LK Group: The Sleeping Wood, New Play in Family Diversification


Le Groupe LK a inauguré le gîte Le Bois Dormant, situé dans la vallée de Kaysersberg, en septembre 2026 - Photo : cnographe

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Seven bedrooms, five bathrooms and a capacity for 15 guests. Operated since May 2025 and officially inaugurated on 22 September 2026, Le Bois Dormant is housed in a historic building in the Kaysersberg valley.

There is no key box here. Mylène Vrtikapa, head of development for the Lisela & Cap towards the East reception hub of the LK group and also in charge of the gîte, handles check-in and check-out. “I was aiming to foster a client relationship. The place deserves to be explained and for us to take the time to welcome guests.” she explains.

The 480 m² house notably features an outdoor jacuzzi, a pétanque court, a games room, a library and a vintage bar. The positioning is deliberately geared toward groups, with a maximum capacity of 15 people.

“We really wanted to keep just this one structure since there are very few gîtes that can accommodate groups of 15 people.”, emphasises Mylène Vrtikapa.

After a first year of operation, the feedback has been described as “excellent.” The gîte welcomes families, groups of friends and already repeaters.


From the Gîte to a Tourism Offering

Le Bois Dormant must not remain merely a group accommodation.

With Lisela, the group’s receptive brand specialized in the Grand Est, the aim is to build complete stays.

“With Lisela, we offer packages and build a complete offering around the stay.” explains Mylène Vrtikapa.

Transfers from Colmar, team-building activities, guided hikes or a lunch at a farm inn can be integrated into the stays. This offering makes it possible to target companies and small executive committees seeking a setting to work differently.

Well-being is another axis of development. Mylène Vrtikapa, who has been pursuing a three-year course in naturopathy, wishes to develop thematic retreats.

A first offering has been launched around yoga, naturopathic cuisine, sound baths, relaxation, making homemade remedies and hiking.

For 2027, other formats are being considered, notably focusing on women and menopause. “That’s a bit my personal touch to make the gîte not only a weekend group venue but also diversify with companies and a wellness angle.”, notes the daughter of Michelle Kunegel, LK Tours’ managing director.

The programs are available directly on the Le Bois Dormant Gîte site and listed via Ty-win. “Meetings through the France DMC Alliance network allowed us to be listed on Ty-win, which now lets us integrate the offering directly on our website.

The goal was also to avoid losing customers with a complicated journey. They land on the gîte’s site, see their wellness retreat and can book directly, without wondering why they are redirected to the Lisela site.”
, explains Mylène Vrtikapa.

Behind Le Bois Dormant is also a story of transmission. Mylène Vrtikapa belongs to the LK group’s fourth generation and has worked in the company for over ten years.

“I wanted to write my own story within the family history,” she says.

The project was supported by the group. It responds in particular to a long-standing need: having a venue for LK’s own meetings, seminars and trainings.


The Receptive Arm in Times of International Volatility


Mylène Vrtikapa, responsable développement du pôle réceptif Lisela & Cap vers l’Est et également en charge du gîte appartient à la quatrième génération du groupe LK - Photo : LK

This new step in the group’s diversification strategy comes as Lisela, created in 2020, continues to expand its Grand Est receptive offering. The brand is notably attracting foreign clients from the United States or Canada.

But 2026 proved more challenging for distant markets. “With everything that happened in the Middle East, airfares exploded,” notes Mylène Vrtikapa. “Distant clients could not afford paying a plane ticket whose price had doubled.”

The receptive arm therefore strengthened its European and regional network, working more with coaches, agencies, associations, groups of friends and companies.

This evolution, she adds, confirms the value of diversification. In the unstable context we are in, diversification is important. Tourism is directly subject to the fluctuations of world events.

The LK group, which counts more than 800 employees according to Mylène Vrtikapa, has also been working for two years on integrating AI, with several working groups involving the teams.

Behind diversification, the family group mainly aims to prepare for the future. “If we want to be here again in 20, 30, 40 years, we must adapt to the world today.”


Caroline Lelievre Written by Caroline Lelievre Journalist – TourMaG.com
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Voyages d’Exception Accelerates Diversification as It Marks Its 15th Anniversary [ABO]


Toute l'équipe de Voyages d'exception s'apprête à déménager dans des locaux plus spactieux @Voyages d'exception

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Voyages d’Exception no longer wants to be identified solely with maritime and river cruises. As it approaches its fifteenth anniversary, the tour operator is accelerating its diversification into cultural circuits and railway journeys. These activities now account for roughly 20% of its revenue.

The tour operator is notably organizing French-speaking groups aboard the Maharajas’ Express in India, the African Explorer in southern Africa, and the Silk Road Express in Central Asia.

“We are the only French operators to arrange francophone groups with speakers on these exceptional trains. They are complex products that require significant commitments, but clients love them,” says Lionel Rabiet, founder and director of Voyages d’Exception.



Explorator must enrich its land-based offerings

La reprise des actifs d’Explorator doit encore doper cette diversification. Voyages d’Exception a conservé quatre salariés de cette marque historique, spécialisée dans les circuits culturels et les destinations hors des sentiers battus.

Oman, le Tadjikistan, la Mongolie ou l’Algérie figurent parmi les territoires qui ont construit son identité. Lionel Rabiet entend préserver ce positionnement tout en accélérant la transformation technologique de la société et le renouvellement de la clientèle

« Explorator possède un véritable ADN pionnier, fondé sur l’immersion et la rencontre avec les populations locales. Notre objectif est de permettre à la marque de se développer à nouveau et d’aller vers de nouvelles destinations », explique-t-il.

