Finland’s Turku Archipelago Offers the World’s Most Unusual Job (Video)


L’archipel de Turku vient de publier une publicité humoristique avec Lambert Wilson - Capture écran

PONANT


It’s probably the most fleeting and peculiar job in the world.

Visit Turku Archipelago, the tourism office for the Turku Archipelago in Finland, has just launched its “Get a Nose Job” campaign.

Thus, this unique place on Earth, where nearly 40,000 islands face the mainland, is offering to recruit a “nose” for a five-to-seven-day mission in the destination that has proclaimed itself the most fragrant in the world.



In May or June 2027, the fortunate winner will have to travel around the islands to “evaluate the scents of the sea air, pine forest aromas, saunas, and even freshly baked bread, and then describe them with enough precision to make people want to breathe them in.”

The experience must also be documented in photos and videos for the destination’s social networks,” states Creapills.

A job that calls for a keen sense of smell, but above all, it earned itself a spotlight that has been talked about worldwide.


The Turku Archipelago Is Looking for Its “Olfactory Detective”

To promote the archipelago, the tourism office had the idea of asking Lambert Wilson to let his nose roam across a few of the islands.

The opening scene of the video shows the French actor, well known abroad as well, in the middle of a conversation with his agent.

“When you told me I was going to do an ad on paradisiacal islands, I pictured the Caribbean, not the Baltic Sea.

What do you mean they think I fit the profile? I agree, Laurent, I think it smells very good, but I have better things to do in life than breathing seaweed
“, protests the French actor.

Then we follow for two minutes the Matrix actor as he traverses the islands, sniffing in shops, saunas, and the forest.

The spot blends humor with travel imagery, while concluding with the proposition to become the nose and ambassador of the destination for a few days.

This humorous touch is regularly seen in Nordic destination videos. Iceland, a master in this field, notably parodied Meta’s metaverse, formerly Facebook.

Sweden, for its part, reminded that it should not be confused with Switzerland, as this happens regularly.


The Turku Archipelago Is the World’s Most Fragrant Destination

“We are convinced that the Turku Archipelago is the world’s most fragrant destination. Neither Paris, nor Athens, despite what some rankings may claim.

But such a claim needs proof, and our own nose is, alas, fallible. That is why we are looking for an objective person
“, explains the Saaristo website, the Finnish name for the Turku Archipelago.

Potential candidates have until October 25 to apply. To do so, they must post a short video on Instagram or TikTok in which they declare their candidacy for the role of “olfactory detective”.

They must then choose an object, smell it, and give their opinion.

The job pays 2,000 euros.

Finland Offers Unusual Job: €2,000 to Smell the Scents of Its Archipelago

Your nose can become, in this precise case, your best asset to land this atypical job abroad. Indeed! In Finland, the organization Visit Turku Archipelago is seeking a person with sufficiently clear nostrils to sniff out the pleasant scents of the Turku archipelago, which still comprises 20,000 islands. On the Saaristo site, literally “archipelago” in Finnish, the Nordic country explains being convinced that this region offers “the best smells in the world”.

“We now need a ‘Nose’ to snif f them and formalize this observation”, one can read in the press release, which shares a detailed job description and a promotional video presented by actor Lambert Wilson. “This is a genuine job, with a real contract and real pay. The only thing you need to bring is your nose”, it is stated. Jokesters, please refrain!

What missions?

The most serious and open-minded “noses” can apply for this five-to-seven-day mission scheduled for spring 2027, in May or June. It will be paid 2,000 euros gross, plus the statutory paid vacation allowance. Travel and accommodation will be covered by the local authorities. The work consists of traversing the islands guided solely by one’s sense of smell, exploring their natural scents: sea air, pine forests, damp rocks, wild herbs, bread fresh from the oven, blueberries from Pargas, or steam from the saunas of Rymättylä. Everything must be olfactively scrutinized.

The candidate will be required to document their experiences using photos and videos to first prove that the Turku Archipelago is the destination “that smells the best in the world”, but also to entice travelers to explore it. These contents will be used by Visit Turku Archipelago on social networks and other communication channels.

