Amadeus Strengthens Presence at Two Key Travel Milestones


Amadeus développe de nouvelles solutions technologiques, de la réservation hôtelière aux contrôles biométriques aux frontières - DepositPhotos.com, MamunSheikh

CroisiEurope


Amadeus continues developing its technology solutions in the travel sector.

The group announces two developments affecting key stages of the journey:

– planning the trip, with the integration of travel insurance into hotel bookings ;

– arrival at the destination, with the rollout of contactless border controls in the United Kingdom.

These two initiatives rely on introducing new features into existing systems.


Integrated travel insurance with hotel bookings

Amadeus enriches its central reservation system (CRS) iHotelier with its Amadeus Travel Protection offering.

Already available to travel agencies and to some airlines, this solution is now extended to the entire hotel sector.

Two partners are integrated into this offering. Battleface, providing insurance covering medical emergencies, cancellations and baggage losses, and Sensible Weather, specialized in weather-related guarantees.

Depending on the cover chosen, travelers can be reimbursed up to 100%, without having to file a claim.

Hoteliers can offer these insurances directly at the time of booking, without needing to manage them themselves. They also receive a share of the revenue generated by their sale.


In the United Kingdom, new security gates

At another stage of the journey, Amadeus innovates in border controls within the United Kingdom. The UK has begun a phased rollout of a contactless, passport-free screening system based on the group’s Seamless Gates, installed at 13 international airports.

The system works thanks to a camera that photographs the passenger as they approach the gate. The image is compared with verified information regarding their identity, travel details, and passport.

The rollout covers the airports of Birmingham, Bristol, Cardiff, East Midlands, Edinburgh, Gatwick, Glasgow, Heathrow, London City, Luton, Manchester, Newcastle, and Stansted.

According to Amadeus, all the gates involved are expected to be progressively upgraded by early 2027.

The contactless passage, initially reserved for British citizens, should be extended to eligible foreign nationals.

Amadeus Expands Hotel Offering for Leisure Travel Agencies


Amadeus a annoncé de nouvelles fonctionnalités de distribution hôtelière - Depositphotos.com @Mojahid_Mottakin

Aer Lingus


Amadeus strengthens its strategy in hotel distribution with the launch of new features aimed at leisure travel agencies.

Developed through its partnership with HyperGuest, these solutions are designed to enable professionals to access a broader hotel offering and to simplify the management of their contracts and rates.

Available via Amadeus Leisure Connect Plus, the new functionality enables agencies to manage and distribute their own private hotel agreements from the Amadeus Travel Platform.

A single connection provides access to more than 150 channel managers via APIs in real time, allowing in particular the automation of price and availability updates, the faster onboarding of new properties, and the distribution of their content across different sales channels.

Agencies thereby retain control of their private rates and can also tailor their offers with additional services: breakfast, parking, upgrade, early or late departure, kids club or even spa.


15 000 additional independent hotels

In parallel, the integration of HyperGuest enables Amadeus Value Hotels to add 15,000 independent properties from a direct source.

This expansion strengthens the net-rate offering for leisure travel agencies, with more information on properties, pricing plans, and available services.

For Amadeus, the objective is also to provide richer and more structured hotel content as the use of AI-assisted travel search grows.

Through this partnership, Amadeus aims to respond to the growing fragmentation of hotel distribution by enabling agencies to combine different sourcing within a single infrastructure.

The integration with HyperGuest should thus allow agencies to broaden their offering and simplify the management of their direct contracts, while hotels benefit from expanded access to the distribution channels of travel professionals.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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SAS Optimizes Ticket Prices with Amadeus AI


SAS optimise le prix de ses billets grâce à l’IA d’Amadeus - Depositphotos.com, Boarding2Now

Costa Rica


Scandinavian Airlines (SAS) s’appuie désormais sur l’intelligence artificielle pour optimiser la tarification de ses billets.

The airline has rolled out the Amadeus Air Pricing Optimization (AAPO) solution across its entire network.

In markets where the tool is already used via SAS’s website and its NDC distribution channels, Amadeus reports an average revenue uplift for the carrier of more than 3%. The technology provider does not specify the exact scope of markets involved nor the reference period used to measure this progression.

AAPO leverages artificial intelligence as well as real-time data to adjust fares according to demand and market context.

The objective is to enable SAS to gradually move away from a model based on booking classes with predefined fares, in favor of pricing that is more continuous and evolving.


Prices Adjusted More Gradually

For travelers, this evolution should especially make the booking experience more readable, according to Amadeus.

The prices can move more fluidly in response to demand, aiming to limit sharp gaps between different fare classes.

This approach should contribute to strengthening the transparency of the purchasing journey and passengers’ confidence when selecting their ticket.

The solution also enables commercial and revenue-management teams to reduce reliance on manual adjustments. Prices can be continuously modified as demand evolves, within pricing strategies and guardrails defined by the airline.


A Step in the Modernization of Air Distribution

With this deployment, Amadeus also aims to illustrate one of the growing uses of artificial intelligence in the aviation sector: analyzing large volumes of data to automate and refine certain commercial decisions.

The group says it intends to support this evolution within a governance framework anchored notably in its AI Office and through strategic partnerships.

For SAS, the challenge now is to continue integrating these tools into a more flexible distribution strategy while maintaining human oversight over the rules and boundaries that govern pricing.


