they should progressively gain access to new international payment services and AI features developed by WeTravel.
Glenn Campbell will continue to lead Tourwriter. The team, consisting of about 30 employees spread across New Zealand, London and other regions worldwide, will join WeTravel’s international organization, which counts over 400 employees and has offices in Australia, Azerbaijan, the Netherlands, and the United States.
Publié par Paula Boyer 