What profile are they seeking?

No degree from a perfumery school is required to apply. The ideal profile should be curious enough to “put their nose where others haven’t put theirs”, a lover of the finer things in life and comfortable discussing them on camera. The advertisement states that candidates must be at least 18 years old, authorized to work in Finland at the time of application and in May-June of the following year, and equipped with suitable gear for taking photos and videos, such as a smartphone.

Their presence on social media will also be taken into account in the selection.

To try your luck, you must publish a short video on a social network, Instagram or TikTok. The candidate should begin by introducing themselves, then pick an object, smell it, and explain what they perceive. “Show us your technique, because it matters. Tag @saaristo_finland, use the hashtag #SaaristoNoseJob and make sure your account is public so that we can see your video”, the announcement asks. Applications must be submitted before October 25, 2026 at 23:59 Finnish time or 22:59 French time. The name of the chosen “Nose” will be announced on November 17.

River Port Operations Manager: The Hidden Job That Makes All the Difference


Un responsable d'escale n'est pas là pour accueillir un bateau, il est là pour préparer son arrivée - DepositPhotos.com, kateafter

CroisiEurope


I didn’t wear the stripes, but I was in charge of my destination. For nearly twenty years, that sentence summed up my daily life as a port-of-call manager.

Over the seasons, some captains even greeted me with a smile: “The Pitbull of Caudebec has arrived!”

A nickname given with much affection, because they knew that, if I could help them, I would always do so. But they also knew that when it was time to remind a safety rule, enforce a procedure or settle a delicate situation, I would not yield.

At the time, this sometimes led to some lively discussions. Today, when I meet some of these captains, they tell me again about those little frictions, laughing. It just shows that they mostly gave way to a genuine relationship of trust.

I wasn’t a captain. I wore no insignia. Yet I was responsible for everything that awaited the ship on land. And that is perhaps the most beautiful definition of the job of a port-of-call manager.



A profession that goes unnoticed… until it does not exist

Contrary to common belief, a port-of-call manager isn’t there to greet a ship. They are there to prepare its arrival.

Well before the vessel docks, they coordinate local stakeholders, anticipate difficulties, share useful information and ensure that everyone has the elements they need to work calmly.

The captain is responsible for his ship, his crew, his passengers and on-board safety.

The port-of-call manager is responsible for onshore reception conditions.

Two different responsibilities, one common goal: to offer a smooth, safe and enjoyable call. And above all, to entice companies to come back!


Anticipate rather than repair

We often imagine that our job consists of solving problems. In reality, our greatest achievement is precisely preventing them.

I recall the commissioning of a new pontoon. The first vessel was due to arrive around four in the morning. I was on the quay. The Seine pilot, surprised to see me at that hour, said: “What are you doing here?” I simply replied: “It’s the first use of this pontoon. I want to see how the maneuver and the docking unfold.”

Once the boat was moored, I felt reassured. I knew I could tell the following captains that everything worked perfectly.

This scene perfectly sums up this profession: being present before a problem arises, checking before reassuring, observing before asserting.

A demonstration, works, a change in circulation, a power outlet out of service or important information for the crews… nothing should be discovered at the last minute.

And when an unforeseen event occurs despite everything, of course we must find a solution, but above all understand why it happened so it does not recur.

A procedure to clarify, information to convey earlier, an organization to adjust: every difficulty should help improve the next call.


The bridge between the shore and the sea

The port-of-call manager is above all a facilitator.

They understand the constraints of captains and crews, but also those of local authorities, tourism offices, merchants, sightseeing sites, technical services, quay managers and security services.

They must know how to speak all languages: the language of the shore, that of elected officials, that of tourism, and that of economic partners.

Their role is to circulate information, foster understanding and build a relationship of trust, because a successful call does not rest solely on a quay or infrastructures: it rests above all on the women and men who make it possible.



A deeply human adventure

For nearly twenty years, the captains taught me as much as I offered them. They knew their vessel inside out; I knew my territory inside out.

