IFTM: Could the trade show also be an opportunity to rethink your career?


Transition professionnelle : un salon comme l’IFTM peut devenir un révélateur, car on y retrouve son marché mais aussi une partie de soi - Depositphotos.com, rclassenlayouts

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The IFTM will once again gather those who shape tourism, from September 15 to 17.

For three days, badges will cross in the aisles, appointments will follow one another, business cards will be exchanged, and conversations will sometimes extend well beyond the official salon hours.

Because a B2B show is primarily a place for business. People come here to meet clients, partners, discover markets, discuss innovation or prepare for the months ahead.

But there is also something more subtle at play.

You will reconnect with former colleagues and you will cross executives you have known for a long time. You discover that someone has changed companies, that someone else has created their own activity, or that another has just taken on a new responsibility. You then measure the evolutions of a sector, sometimes without even realizing it.

And within this collective movement, a personal question sometimes makes its way.

And it is not necessarily because one is looking for a job, but sometimes simply because one senses that something must evolve.

After a few years in the same company or after a reorganization, a departure, or simply the desire to give one’s career a different direction, a show like the IFTM can become a revealer, because you find your market but also a part of yourself.



Passing from a search-oriented mindset to a positioning-oriented mindset

This is particularly true for executives, because when an executive leaves their post, voluntarily or not, the temptation is strong to want to very quickly find a comparable situation (same level of responsibility, equivalent scope, same title).

One must “bounce back.” And if possible, quickly.

Yet, the real challenge of a professional transition often lies elsewhere. It is not only about finding a job. It is about finding a direction again.

After ten, fifteen, or twenty years of a career, a manager never starts from scratch. They depart with solid experience, know-how, an understanding of organizations, but also a more precise awareness of what they no longer want. Their professional capital has evolved.

The problem is that we often keep presenting ourselves by our last job title. We have been HR directors, sales directors, marketing directors. We have held certain roles in certain companies and, when that tenure ends, we naturally seek to reclaim its equivalent.

However, a career path is not reducible to a job title.

Behind a post lie skills, experiences, problems solved, transformations supported, environments in which one has learned to be effective. It is precisely this process of putting things into perspective that enables moving from a search logic to a positioning logic.


A professional show can be valuable during a period of transition

In a period of professional transition, the reflex is often to multiply approaches. As if volume would automatically generate more opportunities (more resumes, more applications, more contacts).

Yet, by trying not to close any doors too many, one can end up not being clearly identified behind any door.

A professional who presents themselves as “open to any opportunity” signals availability but does not necessarily give a precise reason to consider them.

Conversely, the one who can explain what they bring, in which contexts their experience is particularly useful, and what they now wish to build becomes much more legible.

The market does not necessarily notice those who can do everything. It notices those whose value is identifiable.

That is also why a professional show can be valuable during a period of transition. Not to distribute their CV there, nor even to find a job there, but to listen attentively. Observe sector transformations. Understand leaders’ concerns. Hear new needs. See new ways of working emerge.


Being able to talk about one’s experience

There is a substantial difference between saying “I’m looking for a position” and being able to talk about one’s experience, its professional convictions, and what one would like to contribute in the future.

In the first case, you are seeking an opportunity. In the second, you open a conversation.

And it is often in these conversations that trajectories one had not imagined arise. It could be a mission, a consulting activity, an entrepreneurial project, a meeting that leads to another meeting or simply a discussion that helps understand that a skill acquired over the years can have value in a very different context.

In this perspective, the network is no longer a mere list of people to call when one needs a job. It is a professional ecosystem that one nourishes over time.

A show like the IFTM is one of those places where this ecosystem meets in person.

The field shows that career paths are not as linear as one might imagine. That some professionals switch sectors, that others leave salaried jobs, that some accept a role less obvious on paper and find new momentum there.

Perhaps that is, ultimately, the true interest of a rendezvous like the IFTM for a professional in reflection: to rethink what comes next.


MOOVTOO: The Designer of Conversational Agents, a New Career in Tourism [ABO]


Le concepteur d'agents conversationnels est un véritable architecte de la connaissance territoriale. Il doit comprendre les modèles d'IA, mais aussi maîtriser la médiation culturelle, la qualité des données, l'écriture, l'expérience utilisateur et l'animation des réseaux territoriaux - DepositPhotos.com, andreynekrasovone

IFTM prenez RDV avec TourMaG


L’intelligence artificielle conversationnelle est souvent présentée comme une technologie capable de remplacer les moteurs de recherche ou les traditionnels chatbots.

Pourtant, derrière les démonstrations spectaculaires des grands modèles de langage se cache une réalité beaucoup plus complexe : une IA n’est performante que si elle est nourrie par des contenus fiables, structurés et contextualisés.

Autrement dit, les véritables créateurs de valeur ne sont plus uniquement les développeurs, mais aussi ceux qui savent organiser, relier et raconter un territoire.

C’est précisément le pari de MOOVTOO, jeune entreprise française qui développe des agents conversationnels spécialisés dans le tourisme.



Letting Data Speak… and Territories

The MOOVTOO idea did not originate with the arrival of ChatGPT. Its founders have been working on this for about six years, at a time when chatbots were still limited to a few predefined scenarios.

Their ambition was already to create a digital tourism guide capable of dialoguing naturally with visitors.

Since then, the revolution of large language models has profoundly changed the possibilities on offer.

Nevertheless, according to the founders, the real challenge is not technological. It consists of building an intelligence capable of understanding a territory in all its richness : heritage, culture, mobility, gastronomy, accommodations, events, services or local narratives.

The objective is no longer merely to answer a question but to accompany a traveler throughout their experience.

Also read: The tourism trades facing AI: technological mutation or new hospitality?