Amelia Brille Published by Amelia Brille TourMaG.com Editor
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Spain, Amadeus, Sri Lanka: This Week’s Travel News


La revue de presse internationale de la semaine - Depositphotos.com Auteur serezniy

CroisiEurope


In the week’s press review for May 25, 2026:

Alpitour delays its IPO while WeRoad attracts Airbnb

The hotels along the German coast slash prices despite strong demand

Sri Lanka waives visa fees for 40 countries

YouTrip launches a travel card for children and adolescents

International flights to Spain surge for the summer of 2026

HomeToGo unveils an index of destinations accessible with a single tank of fuel

Universal Kids Resort: an amusement park entirely dedicated to children opens in Texas

Amadeus hit with a record €18 million fine in Spain

Did you know? Amid a heatwave, not all French hotels are air-conditioned


Alpitour delays its IPO while WeRoad attracts Airbnb


Le groupe italien Alpitour retarde son entrée en bourse, quand la startup milanaise WeRoad lève 58 millions de dollars auprès d’Airbnb. @depositphotos/Ai825

The Italian group Alpitour has pushed back its initial public offering to 2027 due to ongoing uncertainties in the travel market. Despite solid financial results, its main shareholder believes the current climate is not conducive to a listing.

Conversely, the Milan-based startup WeRoad, focused on community-based travel for Millennials and Gen Z, has just raised $58 million from Airbnb. Its model, built around small group trips sharing common interests, continues to attract investors even though profitability remains uncertain.

This situation illustrates how the tourism sector is evolving, with digital and community-driven models gaining ground against traditional tourism.

An article to be found on ttgitalia.com


Hotels along the German coast cut prices despite strong demand


Malgré un contexte favorable, de nombreux hôtels de la mer du Nord et de la mer Baltique réduisent leurs tarifs. @depositphotos/aldorado

Despite a promising summer season and healthy occupancy rates, many hotels along the North Sea and Baltic Sea are cutting their prices.

According to a Kohl + Partner study, these establishments, particularly on the Baltic coast, are reacting to later and more unpredictable bookings by adopting defensive pricing strategies.

Experts caution, however, about the risks of such a policy, which could undermine long-term profitability and the positioning of hotels. In the face of a more volatile market, professionals are encouraged to adopt more flexible pricing strategies.

Read more on reisevor9.de


Sri Lanka waives visa fees for 40 countries


Depuis le 25 mai, les visas pour 40 pays, dont la France, sont gratuits. @depositphotos/fits21

Since May 25, Sri Lanka offers 30-day free visas to tourists from more than 40 countries, including France, Belgium, Germany, Spain, the United Kingdom and the United States.

This measure aims to attract more visitors to a destination known for its beaches, UNESCO-listed sites and rich wildlife. Travellers must still obtain an electronic travel authorization before arrival.

Source: euronews.com


YouTrip launches a travel card for children and adolescents

The Singapore-based fintech YouTrip unveiled « YouTrip Family », a card and multi-currency mobile wallet geared toward young travelers aged 7 to 18. The service is free, with no conversion fees, and offers real-time exchange rates for international use.

Parents can manage top-ups, set spending limits and monitor their children’s transactions through the app.

According to YouTrip, this under-18 segment remains largely overlooked by Asian fintechs, despite a strong potential to foster financial education from an early age.

Read more on skift.com


HomeToGo reveals an index of destinations reachable with a single tank of fuel


Universal Kids Resort: a park fully dedicated to children opens in Texas

The Universal Kids Resort amusement park will open on July 1 in Frisco, Texas.

Designed specifically for children, this eight-hectare park will feature seven themed universes drawing on popular franchises such as Shrek, Jurassic World, SpongeBob SquarePants, Minions, Trolls, Puss in Boots and Gabby’s Dollhouse.

Tickets, hotel packages and annual passes are already on sale, with prices starting at $54.99. Visitors will also have the option to stay at the park’s hotel, which offers 300 rooms and family suites, plus a restaurant and an outdoor pool.

An article from travelweekly.com


Amadeus fined a record €18 million in Spain


L’autorité espagnole de protection des données (AEPD) a infligé une amende de 18 millions d’euros à Amadeus pour deux violations du RGPD. @depositphotos/modesto3

The Spanish data protection authority (AEPD) has levied an €18 million fine against Amadeus for using the personal data of millions of travelers in an internal pilot project without a valid legal basis or user consent.

The project aimed to create detailed traveler profiles from booking data to develop personalized offers for airlines, hotels and travel agencies. The AEPD accuses the company of two GDPR violations: lack of legal consent and insufficient transparency to customers.

Amadeus contests the decision and plans to appeal, arguing that the project did not involve any personal data and was limited to aggregated statistical analyses.

A report from reisevor9.de


Did you know? In the middle of a heatwave, not all French hotels are air-conditioned


Souvent considérée comme un standard du confort hôtelier, tous les établissements français ne sont pas équipés de climatisation. @depositphotos/OlezzoSimona

While France basks in a spell of extreme heat, many travelers are discovering that air conditioning is not mandatory in French hotels, even during heatwaves.

Some standards align with star ratings, but a number of establishments, particularly independents or those pursuing eco-friendly practices, choose to operate without air conditioning.

Yet with increasingly hotter summers, the lack of air conditioning is becoming a more important consideration for guests when booking.

Read more on lefigaro.fr