As the seasons passed, a genuine relationship of trust was built.

Some captains would simply call me on arrival: “Hello Aurélie, we’re arriving soon!”

Of course, we spoke about the call. But I also had the chance to share with them the major moments of their lives. I was invited to weddings, to baptisms, I shared their joys as well as their worries. I even received a photo of a newborn before the company was informed.

Sometimes, a simple glance or a simple call was enough to understand that we needed to adjust an organization or to convey information before it became a problem.

This trust, built call after call, is surely the most beautiful reward of this job. Because beyond the quays, the procedures and the schedules, there are above all women and men who pursue the same objective.


A responsibility in service of an entire destination

The port-of-call manager is probably one of the few professionals who works for cruise lines, crews, local authorities, tourism offices, merchants, sightseeing sites and, of course, passengers, all at once.

Their role is to bring together all these interests toward a common goal: a successful call.

When crews are well welcomed, they work in better conditions.

When local actors are informed and coordinated, visitors fully enjoy the destination.

When companies find reliable interlocutors, they naturally want to return.

Cruise passengers, for their part, generally will never meet the port-of-call manager. And that is rather good news. Because when a call is perfectly prepared, everyone can simply enjoy their day without imagining all that happened behind the scenes.

Passengers will carry memories of a wonderful discovery; companies will remember a destination where it is easy to work; and crews will run into, call after call, familiar faces.

Because at heart, a successful call is not only the one where no one noticed any difficulties. It is also the one where you want to return, as much for the destination as for the women and men who bring it to life.

Read also: Our special dossier dedicated to river cruising


About Aurélie Feray


Aurélie Feray - Photo : AF Fluvial Conseil

Founder of’AF Fluvial Conseil, Aurélie Feray supports territories and actors in river tourism on the challenges of port calls, passenger experience and tourism development.

Through her chroniques, she shares a ground-level view of the backstage of river tourism, the functioning of port calls and the links between boats, crews, destinations and travelers.

Contact : [email protected]

Marseille Employment and Tourism Forum: Over 330 Job Offers (Video)


La quatrième édition du Forum emploi et tourisme de Marseille a réuni recruteurs et candidats - Illustration : Ville de Marseille

CroisiEurope


“Tourism in Marseille is thriving, and recruitment needs are steady“, a souligné Stéphane Boumendil, responsable de l’organisation du Forum emploi et tourisme à l’Office de tourisme, des loisirs et des congrès de Marseille.

Cette quatrième édition, organisée en co-production avec la ville de Marseille et en partenariat avec des organismes de l’emploi tels que la mission locale, France Travail, la Maison de l’Emploi, ou encore l’UMI, EPIS et l’école La Deuxième Chance, s’est déroulée le 10 mars 2026.

Comme chaque année, l’événement a attiré de nombreux candidats et recruteurs.


Un rendez-vous pour tous les profils

Le forum a accueilli des centaines de candidats, certains orientés par les organismes de l’emploi, d’autres venus spontanément après avoir entendu parler de l’événement dans les médias.

Les employeurs, au nombre de 25 cette année, proposaient plus de 330 offres d’emploi, en progression par rapport aux éditions précédentes.

Pourquoi le tourisme ? “Le tourisme grandit depuis plusieurs années à Marseille et figure aujourd’hui parmi les quatre à cinq secteurs les plus importants en termes d’emploi dans la ville“, a expliqué Stéphane Boumendil.

Les besoins concernent aussi bien les postes en CDI que les CDD et les alternances, notamment pour répondre aux besoins de la saison estivale.

“Nous sommes là pour accueillir, orienter et aider les candidats dans leur parcours, en espérant que le maximum d’entre eux puissent trouver un emploi aujourd’hui“, a conclu Stéphane Boumendi.


Amelia Brille Publié par Amelia Brille Rédactrice TourMaG.com
Voir tous les articles d’Amélia Brille

  • picto Linkedin
  • picto email
Ajoutez TourMaG à votre flux Google Actualités Google Actualités icône