Two complementary paths

Cette vision est portée par deux profils très différents.

Élodie Morel est journaliste de formation. Elle a notamment créé et dirigé le média numérique iloubnan.info au Liban, développant une solide expertise dans la production éditoriale, la narration et l’expérience utilisateur.

Nehmé Lebbos est ingénieur spécialisé dans les systèmes d’information et la Business Intelligence. Il évolue depuis la fin des années 1990 dans les univers du web, de la donnée et du voyage.

Leur complémentarité illustre parfaitement l’évolution actuelle des métiers de l’IA.

Concevoir un agent conversationnel ne relève plus uniquement de l’informatique. Cela suppose également de maîtriser les contenus, les usages, les attentes des voyageurs et les spécificités des territoires. Le métier devient autant éditorial que technologique.


An AI that learns the story of a territory


L'objectif de MOOVTOO : dépasser la simple recommandation algorithmique pour construire une véritable conversation personnalisée - Illustration MOOVTOO

Contrairement aux moteurs conversationnels généralistes, MOOVTOO s’appuie sur un principe de contextualisation avancée.

Chaque destination possède son propre corpus documentaire composé de données touristiques, de contenus éditoriaux, de récits, d’informations pratiques et de ressources locales.

Ces informations alimentent ensuite le modèle de langage grâce aux techniques dites de Retrieval-Augmented Generation (RAG), permettant à l’intelligence artificielle de produire des réponses cohérentes avec la réalité du territoire.

La plateforme repose également sur un important travail de structuration des contenus. Culture, patrimoine, nature, gastronomie, mobilité, hébergements, activités ou événements sont organisés selon un référentiel de variables qui permet de créer des liens intelligents entre des milliers d’informations. L’objectif est de dépasser la simple recommandation algorithmique pour construire une véritable conversation personnalisée. Demain, cette IA pourrait réserver directement une table dans un restaurant, organiser une visite guidée ou composer un itinéraire multimodal adapté aux envies de chaque visiteur.


Humans remain the primary intelligence


A new profession is emerging

Au fond, l’exemple de MOOVTOO révèle peut-être l’évolution la plus profonde des métiers du tourisme.

Demain, les destinations auront besoin de nouveaux profils capables de faire dialoguer les données, les contenus, les outils numériques et les acteurs locaux.

Ces professionnels devront comprendre les modèles d’intelligence artificielle, mais aussi maîtriser la médiation culturelle, la qualité des données, l’écriture, l’expérience utilisateur et l’animation des réseaux territoriaux.

Le concepteur d’agents conversationnels devient ainsi un véritable architecte de la connaissance territoriale.

Dans cette perspective, l’intelligence artificielle n’apparaît plus comme une simple innovation technologique. Elle constitue un nouvel outil de marketing territorial, au service de l’attractivité, de la valorisation des savoir-faire locaux et d’une expérience touristique plus fluide, plus personnalisée… et toujours profondément humaine.

Lire aussi : L. Bertounèche (Genial) : « L’intelligence artificielle ne remplacera jamais l’expérience du territoire »



Brice Duthion - Photo : BD

Brice Duthion est président – fondateur de l’agence “Les nouveaux voyages extraordinaires” (LNVE) spécialisée en conseil, conférences et communication.

Il intervient auprès de nombreux acteurs publics et privés dans ses domaines d’expertise : le tourisme et l’hospitalité, la culture et les patrimoines, les territoires et les politiques publiques.

[email protected]

Fixed-Term Contract for Career Change: A Milestone in the Labor Code [ABO]


Le CDD de reconversion permet aux salariés d'avoir l'opportunité de réaliser une reconversion professionnelle en suspendant simplement temporairement leur contrat de travail initial - Depositphotos.com, zagandesign

CroisiEurope


2026 brings its share of surprises, notably regarding the reconversion fixed-term contract!

At a time when skills assessments are in vogue (in 2024, more than 80,000 assessments were funded through the CPF), this arrangement also adds flexibility to potentially test another occupation.

Also read: The skills assessment for whom? Why?

In this regard, Article L.1242-3, 5th of the French Labour Code provides that a CDD can be concluded “for the reconversion period mentioned in Article L.6324-1 […] for a duration of at least six months.”

The article has been in force since January 1, 2026.



Reconversion CDD: What is it for?

But what is the point of this CDD?

Simply put, the employee can try out a new job or a different professional environment within a host company without breaking immediately and directly with their original employer.

Consider the case of a recruitment officer at a renowned company who has always wanted to work with children: she became a camp counselor.

A successful transition and the sense of having fulfilled a long-held wish.

This mechanism therefore allows employees already on permanent contracts (CDI) or fixed-term contracts (CDD) to have the opportunity to undertake a professional reconversion in another company by temporarily suspending their initial contract.


Find all of Julia Rousseau’s chronicles by clicking here.


For the hosting company, a way to recruit an already experienced profile

France Travail also presents this mechanism as a means for the host company to recruit a profile that is already experienced, by supporting them with training and potentially offering a permanent contract (CDI) at the end, if the reconversion proves successful.

But how does it work if the original contract is suspended during the reconversion CDD period?

A written agreement must specify the terms of organization, the suspension period, the conditions for an early return, and the consequences in case of termination of the probation period. Everything must be legally formalized just as with the end of a “classic” contract.

Thus, at the end of this CDD, there are two options available to the employee: either rejoin their initial position or a similar role, or continue with the host company, with a defined exit from the initial contract.

This new mechanism could become a reliable tool to safeguard professional career paths, provided it is, of course, properly regulated.

In my view, it represents a meaningful step forward to support mobility, reconversions, and professional transitions within a more secure framework. The aim is to test a new occupation while being “protected.”