Voyages d’Exception veut créer des synergies commerciales, marketing et opérationnelles entre les deux structures. Le groupe modernise également les outils technologiques d’Explorator afin de faciliter la production et la commercialisation des circuits.


Small-ship cruises are proving more resilient

Le maritime n’est pas abandonné pour autant. Alors que le Japon et la Patagonie, ses deux premières destinations, ont marqué le pas en 2026, les croisières proposées à bord de petites unités enregistrent de bons résultats.

Le voyagiste renforcera donc ce segment en 2027. Près d’une dizaine de départs doivent être programmés avec Star Clippers, notamment au Costa Rica, aux Antilles, au Panama et en Méditerranée.

« Nous travaillons avec des groupes de 15 à 25 passagers. Cela nous permet de proposer notre accompagnement et nos conférenciers tout en conservant l’atmosphère et l’expérience propres à ces navires », explique Lionel Rabiet.

Le partenariat avec Windstar Cruises doit également se développer. Les croisières proposées en Polynésie rencontrent déjà leur public avec des itinéraires qui vont jusqu’aux marquises.

« Ce sont des bateaux à taille humaine, avec de grandes cabines et une très belle qualité de service. Ils correspondent bien à ce que recherchent nos clients et les prix sont raisonnables par rapport à la concurrence », estime Lionel Rabiet.


Belgium as a new growth lever

Voyages d’Exception veut aussi élargir sa carte. Parmi les nouveautés annoncées en 2027 figure une croisière aux Fidji, une destination encore peu présente dans les programmations françaises.

Le voyagiste prépare également un voyage sur la rivière Kwaï, en Thaïlande. Cette production doit lui permettre de proposer une autre approche du pays, loin des itinéraires balnéaires ou des circuits les plus classiques.

Cette production élargie doit désormais trouver davantage de débouchés dans les agences. Le B2B représente environ 20 % des ventes de Voyages d’Exception, mais a reculé de 10 % en 2026.

Le voyagiste compte accélérer en Belgique, où il vient de recruter un nouveau commercial : Benoit Hodeige. Le potentiel y demeure largement inexploité : à activité comparable, le taux de pénétration de Voyages d’Exception serait cinq fois inférieur à celui observé en France ou en Suisse.

« Nous sommes très en retard en Belgique alors que nous proposons des produits uniques et que de nombreuses agences ont le potentiel pour les vendre. Nous devons maintenant activer ce marché », reconnaît Lionel Rabiet.


Alma Mundi Accelerates Diversification into B2B and Luxury Travel


Alma Mundi accélère sa diversification entre B2B et voyages premium - Photo Alma Mundi

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From the outset, Alma Mundi positioned itself on different experiences.

Its historical specialty remains Finland, and notably Lapland, with thematic stays in GIR.

« I am half Finnish; I was keen to open up to this culture », explains Tanja Duhamel, founder of Alma Mundi.

These trips, organized for about a decade with philosopher Frédéric Lenoir, are today the most in-demand. In 2025, they accounted for nearly half of the agency’s clients, i.e. 300 out of 700 clients of the tour operator.

But Alma Mundi is not limited to this destination. The agency also offers wellness stays with a distinctive approach. « You don’t just come to relax; you come to learn how to take care of yourself », summarizes its founder. Participants discover simple practices that can be reproduced at home, such as breathing or self-massage.

The offering also includes seminars open to the general public, on varied themes such as astrology, pet bereavement or an annual meeting with a a medium. « The idea is to cultivate an open mind », explains Tanja Duhamel.

The thematic cruises and a few longer journeys—always centered on a theme—complete the collection. In total, the agency organizes between 15 and 20 stays per year, with roughly 700 clients and a turnover near 1.7 million euros.


The kerosene shortage, a shadow over the outlook

Like many players in tourism, Alma Mundi must adapt to an unstable environment. The war in the Middle East, for example, has so far only a limited impact. « We are not positioned in those areas », states the leader.

However, other issues worry her more, such as rising fuel costs and tensions in air transport.

Another challenge: customer behavior has changed. « They book either very early or very late », she notes. This complicates planning and requires constant adaptation.

The sale of trips in France is also under discussion. Today, only one trip is offered, around chestnuts in Ardèche, in partnership with the Rustica store. « It isn’t easy to find a viable economic model in France », acknowledges Tanja Duhamel, in particular because high prices deter some clients.

In this context, networking becomes essential. Tanja Duhamel has joined Les Entreprises du Voyage and Femmes du Tourisme. « It’s important to exchange and support each other in the sector », she explains.


Several Development Avenues

For the coming years, Alma Mundi aims to develop a B2B activity by offering its seminars to companies. « The objective is to create experiences that are useful for teams, around well-being and personal development », explains Tanja Duhamel.

A second axis concerns B2B2C, with the establishment of partnerships with travel agencies to distribute its themed stays. The tour operator plans to enter the outreach phase as soon as the new season begins.

Finland remains a priority. After Lapland in winter and autumn, Alma Mundi aims to offer new stays in spring and summer, particularly in the southern part of the country.

Finally, the agency is positioning itself in higher-end travel. It intends to offer every year a “trip of a lifetime”. « The idea is to go to destinations that everyone dreams of, but in guided conditions, with a strong theme that makes sense for the participants. The first Polynesian experience was successful, with stays marketed from 13,000 euros per person. »

Frédéric Lenoir will be part of the journey. « We will address his preferred themes, while also delving into Māori culture and the wisdom of Indigenous peoples. »

Despite market uncertainties, Alma Mundi continues its growth by staying true to its positioning: offering different, more personal, and meaningful travel.


Caroline Lelievre Publié par Caroline Lelievre Journaliste – TourMaG.com
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